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1\u3002\u90ae\u4ef6\u6253\u5f00\u7387<\/p>\n
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2\u3002\u4f60\u7684\u90ae\u4ef6\u70b9\u51fb\u7387(CTR)\u662f\u6307\u70b9\u51fb\u4f60\u90ae\u4ef6\u4e2d\u94fe\u63a5\u7684\u6536\u4ef6\u4eba\u7684\u767e\u5206\u6bd4\u3002\u6839\u636eCampaign Monitor\u7684\u6570\u636e\uff0c\u5404\u884c\u4e1a\u7684\u5e73\u5747\u70b9\u51fb\u7387\u4e3a2.6%\u3002\u4f60\u53ef\u4ee5\u81ea\u5df1\u8ba1\u7b97\uff0c\u7528\u70b9\u51fb\u4f60\u90ae\u4ef6\u4e2d\u94fe\u63a5\u7684\u6536\u4ef6\u4eba\u7684\u6570\u91cf\u9664\u4ee5\u4f60\u53d1\u9001\u7684\u90ae\u4ef6\u6570\u91cf\u3002\u8bb8\u591a\u8425\u9500\u4eba\u5458\u5c06\u70b9\u51fb\u7387\u7406\u89e3\u4e3a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u57fa\u51c6\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5224\u65ad\u4ed6\u4eec\u7684\u5185\u5bb9\u662f\u5426\u6709\u8da3\uff0c\u662f\u5426\u5438\u5f15\u4eba\uff0c\u662f\u5426\u8db3\u591f\u5438\u5f15\u7528\u6237\u70b9\u51fb\u3002\u5982\u679c\u4f60\u62e5\u6709\u66f4\u9ad8\u7684CTR\uff0c\u90a3\u5c31\u592a\u597d\u4e86!\u8fd9\u610f\u5473\u7740\u60a8\u7684\u884c\u52a8\u53f7\u53ec(cta)\u6fc0\u52b1\u8ba2\u6237\u91c7\u53d6\u884c\u52a8\u3002\u4f46\u662f\uff0c\u5982\u679c\u4f60\u770b\u5230\u7684\u662f\u8f83\u4f4e\u7684\u70b9\u51fb\u7387\uff0c\u4e5f\u4e0d\u8981\u7edd\u671b\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u4f60\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\u6765\u6539\u5584\u5b83\u4eec\u3002\u6839\u636e\u300a\u8425\u9500\u4f20\u64ad\u6742\u5fd7\u300b\u7684\u4e00\u9879\u7814\u7a76(2018)\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u4e2d\u5de6\u4e0a\u89d2\u7684\u94fe\u63a5\u6bd4\u53f3\u4e0a\u65b9\u7684\u94fe\u63a5\u66f4\u6709\u51b2\u51fb\u529b\u3002\u5f53\u4f60\u8003\u8651\u5230\u6211\u4eec\u7684\u773c\u775b\u5728\u9605\u8bfb\u65f6\u81ea\u7136\u4ece\u5de6\u4e0a\u89d2\u5f00\u59cb\u65f6\uff0c\u8fd9\u5c31\u8bf4\u5f97\u901a\u4e86\u3002\u7136\u540e\uff0c\u6211\u4eec\u4ee5Z\u5b57\u5f62\u5411\u4e0b\u79fb\u52a8\u9875\u9762\u3002\u5c31\u50cf\u4e3a\u8bed\u8a00\u4ece\u5de6\u5230\u53f3\u6d41\u52a8\u7684\u4eba\u8bfb\u4e66\u4e00\u6837\u3002cta\u7684\u6570\u91cf\u51b3\u5b9a\u5728\u4f60\u7684\u90ae\u4ef6\u4e2d\u5305\u542b\u591a\u5c11\u884c\u52a8\u547c\u5401\u662f\u4e00\u79cd\u5e73\u8861\u7684\u884c\u4e3a\u3002\u4e00\u65b9\u9762\uff0c\u4f60\u8981\u786e\u4fdd\u4f60\u7684\u8ba2\u9605\u7528\u6237\u4e0d\u4f1a\u9519\u8fc7\u4f60\u7684CTA\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u60a8\u4e5f\u4e0d\u5e0c\u671b\u5305\u542b\u592a\u591acta\uff0c\u4ee5\u514d\u8bfb\u8005\u4e0d\u77e5\u9053\u53d1\u751f\u4e86\u4ec0\u4e48\u3002\u6211\u4eec\u5efa\u8bae\u8ba9\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u5355\u4e00\u7684\u76ee\u6807\u3002\u8fd9\u610f\u5473\u7740\u4e00\u6b21CTA\u3002\u5f53\u4f60\u7684\u8ba2\u9605\u7528\u6237\u9605\u8bfb\u8fd9\u5c01\u90ae\u4ef6\u65f6\uff0c\u4f60\u5e0c\u671b\u4ed6\u4eec\u505a\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u662f\u4ec0\u4e48?\u90a3\u662f\u4f60\u7684CTA\u3002<\/p>\n
3\u3002\u5f53\u4f60\u7684\u90ae\u4ef6\u6253\u5f00\u7387\u8ba1\u7b97\u6bcf\u4e00\u6b21\u6253\u5f00\uff0c\u70b9\u51fb\u6253\u5f00\u7387(CTOR)\u53ea\u8ba1\u7b97\u72ec\u7279\u7684\u70b9\u51fb\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6536\u4ef6\u4eba\u6253\u5f00\u4f60\u7684\u90ae\u4ef6\u4e0d\u6b62\u4e00\u6b21\uff0c\u4f60\u7684\u6253\u5f00\u7387\u5c06\u5206\u522b\u8ba1\u7b97\u6bcf\u4e2a\u6253\u5f00\u7684\u90ae\u4ef6\u3002\u7136\u800c\uff0c\u65e0\u8bba\u6536\u4ef6\u4eba\u6253\u5f00\u4f60\u7684\u90ae\u4ef6\u591a\u5c11\u6b21\uff0cCTOR\u53ea\u8ba1\u7b97\u6bcf\u4e2a\u6536\u4ef6\u4eba\u6253\u5f00\u4e00\u6b21\u3002\u5b83\u662f\u7528\u7535\u5b50\u90ae\u4ef6\u7684\u552f\u4e00\u70b9\u51fb\u6570\u9664\u4ee5\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u603b\u6570\u6765\u8ba1\u7b97\u7684\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u516c\u5f0f:<\/p>\n<\/p>\n
CTOR\u544a\u8bc9\u4f60\u6709\u591a\u5c11\u6536\u4ef6\u4eba\u8ba4\u4e3a\u4f60\u7684\u5185\u5bb9\u6709\u4ef7\u503c\u6216\u8db3\u591f\u76f8\u5173\uff0c\u4ece\u800c\u9a71\u4f7f\u4ed6\u4eec\u70b9\u51fb\u3002\u5982\u679c\u4f60\u7684\u70b9\u51fb\u6253\u5f00\u7387\u5f88\u4f4e\uff0c\u770b\u770b\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u7684\u8bbe\u8ba1\u3002\u7565\u8bfb\u5bb9\u6613\u5417?\u5b83\u662f\u4e2a\u6027\u5316\u548c\u76f8\u5173\u7684\u5417?\u4f7f\u7528\u52a8\u6001\u5185\u5bb9\u662f\u4e00\u79cd\u5f88\u597d\u7684\u65b9\u5f0f\u6765\u4e2a\u6027\u5316\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u800c\u4e0d\u9700\u8981\u4e3a\u4e0d\u540c\u7684\u90e8\u5206\u521b\u5efa\u4e0d\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u3002\u6211\u4eec\u5728\u6211\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u57fa\u51c6\u6307\u5357\u4e2d\u5305\u542b\u4e86CTOR\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u544a\u8bc9\u4f60\u4f60\u7684\u8ba2\u9605\u7528\u6237\u603b\u4f53\u4e0a\u662f\u5426\u5bf9\u4f60\u7684\u5185\u5bb9\u611f\u5174\u8da3\u3002<\/p>\n
\u76f8\u5173\u5185\u5bb9:8\u4e2a\u6700\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u670d\u52a1\u6bd4\u8f835\u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6280\u5de7\u63d0\u9ad8\u6253\u5f00\u7387\u57282022\u5e7410\u4e2a\u4f1f\u5927\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u4f8b\u5b504\u3002\u4f60\u4e0d\u53ef\u80fd\u8ba9\u6240\u6709\u4eba\u90fd\u5bf9\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6ee1\u610f\u3002\u4f60\u7684\u4e00\u4e9b\u90ae\u4ef6\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9000\u8ba2\uff0c\u8fd9\u6ca1\u5173\u7cfb\u3002\u4f46kn\u4e86\u89e3\u4f60\u7684\u9000\u8ba2\u7387\u548c\u54ea\u4e9b\u90ae\u4ef6\u5bfc\u81f4\u9000\u8ba2\u662f\u627e\u51fa\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u7684\u6700\u597d\u65b9\u6cd5\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u505a\u51fa\u8c03\u6574\u3002\u5404\u884c\u4e1a\u7684\u5e73\u5747\u9000\u8ba2\u7387\u5f88\u5c0f\u2014\u2014\u53ea\u67090.1% (Campaign Monitor)\u3002\u8981\u8ba1\u7b97\u4f60\u7684\u9000\u8ba2\u7387\uff0c\u7528\u9000\u8ba2\u7684\u6570\u91cf\u9664\u4ee5\u53d1\u9001\u7684\u90ae\u4ef6\u6570\u91cf(\u51cf\u53bb\u53cd\u5f39)\u3002\u516c\u5f0f\u5982\u4e0b:<\/p>\n<\/p>\n
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5\u3002\u53cd\u5f39\u7387<\/p>\n
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