2020\u5e74\u4f1f\u5927\u7684\u641c\u7d22\u610f\u56fe\u5206\u6790:\u9ad8\u7ea7SEO\u7528\u6237\u610f\u56fe+\u5927\u6570\u636e\u6848\u4f8b\u7814\u7a76\u610f\u56fe\u6539\u53d8Micha\u0142Suski 12\u670821\u65e52020\u51b2\u6d6a\/\u535a\u5ba2\/ 2020\u5e74\u4f1f\u5927\u7684\u641c\u7d22\u610f\u56fe\u5206\u6790:\u9ad8\u7ea7SEO\u7528\u6237\u610f\u56fe+\u5927\u6570\u636e\u6848\u4f8b\u7814\u7a76\u610f\u56fe\u6539\u53d8<\/p>\n
\u5728\u672c\u6587\u4e2d:<\/p>\n
\u65e9\u57282019\u5e7412\u6708,\u641c\u7d22\u76ee\u7684\u662f\u63d0\u5230\u6700\u6709\u6548\u7684\u56e0\u7d20,\u4e16\u754c\u4e0a\u9876\u7ea7\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6,\u50cf\u4e2d\u63d0\u7434Eva,\u5e74\u4ee3\u0142awek Czajkowski,\u548c\u4e54\u4ec0\u00b7\u897f\u6069\u3002\u5982\u679c\u4f60\u60f3\u57282021\u5e74\u6392\u540d\u5e76\u4fdd\u6301\u6392\u540d\uff0c\u8fd9\u4e00\u5207\u90fd\u4e0d\u4f1a\u6539\u53d8\u2014\u2014\u4f60\u5fc5\u987b\u8ba4\u771f\u5bf9\u5f85\u7528\u6237\u610f\u56fe\u3002<\/p>\n
\u6211\u76f8\u4fe1\u641c\u7d22\u610f\u56fe\u6b63\u5728\u6210\u4e3a\u5185\u5bb9\u4f18\u5316\u7684\u57fa\u7840\u3002\u5b83\u73b0\u5728\u76f8\u5f53\u4e8e\u53cd\u5411\u94fe\u63a5\u3001\u6280\u672fSEO\u548c\u9875\u9762\u8bc4\u4f30\u8fc7\u7a0b\u4e2d\u7684\u5185\u5bb9\u3002\u8fd9\u4e5f\u662f\u6211\u9080\u8bf7\u7684\u6bcf\u4e00\u4e2a\u4e3a\u672c\u6587\u6295\u7a3f\u7684\u4eba\u90fd\u540c\u610f\u7684\u4e00\u70b9\u3002\u7279\u522b\u662f\u8c37\u6b4c\uff0c\u6211\u4eec\u77e5\u9053\u8c37\u6b4c\u786e\u5b9e\u8c03\u6574\u4e86\u5b83\u7684\u641c\u7d22\u610f\u56fe\u8bc6\u522b\u3002\u57282019\u5e7410\u6708BERT\u66f4\u65b0\u540e\uff0c\u610f\u5411\u5f00\u59cb\u53d1\u751f\u91cd\u5927\u53d8\u5316\u3002\u8bb8\u591aSEO\u4eba\u5458\u62a5\u544a\u8bf4\uff0c\u4ed6\u4eec\u5728\u6ca1\u6709\u7ed9\u4e88\u8fd9\u4e9b\u5173\u952e\u8bcd\u7279\u522b\u5173\u6ce8\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u4e0b\u964d\u4e86\u3002\u56e0\u6b64\uff0c\u65e0\u9700\u5173\u6ce8\u6574\u4f53\u7684SERP(\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762)\u610f\u56fe\u3002\u770b\u5230\u8fd9\u4e9b\u8c03\u6574\u548c\u66f4\u6539\uff0c\u6211\u4eec\u51b3\u5b9a\u7814\u7a76\u4e00\u4e0b\u3002<\/p>\n
\u8fd9\u7bc7\u6587\u7ae0\u5c06\u6253\u5f00\u4f60\u7684\u773c\u775b:<\/p>\n
\u5982\u4f55\u786e\u5b9a\u7528\u6237\u610f\u56fe\uff0c\u8fd9\u8981\u611f\u8c22\u6211\u51fa\u8272\u7684\u5609\u5bbe\u3002<\/p>\n
\u6211\u60f3\u8ba9\u4f60\u77e5\u9053\u786e\u5b9a\u641c\u7d22\u610f\u56fe\u7684\u806a\u660e\u65b9\u6cd5\u3002\u60a8\u53ef\u4ee5\u624b\u52a8\u5b8c\u6210\u6240\u6709\u7684\u5de5\u4f5c\uff0c\u7528\u4f20\u7edf\u7684\u65b9\u5f0f\uff0c\u6216\u8005\u60a8\u53ef\u4ee5\u5411\u6700\u597d\u7684\u4eba\u5b66\u4e60\u3002<\/p>\n
\u6211\u8be2\u95ee\u4e86\u6765\u81eaSEO\u884c\u4e1a\u7684\u9876\u7ea7\u5934\u8111\u7684\u610f\u89c1\uff0c\u6bd4\u5982Viola Eva, Robbie Richards, James Dooley, Steve Toth, Kevin Indig, Lukasz Zelezny, Miles Beckler, Gael Breton, Matthew Woodward, Nathan Gotch, Adam Chronister\u548cMatt Diggity\u3002<\/p>\n
2\u3002\u57fa\u4e8e37k\u5173\u952e\u8bcd\u6570\u636e\u7814\u7a76\u7684\u7528\u6237\u610f\u56fe\u968f\u65f6\u95f4\u7684\u53d8\u5316\u3002\u6211\u8bf7\u521a\u521a\u5d2d\u9732\u5934\u89d2\u7684Surfer(\u6211\u4eec\u7684\u65b0\u56e2\u961f\u6210\u5458\uff0c\u61c2\u4e86\u5417?)\u548c\u673a\u5668\u5b66\u4e60\u5947\u624dMaciej gruszczyzynski\u5e2e\u6211\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002Maciej\u548c\u6211\u4f7f\u7528BERT\u57fa\u4e8e\u641c\u7d22\u67e5\u8be2\u3001\u5143\u6570\u636e\u548c\u6765\u81eaSERP\u7684URL\u6765\u786e\u5b9a\u7528\u6237\u610f\u56fe\u3002\u8fd9\u4e24\u4e2a\u90e8\u5206\u7ec4\u6210\u4e86\u4e00\u4e2a\u5168\u9762\u7684\u6982\u8ff0\uff0c\u4e3a\u4ec0\u4e48\u641c\u7d22\u610f\u56fe\u9700\u8981\u7279\u522b\u6ce8\u610f\u5728\u4f60\u7684SEO\u8fc7\u7a0b\u4e2d-\u4ece\u9876\u7ea7\u8425\u9500\u4eba\u5458\u7684\u89d2\u5ea6\u548c\u4e0d\u59a5\u534f\u7684\u786c\u6570\u636e\u3002<\/p>\n
\u8fd9\u662fTL;DR\u7248\u672c:<\/p>\n
\u641c\u7d22\u610f\u56fe\u662f\u4e00\u4e2a\u88ab\u4e16\u754c\u5404\u5730\u9876\u7ea7seo\u8ba4\u53ef\u7684\u5173\u952e\u6392\u540d\u56e0\u7d20\u3002\u4ed6\u4eec\u79ef\u6781\u5730\u6839\u636e\u641c\u7d22\u610f\u56fe\u5236\u5b9a\u7b56\u7565\u3002seo\u8c03\u67e5\u641c\u7d22\u610f\u56fe\u7684\u65b9\u6cd5\u4e0d\u5c3d\u76f8\u540c\uff0c\u4f46\u5927\u591a\u6570\u90fd\u662f\u57fa\u4e8e\u5bf9\u5b9e\u9645\u641c\u7d22\u7ed3\u679c\u7684\u5206\u6790\u3002\u4e00\u5e74\u4e4b\u5185\uff0c\u6211\u4eec\u768437k\u4e2a\u5173\u952e\u8bcd\u6837\u672c\u7684\u641c\u7d22\u610f\u56fe\u6539\u53d8\u4e86\u5927\u7ea612%(\u8fd9\u662f\u56db\u4e2a\u65f6\u95f4\u6233(\u5305\u62ec\u4e09\u6b21\u4e3b\u8981\u7b97\u6cd5\u66f4\u65b0)\u4e4b\u95f4\u6536\u96c6\u7684\u7ed3\u679c\u7684\u5e73\u5747\u503c)\u3002\u8fd1\u4e00\u534a\u7684bert\u540e\u66f4\u6539\u5728\u4e0d\u5230\u4e00\u5e74\u7684\u65f6\u95f4\u5185\u6062\u590d\u5230\u539f\u6765\u7684\u72b6\u6001\u3002\u57282020\u5e7412\u6708\u7684\u6838\u5fc3\u66f4\u65b0\u4e4b\u540e\uff0c\u57285\u6708\u6216BERT\u66f4\u65b0\u671f\u95f4\u66f4\u6539\u7684\u5173\u952e\u5b57\u4e2d\u670924%\u6062\u590d\u5230BERT\u66f4\u65b0\u4e4b\u524d\u7684\u610f\u56fe\u300223%\u7684\u8d2d\u7269\u610f\u56fe\u5173\u952e\u8bcd\u53d8\u6210\u4e86\u4fe1\u606f\u6216\u5546\u4e1a\u3002<\/p>\n
12%\u7684\u53d8\u5316\u8db3\u591f\u5927\u5417?\u6b63\u5982Matt Diggity\u81ea\u5df1\u6240\u8bf4\u7684\uff0c12%\u7684\u641c\u7d22\u67e5\u8be2\u5bf9\u6211\u6765\u8bf4\u662f\u4e00\u4e2a\u8db3\u591f\u91cd\u8981\u7684\u53d8\u5316\u3002\u5f88\u96be\u4e0d\u540c\u610f\u300237k\u5173\u952e\u5b57\u4e2d\u67094.5\u4e07\u4e2a\u5728\u4e00\u5e74\u5185\u6539\u53d8\u4e86\u7528\u6237\u610f\u56fe\u3002\u6211\u8be2\u95ee\u4e86\u9876\u7ea7\u4e13\u5bb6\u5bf9\u8fd9\u4e2a\u4e3b\u9898\u7684\u610f\u89c1\uff0c\u6211\u4eec\u662f\u5982\u4f55\u83b7\u5f97\u7ed3\u679c\u7684\uff0c\u4ee5\u53ca\u6211\u4eec\u7684\u53ef\u64cd\u4f5c\u7ed3\u8bba\u3002\u95ee\u98981:\u4e3a\u4ec0\u4e48\u5206\u6790\u7528\u6237\u610f\u56fe\u5f88\u91cd\u8981?\u5982\u679c\u4f60\u4e0d\u68c0\u67e5\u5e76\u4e0e\u7528\u6237\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\uff0c\u4f60\u4fbf\u4e0d\u4f1a\u83b7\u5f97\u6392\u540d\u3002<\/p>\n
Gael Breton, Authority Hacker\u7684Overlord<\/p>\n
\u8fd9\u4e2a\u7b80\u5355\u7684\u53e5\u5b50\u8bf4\u660e\u4e86\u4e00\u5207\u3002\u5982\u679c\u4f60\u4e0d\u80fd\u6ee1\u8db3\u8bbf\u95ee\u8005\u7684\u9700\u6c42\uff0c\u4f60\u7684\u5185\u5bb9\u52aa\u529b\u5c31\u4f1a\u5931\u8d25\u3002\u6216\u8005\uff0c\u81f3\u5c11\uff0c\u8fbe\u5230\u5e76\u4fdd\u6301\u4e00\u4e2a\u9ad8\u7684\u4f4d\u7f6e(\u4f7f\u7528\u57df\u6743\u5a01\u7684\u6743\u529b\uff0c\u53cd\u5411\u94fe\u63a5\uff0c\u7b49\u7b49)\u5c06\u9700\u8981\u5f88\u591am\u77ff\u77f3\u6602\u8d35\u3002\u5728\u521b\u5efa\u5185\u5bb9\u7b56\u7565\u65f6\uff0c\u4e0d\u80fd\u5ffd\u7565\u610f\u56fe\u3002\u5f53\u60a8\u521b\u5efa\u4e0e\u8c37\u6b4c\u5df2\u7ecf\u8ba4\u4e3a\u76f8\u5173\u7684\u5185\u5bb9\u4e00\u81f4\u7684\u5185\u5bb9\u65f6\uff0c\u60a8\u6709\u66f4\u9ad8\u7684\u6392\u540d\u53ef\u80fd\u6027\u3002\u5982\u679c\u4f60\u5ffd\u7565\u4e86\u610f\u56fe\uff0c\u53ea\u662f\u5f00\u59cb\u5199\u4e00\u4e2a\u5173\u952e\u8bcd\uff0c\u4f60\u9519\u8fc7\u6b63\u786e\u610f\u56fe(\u56e0\u6b64\u6392\u540d\u4e0d\u9760\u524d)\u7684\u51e0\u7387\u4f1a\u5927\u5927\u589e\u52a0\u3002\u7406\u89e3\u610f\u56fe\u610f\u5473\u7740\u4f60\u7406\u89e3\u6392\u540d\u9700\u8981\u4ec0\u4e48\u3002\u4e16\u754c\u4e0a\u6700\u6709\u5e2e\u52a9\u7684\u8425\u9500\u8005<\/p>\n
\u8c37\u6b4c\u7684\u5de5\u4f5c\u662f\u4e3a\u641c\u7d22\u67e5\u8be2\u8fd4\u56de\u6700\u76f8\u5173\u7684\u7b54\u6848\u3002\u5982\u679c\u4f60\u7406\u89e3\u4e86\u8c37\u6b4c\u8ba4\u4e3a\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u4f60\u5c31\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u7b80\u62a5\u548cSEO\u7b56\u7565\uff0c\u5927\u5927\u589e\u52a0\u4f60\u6210\u529f\u7684\u673a\u4f1a\u3002<\/p>\n
Viola Eva, SEO\u987e\u95ee\u548cFlow SEO\u521b\u59cb\u4eba<\/p>\n
\u7528\u6237\u610f\u56fe\u662f\u4e00\u4e2a\u6392\u540d\u4f7f\u80fd\u8005\u3002\u5982\u679c\u4e0d\u6ee1\u8db3\u5b83\uff0c\u5c31\u6ca1\u6709\u5176\u4ed6\u7684\u6392\u540d\u56e0\u7d20\u9002\u7528\u6216\u6709\u610f\u4e49\u3002Kevin Indig\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u5185\u5bb9\u526f\u603b\u88c1\uff0cwww.kevin-indig.com<\/p>\n
\u5982\u679c\u4f60\u4e0d\u63d0\u4f9b\u8c37\u6b4c\u671f\u671b\u770b\u5230\u7684\u67e5\u8be2\u7684\u6b63\u786e\u7c7b\u578b\u7684\u6587\u7ae0\uff0c\u4f60\u5c31\u4e0d\u4f1a\u6392\u540d\u3002\u5173\u952e\u8bcd\u610f\u56fe\u5c06\u51b3\u5b9a\u4f60\u5982\u4f55\u7ec4\u7ec7\u9875\u9762\u4ee5\u53ca\u4f60\u5c06\u4f7f\u7528\u7684\u5185\u5bb9\u7684\u89d2\u5ea6\u3002\u4f8b\u5982\uff0c\u4fe1\u606f\u5185\u5bb9\u7684\u7f16\u5199\u548c\u7ed3\u6784\u5fc5\u987b\u4e0e\u4e8b\u52a1\u6027\u5185\u5bb9\u4e0d\u540c\u3002<\/p>\n
\u641c\u7d22\u610f\u56fe\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u793e\u533a\u7684\u4e00\u4e2a\u6d41\u884c\u8bcd\uff0c\u8fd9\u662f\u6b63\u786e\u7684\uff0c\u56e0\u4e3a\u65e0\u8bba\u4f60\u7684\u53cd\u5411\u94fe\u63a5\u591a\u4e48\u5f3a\u5927\uff0c\u5982\u679c\u4f60\u4e0d\u6ee1\u8db3\u67e5\u8be2\u7684\u610f\u56fe\uff0c\u518d\u591a\u7684\u94fe\u63a5\u5efa\u8bbe\u4e5f\u4e0d\u4f1a\u7ed9\u4f60\u7684\u7f51\u7ad9\u6392\u540d\u3002<\/p>\n
James Dooley, FatRank\u521b\u59cb\u4eba<\/p>\n
\u200d<\/p>\n
\u7b80\u5355\u7b80\u5355\u7684\u94fe\u63a5\u6784\u5efa\u548c\u7528\u5173\u952e\u8bcd\u586b\u5145\u9875\u9762\u7684\u65e5\u5b50\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u5982\u679c\u60a8\u7684\u5185\u5bb9\u4e0e\u7528\u6237\u7684\u610f\u56fe\u4e0d\u5339\u914d\uff0c\u90a3\u4e48\u9664\u4e86\u6839\u636e\u641c\u7d22\u8005\u7684\u9700\u8981\u8c03\u6574\u5185\u5bb9\u4e4b\u5916\uff0c\u60a8\u4e5f\u6ca1\u6709\u4ec0\u4e48\u53ef\u4ee5\u505a\u7684\u3002\u867d\u7136\u5339\u914d\u641c\u7d22\u610f\u56fe\u4e0d\u662f\u6392\u540d\u7684\u552f\u4e00\u65b9\u6cd5\uff0c\u4f46\u8fd9\u662f\u4efb\u4f55\u9875\u9762\u7684\u57fa\u7840\u3002<\/p>\n
Stefan Batory, Booksy<\/p>\n
\u7684\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n
\u200d<\/p>\n
\u8fd9\u4e00\u5207\u5bf9\u4f60\u6765\u8bf4\u610f\u5473\u7740\u4ec0\u4e48?\u5982\u679c\u4f60\u8bd5\u56fe\u5bf9\u4ea7\u54c1\u767b\u9646\u9875\u9762(\u8d2d\u7269\u610f\u56fe)\u8fdb\u884c\u6392\u540d\uff0c\u800c\u5728SERP\u4e2d\u6709\u4e13\u95e8\u7684\u4fe1\u606f\u6587\u7ae0\u8fdb\u884c\u6392\u540d\uff0c\u90a3\u4e48\u4f60\u51fa\u73b0\u5728\u524d\u5341\u7684\u673a\u4f1a\u662f\u4e0d\u5b58\u5728\u7684\u3002<\/p>\n
\u4f60\u53ef\u80fd\u6709\u6700\u5f3a\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u6700\u9ad8\u7684\u5185\u5bb9\u8bc4\u5206\uff0c\u4f46\u4ecd\u7136\u6ca1\u6709\u4ece\u4f60\u7684\u76ee\u6807\u5173\u952e\u8bcd\u83b7\u5f97\u6709\u673a\u6d41\u91cf\u3002\u90a3\u53ea\u662f\u94b1\u88ab\u51b2\u8fdb\u4e86\u4e0b\u6c34\u9053\u3002<\/p>\n
\u6211\u5206\u6790\u7528\u6237\u610f\u56fe\uff0c\u4ee5\u6539\u8fdb\u6211\u6240\u670d\u52a1\u7684\u5ba2\u6237\u6240\u540c\u610f\u7684\u9884\u671f\u6307\u6807\u3002<\/p>\n
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\u200d<\/p>\n
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\u200d<\/p>\n
\u8fd9\u91cc\u662fMatthew Woodward\u603b\u7ed3\u5f97\u6700\u597d\u7684\u6700\u540e\u4e00\u4e2a\u60f3\u6cd5:<\/p>\n
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Lukasz Zelezny\u57fa\u4e8e\u4ed6\u7684\u8fc7\u7a0b\u8c37\u6b4cAnalytics\u548c\u5176\u4ed6\u6570\u636e\u63d0\u4f9b\u5546:<\/p>\n
\u6211\u53ef\u9006\u5730\u67e5\u770b\u8c37\u6b4cAnalytics\u7684\u6709\u673a\u5173\u952e\u8bcd\u540e\uff0c\u8fd9\u4e9b\u4ece\u641c\u7d22\u63a7\u5236\u53f0\u901a\u8fc7\u5173\u952e\u5b57\u82f1\u96c4\u3002\u8c37\u6b4c\u5206\u6790\u63d0\u4f9b\u4e86\u6bd4\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u66f4\u597d\u7684\u884c\u4e3a\u65b9\u9762\u7684\u63cf\u8ff0\u3002\u7136\u800c\uff0cGA\u6700\u521d\u5e76\u4e0d\u80fd\u663e\u793a\u6709\u673a\u6d41\u91cf\u80cc\u540e\u7684\u6709\u673a\u5173\u952e\u8bcd\u3002\u4f7f\u7528\u5173\u952e\u5b57\u82f1\u96c4\uff0c\u6211\u4e0d\u4ec5\u53ef\u4ee5\u770b\u5230\u8bbf\u95ee\u6570\u91cf(\u901a\u5e38\u4e0e\u70b9\u51fb\u6570\u91cf\u76f8\u5173)\uff0c\u8fd8\u53ef\u4ee5\u770b\u5230\u9875\u9762\u505c\u7559\u65f6\u95f4\uff0c\u5f39\u8df3\u7387\uff0c\u8f6c\u5316\u7387\uff0c\u8f6c\u5316\u7387\uff0c\u4ee5\u53ca\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u7535\u5b50\u5546\u52a1\u76f8\u5173\u6307\u6807\u3002<\/p>\n
Robbie Richards\u6709\u4e00\u4e2a\u57fa\u4e8eurl\u548c\u6807\u9898\u6807\u7b7e\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u4e00\u822c\u6765\u8bf4\uff0cserp\u4f1a\u544a\u8bc9\u60a8\u67e5\u8be2\u80cc\u540e\u7684\u7528\u6237\u610f\u56fe\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ed6\u4eec\u4f1a\u6839\u636e\u7528\u6237\u7684\u610f\u56fe\u5bf9\u5185\u5bb9\u7c7b\u578b\u548c\u683c\u5f0f\u8fdb\u884c\u6392\u540d\u3002\u4f8b\u5982:\u5982\u679c\u60a8\u770b\u5230\u9488\u5bf9\u7ed9\u5b9a\u672f\u8bed\u7684\u4e3b\u8981\u662f\u7535\u5b50\u5546\u52a1\u4ea7\u54c1\u6216\u7c7b\u522b\u9875\u9762\u6392\u540d\uff0c\u60a8\u53ef\u4ee5\u63a8\u65ad\u7528\u6237\u5bf9\u8be5\u67e5\u8be2\u7684\u610f\u56fe\u672c\u8d28\u4e0a\u66f4\u5177\u6709\u4e8b\u52a1\u6027\u3002\u540c\u6837\uff0c\u5047\u8bbe\u60a8\u770b\u5230\u7684\u4e3b\u8981\u662f\u535a\u5ba2\u6587\u7ae0\u5185\u5bb9\u7c7b\u578b\u5bf9\u7ed9\u5b9a\u7684\u201c\u6700\u9002\u5408Y\u7684X\u201d\u67e5\u8be2\u8fdb\u884c\u7b80\u5355\u7684\u6392\u540d\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f60\u53ef\u4ee5\u63a8\u65ad\u51fa\u7528\u6237\u7684\u76ee\u7684\u662f\u66f4\u6709\u63a2\u7d22\u6027\u7684\uff0c\u6240\u4ee5\u6bd4\u8f83\u4e0d\u540c\u9009\u9879\u7684\u5e16\u5b50\u6392\u540d\u6700\u597d\u3002\u901a\u8fc7\u67e5\u770bserp\u4e2d\u7684URL\u6216\u6807\u9898\u6807\u8bb0\u6a21\u5f0f\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u53d1\u73b0\u8fd9\u4e9b\u8d8b\u52bf\u3002\u9664\u4e86\u5206\u6790SERP\u5185\u5bb9\u7c7b\u578b\u548c\u683c\u5f0f\u5916\uff0c\u8fd8\u9700\u8981\u8003\u8651\u67e5\u8be2\u672c\u8eab\u3002\u8fd9\u53d6\u51b3\u4e8e\u4f60\u5bf9\u89c2\u4f17\u7684\u7406\u89e3\u548c\u4f60\u7684\u5e38\u8bc6\u3002\u5728\u67e5\u8be2\u4e2d\u5bfb\u627e\u8868\u793a\u4e0d\u540c\u610f\u56fe\u9636\u6bb5\u7684\u4fee\u9970\u8bcd\u3002\u4f8b\u5982:\u5982\u679c\u6709\u4eba\u5728\u67e5\u8be2\u4e2d\u5305\u542b\u4e86\u201c\u6700\u597d\u7684\u3001\u6700\u9876\u7ea7\u7684\u3001\u53ef\u9009\u7684\u3001\u7ade\u4e89\u5bf9\u624b\u7684\u201d\u4fee\u9970\u8bed\uff0c\u4f60\u5c31\u77e5\u9053\u4ed6\u4eec\u5728\u8d2d\u4e70\u4e4b\u524d\u6b63\u5728\u79ef\u6781\u5730\u7814\u7a76\u4e0d\u540c\u7684\u9009\u62e9\u3002\u8fd9\u53ef\u80fd\u8868\u660e\u66f4\u591a\u7684\u4e2d\u95f4\u6f0f\u6597\u8c03\u67e5\u610f\u56fe\u3002\u4f1f\u5927\u7684\u9644\u5c5e\u7f51\u7ad9\u6a21\u578b\u3002\u5982\u679c\u4f60\u60f3\u6df1\u5165\u4e86\u89e3\uff0c\u6211\u5199\u4e86\u4e00\u4e2a\u5168\u9762\u7684SERP\u5206\u6790\u6307\u5357\u3002\u7136\u540e\u6211\u67e5\u770b\u6709\u673a\u7ed3\u679c\uff0c\u4e3b\u8981\u662f\u5185\u5bb9\u957f\u5ea6\u548c\u5185\u5bb9\u7c7b\u578b:\u7b2c1\u9875\u662f\u5426\u90fd\u662f\u957f\u7bc7\u6307\u5357?\u6bd4\u8f83\u6587\u7ae0\u4e0e\u8868\u683c?\u4ea7\u54c1\u7c7b\u522b\u9875\u9762?\u8fd9\u5e2e\u52a9\u6211\u51b3\u5b9a\u6211\u5e94\u8be5\u521b\u5efa\u6216\u4f18\u5316\u4ec0\u4e48\u7c7b\u578b\u7684\u9875\u9762\u3002\u200d<\/p>\n
Kevin Indig\u57fa\u4e8e\u4ed6\u7684\u8fc7\u7a0b\u5efa\u7acb\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u516c\u5f0f\u3002<\/p>\n
\u6211\u770b\u4e09\u4e2a\u4e1c\u897f:\u200d1\u3002\u6392\u540d\u9760\u524d\u7684\u662f\u4ec0\u4e48\u7c7b\u578b\u7684\u7f51\u7ad9\u8c37\u6b4c\u663e\u793a3\u3002\u8fd9\u8ba9\u6211\u5bf9\u8c37\u6b4c\u5982\u4f55\u89e3\u91ca\u7ed9\u5b9a\u67e5\u8be2\u7684\u7528\u6237\u610f\u56fe\u6709\u4e86\u6700\u597d\u7684\u4e86\u89e3\u3002\u6211\u5728\u81ea\u5df1\u7684\u6587\u7ae0\u4e2d\u6240\u5f00\u53d1\u7684\u89e3\u51b3\u788e\u7247\u5316\u7528\u6237\u610f\u56fe\u7684\u7cfb\u7edf\u5c55\u793a\u4e86\u5982\u4f55\u4f7f\u7528\u6392\u540d\u8ffd\u8e2a\u5668\u5bfc\u51faSERP\u7279\u5f81\u5e76\u5927\u89c4\u6a21\u8bc6\u522b\u7528\u6237\u610f\u56fe\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e2a\u6982\u5ff5\u5141\u8bb8\u60a8\u8ddf\u8e2a\u7528\u6237\u610f\u56fe\u968f\u65f6\u95f4\u7684\u53d8\u5316\u3002<\/p>\n
Steve Toth\u7684\u7814\u7a76\u57fa\u4e8e\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u3002<\/p>\n
\u6211\u4e3b\u8981\u7814\u7a76SERP\u4e0a\u7684\u6587\u7ae0\u7c7b\u578b\uff0c\u4f8b\u5982\uff0c\u5217\u8868\u3001\u6bd4\u8f83\u7f51\u7ad9\u3001\u6307\u5357\u3001\u5e02\u573a\u3001\u805a\u5408\u5668\uff0c\u4ee5\u53ca\u5f88\u5c11\u7684\u60c5\u51b5\u4e0b\uff0c\u5b9e\u9645\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u516c\u53f8\u3002\u6211\u67e5\u770b\u4e86\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u6392\u540d\u3002\u5982\u679c\u6211\u77e5\u9053\u539f\u59cb\u5173\u952e\u5b57\u7684\u610f\u56fe\uff0c\u5c31\u53ef\u4ee5\u5047\u8bbe\u5176\u4ed6\u5173\u952e\u5b57\u7684\u6392\u540d\u5f88\u9ad8\uff0c\u5206\u4eab\u7c7b\u4f3c\u7684\u610f\u56fe\u3002<\/p>\n
Adam Chronister\u5206\u4eab\u4e86\u4e00\u4e9b\u4f8b\u5b50\uff0c\u770b\u770b\u67e5\u8be2\u672c\u8eab\u3002\u5f53\u5728\u67e5\u8be2\u4e2d\u5bfb\u627e\u610f\u56fe\u7684\u8ff9\u8c61\u65f6\uff0c\u6211\u901a\u5e38\u4f1a\u67e5\u770b\u4f20\u5165\u7684\u67e5\u8be2\u672c\u8eab\uff0c\u8bc6\u522b\u7279\u5b9a\u7684\u4fee\u9970\u7b26\u3002\u4e00\u4e9b\u6bd4\u8f83\u660e\u663e\u7684\u662f\u5982\u4f55\uff0c\u4ec0\u4e48\uff0c\u8c01\uff0c\u5728\u54ea\u91cc\u7b49\u3002\u4f8b\u5982:\u200d-\u5982\u4f55\u8d2d\u4e70\u4eba\u5bff\u4fdd\u9669\u8ba1\u5212-\u5728\u54ea\u91cc\u83b7\u5f97\u9493\u9c7c\u8bb8\u53ef\u8bc1\u5176\u4ed6\u4fee\u9970\u8bcd\u53ef\u80fd\u5305\u62ec\u8bf8\u5982\u8d2d\u4e70\u3001\u9876\u7ea7\u3001\u8ba2\u5355\u3001\u6700\u4f73\u7b49-\u897f\u96c5\u56fe\u9876\u7ea7\u62ab\u8428\u9910\u5385-\u829d\u52a0\u54e5\u6700\u4f73\u6c34\u7597\u4e2d\u5fc3-\u54ea\u91cc\u8d2d\u4e70\u96ea\u5730\u8f6e\u80ce\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u6027\u80fd\u62a5\u544a\u8861\u91cf\u8fdb\u5165\u4e00\u4e2a\u7f51\u7ad9\u7684\u6d41\u91cf\u7684\u7528\u6237\u610f\u56fe\u3002\u5728\u62a5\u544a\u7684\u4e0b\u65b9\uff0c\u6211\u53ef\u4ee5\u770b\u5230\u4e3a\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\u7684\u67e5\u8be2\uff0c\u4ece\u90a3\u91cc\uff0c\u5f88\u5bb9\u6613\u6839\u636e\u5370\u8c61\u548c\u70b9\u51fb\u91cf\u5bf9\u5b83\u4eec\u8fdb\u884c\u4f18\u5148\u7ea7\u6392\u5e8f\uff0c\u5e76\u626b\u63cf\u8fd9\u4e9b\u672f\u8bed\u7684\u7528\u6237\u610f\u56fe\u3002\u200d<\/p>\n
Matt Diggity\u8bf4\uff0c\u771f\u76f8\u9690\u85cf\u5728\u9875\u9762\u6807\u9898\u4e2d\u3002\u6807\u9898\u901a\u5e38\u8bf4\u660e\u4e86\u6574\u4e2a\u6545\u4e8b\u3002\u4e0d\u8fc7\uff0c\u63d0\u9ad8\u4f60\u7684\u641c\u7d22\u610f\u56fe\u4fa6\u63a2\u6280\u80fd\u9700\u8981\u65f6\u95f4\u3002\u4f46\u6700\u7ec8\uff0c\u4f60\u5c06\u80fd\u591f\u770b\u5230\u4e00\u4e2aSERP\u7ed3\u679c\uff0c\u5e76\u7b80\u5355\u5730\u770b\u5230\u201c\u5f53\u6211\u9009\u62e9\u2018\u6700\u597d\u7684\u65e0\u7ebf\u8def\u7531\u5668\u2019\u65f6\uff0c\u6211\u5f97\u5230\u4e86\u4e00\u5806listicles\u3002\u8fd9\u5fc5\u987b\u662f\u5ba1\u67e5\u610f\u56fe\u3002\u201d\u5728\u6781\u5c11\u6570\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u6253\u5f00\u9875\u9762\u5e76\u67e5\u770b\u9875\u9762\u7684\u7c7b\u578b(\u4e8b\u52a1\u6027\u3001\u4fe1\u606f\u6027\u3001\u76ee\u5f55\u7b49)\uff0c\u4f4699%\u7684\u60c5\u51b5\u4e0b\uff0c\u60a8\u5c06\u5728\u6807\u9898\u4e2d\u627e\u5230\u7b54\u6848\u3002<\/p>\n
Nathan Gotch\u4f9d\u8d56\u4e8e\u6392\u540d\u9875\u9762\u7684\u7c7b\u578b\u3002\u67e5\u8be2\u672c\u8eab\u901a\u5e38\u53ef\u4ee5\u63ed\u793a\u5176\u610f\u56fe\u3002\u7136\u800c\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u67e5\u770b\u5b9e\u9645\u7684serp\uff0c\u7136\u540e\u5bf9\u6392\u540d\u9875\u9762\u8fdb\u884c\u4e00\u4e9b\u5b9a\u6027\u5206\u6790\u66f4\u597d\u7684\u4e86\u3002\u6700\u7ec8\u7684\u95ee\u9898\u662f\uff0c\u9875\u9762\u7684\u6392\u5e8f\u7c7b\u578b\u662f\u4ec0\u4e48(\u4fe1\u606f\u6027\u3001\u4e8b\u52a1\u6027\u7b49)\u3002<\/p>\n
James Dooley\u662f\u5173\u952e\u5b57\u96c6\u7fa4\u7684\u7c89\u4e1d\u3002<\/p>\n
\u5982\u679c\u60a8\u7684\u56e2\u961f\u4e2d\u6ca1\u6709\u5173\u952e\u5b57\u96c6\u7fa4\u4e13\u5bb6\uff0c\u6211\u4f1a\u8fc5\u901f\u5efa\u8bae\u60a8\u586b\u8865\u8fd9\u4e2a\u7a7a\u7f3a\u3002\u5728\u6211\u770b\u6765\uff0c\u8fd9\u662f\u4f60\u4eec\u56e2\u961f\u4e2d\u6700\u5173\u952e\u7684\u804c\u4f4d\u3002\u6709\u5f88\u591a\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u5173\u952e\u5b57\u5206\u7ec4\u8fbe\u5230\u76ee\u7684\u3002\u5982\u679c\u6709\u5174\u8da3\uff0c\u8fd9\u91cc\u5217\u51fa\u4e86\u4e00\u4e9b\uff0e <\/p>\n
Milosz Krasinski\u786e\u4fdd\u641c\u7d22\u91cf\u662f\u6b63\u786e\u7684\u3002<\/p>\n
\u6211\u9996\u5148\u901a\u8fc7\u6620\u5c04\u6765\u5206\u6790\u610f\u56fe\uff0c\u4ee5\u521b\u5efa\u4e00\u4e2a\u66f4\u5177\u6218\u7565\u610f\u4e49\u7684\u5173\u952e\u5b57\u5217\u8868\u3002\u7136\u540e\u6211\u6839\u636e\u641c\u7d22\u91cf\u548c\u641c\u7d22\u610f\u56fe\u4e3a\u6211\u7684\u5173\u952e\u8bcd\u521b\u5efa\u5206\u7c7b\u3002\u7136\u540e\u6211\u53ef\u4ee5\u76f8\u5e94\u5730\u8c03\u6574\u6211\u7684\u5185\u5bb9\u3002<\/p>\n
Neal Taparia\u4f7f\u7528\u5de5\u5177\u6765\u786e\u5b9a\u7528\u6237\u610f\u56fe\u3002\u6709\u5f88\u591a\u806a\u660e\u548c\u590d\u6742\u7684\u65b9\u6cd5\u6765\u786e\u5b9a\u641c\u7d22\u610f\u56fe\uff0c\u4f46\u8bf4\u5b9e\u8bdd\uff0c\u6211\u503e\u5411\u4e8e\u4f7f\u7528\u8ba4\u77e5SEO\uff0c\u8fd9\u662f\u4e00\u4e2a\u5728\u7ebf\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u8bc6\u522b\u548c\u5339\u914d\u641c\u7d22\u610f\u56fe\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u5f97\u5230\u4f60\u80fd\u5f97\u5230\u7684\u6240\u6709\u5e2e\u52a9\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002<\/p>\n
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\u6211\u8bf7Maciej\u89e3\u91ca\u8fd9\u4e2a\u95ee\u9898\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u95ee\u9898\u53ef\u80fd\u4f1a\u7a81\u7136\u51fa\u73b0\u5728\u4f60\u7684\u8111\u6d77\u4e2d\u3002\u636e\u4ed6\u8bf4\uff0cBERT\u53ea\u662f\u4f17\u591a\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6a21\u578b\u4e2d\u7684\u4e00\u4e2a\uff0c\u4f46\u5374\u662f\u673a\u5668\u5b66\u4e60\u9886\u57df\u771f\u6b63\u7684\u6e38\u620f\u89c4\u5219\u6539\u53d8\u8005\u3002\u4ed6\u58f0\u79f0\uff0c\u8be5\u516c\u53f8\u4ee5\u53d8\u538b\u5668\u4e3a\u57fa\u7840\u7684\u67b6\u6784\u65e2\u521b\u65b0\u53c8\u5e9e\u5927\u3002\u56e0\u6b64\uff0c\u5b83\u53ef\u4ee5\u7528\u4e8e\u5e7f\u6cdb\u7684NLP\u4efb\u52a1\uff0c\u5982\u7ffb\u8bd1\u3001\u95ee\u9898\u56de\u7b54\u3001\u6587\u672c\u5206\u7c7b\u3001\u60c5\u611f\u5206\u6790\u3001\u6b63\u786e\u7684\u59d3\u540d\u8bc6\u522b\u3001\u5bf9\u8bdd\u7cfb\u7edf\u7b49\u3002<\/p>\n
\u8c37\u6b4c\u4e0e\u516c\u4f17\u5206\u4eabBERT\uff0c\u5f00\u521b\u4e86\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u65b0\u65f6\u4ee3\u3002\u8bb8\u591a\u7814\u7a76\u4eba\u5458\u4f7f\u7528\u5b83\u53d1\u8868\u4e86\u5927\u91cf\u7684\u8bba\u6587\uff0c\u4ed6\u4eec\u5728\u8fd9\u4e9b\u8bba\u6587\u4e2d\u6d4b\u8bd5\u3001\u5e94\u7528\u6216\u5347\u7ea7\u5b83\u3002\u6211\u4eec\u51b3\u5b9a\u628a\u5b83\u653e\u5728\u4e00\u4e2a\u53ef\u80fd\u4ece\u672a\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u89e3\u51b3\u7684\u4efb\u52a1\u4e0a\u2014\u2014\u57fa\u4e8eSERP\u5185\u5bb9\u7684\u7528\u6237\u610f\u56fe\u68c0\u6d4b\u3002\u81ea\u7b2c\u4e00\u4e2a\u7248\u672c\u53d1\u5e03\u4ee5\u6765\uff0c\u5bf9\u539f\u59cbBERT\u6a21\u578b\u8fdb\u884c\u4e86\u8bb8\u591a\u5347\u7ea7\uff0c\u6211\u4eec\u9009\u62e9\u4e86\u6700\u5408\u9002\u7684\u4e00\u4e2a\u3002(\u6211\u5f88\u81ea\u8c6a\u6211\u4eec\u4e0e\u6700\u5148\u8fdb\u7684\u6280\u672f\u643a\u624b\u540c\u884c\u3002)\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u975e\u5e38\u7b80\u5355\u3002\u5b83\u6839\u636e\u5206\u6790\u7684\u6392\u540d\u9875\u9762\u7247\u6bb5\u8fd4\u56de\u6bcf\u4e2a\u610f\u56fe\u7684\u767e\u5206\u6bd4\u3002\u7136\u540e\uff0c\u6211\u4eec\u786e\u5b9a\u54ea\u4e2a\u610f\u56fe\u5728SERP\u4e2d\u5360\u4e3b\u5bfc\u5730\u4f4d\u3002\u200d<\/p>\n
\u5728\u6211\u4eec\u7684\u7814\u7a76\u4e2d\uff0c\u5f53\u524d10\u4e2a\u7ed3\u679c\u4e2d\u7684\u5927\u591a\u6570\u88ab\u8ba4\u4e3a\u670d\u52a1\u4e8e\u8fd9\u4e2a\u7279\u5b9a\u7684\u610f\u56fe\u65f6\uff0c\u53ef\u4ee5\u8ba4\u4e3a\u610f\u56fe\u662f\u4e3b\u5bfc\u7684\u3002<\/p>\n
\u4e00\u65e6\u77e5\u9053\u4e86\u4e3a\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528BERT\u6765\u786e\u5b9a\u7528\u6237\u610f\u56fe\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u5b9e\u9645\u7684\u7814\u7a76\u4e86!\u8fd9\u4e00\u5207\u90fd\u59cb\u4e8e2020\u5e741\u6708Surfer\u7528\u6237\u5206\u6790\u768437k\u4e2a\u5173\u952e\u8bcd\u3002\u6211\u4eec\u91cd\u65b0\u6293\u53d6\u4e86\u76f8\u540c\u768437k serp\u4e24\u6b21:<\/p>\n
\u57285\u6708\u6838\u5fc3\u66f4\u65b0\u540e\u548c2020\u5e7412\u6708\u3002\u9526\u4e0a\u6dfb\u82b1\u7684\u662f\uff0c\u4ece2019\u5e749\u6708\u8d77\uff0c\u5b8c\u5168\u76f8\u540c\u7684\u6837\u672c\u7684\u6570\u636e\u5e93\u6db5\u76d6\u4e86BERT\u4e4b\u524d\u7684\u60c5\u51b5\u3002\u6211\u4eec\u60f3\u56de\u7b54\u4e00\u4e2a\u7b80\u5355\u7684\u95ee\u9898:<\/p>\n
\u6709\u591a\u5c11serp\u6539\u53d8\u4e86\u4ed6\u4eec\u7684\u4e3b\u8981\u641c\u7d22\u610f\u56fe?<\/p>\n
\u6240\u6709\u4e09\u6b21\u8c37\u6b4c\u66f4\u65b0\u540e\u7684\u66f4\u6539\u90fd\u975e\u5e38\u663e\u8457\u3002<\/p>\n
BERT\u66f4\u65b0\u6539\u53d8\u4e8610.5%\u7684\u5173\u952e\u5b57\u4e3b\u5bfc\u7528\u6237\u610f\u56fe\u3002\u8fd9\u662f\u4ec0\u4e48\u610f\u601d?<\/p>\n
\u51e0\u4e4e\u67094k\u5173\u952e\u5b57\u4ece\u4e00\u79cd\u610f\u56fe\u7c7b\u578b\u8f6c\u6362\u5230\u53e6\u4e00\u79cd\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u7531\u4ea7\u54c1\u9875\u9762(\u8d2d\u7269\u610f\u56fe)\u4e3b\u5bfc\u7684SERP\u73b0\u5728\u5c5e\u4e8e\u5546\u4e1a\u8c03\u67e5\u65b9\u9762\u3002<\/p>\n
\u5982\u679c\u4f60\u7684\u5173\u952e\u5b57\u5728\u5176\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u7684\u5185\u5bb9\u76f8\u5173\u6027\u8f83\u4f4e\u3002\u8fd9\u53ef\u80fd\u4f1a\u53cd\u6620\u5728\u4f60\u7684\u6709\u673a\u6d41\u91cf\u4e0a\u3002<\/p>\n
5\u6708\u6838\u5fc3\u66f4\u65b0\u5bf9\u7528\u6237\u610f\u56fe\u53d8\u5316\u7684\u5f71\u54cd\u6700\u5927\uff0c\u5bfc\u81f4\u5173\u952e\u5b57\u4e3b\u5bfc\u7528\u6237\u610f\u56fe\u7684\u53d8\u5316\u4e3a13.3%\u3002<\/p>\n
\u5bf9\u4e8e2020\u5e7412\u6708\u7684\u5e7f\u4e49\u6838\u5fc3\u66f4\u65b0\uff0c\u8fd9\u4e2a\u6570\u5b57\u7565\u5c0f\uff0c\u6539\u53d8\u4e8612.4%\u7684\u5173\u952e\u8bcd\u3002\u73b0\u5728\uff0c\u8fd9\u4e9b\u53d8\u5316\u4ece\u4e00\u4e2a\u65f6\u671f\u5230\u4e0b\u4e00\u4e2a\u65f6\u671f\u90fd\u5728\u53d1\u751f\u3002\u6700\u5927\u7684\u95ee\u9898\u662f\uff0c\u8fd9\u4e9b\u53d8\u5316\u7684\u7d2f\u79ef\u5f71\u54cd\u662f\u4ec0\u4e48?<\/p>\n
\u5728BERT\u66f4\u65b0\u4e2d\u66f4\u6539\u768451%\u7684\u7528\u6237\u610f\u56fe\u57285\u6708\u66f4\u65b0\u65f6\u6062\u590d\u5230\u539f\u59cb\u610f\u56fe!\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u4e9b\u6539\u53d8\u4f3c\u4e4e\u4e0d\u662f\u6700\u597d\u7684\uff0c\u4ed6\u4eec\u8c03\u6574\u4e86\u7b97\u6cd5\u30022020\u5e7412\u6708\u7684\u6838\u5fc3\u66f4\u65b0\u6062\u590d\u52305\u6708\u7684\u6838\u5fc3\u66f4\u65b0\u4e86\u5417?\u5730\u72f1\u8036!39%\u7684\u5173\u952e\u8bcd\u518d\u6b21\u56de\u5230\u4e86BERT\u4ecb\u7ecd\u7684\u610f\u56fe\u3002kds<\/p>\n
\u201dps\u201c\u8fd9\u662f\u76f8\u5f53\u591a\u7684\u53d8\u5316!\u4f46\u5982\u679c\u6211\u4eec\u60f3\u8981\u603b\u7ed3\u51fa\u57282020\u5e7412\u6708\u6838\u5fc3\u66f4\u65b0\u540e\uff0c\u6709\u591a\u5c11\u5173\u952e\u8bcd\u88ab\u6062\u590d\u5230pre-BERT\u72b6\u6001\u2026\u2026\u7ed3\u679c\u53d1\u73b0\u8fd9\u4e2a\u6570\u5b57\u5927\u7ea6\u662f24%\u3002\u6211\u4eec\u53ea\u8003\u8651\u552f\u4e00\u7684\u6062\u590d(\u90a3\u4e9b\u53ea\u57282020\u5e7412\u6708\u6838\u5fc3\u66f4\u65b0\u65f6\u6062\u590d\u7684\u5173\u952e\u5b57)-\u4f8b\u5982\uff0c\u5f53\u610f\u56fe\u5728BERT\u4e4b\u524d\u662f\u4fe1\u606f\u6027\u7684\uff0c\u66f4\u6539\u4e3a\u8d2d\u7269\uff0c5\u6708\u4e4b\u540e\u4ecd\u7136\u662f\u8d2d\u7269\uff0c\u5e76\u57282020\u5e7412\u6708\u6838\u5fc3\u66f4\u65b0\u540e\u8fd4\u56de\u5230\u4fe1\u606f\u6027\u7684\u3002\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u8fd9\u4e9b\u53d8\u5316\u5c31\u50cf\u5750\u8fc7\u5c71\u8f66\u4e00\u6837\uff0c\u5728\u7b2c\u4e00\u6b21\u548c\u6700\u540e\u4e00\u6b21\u6570\u636e\u68c0\u67e5\u4e4b\u95f4\uff0c\u641c\u7d22\u610f\u56fe\u7684\u7d2f\u8ba1\u53d8\u5316\u662f15.7%\u3002<\/p>\n
\u8c01\u5728\u610f\u56fe\u66f4\u6539\u4e2d\u53d7\u5bb3\u6700\u6df1?<\/p>\n
\u5927\u91cf\u7684\u8d2d\u7269\u610f\u56fe\u5173\u952e\u8bcd\u53d8\u6210\u4e86\u4fe1\u606f\u6216\u5ba2\u6237\u8c03\u67e5\u3002\u4e0d\u7ba1\u600e\u6837\uff0c\u5546\u5e97\u90fd\u88ab\u535a\u5ba2\u6240\u53d6\u4ee3\u3002<\/p>\n
\u4ece\u539f\u6765\u76845.5\u4e2a\u5173\u952e\u8bcd\u53d8\u6210\u4e861.6\u4e2a\u5173\u952e\u8bcd\uff0c\u57285\u6708\u66f4\u65b0\u540e\u5f00\u59cb\u663e\u793a\u535a\u5ba2\u300229\u65e5,3% !2020\u5e7412\u6708\u7684\u6838\u5fc3\u66f4\u65b0\u53ea\u662f\u7a0d\u5fae\u5c0f\u4e86\u4e00\u70b9;21.4%\u7684\u8d2d\u7269\u5173\u952e\u8bcd\u53d8\u6210\u4e86\u4fe1\u606f\u3002BERT\u5728\u8fd9\u65b9\u9762\u8868\u73b0\u5f97\u7a0d\u5f31\u4e00\u4e9b\uff0c\u53ea\u670911.9%\u7684\u8d2d\u7269\u67e5\u8be2\u88ab\u66f4\u6539\u4e3aInfo\u3002\u8fd9\u4e9b\u53d8\u5316\u88ab\u9891\u7e41\u5730\u8fd8\u539f;\u7136\u800c\uff0c\u5982\u679c\u6211\u4eec\u628a2019\u5e749\u6708\u7684\u7b2c\u4e00\u4e2a\u6837\u672c\u4e0e2020\u5e7412\u6708\u7684\u6bd4\u8f83\uff0c<\/p>\n
\u73b0\u572823%\u7684\u8d2d\u7269\u5173\u952e\u8bcd\u662f\u4fe1\u606f\u6216\u5ba2\u6237\u8c03\u67e5\u3002\u7ed3\u8bba\u548c\u884c\u52a8\u8981\u70b9:\u7ed3\u679c\u5bf9\u6211\u4eecseo\u610f\u5473\u7740\u4ec0\u4e48?<\/p>\n
\u6211\u4eec\u5206\u6790\u7684\u5927\u91cf\u6570\u636e\u53ef\u4ee5\u63ed\u793a\u6211\u4eec\u5de5\u4f5c\u4e2d\u641c\u7d22\u610f\u56fe\u7684\u51e0\u4e2aSEO\u65b9\u9762\u3002\u6700\u91cd\u8981\u7684\u662f:<\/p>\n
\u4e0e\u7528\u6237\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n
\u6211\u4eec\u5206\u6790\u7684serp\u663e\u793a\u4e86\u4e00\u81f4\u7684\u7528\u6237\u610f\u56fe\uff0c\u6211\u4eec\u7684\u6240\u6709\u4e13\u5bb6\u5609\u5bbe\u90fd\u8bc1\u5b9e\uff0c\u6ee1\u8db3\u641c\u7d22\u610f\u56fe\u4f1a\u5e26\u6765\u7ed3\u679c\u3002\u4f46\u662f\uff0c\u8fd8\u6709\u5176\u4ed6\u4e00\u4e9b\u53ef\u4ee5\u5e94\u7528\u4e8e\u60a8\u7684\u7b56\u7565\u7684\u7ed3\u8bba\u3002<\/p>\n
1\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u76f8\u5f53\u7cbe\u786e\u7684serp\u5206\u6790\u7528\u6237\u610f\u56fe\u3002<\/p>\n
\u4e8b\u5b9e\u8bc1\u660e\uff0c\u6807\u9898\u3001url\u3001\u63cf\u8ff0\u548con-SERP\u7279\u6027\u8db3\u4ee5\u786e\u5b9a\u610f\u56fe\u3002\u8fd9\u91cc\u552f\u4e00\u7684\u95ee\u9898\u662f\u89c4\u6a21\u2014\u2014\u5982\u679c\u60a8\u6709\u5f88\u591a\u5173\u952e\u5b57\u8981\u5904\u7406\uff0c\u90a3\u4e48\u60a8\u5c06\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u76d1\u89c6\u6bcf\u4e2a\u5173\u952e\u5b57\u7684serp\u3002<\/p>\n
2\u3002\u5728\u4f60\u7684\u5546\u5e97\u7f51\u7ad9\u4e0a\u5199\u535a\u5ba2\u3002\u5728BERT\u548c\/\u62162020\u5e7412\u6708\u6838\u5fc3\u66f4\u65b0\u4e4b\u540e\uff0c\u8d85\u8fc720%\u7684\u8d2d\u7269\u610f\u56fe\u5173\u952e\u8bcd\u53d8\u6210\u4e86\u4fe1\u606f\u6216\u5546\u4e1a\u8c03\u67e5\u3002\u7535\u5b50\u5546\u52a1\u5e94\u8be5\u6295\u8d44\u4e8e\u4ea7\u54c1\u9875\u9762\u4e4b\u5916\u7684\u5185\u5bb9\uff0c\u6bd4\u5982\u535a\u5ba2\u6587\u7ae0\u548c\u6587\u7ae0\u3002<\/p>\n
3\u3002\u5bf9\u66f4\u65b0\u7684\u53cd\u5e94\u5e94\u8be5\u662f\u5feb\u901f\u7684\uff0c\u6216\u8005\u6839\u672c\u4e0d\u505a\u3002\u6709\u4e00\u4e2a\u5f88\u9ad8\u7684\u673a\u4f1a\uff0c\u4ed6\u4eec\u5c06\u6062\u590d\u4ee5\u4e0b\u66f4\u65b0\u3002\u6240\u4ee5\uff0c\u8981\u4e48\u4e58\u98ce\u7834\u6d6a\uff0c\u4e0d\u65ad\u6539\u53d8\uff0c\u8981\u4e48\u4fdd\u6301\u51b7\u9759\uff0c\u987a\u5176\u81ea\u7136\u3002\u201c\u8fdf\u505a\u603b\u6bd4\u4e0d\u505a\u597d\u201d\u5e76\u4e0d\u9002\u7528\u4e8e\u641c\u7d22\u610f\u56fe\u3002<\/p>\n
4\u3002\u6839\u636e\u5f53\u524d\u7684\u7528\u6237\u610f\u56fe\u64b0\u5199\u6587\u7ae0\u662f\u4e00\u79cd\u76f8\u5bf9\u5b89\u5168\u7684\u505a\u6cd5\u3002<\/p>\n
\u5982\u679c\u4f60\u62c5\u5fc3\u672a\u6765\u7684\u7b97\u6cd5\u66f4\u65b0\u53ef\u80fd\u4f1a\u628a\u4f60\u7684\u5e38\u9752\u5185\u5bb9\u53d8\u6210\u65e0\u7528\u7684\uff0c\u4e0d\u5fc5\u62c5\u5fc3\u3002\u6570\u636e\u663e\u793a\uff0c\u591a\u6570\u610f\u5411\u4fdd\u6301\u4e0d\u53d8\u3002\u5982\u679c\u4f60\u4e0d\u662f\u7535\u5b50\u5546\u52a1\uff0c\u66f4\u65b0\u5f88\u53ef\u80fd\u4f1a\u8ba9\u4f60\u7684\u5185\u5bb9\u4fdd\u6301\u539f\u6837\u3002\u65e0\u8bba\u5982\u4f55\uff0c\u4f60\u5e94\u8be5\u5076\u5c14\u56de\u5230\u4f60\u7684\u5185\u5bb9\u3002\u5728\u4f60\u7684\u5185\u5bb9\u4f18\u5316\u5f85\u529e\u4e8b\u9879\u5217\u8868\u4e2d\uff0c\u628a\u641c\u7d22\u610f\u56fe\u5217\u4e3a\u4e00\u4e2a\u68c0\u67e5\u70b9\u3002<\/p>\n
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