{"id":894,"date":"2023-01-25T05:51:09","date_gmt":"2023-01-24T21:51:09","guid":{"rendered":"http:\/\/www.insjc.com\/blog\/?p=894"},"modified":"2022-10-29T17:33:09","modified_gmt":"2022-10-29T09:33:09","slug":"","status":"publish","type":"post","link":"http:\/\/www.insjc.com\/blog\/?p=894","title":{"rendered":"\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u4ee5\u53ca\u5982\u4f55\u5728serp\u4e2d\u4f7f\u7528\u5b83\u83b7\u5f97\u66f4\u597d\u7684\u6027\u80fd"},"content":{"rendered":"<p>Tomasz Niezgoda 2020\u5e7410\u67081\u65e5SURFER \/ BLOG \/\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u5728SERPs\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u6027\u80fd\u672c\u6587\u5185:<\/p>\n<p>\u5728\u8c37\u6b4c\u7684\u9996\u9875\u6392\u540d\u5f88\u5927\u3002\u4f46\u8fd9\u53ea\u662f\u4e00\u573a\u80dc\u5229\u3002\u4e3a\u4e86\u8d62\u5f97\u6574\u4e2aSEO\u6218\u4e89\uff0c\u4f60\u9700\u8981\u5b9d\u8d35\u7684\u70b9\u51fb\u91cf\u3002\u522b\u8bef\u4f1a\u6211\u7684\u610f\u601d\u3002\u5728SERP\u4e2d\u6392\u540d\u9760\u524d\u786e\u5b9e\u4fdd\u8bc1\u4e86\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u548c\u66f4\u591a\u7684\u6709\u673a\u6d41\u91cf\u3002\u6bd5\u7adf\uff0c\u8c37\u6b4c\u4e2d\u7b2c\u4e00\u4e2a\u4f4d\u7f6e\u7684\u5e73\u5747\u70b9\u51fb\u7387\u662f28.5%\uff0c\u5e76\u4e14\u4e0d\u65ad\u4e0b\u964d\uff0c\u6700\u540e\u5728\u7b2c10\u4e2a\u4f4d\u7f6e\u4ec5\u4e3a2.5%\u3002\u8d85\u8fc7\u8fd9\u4e2a\u503c\u7684\u7ed3\u679c\u5c31\u66f4\u4f4e\u4e86\u3002\u4f46\u662f\uff0c\u5373\u4f7f\u4f60\u4e0d\u662f\u7b2c\u4e00\u540d\uff0c\u4e5f\u6709\u5176\u4ed6\u65b9\u6cd5\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u51fb\u91cf\u3002\u6216\u8005\u5598\u606f\u2014\u2014\u5360\u636eSERP\u4e2d\u7684\u591a\u4e2a\u4f4d\u7f6e\u3002\u6216\u8005\u4e3a\u4e86\u8ba9\u4f60\u7684\u94fe\u63a5\u770b\u8d77\u6765\u66f4\u6709\u5438\u5f15\u529b\uff0c\u4eba\u4eec\u4f1a\u70b9\u51fb\u5b83\u4eec\u800c\u4e0d\u662f\u65e0\u804a\u7684\u7b2c\u4e00\u94fe\u63a5\uff0c\u6bd5\u7adf\uff0c\u4f60\u5b81\u613f\u70b9\u51fb\u8fd9\u4e2a:<\/p>\n<p>\u8fd8\u662f\u8fd9\u4e2a?<\/p>\n<p>(\u5f53\u7136\uff0c\u524d\u63d0\u662f\u4f60\u997f\u4e86\uff0c\u800c\u4e14\u559c\u6b22\u610f\u5927\u5229\u9762)\u3002<\/p>\n<p>\u5f88\u660e\u663e\u6211\u70b9\u51fb\u4e86\u4ec0\u4e48!\u5f97\u76ca\u4e8e\u7ed3\u6784\u5316\u6570\u636e\uff0c\u60a8\u7684\u9875\u9762\u53ef\u4ee5\u770b\u8d77\u6765\u50cf\u8fd9\u6837\u3002\u4f46\u662f\u7ed3\u6784\u5316\u6570\u636e\u5728SEO\u4e0a\u4e0b\u6587\u4e2d\u610f\u5473\u7740\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u5b83\u6709\u4ef7\u503c\uff0c\u5b83\u5728serp\u4e2d\u53ef\u80fd\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u4ee5\u53ca\u5982\u4f55\u5b9e\u73b0\u5b83?<\/p>\n<p>\u8fd9\u5c31\u662f\u6211\u5c06\u5728\u672c\u6307\u5357\u4e2d\u4ecb\u7ecd\u7684\u5185\u5bb9\u3002\u8ba9\u6211\u4eec\u76f4\u63a5\u5f00\u59cb\u5427!\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e?\u201c\u7ed3\u6784\u5316\u6570\u636e\u201d\u662f\u6211\u4eec\u6240\u79f0\u7684\u6839\u636e\u4efb\u4f55\u4e00\u7ec4\u6807\u51c6\u7ec4\u7ec7\u8d77\u6765\u7684\u4efb\u4f55\u7c7b\u578b\u7684\u6570\u636e\u3002\u5b83\u662f\u6240\u6709\u7531SQL(\u7ed3\u6784\u5316\u67e5\u8be2\u8bed\u8a00)\u7ba1\u7406\u7684\u5173\u7cfb\u6570\u636e\u5e93\u7684\u6838\u5fc3\u3002\u4f46\u662f\u8ba9\u6211\u4eec\u5173\u6ce8\u4e00\u4e0b\u5b83\u5bf9\u7f51\u7ad9\u548cserp\u7684\u610f\u4e49\u3002\u7528\u5f3a\u5927\u7684\u8c37\u6b4c\u81ea\u5df1\u7684\u8bdd\u6765\u8bf4\uff0c<\/p>\n<p>\u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u6807\u51c6\u5316\u7684\u683c\u5f0f\uff0c\u7528\u4e8e\u63d0\u4f9b\u5173\u4e8e\u9875\u9762\u7684\u4fe1\u606f\u5e76\u5bf9\u9875\u9762\u5185\u5bb9\u8fdb\u884c\u5206\u7c7b;\u4f8b\u5982\uff0c\u5728\u98df\u8c31\u9875\u9762\u4e0a\uff0c\u6709\u4ec0\u4e48\u98df\u6750\uff0c\u70f9\u996a\u65f6\u95f4\u548c\u6e29\u5ea6\uff0c\u70ed\u91cf\uff0c\u7b49\u7b49\u3002\u6ca1\u6709\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4f60\u7684\u7f51\u7ad9\u5c06\u5f88\u96be\u88ab\u673a\u5668\u4eba\u7406\u89e3\u3002\u4e3a\u4e86\u4f7f\u4ed6\u4eec\u7684\u5de5\u4f5c\u66f4\u5bb9\u6613\uff0c\u60a8\u9700\u8981\u5411\u4ee3\u7801\u4e2d\u6dfb\u52a0\u9002\u5f53\u7684\u6807\u8bb0(\u7a0d\u540e\u5c06\u8be6\u7ec6\u4ecb\u7ecd)\u3002<\/p>\n<p>\u6807\u8bb0\u5c06:<\/p>\n<p>\u4f7f\u4f60\u7684\u7f51\u7ad9\u66f4\u5bb9\u6613\u722c\u884c\uff0c\u4f60\u5c06\u88ab\u6b63\u786e\u5206\u7c7b(\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u6b63\u786e\u7684\u67e5\u8be2)\uff0c\u5e76\u589e\u52a0\u4f60\u5728serp\u4e2d\u770b\u8d77\u6765\u66f4\u6709\u5438\u5f15\u529b\u7684\u673a\u4f1a\u3002Schema.org\u662fInternet\u4e0a\u968f\u5904\u53ef\u89c1\u7684\u7ed3\u6784\u5316\u6570\u636e\u7684\u534a\u5b98\u65b9\u8bed\u8a00\u3002\u6839\u636e\u4ed6\u4eec\u7684\u7f51\u7ad9\uff0c<\/p>\n<p>Schema.org\u662f\u4e00\u4e2a\u534f\u4f5c\u7684\u793e\u533a\u6d3b\u52a8\uff0c\u5176\u4efb\u52a1\u662f\u5728\u4e92\u8054\u7f51\u3001\u7f51\u9875\u3001\u7535\u5b50\u90ae\u4ef6\u6d88\u606f\u7b49\u65b9\u9762\u4e3a\u7ed3\u6784\u5316\u6570\u636e\u521b\u5efa\u3001\u7ef4\u62a4\u548c\u63a8\u5e7f\u6a21\u5f0f\u3002\u6240\u6709\u6a21\u5f0f\u90fd\u88ab\u5212\u5206\u4e3a\u7c7b\u578b\uff0c\u518d\u8fdb\u4e00\u6b65\u5212\u5206\u4e3a\u7c7b\u522b\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4e3a\u4e00\u5bb6\u9910\u9986\u8fd0\u884c\u4e00\u4e2a\u7f51\u7ad9\uff0cschema.org\u5c06\u5e2e\u52a9\u60a8\u6807\u8bb0\u9884\u8ba2\u7cfb\u7edf\u3001\u83dc\u5355\u3001\u83dc\u80b4\u3001\u8bc4\u5206\u7b49\u3002<\/p>\n<p>Schema.org\u7684\u8bcd\u6c47\u8868\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u7f16\u7801\uff0c\u4f7f\u5f00\u53d1\u4eba\u5458(\u548cseo)\u7684\u5de5\u4f5c\u66f4\u5bb9\u6613\u3002\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f<\/p>\n<p>\u8c37\u6b4c\u6b63\u5f0f\u652f\u6301\u4e09\u79cd\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f(\u8bed\u6cd5):<\/p>\n<p>\u867d\u7136\u5b83\u4eec\u90fd\u53ef\u4ee5\u6709\u6548\u4f7f\u7528\uff0c\u8c37\u6b4c\u63a8\u8350JSON-LD!<\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u662f\u6280\u672f\u4eba\u5458\uff0c\u5b83\u4e5f\u662f\u6700\u597d\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u4e0d\u8981\u6c42\u60a8\u6df1\u5165\u4e86\u89e3\u4ee3\u7801\u3002\u201c\u7ed3\u6784\u5316\u6570\u636e\u5982\u4f55\u6539\u53d8serp\u7684\u5916\u89c2?\u201d\u597d\u7684\uff0c\u6211\u4eec\u8ba8\u8bba\u4e86\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u4ee5\u53ca\u5b83\u5982\u4f55\u5e2e\u52a9\u4f60\u7684\u7f51\u7ad9\u66f4\u597d\u5730\u5206\u7c7b\u3002\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u8ba8\u8bba\u7ed3\u6784\u5316\u6570\u636e\u5982\u4f55\u5f71\u54cdserp\u7684\u5916\u89c2\u3002\u9996\u5148\uff0c\u6211\u5e94\u8be5\u8b66\u544a\u60a8:seo\u7528\u4e8e\u5206\u7c7b\u4e0d\u540cSERP\u589e\u5f3a\u7684\u672f\u8bed\u5e76\u4e0d\u7edf\u4e00\u3002\u201c\u4e30\u5bcc\u7684\u7ed3\u679c\u201d\u3001\u201c\u4e30\u5bcc\u7684\u4ee3\u7801\u7247\u6bb5\u201d\u3001\u201cSERP\u7279\u6027\u201d\u548c\u201c\u7279\u8272\u4ee3\u7801\u7247\u6bb5\u201d\u7684\u5b9a\u4e49\u548c\u8303\u56f4\u7565\u6709\u4e0d\u540c\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u7684\u7528\u6237ses\u4ed6\u4eec\u3002\u6240\u4ee5\u5f53\u4f60\u548c\u4f60\u7684\u56e2\u961f\u8ba8\u8bba\u8fd9\u4e9b\u95ee\u9898\u65f6\uff0c\u4e00\u5b9a\u8981\u786e\u4fdd\u4f60\u4eec\u7684\u610f\u89c1\u4e00\u81f4!\u901a\u8fc7\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\uff0c\u6211\u4eec\u53ef\u4ee5\u5728\u8c37\u6b4c\u4e0a\u4ee5\u4e24\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u663e\u793a\u81ea\u5df1\u3002\u6211\u79f0\u4e4b\u4e3a\u4e30\u5bcc\u7ed3\u679c\u548cSERP\u7279\u6027\u3002\u4e30\u5bcc\u7684\u6210\u679c\u662f\u4ec0\u4e48?\u4e30\u5bcc\u7684\u7ed3\u679c\u662f\u6807\u51c6\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u4f46\u89c6\u89c9\u589e\u5f3a\u3002\u9664\u4e86\u901a\u5e38\u7684\u94fe\u63a5+\u63cf\u8ff0\u7ec4\u5408\u4e4b\u5916\uff0c\u5b83\u4eec\u8fd8\u5305\u542b\u5176\u4ed6\u5143\u7d20\u3002<\/p>\n<p>\u4e30\u5bcc\u7684\u7ed3\u679c\u8981\u6c42\u5728serp\u4e2d\u6709\u66f4\u591a\u7684\u7a7a\u95f4\uff0c\u5e76\u4f7f\u94fe\u63a5\u5728\u89c6\u89c9\u4e0a\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<p>\u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d?<\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u8c37\u6b4c\u94fe\u63a5\uff0c\u6ca1\u6709\u9644\u52a0\u4fe1\u606f:<\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u7c7b\u4f3c\u7684\u7c7b\u56fa\u9187\u94fe\u63a5:<\/p>\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u8c08\u8c08\u5982\u4f55\u786e\u5207\u5730\u589e\u5f3a\u4f60\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p>\u8bc4\u8bba(\u661f\u661f)<\/p>\n<p>\u662f\u6700\u53d7\u6b22\u8fce\u7684\u5bcc\u7ed3\u679c\u5143\u7d20\u4e4b\u4e00\u3002\u5b83\u663e\u793a\u7ed9\u5b9a\u7ed3\u679c\u7684\u5e73\u5747\u201c\u661f\u661f\u6570\u91cf\u201d\u3002\u793e\u4f1a\u5730\u4f4d\u662f\u94f6\u76d8\u4e0a\u7684!\u9664\u4e86\u67e5\u770b\u90e8\u5206\uff0c\u60a8\u8fd8\u53ef\u4ee5\u67e5\u770b\u4ef7\u683c\u8303\u56f4\uff0c\u4ee5\u51b3\u5b9a\u662f\u5426\u8981\u5355\u51fb\u94fe\u63a5\u3002<\/p>\n<p>\u4e00\u7bc7\u8bc4\u8bba\u52a0\u4e0a\u7f8e\u5473\u7684\u56fe\u7247\uff0c\u51c6\u5907\u65f6\u95f4\uff0c\u548c\u5361\u8def\u91cc!<\/p>\n<p>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f<\/p>\n<p>\u56de\u987e\u3001\u4ef7\u683c\u8303\u56f4\u548c\u76ee\u524d\u7684\u53ef\u7528\u6027\u3002\u4f60\u53ef\u4ee5\u770b\u5230\u7279\u5b9a\u4e8b\u4ef6\u7684\u65e5\u671f\u2014\u2014\u6240\u6709\u7684\u94fe\u63a5\u90fd\u662f\u53ef\u70b9\u51fb\u7684\u3002\u5728serp\u4e2d\u5f88\u5bb9\u6613\u88ab\u5ffd\u7565\uff0c\u56e0\u4e3a\u6211\u4eec\u5df2\u7ecf\u4e60\u60ef\u4e86\u5b83\u4eec!<\/p>\n<p>\u6839\u636e\u8c37\u6b4c\u7684\u5b9a\u4e49\uff0c\u9875\u9762\u4e0a\u7684<\/p>\n<p>\u9762\u5305\u5c51\u8f68\u8ff9\u8868\u793a\u9875\u9762\u5728\u7ad9\u70b9\u5c42\u6b21\u7ed3\u6784\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u6709\u6548\u5730\u4e86\u89e3\u548c\u63a2\u7d22\u7ad9\u70b9\u3002<\/p>\n<p>\u7b80\u5355\u5730\u8bf4\uff0c\u5b83\u4eec\u662f\u6307\u5411\u4f60\u6240\u5904\u4f4d\u7f6e\u7684\u94fe\u63a5\u3002<\/p>\n<p>\u6765\u6e90:https:\/\/yoast.com\/breadcrumbs-seo\/ <\/p>\n<p>\u9762\u5305\u5c51\u5e2e\u52a9\u8c37\u6b4c\u5bfc\u822a\u548c\u5206\u7c7b\u4f60\u7684\u7f51\u7ad9\u3002\u5b83\u4eec\u5728SERP\u4e2d\u770b\u8d77\u6765\u4e5f\u5f88\u6574\u6d01\u3002\u4ec0\u4e48\u662fSERP\u7279\u6027?<\/p>\n<p>SERP\u7279\u6027\u662f\u5404\u79cd\u4e0d\u540c\u4e8e\u4f20\u7edf\u94fe\u63a5+\u63cf\u8ff0(+\u4e0a\u9762\u5217\u51fa\u7684\u5176\u4ed6\u4e30\u5bcc\u7684\u7ed3\u679c\u5c5e\u6027)\u7684\u7ed3\u679c\u3002\u6709\u5f88\u591aSERP\u7279\u6027\uff0c\u8c37\u6b4c\u4e0d\u65ad\u6dfb\u52a0\u65b0\u7684\u7279\u6027\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u5c06\u4ecb\u7ecd\u51e0\u4e2a\u6700\u5e38\u89c1\u7684\u3002\u4e00\u4e2a\u7279\u8272\u7247\u6bb5\u5c31\u662f\u5b83\u5728\u5c01\u9762\u4e0a\u6240\u8bf4\u7684\u5185\u5bb9\u2014\u2014\u4e00\u4e2a\u9875\u9762\u7684\u7247\u6bb5\uff0c\u540e\u9762\u8ddf\u7740\u4e00\u4e2a\u94fe\u63a5\u3002\u5f53\u51fa\u73b0\u5728\u9875\u9762\u9876\u90e8\u65f6\uff0cFeatured Snippets\u7ed9\u4f60\u4e00\u4e2a\u6240\u8c13\u7684\u201c\u4f4d\u7f6e0\u201d\u3002\u6709\u56db\u79cd\u7c7b\u578b\u7684\u7279\u8272\u7247\u6bb5:<\/p>\n<p>\u5b9a\u4e49\u3001\u5217\u8868\u3001\u8981\u70b9\u548c\u5176\u4ed6\u5a92\u4f53\u7c7b\u578b(\u901a\u5e38\u662f\u89c6\u9891)<\/p>\n<p>\u8c37\u6b4c\u6ca1\u6709\u6307\u5b9a\u5b83\u5982\u4f55\u4e3a\u7247\u6bb5\u9009\u62e9\u6750\u6599\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u7ad9\u70b9\u5fc5\u987b\u6392\u5728\u524d\u9762\uff0c\u624d\u80fd\u663e\u793a\u4e3aFeatured Snippet\u3002<\/p>\n<p>\u77e5\u8bc6\u9762\u677f<\/p>\n<p>\u77e5\u8bc6\u9762\u677f\u662f\u5305\u542b\u5173\u4e8e\u641c\u7d22\u67e5\u8be2\u7684\u6240\u6709\u4e00\u822c\u4fe1\u606f\u7684\u6846\u3002<\/p>\n<p>\u77e5\u8bc6\u56fe\u7684\u6570\u636e\u6765\u81ea\u9ad8\u6743\u5a01\u7684\u6765\u6e90\u3002\u867d\u7136\u5f88\u96be\u6210\u4e3a\u4e00\u822c\u6027\u67e5\u8be2\u7684\u77e5\u8bc6\u56fe\u8c31\u6765\u6e90\uff0c\u4f46\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u83b7\u5f97\u5173\u4e8e\u60a8\u516c\u53f8\u7684\u77e5\u8bc6\u56fe\u8c31!<\/p>\n<p>\u77e5\u8bc6\u5361<\/p>\n<p>\u77e5\u8bc6\u5361\u662f\u77e5\u8bc6\u9762\u677f\u7684\u66f4\u7b80\u660e\u7248\u672c\u3002\u5b83\u4eec\u901a\u5e38\u51fa\u73b0\u5728serp\u7684\u9876\u90e8\u3002\u6709\u65f6\uff0c\u8c37\u6b4c\u663e\u793a\u4e00\u5806\u56fe\u50cf\u6216\u89c6\u9891\u5728\u9876\u90e8(\u6216\u4e2d\u95f4)\u7684SERP:<\/p>\n<p>\u70b9\u51fb\u56fe\u7247\u5f15\u5bfc\u4f60\u5230\u8c37\u6b4c\u56fe\u50cf\uff0c\u800c\u70b9\u51fb\u89c6\u9891\u5f15\u5bfc\u4f60\u76f4\u63a5\u5b83\u7684\u6765\u6e90(\u901a\u5e38\u662fYouTube)\u3002\u5982\u679c\u4f60\u7684\u6587\u7ae0\u7684\u89c6\u9891\u6216\u56fe\u7247\u51fa\u73b0\u5728SERP\u7684\u9996\u9875\uff0c\u4f60\u7684\u94fe\u63a5\u4e5f\u5df2\u7ecf\u5728\u90a3\u91cc\u4e86\uff0c\u8fd9\u5c06\u5e2e\u52a9\u4f60\u83b7\u5f97\u66f4\u591a\u7684\u7a7a\u95f4!\u63a8\u7279\u5361<\/p>\n<p>\u662f\u53ef\u4ee5\u76f4\u63a5\u4eceSERP\u8bbf\u95ee\u7684\u63a8\u7279\u3002<\/p>\n<p>\u5b83\u4eec\u901a\u5e38\u51fa\u73b0\u5728\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u67e5\u8be2\u4e2d\u3002\u4f60\u53ef\u4ee5\u7528\u5b83\u4eec\u6765\u63a8\u5e7f\u4f60\u516c\u53f8\u7684\u5b98\u65b9\u63a8\u7279\u8d26\u53f7!<\/p>\n<p>\u8d2d\u7269\u7ed3\u679c<\/p>\n<p>\u8d2d\u7269\u7ed3\u679c\u663e\u793a\u6765\u81ea\u7f51\u7edc\u4e0a\u4e0d\u540c\u5546\u5e97\u7684\u4f18\u60e0\u3002<\/p>\n<p>\u5b83\u4eec\u662f\u8c37\u6b4c\u5e7f\u544a\u7684\u4e00\u90e8\u5206\uff0c\u79f0\u4e3a\u4ea7\u54c1\u8d2d\u7269\u5e7f\u544a\u2014\u2014\u6240\u4ee5\u8fd9\u4e00\u6b21\uff0c\u9002\u5f53\u7684\u6807\u8bb0\u672c\u8eab\u4e0d\u8db3\u4ee5\u8bd5\u56fe\u663e\u793aam\u6602\u3002\u91cd\u8981\u63d0\u793a:\u5c1d\u8bd5\u4f18\u5316\u6bcf\u4e00\u4e2a\u7ed3\u679c\u5c06\u9700\u8981\u60a8\u91c7\u53d6\u4e0d\u540c\u7684\u884c\u52a8\u3002\u7136\u800c\uff0c\u5b83\u4eec\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u70b9:\u4e3a\u4f60\u7684\u7f51\u7ad9\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e!\u5728\u672c\u6307\u5357\u7684\u540e\u9762\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u4e3a\u4ec0\u4e48\u5e94\u8be5\u5173\u5fc3\u7ed3\u6784\u5316\u6570\u636e?\u5728\u73b0\u4ee3\u4e92\u8054\u7f51\u73af\u5883\u4e2d\uff0c\u7ed3\u6784\u5316\u6570\u636e\u662f\u5fc5\u987b\u7684\u3002\u5982\u679c\u4f60\u4e0d\u8fd9\u6837\u505a\uff0c\u8c37\u6b4c\u5c06\u96be\u4ee5\u7406\u89e3\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u3002\u4f60\u4e0d\u4f1a\u60f3\u8981\u90a3\u6837\u7684\u3002\u4f46\u662f\u4e3a\u7279\u5b9a\u7684\u4e30\u5bcc\u7ed3\u679c\u548cSERP\u7279\u6027\u8fdb\u884c\u4f18\u5316\u503c\u5f97\u5417?\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u70b9\u51fb\u7387?\u8ba9\u6211\u4eec\u6765\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u3002\u5173\u4e8e\u7ed3\u6784\u5316\u6570\u636e\u7684\u4e89\u8bae\u8ba9\u6211\u4eec\u4ece\u574f\u6d88\u606f\u5f00\u59cb\u3002Sparktoro\u548cJumpshot\u53bb\u5e74\u7684\u7814\u7a76\u663e\u793a\uff0c\u8d85\u8fc750%\u7684\u641c\u7d22\u7ed3\u679c\u6839\u672c\u4e0d\u662f\u70b9\u51fb\u3002\u8fd9\u8fd8\u4e0d\u662f\u5168\u90e8:\u5e74\u590d\u4e00\u5e74\uff0cSERP\u7ed3\u679c\u7684\u70b9\u51fb\u7387\u4e00\u76f4\u5728\u4e0b\u964d\u3002\u8fd9\u4e00\u70b9\u4e5f\u4e0d\u5947\u602a\u3002\u60f3\u60f3\u770b:\u5982\u679c\u8c37\u6b4c\u7acb\u5373\u663e\u793a\u95ee\u9898\u7684\u7b54\u6848\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u8981\u6d6a\u8d39\u65f6\u95f4\u70b9\u51fb\u4e00\u5806\u4e0d\u540c\u7684\u6765\u6e90\u5462?\u7ed3\u6784\u5316\u6570\u636e\u4e5f\u4e0d\u662f\u4e00\u4e2a\u6392\u540d\u56e0\u7d20\u3002\u867d\u7136\u5b83\u5bf9\u8c37\u6b4c\u673a\u5668\u4eba\u6709\u7528\uff0c\u4f46\u5e76\u4e0d\u76f4\u63a5\u5f71\u54cd\u60a8\u7684SEO\u3002\u7ed3\u6784\u5316\u6570\u636e\u662f\u83b7\u5f97\u66f4\u9ad8\u6392\u540d\u3001\u70b9\u51fb\u7387\u548c\u54c1\u724c\u7684\u95e8\u6237\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4e3a\u4e30\u5bcc\u7684\u4ee3\u7801\u7247\u6bb5\u751a\u81f3SERP\u7279\u6027\u7ed3\u6784\u5316\u6570\u636e\u8fd8\u662f\u6709\u5f88\u591a\u597d\u5904\u7684\u3002\u867d\u7136\u4e0d\u662f\u4e00\u4e2a\u6392\u540d\u56e0\u7d20\uff0c\u4f46\u7ed3\u6784\u5316\u6570\u636e\u4f7f\u60a8\u7684\u5185\u5bb9\u66f4\u5bb9\u6613\u88ab\u8c37\u6b4c\u6293\u53d6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u63d0\u9ad8\u60a8\u7684\u6392\u540d\u3002\u8c37\u6b4c\u8d8a\u4e86\u89e3\u4f60\u7684\u767b\u9646\u9875\u9762\uff0c\u5bf9\u4f60\u7684SEO\u5c31\u8d8a\u597d\u3002\u6dfb\u52a0\u66f4\u591a\u7684\u7ed3\u6784\u5316\u6570\u636e\u53ea\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u4e30\u5bcc\u7684\u7247\u6bb5\u53ef\u4ee5\u589e\u52a0CTR\u3002\u4f60\u7684\u94fe\u63a5\u4e0d\u4ec5\u5360\u636e\u4e86\u66f4\u591a\u7684\u7a7a\u95f4\uff0c\u53d8\u5f97\u66f4\u53ef\u89c1\uff0c\u800c\u4e14\u4f60\u8fd8\u53ef\u4ee5\u5f97\u5230\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u793e\u4f1a\u8bc1\u660e(\u60f3\u60f3\u660e\u661f\u8bc4\u8bba)\u3002\u60a8\u53ef\u4ee5\u6210\u4e3a\u60a8\u9009\u62e9\u7684SERP\u4e2d\u89c6\u89c9\u4e0a\u6700\u6fc0\u52a8\u4eba\u5fc3\u7684\u94fe\u63a5\uff0c\u6216\u8005\u53ef\u80fd\u662f\u4e00\u4e2a\u5177\u6709\u6700\u4f73\u7ed3\u679c\u7684\u7ad9\u70b9!\u5bf9\u4e8e\u67d0\u4e9b\u5173\u952e\u5b57\uff0c\u7279\u8272\u7247\u6bb5\u589e\u52a0\u4e86\u70b9\u51fb\u7387\u3002\u8fd9\u4e00\u5207\u90fd\u5728\u5173\u952e\u5b57\u7814\u7a76!\u4f7f\u7528Ahrefs\u7b49\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u68c0\u67e5\u54ea\u4e9b\u67e5\u8be2\u5bfc\u81f4\u591a\u6b21\u5355\u51fb\uff0c\u5e76\u9009\u62e9\u5b83\u4eec\u4f5c\u4e3a\u60a8\u7684\u591a\u8fb9\u5f62\u3002\u611f\u8c22\u5176\u4ed6SERP\u529f\u80fd\uff0c\u5982\u89c6\u9891\/\u56fe\u50cf\u65cb\u8f6c\u6728\u9a6c\uff0c\u4f60\u7684\u7f51\u7ad9\u53ef\u4ee5\u51fa\u73b0\u5728\u7b2c\u4e00\u9875\u4e0d\u6b62\u4e00\u6b21\u3002\u5c3d\u7ba1\u4e00\u4e9b\u50cf\u77e5\u8bc6\u56fe\u8c31\u8fd9\u6837\u7684SERP\u529f\u80fd\u4f1a\u5077\u8d70\u4f60\u7684\u6d41\u91cf\uff0c\u4f46\u5b83\u4eec\u53ef\u4ee5\u8ba9\u4f60\u7684\u54c1\u724c\u53d7\u76ca\u3002\u5b83\u4eec\u63d0\u9ad8\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u53ef\u4fe1\u5ea6\u3002\u60f3\u8981\u4e3b\u5bfc\u8bed\u97f3\u641c\u7d22?\u4f60\u5fc5\u987b\u5f97\u5230\u4e00\u4e2a\u7279\u8272\u7247\u6bb5\u3002\u6839\u636eBacklinko\u7684\u6570\u636e\uff0c40.7%\u7684\u8bed\u97f3\u641c\u7d22\u7b54\u6848\u6765\u81ea\u7cbe\u9009\u7247\u6bb5\u3002\u4f60\u53ef\u4ee5\u8fd9\u6837\u60f3:\u5982\u679c\u4f60\u4e0d\u4f18\u5316\u8fd9\u4e2a\u7cbe\u9009\u7247\u6bb5\uff0c\u522b\u4eba\u8fdf\u65e9\u4f1a\u72ec\u5360\u5b83\u3002\u7136\u540e\uff0c\u4f60\u5c31\u4e0d\u4f1a\u5f97\u5230\u70b9\u51fb\u91cf\u4e86\u3002\u4f60\u8fd8\u53ef\u4ee5\u7ee7\u7eed\u524d\u8fdb\uff0c\u4e89\u53d6\u66f4\u9ad8\u7684\u6392\u540d\u548c\u66f4\u591a\u7684\u623f\u5730\u4ea7\u5728SERP\u5efa\u7acb\u6743\u5a01!\u73b0\u5728\u6211\u4eec\u77e5\u9053\u4e86\u4f18\u70b9\u591a\u4e8e\u7f3a\u70b9\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5728\u5b9e\u8df5\u4e2d\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u662f\u4ec0\u4e48\u6837\u5b50\u7684!\u6211\u5c06\u544a\u8bc9\u60a8\u4ee5\u4e00\u79cd\u6df1\u601d\u719f\u8651\u7684\u3001\u4ee5\u7ed3\u679c\u4e3a\u5bfc\u5411\u7684\u65b9\u5f0f\u9010\u6b65\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u7684\u8fc7\u7a0b\u3002\u8bf7\u8bb0\u4f4f:\u5b9e\u73b0\u6b63\u786e\u7684\u7ed3\u6784\u5316\u6570\u636e\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u60a8\u5c06\u83b7\u5f97\u7406\u60f3\u7684\u7279\u8272\u4ee3\u7801\u6bb5\u6216\u77e5\u8bc6\u56fe\u3002\u5b83\u53ea\u662f\u8ba9\u6211\u4eec\u6709\u53ef\u80fd\u4e3a\u4e4b\u594b\u6597\u3002\u68c0\u67e5\u54ea\u4e9b\u7ed3\u6784\u5316\u6570\u636e\u5143\u7d20\u9002\u5408\u60a8\u7684<\/p>\n<p>\u7ed3\u6784\u5316\u6570\u636e\u4e4b\u65c5\u7684\u7b2c\u4e00\u6b65\u5e94\u8be5\u662f\u68c0\u67e5\u53ef\u7528\u7684\u641c\u7d22\u589e\u5f3a\u7c7b\u578b\u3002\u7136\u540e\uff0c\u8003\u8651\u5b83\u4eec\u5982\u4f55\u9002\u5408\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u5e76\u4e0d\u662f\u6bcf\u4e2a\u94fe\u63a5\u90fd\u9700\u8981\u5728\u65c1\u8fb9\u663e\u793a\u4e00\u4e2a\u56de\u987e\uff0c\u4e5f\u4e0d\u662f\u6bcf\u79cd\u7c7b\u578b\u7684\u4fe1\u606f\u90fd\u9002\u5408\u77e5\u8bc6\u56fe\uff0c\u7b49\u7b49\u3002\u9996\u5148\u68c0\u67e5\u6240\u6709\u53ef\u884c\u7684\u9009\u9879\u3002\u6700\u597d\u662f\u53c2\u8003\u8c37\u6b4c\u6307\u5357\u641c\u7d22\u56fe\u5e93\u3002<\/p>\n<p>\u5b83\u5c06\u5411\u60a8\u5c55\u793a\u6240\u6709\u7ed3\u6784\u5316\u6570\u636e\u9009\u9879\u548c\u5173\u4e8e\u5b83\u4eec\u5982\u4f55\u5de5\u4f5c\u4ee5\u53ca\u5982\u4f55\u5b9e\u73b0\u5b83\u4eec\u7684\u6280\u672f\u6307\u5357!\u6267\u884c\u5173\u952e\u5b57\u7814\u7a76\u548c\u4ed4\u7ec6\u68c0\u67e5SERPs <\/p>\n<p>\u4e0e\u6240\u6709\u4e8b\u60c5SEO\uff0c\u5173\u952e\u5b57\u7814\u7a76\u548c\u5173\u952e\u5b57\u96be\u5ea6\u8bc4\u4f30\u8fd9\u662f\u5fc5\u8981\u7684\u7b2c\u4e00\u6b65\u3002\u6bd5\u7adf\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u7684serp\u90fd\u662f\u5e73\u7b49\u7684\u3002\u4e3a\u7279\u5b9a\u7684\u5173\u952e\u5b57\u6784\u5efa\u6570\u636e\u800c\u6295\u5165\u989d\u5916\u7684\u5de5\u4f5c\u53ef\u80fd\u5e76\u4e0d\u662f\u5bf9\u8d44\u6e90\u7684\u6700\u4f73\u5229\u7528\u3002\u5f53\u6d89\u53ca\u5230\u9644\u52a0\u7279\u6027\u65f6\uff0c\u4e00\u4e9bserp\u662f\u4e0d\u8db3\u7684\u3002\u8ba9\u6211\u4eec\u4ee5\u201c\u9875\u9762\u4e0a\u7684SEO\u4f18\u5316\u201d\u67e5\u8be2\u4e3a\u4f8b\u3002<\/p>\n<p>\u6211\u4eec\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u7279\u8272\u7247\u6bb5:<\/p>\n<p>\u8fd9\u5c31\u662f\u5b83\u3002\u5373\u4f7f\u4f60\u62cd\u4e86\u4e00\u4e2a\u5173\u4e8e\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u597d\u89c6\u9891\uff0c\u8bd5\u56fe\u8ba9\u5b83\u51fa\u73b0\u5728\u4e00\u4e2a\u4e0d\u5b58\u5728\u7684\u89c6\u9891\u65cb\u8f6c\u6728\u9a6c\u5728\u8fd9\u4e2aSERP\u53ef\u80fd\u662f\u884c\u4e0d\u901a\u7684\u3002\u4f60\u552f\u4e00\u7684\u9009\u62e9\u5c31\u662f\u63a5\u7ba1Snippet\u3002\u4f46\u662f\uff0c\u5982\u679c\u4f60\u5728\u8fd0\u8425\u4e00\u4e2a\u610f\u5927\u5229\u98df\u8c31\u7f51\u7ad9\uff0c\u60f3\u8981\u51ed\u501f\u4f60\u90a3\u4ee4\u4eba\u60ca\u53f9\u7684\u963f\u5f17\u96f7\u591a\u5bbd\u9762\u6761\u98df\u8c31\u6392\u540d\u5462?\u8ba9\u6211\u4eec\u68c0\u67e5\u3002<\/p>\n<p>\u8fd9\u4e2aSERP(\u5c31\u50cf\u6240\u6709\u4e0e\u70f9\u996a\u76f8\u5173\u7684\u67e5\u8be2\u4e00\u6837)\u662f\u7ed3\u6784\u5316\u6570\u636e\u7684\u5929\u5802\u3002\u9996\u5148\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u98df\u8c31\u4f20\u9001\u5e26\u3002\u4ee4\u4eba\u5782\u6d8e\u6b32\u6ef4\u7684\u56fe\u7247\uff0c\u597d\u7684\u8bc4\u8bba\u2014\u2014\u9965\u80a0\u8f98\u8f98\u7684\u6211\u9a6c\u4e0a\u5c31\u4f1a\u70b9\u8fd9\u4e2a!\u5f53\u4f60\u70b9\u51fb\u201c\u663e\u793a\u66f4\u591a\u201d\u6309\u94ae\u65f6\u4f1a\u53d1\u751f\u4ec0\u4e48?<\/p>\n<p>\u66f4\u591a\u98df\u8c31!\u5373\u4f7f\u4f60\u5904\u4e8e\u7b2c10\u6216\u7b2c9\u4e2a\u4f4d\u7f6e\uff0c\u4f60\u4e5f\u6709\u53ef\u80fd\u51fa\u73b0\u5728\u8fd9\u5f20\u56fe\u4e0a\uff0c\u83b7\u5f97\u70b9\u51fb\u7684\u51e0\u7387\u4e5f\u4f1a\u7ffb\u500d!\u8fd9\u8fd8\u4e0d\u662f\u5168\u90e8\u3002\u6bcf\u4e2a\u94fe\u63a5\u90fd\u662f\u4e00\u4e2a\u4e30\u5bcc\u7684\u7247\u6bb5\uff0c\u5305\u542b\u7279\u5b9a\u98df\u8c31\u7684\u4fe1\u606f(\u8bc4\u7ea7\u3001\u51c6\u5907\u65f6\u95f4\u3001\u5361\u8def\u91cc\u6570)\u3002\u4e0d\u8fc7\uff0c\u6211\u4eec\u8fd8\u6ca1\u6709\u5b8c\u6210\u3002\u5728SERP\u7684\u4e2d\u95f4\u6709\u4e00\u4e2aPeople Also Ask\u6846\u3002\u5728\u5b83\u7684\u6b63\u4e0b\u65b9\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u89c6\u9891\u4f20\u9001\u5e26\u3002\u60a8\u53ef\u4ee5\u4f18\u5316\u8fd9\u4e9bSERP\u7279\u6027\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\u2014\u6216\u6240\u6709\u8fd9\u4e9b\u7279\u6027!\u7814\u7a76\u6240\u9009\u7684SERP\u5c06\u544a\u8bc9\u60a8\u6784\u5efa\u6570\u636e\u7684\u6700\u4f73\u884c\u52a8\u65b9\u6848\u3002\u4ed4\u7ec6\u5206\u6790\u4f60\u7684SEO\u7ade\u4e89\u5bf9\u624b\u603b\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u5982\u679c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728serp\u4e2d\u8d70\u5f97\u5f88\u8fdc\uff0c\u4ed6\u4eec\u4e00\u5b9a\u505a\u4e86\u4e00\u4e9b\u6b63\u786e\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u4f60\u81f3\u5c11\u8981\u505a\u5f97\u4e00\u6837\u597d\u624d\u6709\u673a\u4f1a\u3002\u8fd9\u4e2a\u89c4\u5219\u4e0d\u4ec5\u9002\u7528\u4e8e\u6392\u540d\uff0c\u4e5f\u9002\u7528\u4e8e\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n<p>\u63d0\u793a:\u5373\u4f7f\u4f60\u4e0d\u9700\u8981\u4e30\u5bcc\u7684\u4ee3\u7801\u7247\u6bb5\uff0c\u4e5f\u4e0d\u4e89\u593a\u7279\u8272\u4ee3\u7801\u7247\u6bb5\uff0c\u4f60\u4e5f\u6709\u5fc5\u8981\u68c0\u67e5\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u5982\u4f55\u6784\u5efa\u4ed6\u4eec\u7684\u7f51\u7ad9\u7684\u3002\u7ed3\u6784\u5316\u6570\u636e\u4ecd\u7136\u53ef\u4ee5\u5e2e\u52a9\u8c37\u6b4c\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u4f60\u7684\u7f51\u7ad9\u3002\u786e\u4fdd\u673a\u5668\u4eba\u6b63\u786e\u722c\u884c!<\/p>\n<p>\u200dSurfer\u7684SERP Analyzer\u53ef\u4ee5\u8ba9\u60a8\u7aa5\u63a2\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u7ed3\u6784\u3002\u4e3a\u4e86\u5411\u60a8\u5c55\u793a\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u5c06\u4e3a\u524d\u9762\u7684\u793a\u4f8b\u521b\u5efa\u4e00\u4e2a\u67e5\u8be2\u2014Fettuccine Alfredo\u98df\u8c31\u3002\u6211\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u4e24\u4e2a\u5730\u65b9\u6765\u4e86\u89e3\u7ade\u8d5b\u4f7f\u7528\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n<p> &#8220;\u5728\u6bcf\u4e2a\u94fe\u63a5\u65c1\u8fb9\uff0c\u5c31\u5728&#8221; audit &#8220;\u6309\u94ae\u7684\u53f3\u8fb9\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u4e00\u4e2a\u56fe\u6807\uff0c\u5b83\u5c06\u663e\u793a\u9875\u9762\u4f7f\u7528\u7684\u6240\u6709<\/p>\n<p>schema.org\u6807\u8bb0\u3002\u867d\u7136\u7b2c\u4e00\u4e2a\u94fe\u63a5\u7684\u6807\u8bb0\u6570\u91cf\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u4f46\u7b2c\u4e8c\u4e2a\u7ad9\u70b9\u4e0a\u7684\u6807\u8bb0\u6570\u91cf\u8f83\u5c11\uff0c\u800c\u7b2c\u4e09\u4e2a\u7ad9\u70b9\u51e0\u4e4e\u6ca1\u6709\u3002<\/p>\n<p>\u73b0\u5728\u4f60\u53ef\u4ee5\u4ece\u4f60\u6700\u559c\u6b22\u7684\u4e00\u4e2a\u83b7\u5f97\u7075\u611f\uff0c\u5e76\u589e\u52a0\u4f60\u7684\u8c37\u6b4c\u673a\u5668\u4eba\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u89e3\u91ca\u4f60\u7684\u7f51\u7ad9\u7684\u673a\u4f1a\u3002\u8c01\u77e5\u9053\u5462\u2014\u2014\u4e5f\u8bb8\u5982\u679c\u4f60\u5904\u7406\u5f97\u5f53\uff0c\u4f60\u53ef\u4ee5\u8ba9\u4f60\u7684\u98df\u8c31\u770b\u8d77\u6765\u5982\u6b64\u6709\u5438\u5f15\u529b\uff0c\u4ee5\u81f3\u4e8e\u5f53\u8c08\u5230\u70b9\u51fb\u7387\u65f6\uff0c\u5b83\u4f1a\u8d85\u8fc7\u6392\u540d\u66f4\u9ad8\u7684\u94fe\u63a5\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5728\u56fe\u4e2d\u770b\u5230\u6240\u6709\u7684\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u5e76\u5c06\u5b83\u4eec\u76f8\u4e92\u6bd4\u8f83\u2014\u2014\u60a8\u53ea\u9700\u8981\u4ece\u5de6\u8fb9\u7684\u680f\u4e2d\u9009\u62e9\u5373\u53ef:<\/p>\n<p>\u524d50\u4e2a\u7ed3\u679c\u4e2d\u768435\u4e2a\u90fd\u6709\u201c\u914d\u65b9\u6807\u8bb0\u201d\uff0c\u56e0\u6b64\u60a8\u4e5f\u5e94\u8be5\u62e5\u6709\u5b83!<\/p>\n<p>\u73b0\u5728\u53ef\u4ee5\u770b\u5230\u7ade\u4e89\u5bf9\u624b\u5171\u6709\u591a\u5c11\u79cd\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u4ee5\u53ca\u54ea\u4e9b\u662f\u6700\u53d7\u6b22\u8fce\u7684\u3002\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e(\u5982\u679c\u9700\u8981\u7684\u8bdd\uff0c\u8fd8\u53ef\u4ee5\u4f18\u5316\u529f\u80fd\u7247\u6bb5)<\/p>\n<p>\u65e2\u7136\u77e5\u9053\u4e86\u9700\u8981\u54ea\u4e9b\u7c7b\u578b\u7684\u7ed3\u6784\u5316\u6570\u636e\uff0c\u73b0\u5728\u5c31\u53ef\u4ee5\u5b9e\u73b0\u5b83\u4eec\u4e86\u3002<\/p>\n<p>\u8fd9\u770b\u8d77\u6765\u50cf\u662f\u4e00\u4e2a\u590d\u6742\u7684\u6280\u672f\u4efb\u52a1\uff0c\u4f46\u5b9e\u9645\u4e0a\u4e0d\u662f\u3002\u5373\u4f7f\u60a8\u4e0d\u662f\u5f00\u53d1\u4eba\u5458\uff0c\u4e5f\u6709\u5f88\u5bb9\u6613\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u60a8\u7684\u9009\u9879!<\/p>\n<p>\u9009\u98791:\u4f7f\u7528Goog\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b\u5de5\u5177\u662f\u4e00\u79cd\u5411\u60a8\u7684\u7ad9\u70b9\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\u7684\u7b80\u5355\u65b9\u6cd5\u3002\u5b83\u4e0d\u9700\u8981\u4efb\u4f55\u6280\u672f\u77e5\u8bc6\u3002\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u6253\u5f00\u5de5\u5177\uff0c\u9009\u62e9\u8981\u6807\u8bb0\u7684\u6570\u636e\u7c7b\u578b\uff0c\u7136\u540e\u7c98\u8d34\u60a8\u7684URL\u3002<\/p>\n<p>\u786e\u8ba4\u540e\uff0c\u60a8\u5c06\u5728\u5de6\u4fa7\u770b\u5230\u9875\u9762\uff0c\u5728\u53f3\u4fa7\u770b\u5230\u6570\u636e\u9879\u3002\u5f00\u59cb\u7a81\u51fa\u663e\u793a\u9875\u9762\u7684\u5143\u7d20\uff0c\u5e76\u4e3a\u5b83\u4eec\u5206\u914d\u6807\u8bb0\u3002\u53ef\u4ee5\u4ece\u4e2d\u9009\u62e9\u7684\u5217\u8868\u53d6\u51b3\u4e8e\u60a8\u5728\u7b2c\u4e00\u6b65\u4e2d\u9009\u62e9\u7684\u6570\u636e\u7c7b\u578b\u3002\u5b8c\u6210\u540e\uff0c\u5355\u51fb\u201c\u521b\u5efaHTML\u201d\u3002<\/p>\n<p>\u4f60\u4f1a\u5728\u53f3\u8fb9\u770b\u5230\u4e00\u6bb5\u540d\u4e3a\u201c\u7ed3\u6784\u5316\u6570\u636e\u4f5c\u4e3aJSON-LD\u6807\u8bb0\u201d\u7684\u4ee3\u7801(\u5982\u679c\u4f60\u613f\u610f\uff0c\u4f60\u53ef\u4ee5\u628a\u5b83\u6539\u6210Microdata)\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5c06\u811a\u672c\u6dfb\u52a0\u5230HTML\u7684\u5934\u90e8\u90e8\u5206\u3002\u5982\u679c\u9700\u8981\u5e2e\u52a9\uff0c\u53ef\u4ee5\u5355\u51fb\u53f3\u8fb9\u7684\u201cArticle\u201d\u6309\u94ae(\u540d\u79f0\u5c06\u6839\u636e\u6240\u9009\u62e9\u7684\u6570\u636e\u7c7b\u578b\u800c\u4e0d\u540c)\u3002<\/p>\n<p>\u7136\u540e\uff0c\u5355\u51fb&#8221; Finish &#8220;\u4ee5\u67e5\u770b\u8c37\u6b4c\u63a8\u8350\u7684\u4e0b\u4e00\u6b65\u6b65\u9aa4\u3002\u9009\u98792:\u4f7f\u7528SEO\u5de5\u5177\u6216\u63d2\u4ef6<\/p>\n<p>\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f\u6d41\u884c\u7684CMS\uff0c\u6bd4\u5982WordPress\uff0c\u4f60\u5f88\u6709\u53ef\u80fd\u4f1a\u627e\u5230SEO\u5de5\u5177\u6765\u5e2e\u52a9\u4f60\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u3002\u5bf9\u4e8eWordPress\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u8fd9\u6837\u7684\u63d2\u4ef6:<\/p>\n<p> Yoast SEO All in One SEO Pack Rank Math <\/p>\n<p>\u6bcf\u4e2a\u5de5\u5177\u90fd\u6709\u5b83\u7684\u5c5e\u6027\u3002\u5b83\u4eec\u76f8\u5bf9\u4e8e\u8c37\u6b4c\u5de5\u5177\u7684\u4f18\u70b9\u662f\uff0c\u60a8\u53ef\u4ee5\u4ee5\u66f4\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u5b9e\u73b0\u66f4\u591a\u7c7b\u578b\u7684\u6807\u8bb0\u3002\u9009\u98793:\u76f4\u63a5\u83b7\u53d6\u4ee3\u7801<\/p>\n<p>\u3002\u60a8\u53ef\u4ee5\u5728\u8c37\u6b4c\u7684\u5f00\u53d1\u6307\u5357\u6216schema.org\u4e2d\u627e\u5230\u73b0\u6210\u7684\u4ee3\u7801\u4f4d\u3002\u7136\u800c\uff0c\u8981\u5b9e\u73b0\u5b83\u4eec\uff0c\u60a8\u9700\u8981\u5f00\u53d1\u4eba\u5458\u6216\u7f16\u7a0b\u6280\u80fd\u3002\u60a8\u4e0d\u80fd\u53ea\u662f\u968f\u610f\u5730\u590d\u5236\u548c\u7c98\u8d34\u4ee3\u7801\u3002<\/p>\n<p>\u6839\u636e\u8c37\u6b4c\uff0c&#8221;\u6700\u5e38\u89c1\u7684\u95ee\u9898\u662f\u8bed\u6cd5\u95ee\u9898(\u7279\u522b\u662f\u7f3a\u5c11\u6216\u5fc5\u9700\u7684\u9017\u53f7)\u548c\u5fd8\u8bb0\u6dfb\u52a0\u5fc5\u9700\u7684\u6216\u63a8\u8350\u7684\u5c5e\u6027\u3002&#8221;\u66f4\u4e0d\u7528\u8bf4\u4ee3\u7801\u9700\u8981\u5728\u6574\u4e2a\u7f51\u7ad9\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u8fd9\u79cd\u6700\u96c4\u5fc3\u52c3\u52c3\u7684\u6570\u636e\u7ed3\u6784\u65b9\u6cd5\u9002\u7528\u4e8e\u6240\u6709\u6807\u8bb0\u3002<\/p>\n<p>\u4f18\u5316\u7684\u7279\u8272\u7247\u6bb5\u9700\u8981\u7279\u522b\u63d0\u5230\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u5bf9\u526f\u672c\u8fdb\u884c\u4e00\u4e9b\u66f4\u6539\u6765\u589e\u52a0\u83b7\u5f97Snippet\u7684\u673a\u4f1a\u3002\u4e3a\u60a8\u60f3\u8981\u7684Snippet\u683c\u5f0f\u5316\u60a8\u7684\u5185\u5bb9\u3002\u5982\u4f55\u505a\u53d6\u51b3\u4e8eSERP\u3002\u5982\u679c\u60a8\u60f3\u8981\u66ff\u6362\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u53ea\u9700\u9009\u62e9SERP\u4e2d\u5df2\u7ecf\u51fa\u73b0\u7684\u76f8\u540cSnippet\u7c7b\u578b\u3002\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u5f00\u62d3\u8005\uff0c\u53ef\u4ee5\u4f7f\u7528:\u6bb5\u843d\u6765\u5b9a\u4e49\uff0c\u5217\u8868\u6765\u56de\u7b54\u201c\u5982\u4f55\u505a\u201d\u7684\u95ee\u9898\u548c\u5217\u8868\uff0c\u8868\u683c\u6765\u8fdb\u884c\u6570\u636e\u548c\u6570\u636e\u6bd4\u8f83\u3002\u4f60\u5728\u5199\u4e00\u6bb5\u8bdd\u5417?\u4fdd\u6301\u7b80\u77ed\u548c\u7b80\u6d01\u3002Moz\u53d1\u73b0\u201c\u7279\u8272\u7247\u6bb5\u6bb5\u843d\u7684\u6700\u4f73\u957f\u5ea6\u5927\u7ea6\u662f40\u523050\u4e2a\u5355\u8bcd\u3002\u201d\u4fdd\u6301\u7ed3\u6784\u6e05\u6670\u3002\u5c31\u50cf\u4f60\u4e00\u76f4\u5e94\u8be5\u505a\u7684\u90a3\u6837\uff0c\u575a\u6301\u4f7f\u7528H2s\u548ch3\u3002\u628a\u4f60\u8981\u56de\u7b54\u7684\u95ee\u9898\u5199\u5728\u7ed3\u5c3e\u4e5f\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u505a\u6cd5\u3002\u597d\u597d\u7167\u987e\u4f60\u7684\u8863\u670d\u3002\u60a8\u53ef\u4ee5\u5305\u542b\u4e00\u4e2a\u7c7b\u4f3c\u6458\u8981\u7684\u5185\u5bb9\u5217\u8868\uff0c\u4ee5\u4fbf\u8c37\u6b4c\u53ef\u4ee5\u76f4\u63a5\u83b7\u53d6\u5b83\u4f5c\u4e3aSnippet\u3002\u53ea\u8981\u8bb0\u4f4f:\u60a8\u4ecd\u7136\u9700\u8981\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6765\u7406\u89e3\u60a8\u7684\u7f51\u7ad9!\u9a8c\u8bc1\u4f60\u7684\u7ed3\u6784\u5316\u6570\u636e<\/p>\n<p>\u8981\u627e\u51fa\u662f\u5426\u6240\u6709\u7684\u6807\u8bb0\u90fd\u5b9e\u73b0\u5f97\u5f88\u597d\uff0c\u4f60\u7684\u7f51\u7ad9\u6709\u8d44\u683c\u83b7\u5f97\u4e30\u5bcc\u7684\u7ed3\u679c\uff0c\u4f7f\u7528\u8c37\u6b4c\u7684\u4e30\u5bcc\u7ed3\u679c\u6d4b\u8bd5\u3002<\/p>\n<p>\u5b83\u5c06\u5411\u60a8\u5c55\u793a\u201c\u5b83\u6240\u5305\u542b\u7684\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u751f\u6210\u54ea\u4e9b\u4e30\u5bcc\u7684\u7ed3\u679c\u201d\u3002\u5728\u673a\u5668\u4eba\u6293\u53d6\u60a8\u7684\u9875\u9762\u540e\uff0c\u7ed3\u6784\u5316\u6570\u636e\u5143\u7d20\u5c06\u81ea\u52a8\u51fa\u73b0\u5728\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u7684\u201c\u589e\u5f3a\u201d\u9009\u9879\u5361\u4e0b\u3002<\/p>\n<p>\u5728\u5355\u51fb\u60a8\u60f3\u8981\u7684\u7c7b\u522b\u65f6\uff0c\u60a8\u5c06\u80fd\u591f\u770b\u5230\u5b83\u4eec\u7684\u6027\u80fd\u5e76\u68c0\u67e5\u6709\u6548\u6027!\u6bcf\u9694\u4e00\u6bb5\u65f6\u95f4\u505a\u4e00\u6b21\u68c0\u67e5\u662f\u5426\u4e00\u5207\u90fd\u5728\u63a7\u5236\u4e4b\u4e0b\u662f\u503c\u5f97\u7684\u3002\u8fd9\u91cc\u6211\u4eec\u6709\u5b83:\u4e00\u4e2a\u5173\u4e8e\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u7684\u7b80\u77ed\u6307\u5357\u3002\u7ed3\u6784\u5316\u6570\u636e\u6709\u52a9\u4e8e\u7ec4\u7ec7\u4f60\u7684\u7f51\u7ad9t\u8c37\u6b4c\u673a\u5668\u4eba\u53ef\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u5b83\u3002<\/p>\n<p>\u8c37\u6b4c\u8fd8\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u6765\u663e\u793aSERP\u7279\u6027\u548c\u4e30\u5bcc\u7684\u4ee3\u7801\u7247\u6bb5\u3002\u591a\u4e8f\u4e86\u4ed6\u4eec\uff0c\u4f60\u53ef\u4ee5\u5728serp\u4e2d\u63a5\u7ba1\u66f4\u591a\u7684\u4e0d\u52a8\u4ea7\u3002\u867d\u7136\u7ed3\u6784\u5316\u6570\u636e\u672c\u8eab\u4e0d\u662f\u4e00\u4e2a\u6392\u540d\u56e0\u7d20\uff0c\u4f46\u5b83\u53ef\u4ee5\u5e2e\u52a9\u548c\u8865\u5145\u60a8\u7684SEO\u5de5\u4f5c\u3002\u5b83\u4f7f\u4f60\u7684\u7f51\u7ad9\u66f4\u5bb9\u6613\u88ab\u8c37\u6b4c\u6293\u53d6\uff0c\u53ef\u80fd\u589e\u52a0\u4f60\u7684\u70b9\u51fb\u7387\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5e76\u5e2e\u52a9\u4f60\u4e3b\u5bfc\u8bed\u97f3\u641c\u7d22\u3002\u8981\u68c0\u67e5\u54ea\u4e9b\u7ed3\u6784\u5316\u6570\u636e\u9002\u5408\u60a8\uff0c\u4e86\u89e3\u5b58\u5728\u54ea\u4e9b\u6807\u8bb0\u7c7b\u578b\uff0c\u4ed4\u7ec6\u68c0\u67e5\u6240\u9009\u7684\u5173\u952e\u5b57\uff0c\u5e76\u76d1\u89c6\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u5b83\u5c06\u5e2e\u52a9\u60a8\u5bf9\u53ef\u4ee5\u5c1d\u8bd5\u63a5\u7ba1\u54ea\u4e9bSERP\u589e\u5f3a\u8fdb\u884c\u6709\u6839\u636e\u7684\u731c\u6d4b\u3002\u7136\u540e\uff0c\u8fd9\u53ea\u662f\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\u7684\u95ee\u9898(\u5982\u4f55\u5b9e\u73b0\u53d6\u51b3\u4e8e\u60a8\u7684CMS\u548c\u6280\u80fd)\u3001\u9a8c\u8bc1\u5b83\u5e76\u76d1\u89c6\u7ed3\u679c\u3002\u7ed3\u6784\u5316\u4f60\u7684\u6570\u636e\u662f\u5fc5\u987b\u7684\u3002\u5982\u679c\u60a8\u4e0d\u8fd9\u6837\u505a\uff0c\u5b83\u5c06\u4f7f\u60a8\u7684\u7ad9\u70b9\u5bf9\u673a\u5668\u4eba\u5145\u6ee1\u654c\u610f\uff0c\u5e76\u4e3a\u73b0\u4ee3serp\u505a\u597d\u51c6\u5907\u3002<\/p>\n<p>\u8df3\u4e0a\u7ed3\u6784\u5316\u6570\u636e\u7684\u6f6e\u6d41\uff0c\u5e2e\u52a9\u60a8\u7684\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u4f5c!<\/p>\n<p>\u200d<\/p>\n<p>\u53c2\u89c1:<\/p>\n<p> 27+\u9876\u5c16\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u5177\u548c\u8d44\u6e90\u4e3a2020\u5e74\u505c\u7559\u5728\u6e38\u620fSEO\u6700\u4f73\u5b9e\u8df5\u57282022\u5e74SEO\u9700\u8981\u591a\u957f\u65f6\u95f4\u663e\u793a\u7ed3\u679c?<\/p>\n<p>\u200d<\/p>\n<p>\u5e26\u60a8\u7684\u5185\u5bb9\u7b56\u7565\u5230\u4e0b\u4e00\u4e2a\u6c34\u5e73\u4e0eSurfer\u3002\u73b0\u5728\u5f00\u59cb\u3002<\/p>\n<p>\u200d<\/p>\n<p>Tomasz Niezgoda\u8425\u9500\u4e3b\u7ba1\u548c\u5408\u4f5c\u4f19\u4f34@ Surfer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomasz Niezgoda 2020\u5e7410\u67081\u65e5SURFER \/ BLOG \/\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/894"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=894"}],"version-history":[{"count":0,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/894\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}