NLP\u5c06\u5982\u4f55\u6539\u53d8\u6211\u4eec\u57282020\u5e74\u8fdb\u884c\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u65b9\u5f0f?2020\u5e741\u670820\u65e5SURFER \/ BLOG \/ NLP\u5982\u4f55\u6539\u53d8\u6211\u4eec\u505aOn-Page SEO\u7684\u65b9\u5f0f?2019\u5e7410\u6708\uff0c\u8c37\u6b4c\u5ba3\u5e03\u4e86BERT\u7b97\u6cd5\u3002<\/p>\n
\u66f4\u65b0\u5f71\u54cd\u4e8610%\u7684\u641c\u7d22\u67e5\u8be2\u3002<\/p>\n
\u6765\u6e90:https:\/\/twitter.com\/searchliaison\/status\/1216752087515586560<\/p>\n
\u8fd9\u6761\u63a8\u6587\u6307\u7684\u662f2019\u5e748\u67081\u65e5\u4e00\u7bc7\u5173\u4e8e\u8c37\u6b4c\u6838\u5fc3\u66f4\u65b0\u7684\u535a\u5ba2\u6587\u7ae0\u3002\u6700\u8fd1\uff0c\u6211\u4eec\u770b\u5230\u4e86serp\u7684\u6d3b\u52a8\uff0cseo\u5fc5\u987b\u786e\u5b9a\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u610f\u4e49\u3002<\/p>\n
\u8c37\u6b4c\u57282020\u5e741\u6708\u7684\u6ce2\u52a8- https:\/\/www.semrush.com\/sensor\/ <\/p>\n
\u5f53\u53d8\u5316\u53d1\u751f\u65f6\uff0c\u6211\u4eec\u7684SEO\u8fc7\u7a0b\u9700\u8981\u8c03\u6574\u4ee5\u8ddf\u4e0a\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u3002<\/p>\n
BERT\u5e26\u6765\u4e86\u9ad8\u8d28\u91cf\u5185\u5bb9\u3001\u4e0a\u4e0b\u6587\u3001\u73b0\u4ee3\u673a\u5668\u5b66\u4e60\u548c\u81ea\u7136\u8bed\u8a00\u5904\u7406(NLP)\u7684\u5174\u8d77\uff0c\u8fd9\u662f\u4e0d\u53ef\u5426\u8ba4\u7684\u3002<\/p>\n
\u8fd9\u4e9b\u6d41\u884c\u8bed\u7684\u80cc\u540e\u662f\u4ec0\u4e48?\u6211\u7740\u8ff7\u4e8eBERT\u548cNLP\uff0c\u82b1\u4e86\u597d\u51e0\u4e2a\u5c0f\u65f6\u68c0\u67e5\u5de5\u5177\u3001\u5206\u6790\u6570\u636e\u96c6\u548c\u6d4b\u8bd5\u89e3\u51b3\u65b9\u6848\u3002\u6211\u628a\u6211\u7684\u53d1\u73b0\u653e\u5728\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u8fd9\u6837\u4f60\u5c31\u77e5\u9053\u5b83\u5bf9\u4f60\u3001\u4f60\u7684\u7f51\u7ad9\u548c\u4f60\u5ba2\u6237\u7684\u7f51\u7ad9\u610f\u5473\u7740\u4ec0\u4e48\u3002\u5267\u900f\u8b66\u544a:\u6709\u4e00\u79cd\u65b9\u6cd5\u6765\u5b9e\u73b0NLP SEO\u4f5c\u4e3a\u589e\u5f3a\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u3002\u6211\u5728\u6700\u540e\u52a0\u5165\u4e86\u4e00\u4e9b\u6848\u4f8b\u7814\u7a76\uff0c\u4ee5\u4fbf\u6240\u6709\u5185\u5bb9\u90fd\u6709\u610f\u4e49\u3002<\/p>\n
BERT\u662f\u7406\u89e3NLP\u6982\u5ff5\u548c\u8c37\u6b4c\u6700\u65b0\u53d8\u5316\u7684\u5173\u952e\uff0c\u53ef\u4ee5\u5c06\u5176\u8003\u8651\u5230\u60a8\u7684SEO\u7b56\u7565\u4e2d\u3002\u4e3a\u4ec0\u4e48BERT\u548cNLP\u7ecf\u5e38\u51fa\u73b0\u5728\u4e00\u4e2a\u53e5\u5b50\u4e2d?2019\u5e7410\u6708\uff0c\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u9879\u66f4\u65b0\uff0c\u5141\u8bb8\u673a\u5668\u4eba\u7406\u89e3\u4e0a\u4e0b\u6587\u548c\u641c\u7d22\u610f\u56fe\uff0c\u5e76\u53cd\u6620\u641c\u7d22\u7ed3\u679c\u7684\u53d8\u5316\u3002\u6839\u636e\u8c37\u6b4c:<\/p>\n
\uff0c\u8fd9\u4e9b\u6539\u8fdb\u662f\u9488\u5bf9\u63d0\u9ad8\u8bed\u8a00\u7406\u89e3\uff0c\u7279\u522b\u662f\u5bf9\u66f4\u81ea\u7136\u8bed\u8a00\/\u4f1a\u8bdd\u67e5\u8be2\uff0c\u56e0\u4e3aBERT\u80fd\u591f\u5e2e\u52a9\u641c\u7d22\u66f4\u597d\u5730\u7406\u89e3\u641c\u7d22\u4e2d\u5355\u8bcd\u7684\u7ec6\u5fae\u5dee\u522b\u548c\u4e0a\u4e0b\u6587\uff0c\u5e76\u66f4\u597d\u5730\u5c06\u8fd9\u4e9b\u67e5\u8be2\u4e0e\u6709\u7528\u7684\u7ed3\u679c\u76f8\u5339\u914d\u3002<\/p>\n
BERT\u4ee3\u8868\u6765\u81ea\u53d8\u538b\u5668\u7684\u53cc\u5411\u7f16\u7801\u5668\u8868\u793a\u3002\u7b2c\u4e00\u90e8\u5206\u201c\u53cc\u5411\u201d\u5bf9\u4e8e\u7406\u89e3NLP\u65b9\u6cd5\u81f3\u5173\u91cd\u8981\u2014\u2014\u7279\u522b\u662f\u56e0\u4e3a\u6211\u4eec\u81f3\u5c11\u53ef\u4ee5\u627e\u5230\u4e24\u79cd\u5bf9\u201c\u53cc\u5411\u201d\u6709\u610f\u4e49\u7684\u89e3\u91ca\u3002<\/p>\n
\u7b2c\u4e00\u4e2a\u5b9a\u4e49\u6307\u51fa\uff0c\u201c\u53cc\u5411\u201d\u672c\u8eab\u662f\u6307\u6d41\u7a0b\u7684\u4e24\u4e2a\u65b9\u5411\u3002\u57fa\u672c\u4e0a\uff0c\u8c37\u6b4c\u7528\u8fd9\u4e24\u79cd\u65b9\u6cd5\u627e\u5230\u4e00\u4e2a\u5355\u8bcd\u6216\u77ed\u8bed\u7684\u610f\u601d\u3002\u53e6\u4e00\u4e2a\u5b9a\u4e49\u6307\u7684\u662f\u5b66\u4e60\u80fd\u529b\u3002<\/p>\n
BERT\u4ece\u4e0a\u4e0b\u6587(\u7b2c\u4e00\u4e2a\u65b9\u5411)\u8bc4\u4f30\u610f\u4e49\uff0c\u5e76\u5c55\u793a\u5b66\u4e60\u80fd\u529b\u548c\u81ea\u7136\u8bed\u8a00\u7406\u89e3\u80fd\u529b(\u7b2c\u4e8c\u4e2a\u65b9\u5411)\u3002\u6211\u4eec\u8ba4\u4e3a\u8fd9\u4e2a\u8fc7\u7a0b\u5b8c\u5168\u6ca1\u6709\u76d1\u7763\u3002\u8fd9\u4e24\u79cd\u89e3\u91ca\u90fd\u6709\u52a9\u4e8e\u7406\u89e3NLP\u8fc7\u7a0b\u53ca\u5176\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5f71\u54cd\u3002BERT\u548cNLP<\/p>\n
\u4e4b\u95f4\u7684\u5173\u7cfb\u5305\u542b\u4e24\u4e2a\u4e3b\u8981\u7ec4\u6210\u90e8\u5206:\u6570\u636e(\u9884\u5148\u8bad\u7ec3\u7684\u6a21\u578b)\u548c\u65b9\u6cd5(\u5df2\u5b9a\u4e49\u7684\u5b66\u4e60\u548c\u4f7f\u7528\u8fd9\u4e9b\u6a21\u578b\u7684\u65b9\u6cd5)\u3002\u6a21\u578b\u672c\u8d28\u4e0a\u662f\u6570\u636e\u96c6\uff0c\u4f46\u662f\u60a8\u9700\u8981\u4e00\u79cd\u65b9\u6cd5\u6765\u5904\u7406\u8fd9\u4e9b\u6570\u636e\u96c6\u3002\u5982\u679c\u6ca1\u6709\u6b63\u786e\u89e3\u91ca\u5b83\u4eec\u7684\u8fc7\u7a0b\uff0c\u5b83\u4eec\u5c31\u6beb\u65e0\u7528\u5904\u3002<\/p>\n
BERT\u662fNLP\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5b83\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u679c\u3002<\/p>\n
\u200d<\/p>\n
\u66f4\u591a\u5173\u4e8eNLP\u5386\u53f2\u7684\u4fe1\u606f:Sean Shuter\u53d1\u8868\u4e86\u4e00\u7bc7\u6df1\u5165\u7684\u6587\u7ae0\uff0c\u6db5\u76d6\u4e86\u8fd9\u4e00\u70b9\u3002BERT\u548cNLP\u5982\u4f55\u5f71\u54cdSEO?<\/p>\n
\u4e00\u4e2a\u5b57:\u663e\u8457!\u7531\u4e8e\u8c37\u6b4c\u7684\u7b97\u6cd5\u4f7f\u7528\u4e86NLP\uff0c\u5b83\u5f71\u54cd\u4e86\u9875\u5185\u548c\u9875\u5916\u7684SEO\u3002\u4f46\u662f\u66f4\u51c6\u786e\u5730\u8bf4\uff0cNLP\u6539\u53d8\u4e86\u6211\u4eec\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u800c\u5355\u72ec\u5730\u7406\u89e3\u67e5\u8be2\u7684\u65b9\u5f0f\u3002\u6b64\u5916\uff0c\u8c37\u6b4c\u80fd\u591f\u4ece\u7f51\u7ad9\u7684\u5185\u5bb9\u4e2d\u8bc4\u4f30\u9009\u5b9a\u5b9e\u4f53\u7684\u60c5\u7eea\u3002<\/p>\n
BERT\u5bf9\u7279\u8272\u7247\u6bb5<\/p>\n
\u7684\u5f71\u54cd\u7684\u5b9e\u9645\u4f8b\u5b50\u5f53\u6211\u6709\u5e78\u5904\u7406\u5927\u91cf\u6570\u636e\u65f6\uff0c\u6211\u5229\u7528\u4e86\u6211\u53ef\u4ee5\u8bbf\u95ee\u7684\u6570\u636e\uff0c\u5e76\u7528BERT\u5bf9\u5176\u8fdb\u884c\u5206\u6790\u3002<\/p>\n
\u6b63\u5982\u8c37\u6b4c\u6240\u8bf4\uff0c\u5b83\u4eec\u6539\u53d8\u4e86\u7406\u89e3\u641c\u7d22\u67e5\u8be2\u7684\u65b9\u5f0f\u3002\u6240\u4ee5\uff0c\u6211\u9009\u62e9\u4e865000\u4e2a\u82f1\u8bed\u77ed\u8bed\uff0c\u5e76\u6bd4\u8f83\u4e86\u524d\u540e\u7684serp\u3002\u7ed3\u679c\u8bc1\u5b9e\uff0c\u4eceSEO\u7684\u89d2\u5ea6\u6765\u770b\uff0cBERT\u662f\u6709\u5f71\u54cd\u7684\u3002\u66f4\u65b0\u540e\uff0c\u5e26\u6709\u7279\u8272\u7247\u6bb5\u7684\u67e5\u8be2\u6570\u91cf\u589e\u957f\u4e865.2%!<\/p>\n
\u66f4\u65b0\u524d\u540e\u7684\u7279\u5f81\u7247\u6bb5\u6bd4\u8f83NLP\u5982\u4f55\u63d0\u9ad8\u641c\u7d22\u8d28\u91cf?\u6839\u636e\u8c37\u6b4c\u7684\u535a\u5ba2\uff0c15%\u7684\u641c\u7d22\u67e5\u8be2\u662f\u7b2c\u4e00\u6b21\u4f7f\u7528\u3002\u4eba\u4eec\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u957f\u5c3e\u641c\u7d22\u6765\u5bfb\u627e\u95ee\u9898\u7684\u7b54\u6848\uff0c\u7279\u522b\u662f\u968f\u7740\u8bed\u97f3\u641c\u7d22\u7684\u5174\u8d77\u3002<\/p>\n
\u6709\u65f6\u7b97\u6cd5\u6ca1\u6709\u8db3\u591f\u7684\u5386\u53f2\u6570\u636e\u6765\u9884\u6d4b\u641c\u7d22\u8bcd\u80cc\u540e\u7684\u610f\u56fe\uff0c\u56e0\u6b64\u5f88\u96be\u63d0\u4f9b\u76f8\u5173\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n
\u5bf9\u4e8e\u4efb\u4f55\u5173\u952e\u5b57\u641c\u7d22\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684;\u8bed\u8a00;\u8981\u4e48\u662f\u53e3\u5934(\u8bed\u97f3\u641c\u7d22)\uff0c\u8981\u4e48\u662f\u4e66\u9762\u3002<\/p>\n<\/p>\n
\u5f15\u7528Pandu Nayak\u6587\u7ae0\u4e2d\u7684\u8868\u8ff0\uff0c\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u503c\u5f97\u4fe1\u8d56\u7684\u6765\u6e90:<\/p>\n<\/p>\n
\u968f\u7740\u6211\u4eec\u7814\u7a76\u56e2\u961f\u5728\u8bed\u8a00\u7406\u89e3\u79d1\u5b66\u65b9\u9762\u7684\u6700\u65b0\u8fdb\u5c55\u2014\u2014\u7531\u673a\u5668\u5b66\u4e60\u5b9e\u73b0\u2014\u2014\u6211\u4eec\u6b63\u5728\u5bf9\u6211\u4eec\u7406\u89e3\u67e5\u8be2\u7684\u65b9\u5f0f\u8fdb\u884c\u91cd\u5927\u6539\u8fdb\uff0c\u4ee3\u8868\u7740\u8fc7\u53bb\u4e94\u5e74\u6700\u5927\u7684\u98de\u8dc3\uff0c\u4e5f\u662f\u641c\u7d22\u5386\u53f2\u4e0a\u6700\u5927\u7684\u98de\u8dc3\u4e4b\u4e00\u3002\u5bf9\u4e8e\u66f4\u590d\u6742\u7684\u4f1a\u8bdd\u67e5\u8be2\uff0c\u5f88\u96be\u8bc4\u4f30\u4ecb\u8bcd\u7684\u542b\u4e49\u3002<\/p>\n
\u8bb8\u591a\u67e5\u8be2\u5305\u542b\u9ad8\u9891\u8bcd\uff0c\u5982\u201cand\u201d\uff0c\u201cto\u201d\uff0c\u201cin\u201d\u3002\u4e5f\u6709\u6709\u591a\u91cd\u542b\u4e49\u7684\u5355\u8bcd\uff0c\u5982\u201cget\u201d\uff0c\u201cgo\u201d\u3002\u8ba9\u6211\u4eec\u770b\u4e00\u4e2a\u4f8b\u5b50\u3002\u8868\u8fbe\u201cgo\u201d\u53ef\u80fd\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u4f46\u662f\u770b\u770b\u5728\u4e0d\u540c\u7684\u4e0a\u4e0b\u6587\u4e2d\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002\u6765\u81ea\u8c37\u6b4c\u535a\u5ba2\u7684\u4f8b\u5b50:<\/p>\n
\u6765\u6e90:https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\u6765\u6e90:https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/ NLP\u4e2d\u7684\u60c5\u7eea\u662f\u4ec0\u4e48?<\/p>\n
\u7684\u60c5\u7eea\u662f\u57fa\u8c03\u3002\u60c5\u7eea\u53ef\u4ee5\u662f\u79ef\u6781\u7684\u3001\u6d88\u6781\u7684\u6216\u4e2d\u7acb\u7684\u3002\u79ef\u6781\u7684\u60c5\u7eea\u610f\u5473\u7740\u8fd9\u4e2a\u8bdd\u9898\u88ab\u63cf\u8ff0\u5f97\u5f88\u597d\u3002\u4ed6\u4eec\u901a\u5e38\u6709\u79ef\u6781\u7684\u8bcd\uff0c\u5982\u201c\u4f1f\u5927\u7684\u201d\uff0c\u201c\u5927\u5e08\u201d\uff0c\u201c\u82f1\u96c4\u201d\uff0c\u6216\u201c\u6770\u51fa\u7684\u201d\u3002\u5982\u679c\u8be5\u6307\u6570\u57280.25 – 1.0\u4e4b\u95f4\uff0c\u5219\u4e3a\u6b63\u9762\u60c5\u7eea\u3002<\/p>\n
\u8d1f\u9762\u60c5\u7eea\u6697\u793a\u5728\u5185\u5bb9\u4e2d\u4f7f\u7528\u6709\u5bb3\u7684\u8bed\u53e5\u3002\u6b63\u5982\u4f60\u53ef\u80fd\u5df2\u7ecf\u731c\u5230\u7684\u90a3\u6837\uff0c\u8fd9\u4e9b\u9875\u9762\u4f7f\u7528\u4e86\u201c\u4ec7\u6068\u201d\u3001\u201c\u8f6f\u5f31\u201d\u3001\u201c\u987d\u56fa\u201d\u3001\u201c\u65e0\u804a\u201d\u3001\u201c\u5371\u9669\u201d\u7b49\u8bcd\u6c47\u3002\u8d1f\u9762\u60c5\u7eea:-1.0 – -0.25\u3002<\/p>\n
\u6700\u540e\uff0c\u4e2d\u6027\u53ef\u4ee5\u5305\u542b\u6b63\u4fe1\u53f7\u548c\u8d1f\u4fe1\u53f7\uff0c\u53d6\u503c\u4e3a-0.25 ~ 0.25\u3002\u8bb0\u4f4f:\u8c37\u6b4c\u7684\u7b97\u6cd5\u4e0d\u4ec5\u4e3a\u6574\u4e2a\u5b50\u9875\u9762\u8ba1\u7b97\u60c5\u611f\u503c\uff0c\u800c\u4e14\u4e3a\u5185\u5bb9\u7684\u6bcf\u4e2a\u5b50\u9875\u9762\u8ba1\u7b97\u60c5\u611f\u503c\u3002\u201c\u60c5\u7eea\u5f71\u54cd\u5728SERP\u7684\u4f4d\u7f6e\u5417?\u201d\u9605\u8bfb\u6211\u4eec\u6700\u8fd1\u5173\u4e8e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2dNLP\u60c5\u7eea\u5206\u6790\u7684\u7814\u7a76\u3002\u4ec0\u4e48\u662fNLP\u4e2d\u7684\u5b9e\u4f53?<\/p>\n
\u5b9e\u4f53\u662f\u4e00\u4e2a\u8bcd\u6216\u77ed\u8bed\uff0c\u8868\u793a\u53ef\u4ee5\u8bc6\u522b\u3001\u5206\u7c7b\u548c\u5206\u7c7b\u7684\u5bf9\u8c61\u3002\u5bf9\u8c61\u662f\u4eba\u3001\u6d88\u8d39\u54c1\u3001\u4e8b\u4ef6\u3001\u6570\u5b57\u6216\u7ec4\u7ec7\u3002NLP\u7684\u5de5\u4f5c\u662f\u9009\u62e9\u548c\u8bc4\u4f30\u5b9e\u4f53\u3002<\/p>\n
\u56e0\u4e3a\u8c37\u6b4c\u533a\u5206\u4e86\u8fd9\u4e9b\u5b9e\u4f53\uff0c\u641c\u7d22\u5f15\u64ce\u5229\u7528\u4fe1\u606f\u6ee1\u8db3\u7528\u6237\u5e76\u63d0\u4f9b\u66f4\u597d\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n
\u200d<\/p>\n
\u5b9e\u4f53\u5728\u8c37\u6b4c\u7684API\u6f14\u793a<\/p>\n
\u4e24\u4e2a\u989d\u5916\u7684\u6307\u6807:\u663e\u8457\u6027\u548c\u7c7b\u522b\u3002\u591a\u4e8f\u4e86NLP\uff0c\u8c37\u6b4c\u80fd\u591f\u5c06\u5185\u5bb9\u5206\u914d\u5230\u76f8\u5e94\u7684\u7c7b\u522b\uff0c\u4f8b\u5982\/Internet & Telecom\/Mobile & Wireless\uff0c\u5982\u4e0b\u4f8b\u6240\u793a\u3002<\/p>\n
\u5728\u8c37\u6b4c\u7684API\u6f14\u793a<\/p>\n
\u7684\u7c7b\u522b\u68c0\u67e5\u5185\u5bb9\u7c7b\u522b\u7684\u5b8c\u6574\u5217\u8868\u3002\u4ec0\u4e48\u662fNLP\u7684\u663e\u8457\u6027?<\/p>\n
\u5728NLP\u4e2d\u7684\u7a81\u51fa\u4f53\u73b0\u4e86\u5b9e\u4f53\u7684\u91cd\u8981\u6027\u8bfe\u6587\u91cc\u6709\u3002\u8303\u56f4\u4ece0.0\u52301.0\u3002\u663e\u8457\u6027\u503c\u8d8a\u9ad8\uff0c\u8bf4\u660e\u8be5\u5b9e\u4f53\u4e0e\u9875\u9762\u7684\u4e3b\u9898\u8d8a\u76f8\u5173\u3002\u4f8b\u5982\uff0c\u5f53\u6211\u4eec\u8c08\u8bba\u65e9\u9910\u65f6\uff0c\u5355\u8bcd\u201cmorning\u201d\u53ef\u80fd\u6bd4\u201cevening\u201d\u66f4\u91cd\u8981\u3002\u589e\u5f3aSEO\u8fc7\u7a0b\u7684\u7b2c\u4e00\u6b65\u662f\u4f7f\u7528\u53ef\u7528\u7684\u5de5\u5177\u3002\u6700\u91cd\u8981\u7684\u662f\u8c37\u6b4c\u7684\u81ea\u7136\u8bed\u8a00API\u6f14\u793a\uff0c\u8fd9\u662f\u4e00\u4e2a\u514d\u8d39\u7684\u5de5\u5177\u3002\u6709\u4e00\u4e9b\u9650\u5236:\u5b83\u4e0d\u652f\u6301\u6240\u6709\u7684\u8bed\u8a00\u3002\u8fd9\u91cc\u662fNLP\u652f\u6301\u7684\u8bed\u8a00\u5217\u8868\u3002\u5982\u4f55\u4f18\u5316\u60a8\u7684BERT\u7f51\u7ad9?\u5728Danny Sullivan\u7684\u63a8\u7279\u4e4b\u540e\uff0c\u6211\u8bfb\u5230\u4e86BERT\u548cNLP\uff0c\u53cd\u5bf9\u610f\u89c1\u662f\u4f60\u65e0\u6cd5\u4e3aNLP\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\u3002\u5728\u6700\u8fd1\u4e00\u6b21\u8c37\u6b4c\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\uff0c\u6709\u4eba\u95eeJohn Mueller\u5173\u4e8eBERT\u6211\u4eec\u53ef\u4ee5\u505a\u4ec0\u4e48\u6837\u7684SEO\u5de5\u4f5c\u3002\u4ed6\u89e3\u91ca\u8bf4:\u201c(\u2026)\u67e5\u8be2\u5e76\u4e0d\u662f\u4f60\u80fd\u50cfSEO\u90a3\u6837\u5f71\u54cd\u7684\u4e1c\u897f(\u2026)\u9875\u9762\u4e0a\u7684\u6587\u672c\u662f\u4f60\u80fd\u5f71\u54cd\u7684\u4e1c\u897f\u3002\u201d\u6211\u4eec\u7684\u5efa\u8bae\u57fa\u672c\u4e0a\u662f\u81ea\u7136\u5730\u5199(\u2026\u2026)\u3002\u201d<\/p>\n
\u4ed6\u63d0\u5230\u4e86\u6211\u4eec\u9700\u8981\u6ce8\u610f\u7684\u7279\u6b8a\u5c5e\u6027\uff0c\u5e76\u8868\u793a\u201c\u5c06\u67d0\u4eba\u8be2\u95ee\u7684\u67e5\u8be2\u4e0e\u7279\u5b9a\u9875\u9762\u76f8\u5339\u914d\u201d\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002\u4f5c\u5bb6\u7528\u4eba\u7c7b\u80fd\u7406\u89e3\u7684\u65b9\u5f0f\u5199\u4f5c;\u4e0d\u5173\u6ce8\u5173\u952e\u8bcd\u586b\u5145\uff0c\u800c\u662f\u81ea\u7136\u8bed\u8a00\u3002\u5173\u952e\u5b57\u7814\u7a76:\u4f7f\u7528\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u67e5\u627e\u4e22\u5931\u7684\u6392\u540d<\/p>\n
\u8c37\u6b4c\u5728BERT\u66f4\u65b0\u540e\u66f4\u597d\u5730\u7406\u89e3\u6bcf\u4e2a\u67e5\u8be2\uff0c\u6709\u660e\u663e\u7684\u6ce2\u52a8\u5728SERPs\u3002<\/p>\n
\u8bca\u65ad\u4ec0\u4e48\u7c7b\u578b\u7684\u67e5\u8be2\u589e\u52a0\u4e86\u5b83\u4eec\u7684\u6d41\u91cf\uff0c\u5e76\u9009\u62e9\u90a3\u4e9b\u6ce8\u610f\u5230\u6709\u673a\u641c\u7d22\u6d41\u91cf\u635f\u5931\u7684\u67e5\u8be2\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n
\u4e00\u4e9b\u9875\u9762\u53ef\u80fd\u663e\u793a\u6709\u673a\u6d41\u91cf\u7684\u635f\u5931\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8c37\u6b4c\u7684\u7b97\u6cd5\u671f\u671b\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\u3002\u4f60\u7684\u5185\u5bb9\u4f3c\u4e4e\u5e76\u4e0d\u76f8\u5173\uff0c\u4f46\u6d41\u91cf\u7684\u51cf\u5c11\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u4eba\u4eec\u5bf9\u4f60\u7684\u7f51\u7ad9\u4e0d\u518d\u611f\u5174\u8da3\u3002<\/p>\n
\u8981\u627e\u51fa\u54ea\u4e9b\u5173\u952e\u5b57\u5728\u66f4\u65b0\u540e\u4e0b\u964d\uff0c\u8bf7\u4f7f\u7528\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u3002<\/p>\n
\u9009\u62e9\u6392\u540d\u4e0b\u964d\u7684\u5173\u952e\u5b57\uff0c\u5e76\u5c06\u60a8\u7684\u5185\u5bb9\u4e0e\u5f53\u524d\u7684\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\u3002\u4e5f\u8bb8\u5b83\u9700\u8981\u91cd\u5199\uff0c\u6216\u8005\u8be5\u4e3b\u9898\u7684\u8986\u76d6\u8303\u56f4\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u4e5f\u8bb8\u4f60\u7684\u5185\u5bb9\u592a\u957f\uff0c\u6216\u7f3a\u4e4f\u9002\u5f53\u7684seo\u5b9e\u4f53?<\/p>\n
\u68c0\u6d4b\u5173\u952e\u5b57\uff0c\u4ee5\u7167\u987e\u7acb\u5373\u611f\u8c22GSC\u3002\u6b65\u9aa41<\/p>\n
\u6253\u5f00GSC\uff0c\u70b9\u51fb\u65e5\u671f\u8fc7\u6ee4\u5668\uff0c\u6bd4\u8f832019\u5e7410\u6708\u548c2019\u5e7411\u6708\uff0cBERT\u572810\u6708\u5e95\u5230\u8fbe\u3002\u6b65\u9aa4#2<\/p>\n
\u9009\u62e9\u5370\u8c61\u5e76\u6309\u5dee\u5f02\u6392\u5e8f\u3002\u5728\u67e5\u8be2\u548c\u9875\u9762\u4e4b\u95f4\u5207\u6362\uff0c\u4ee5\u786e\u5b9a\u5355\u4e2a\u9875\u9762\u6216\u4e00\u7ec4\u9875\u9762\u662f\u5426\u88ab\u51fb\u4e2d\u3002<\/p>\n
\u73b0\u5728\u60a8\u5df2\u7ecf\u786e\u5b9a\u4e86\u8981\u5904\u7406\u7684\u5173\u952e\u5b57\u548c\u9875\u9762\u5217\u8868\u7684\u4f18\u5148\u7ea7\u3002<\/p>\n
Bertey\u641c\u7d22\u7b97\u6cd5\u4e13\u5bb6Dawn Anderson\u89e3\u91ca\u8bf4:\u201c\u6211\u4eec\u8fd8\u6709\u5f88\u591a\u5de5\u4f5c\u8981\u505a\uff0c\u56e0\u4e3a\u6211\u4eec\u9700\u8981\u5f3a\u8c03\u91cd\u8981\u6027\uff0c\u5229\u7528\u6e05\u6670\u7684\u7ed3\u6784\uff0c\u5e2e\u52a9\u5c06\u975e\u7ed3\u6784\u5316\u6570\u636e\u8f6c\u5316\u4e3a\u534a\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5229\u7528\u5185\u5bb9\u8f7b\u7684\u9875\u9762(\u4f8b\u5982\u56fe\u7247\u91cd\u4f46\u6587\u672c\u4e0d\u91cd\u7684\u7535\u5b50\u5546\u52a1\u9875\u9762)\u7684\u7ebf\u7d22\uff0c\u4f7f\u7528\u5185\u90e8\u94fe\u63a5\u7b49\u4e1c\u897f\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5185\u90e8\u94fe\u63a5\u548c\u7f51\u7ad9\u7ed3\u6784\u5728\u7406\u89e3\u5185\u5bb9\u7684\u8fc7\u7a0b\u4e2d\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u610f\u601d\u662f\uff0c\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5199\u5f97\u4e0d\u597d\uff0c\u6216\u8005\u6ca1\u6709\u6e05\u6670\u7684\u7ed3\u6784\uff0c\u5b83\u53ef\u80fd\u4f1a\u5728\u7b2c\u4e8c\u9875\u4e22\u5931\u3002\u6211\u4f1a\u628a\u6574\u4e2a\u57df\u7684\u201c\u7ed3\u6784\u201d\u770b\u4f5c\u662f\u4e00\u4e2a\u5355\u72ec\u7684\u5b50\u9875\u9762\u3002<\/p>\n
\u7f51\u7ad9\u7ed3\u6784\u4f18\u5316:<\/p>\n
\u6ce8\u91cd\u5185\u90e8\u94fe\u63a5\uff0c\u5185\u90e8\u951a\u6587\u672c\u7edf\u4e00\uff0c\u5bfc\u822a\u7efc\u5408\u4f7f\u7528\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u9762\u5305\u5c51\u5b9e\u73b0\u3002\u4f18\u5316\u5355\u7bc7\u6587\u7ae0\u9700\u8981:<\/p>\n
\u5408\u7406\u7684\u6a21\u5f0f\u5b9e\u73b0\uff0c\u6d88\u9664\u5173\u952e\u8bcd\u586b\u5145\uff0c\u6539\u8fdb\u6807\u9898\u7ed3\u6784\uff0c\u63d0\u4f9b\u6570\u636e\u6765\u6e90\u548c\u4f5c\u8005\uff0c\u6ce8\u610f\u901a\u8fc7\u4e0e\u6700\u597d\u7684\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\uff0c\u5305\u62ec\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u9002\u5f53\u5b9e\u4f53\uff0c\u4e0d\u4ec5\u5bf9\u6574\u4e2a\u5185\u5bb9\uff0c\u800c\u4e14\u5bf9\u6bcf\u4e2a\u5b9e\u4f53\u90fd\u4fdd\u6301\u53ef\u53d6\u7684\u60c5\u7eea\uff0c\u7b49\u7b49\u3002<\/p>\n
\u770b\u770b\u6211\u4eec\u5173\u4e8e\u535a\u5ba2SEO\u7684\u6587\u7ae0\uff0c\u4e86\u89e3\u5982\u4f55\u5f15\u5165\u6709\u673a\u6d41\u91cf\u3002\u591a\u4e8f\u4e86NLP\uff0c\u8c37\u6b4c\u7684\u7b97\u6cd5\u53ef\u4ee5\u8bc4\u4f30\u5185\u90e8\u548c\u5916\u90e8\u94fe\u63a5\u7684\u4e0a\u4e0b\u6587\u3002\u76ee\u524d\uff0c\u94fe\u63a5\u7684\u7ed3\u6784\u548c\u4f4d\u7f6e\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u91cd\u8981\u3002\u5185\u90e8\u548c\u5916\u90e8\u53cd\u5411\u94fe\u63a5\u90fd\u662f\u6700\u91cd\u8981\u7684SEO\u56e0\u7d20\u4e4b\u4e00\u3002BERT\u7528\u4e8e\u91cd\u65b0\u5b9a\u4e49\u53cd\u5411\u94fe\u63a5\u7684\u914d\u7f6e\u6587\u4ef6\u4ee5\u53ca\u5185\u90e8\u7f51\u7ad9\u7684\u67b6\u6784\u3002\u5728\u6b63\u786e\u7684\u4e0a\u4e0b\u6587\u4e2d\u653e\u7f6e\u7684\u94fe\u63a5\u6bd4\u968f\u673a\u653e\u7f6e\u7684\u94fe\u63a5\u6709\u66f4\u9ad8\u7684\u503c\u3002\u6240\u4ee5\u4f60\u7684\u94fe\u63a5\uff0c\u5185\u90e8\u6216\u5916\u90e8\uff0c\u7ed9\u4f60\u5e26\u6765\u66f4\u591a\u7684\u679c\u6c41\uff0c\u5982\u679c:<\/p>\n
\u653e\u7f6e\u5728\u4e00\u4e2a\u7f51\u7ad9\u4e0e\u4f60\u7684\u5229\u57fa\u8fde\u63a5\uff0c\u653e\u7f6e\u5728\u4e00\u4e2a\u9875\u9762\u6709\u7c7b\u4f3c\u7684\u4e0a\u4e0b\u6587\uff0c\u653e\u7f6e\u5728\u4e00\u4e2a\u6bb5\u843d\uff0c\u903b\u8f91\u4e0a\u4e0e\u4f60\u7684\u9875\u9762\u5185\u5bb9\u76f8\u5173\u3002\u641c\u7d22\u5f15\u64ce\u5185\u90e8\u6709\u65b0\u7684\u673a\u4f1a\u8c03\u6574\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8fc7\u7a0b\u4ee5\u9002\u5e94\u65b0\u7684\u73b0\u5b9e:\u7247\u6bb5\u3002<\/p>\n
\u5229\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4f18\u52bf\uff0c\u5e76\u4f7f\u7528\u4ee3\u7801\u7247\u6bb5\u4e3afaq\u63d0\u4f9b\u7b54\u6848\u3002\u5728\u5206\u6790\u7528\u652f\u6301\u7684\u8bed\u8a00\u7f16\u5199\u7684\u4efb\u4f55\u6587\u672c(\u901a\u8fc7\u4f7f\u7528\u8c37\u6b4c\u7684NLP API)\u540e\uff0c\u60a8\u5c06\u5f97\u5230\u6307\u6807\uff0c\u5305\u62ec:<\/p>\n
\u60c5\u7eea\uff0c\u5b9e\u4f53\uff0c\u7c7b\u522b\uff0c\u663e\u8457\u6027\u5f97\u5206\u3002\u7b2c\u4e00\u6b65:\u9009\u62e9\u4f60\u60f3\u8981\u6392\u540d\u7684\u4e3b\u8981\u5173\u952e\u8bcd<\/p>\n
\u3002\u8bf7\u8bb0\u4f4f\uff0c\u6709\u4e9b\u5173\u952e\u5b57\u662f\u7ade\u4e89\u6027\u7684\u3002\u5728\u6211\u4eec\u5173\u4e8e\u5173\u952e\u5b57\u96be\u5ea6\u8bc4\u4f30\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u56de\u7b54\u4e86\u5982\u4f55\u9009\u62e9\u4e00\u4e2a\u53ef\u4ee5\u5b9e\u9645\u6392\u540d\u7684\u67e5\u8be2\u7684\u95ee\u9898\u3002\u8fd9\u4f3c\u4e4e\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u4f46\u8bb8\u591aSEO\u4e13\u5bb6\u8ba4\u4e3a\u6392\u540d\u524d\u5341\u7684\u6bcf\u4e2a\u7f51\u7ad9\u90fd\u662f\u4ed6\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u80fd\u4f1a\u7a00\u91ca\u60a8\u7684\u6570\u636e\u96c6\u3002\u8981\u6b63\u786e\u5730\u9009\u62e9\u5b83\u4eec\uff0c\u4f60\u9700\u8981:\u5373\u4f7f\u4f60\u7684\u641c\u7d22\u76ee\u7684\u662f\u201c\u7814\u7a76\u201d\uff0c\u4f60\u4e5f\u9700\u8981\u77e5\u9053\u4f60\u662f\u5728\u5199\u4e00\u7bc7\u535a\u5ba2\u6587\u7ae0\uff0c\u521b\u5efa\u4e00\u4e2a\u89c6\u9891\uff0c\u8fd8\u662f\u4e00\u4e2a\u767b\u9646\u9875\u9762\u3002\u6392\u9664\u7528\u4e8e\u4e0d\u540c\u76ee\u7684\u7684\u9875\u9762\u3002\u6392\u9664\u5f02\u5e38\u503c:\u6bd4\u5176\u4ed6\u9875\u9762\u957f\u6216\u77ed\u5f97\u591a\u7684\u9875\u9762\u3002\u6392\u9664\u56e0\u5176\u6743\u5a01\u548c\u53cd\u5411\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\u800c\u6392\u540d\u7684\u9875\u9762\u3002<\/p>\n
\u8fd9\u662f\u4e00\u7bc7\u5173\u4e8e\u9009\u62e9\u5408\u9002\u7684SEO\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u5206\u6790\u7684\u6df1\u5165\u6587\u7ae0\u3002\u4e3a\u4e86\u4ee5\u5168\u9762\u7684\u5f62\u5f0f\u6536\u96c6\u6570\u636e\uff0c\u6211\u5efa\u8bae\u4f7f\u7528\u7535\u5b50\u8868\u683c\u3001\u6587\u672c\u6587\u6863\u6216\u4efb\u4f55\u6700\u9002\u5408\u60a8\u7684\u65b9\u6cd5\u3002\u8fd9\u91cc\u662f\u6211\u4e3aNLP\u7ade\u4e89\u8005\u5206\u6790\u7684\u4e00\u4e2a\u6a21\u677f\u3002\u5b83\u662f\u53ef\u4e0b\u8f7d\u7684\uff0c\u6240\u4ee5\u60a8\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u76ee\u7684\u4f7f\u7528\u5b83\u3002<\/p>\n
\u5728\u8fd9\u91cc\u4e0b\u8f7d\u7535\u5b50\u8868\u683c\u3002\u7b2c4\u6b65:\u5c06\u4f60\u7684\u5185\u5bb9\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684<\/p>\n
\u8fdb\u884c\u6bd4\u8f83\uff0c\u7279\u522b\u662f\u5728\u5355\u8fb9\u7684serp\u60c5\u51b5\u4e0b\uff0c\u8981\u6ce8\u610f\u4f7f\u7528\u9996\u9009\u7684\u60c5\u7eea\u3002\u76f8\u53cd\u7684\u505a\u6cd5\u53ef\u80fd\u4f1a\u8ba9\u4f60\u6240\u6709\u7684SEO\u52aa\u529b\u90fd\u4ed8\u8bf8\u4e1c\u6d41\u3002\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\uff0c\u5982\u679c\u4e00\u4e2a\u4ea7\u54c1\u7684\u6240\u6709\u9876\u7ea7\u641c\u7d22\u7ed3\u679c\u90fd\u662f\u6b63\u9762\u8bc4\u4ef7\uff0c\u800c\u4f60\u521b\u5efa\u4e86\u4e00\u4e2a\u8d1f\u9762\u8bc4\u4ef7\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bf9\u4f60\u7684\u6392\u540d\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002\u8c37\u6b4c\u6536\u96c6\u4e86\u66f4\u591a\u76f8\u5173\u7f51\u7ad9\u7684\u5386\u53f2\u6570\u636e\uff0c\u663e\u7136\u5b83\u66f4\u559c\u6b22\u6b63\u9762\u8bc4\u8bba\u800c\u4e0d\u662f\u8d1f\u9762\u8bc4\u8bba\u3002\u5c3d\u7ba1\u8c37\u6b4c\u5728\u60c5\u611f\u4e0a\u6709\u6240\u5c1d\u8bd5\uff0c\u800c\u4e14\u5b83\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6ce2\u52a8\uff0c\u4f46\u8981\u4ee5\u4e00\u79cd\u610f\u60f3\u4e0d\u5230\u7684\u5e95\u8272\u8fdb\u5165\u524d\u5341\u53ef\u80fd\u662f\u4e00\u79cd\u6311\u6218\u3002\u7c7b\u4f3c\u5730\uff0c\u6709\u65f6\u4e0d\u53ef\u80fd\u8d85\u8d8a\u8c37\u6b4c\u4e2d\u6700\u9ad8\u7684\u6709\u673a\u4f4d\u7f6e\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5176\u5185\u5bb9\u7f3a\u5c11\u5b9e\u4f53\u7684\u5916\u89c2\u3002\u5c06\u81ea\u5df1\u4e0e\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\u53ef\u4ee5\u8ba9\u6211\u4eec\u586b\u8865\u7a7a\u767d\uff0c\u4f30\u8ba1\u7528\u6237\u641c\u7d22\u67e5\u8be2\u80cc\u540e\u7684\u610f\u56fe\uff0c\u4f7f\u5185\u5bb9\u66f4\u52a0\u5168\u9762\u3002\u8c37\u6b4c\u8bc4\u4f30\u60c5\u7eea\u6709\u591a\u597d?\u5c3d\u7ba1\u6211\u5f88\u559c\u6b22\u5b9e\u4f53\u7684\u9009\u62e9\uff0c\u4f46\u60c5\u7eea\u4f30\u503c\u4ecd\u6709\u6539\u8fdb\u7a7a\u95f4\u3002\u6211\u5206\u6790\u4e86\u4e00\u5806\u5173\u952e\u8bcd\uff0c\u60f3\u627e\u5230\u4e00\u4e2a\u7247\u9762\u7684\u5426\u5b9a\u8bcd\u641c\u7d22\u5f15\u64ce\u3002\u8fd9\u6bd4\u6211\u60f3\u8c61\u7684\u8981\u96be\u3002\u867d\u7136\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u6709\u79ef\u6781\u548c\u4e2d\u7acb\u7684\u60c5\u7eea\uff0c\u8c37\u6b4c\u975e\u5e38\u4e0d\u613f\u610f\u5c06\u6d88\u6781\u7684\u60c5\u7eea\u5206\u914d\u7ed9\u7f51\u7ad9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6211\u4eec\u5fc5\u987b\u8bb0\u4f4fBERT\u53ea\u662f\u9884\u5148\u8bad\u7ec3\u8fc7\u7684\u6a21\u578b\u4e4b\u4e00\u3002\u6211\u4eec\u65e0\u6cd5\u786e\u8ba4\u5b83\u662f\u5426\u4e0e\u8c37\u6b4c\u7b97\u6cd5\u4f7f\u7528\u7684\u7248\u672c\u76f8\u540c\u3002\u6211\u8ba4\u4e3a\u8c37\u6b4c\u5bf9\u4e0e\u6211\u4eec\u5206\u4eab\u4ed6\u4eec\u9884\u5148\u8bad\u7ec3\u8fc7\u7684\u6a21\u578b\u7684\u6700\u65b0\u7248\u672c\u6ca1\u6709\u591a\u5927\u5174\u8da3\u3002\u6bd5\u7adf\uff0c\u4e3a\u4ec0\u4e48\u8981\u5171\u4eab\u6027\u80fd\u6700\u597d\u7684\u8d44\u6e90\u5462?\u8ba9\u6211\u4eec\u770b\u4e00\u4e2a\u4f8b\u5b50\uff0c\u8be5\u4f8b\u5b50\u5c55\u793a\u4e86\u5bf9\u975e\u5e38\u8d1f\u9762\u7684\u5185\u5bb9\u7684\u60c5\u611f\u5206\u6790\u3002<\/p>\n
NLP\u60c5\u7eea\u5206\u6790\u4f7f\u7528\u8c37\u6b4c\u7684API\u6f14\u793aBERT\u66ff\u4ee3\u65b9\u6cd5\u8fdb\u884c\u60c5\u7eea\u5206\u6790<\/p>\n
BERT\u53ea\u662fNLP\u6a21\u578b\u4e4b\u4e00\u3002\u6b64\u5916\uff0c\u8c37\u6b4c\u5e76\u4e0d\u662f\u552f\u4e00\u4e00\u5bb6\u5f00\u53d1NLP\u6280\u672f\u7684\u516c\u53f8\u3002BERT\u7684\u66ff\u4ee3\u65b9\u6848\u662f:<\/p>\n
\u6c83\u68ee(IBM) ULMFiT\u53d8\u538b\u5668\u53d8\u538b\u5668- xl OpenAI\u7684GPT-2 IBM\u6c83\u68ee\u60c5\u7eea\u5206\u6790<\/p>\n
\u6211\u6d4b\u8bd5\u4e86IBM\u7684\u6c83\u68ee\u3002\u5b83\u975e\u5e38\u60ca\u4eba\uff0c\u6bd4\u8c37\u6b4c\u6027\u80fd\u66f4\u597d\uff0c\u5728SEO\u793e\u533a\u4e2d\u83b7\u5f97\u4e86\u4e00\u4e9b\u4eba\u6c14\u3002\u6211\u89c2\u5bdf\u5230\uff0c\u6c83\u68ee\u8bc6\u522b\u8d1f\u9762\u8bed\u53e5\u7684\u80fd\u529b\u6bd4\u8c37\u6b4c\u5f3a\u5f97\u591a\u3002\u8fd9\u4e00\u6b21\uff0c\u6211\u6d4b\u8bd5\u4e86serp\uff0c\u4ee5\u627e\u5230\u60c5\u7eea\u503c\u7684\u76f8\u5173\u6027\u3002<\/p>\n
\u6211\u53d1\u73b0\u5bf9\u4e8e\u6280\u672f\u4e0d\u592a\u5148\u8fdb\u7684\u7528\u6237\u53ef\u80fd\u4f1a\u9047\u5230\u6280\u672f\u56f0\u96be\u3002<\/p>\n
\u76f4\u63a5\u4eceMacbook\u7ec8\u7aef\u53d1\u9001API\u8bf7\u6c42\u9700\u8981\u5177\u5907\u57fa\u672c\u7684\u6280\u672f\u77e5\u8bc6\u3002\u8bf7\u6c42\u4e4b\u524d\u5fc5\u987b\u751f\u6210\u60df\u4e00\u7684API\u5bc6\u94a5\uff0c\u7b49\u7b49\u3002\u4f5c\u4e3a\u56de\u62a5\uff0c\u6211\u4eec\u4ee5\u7279\u5b9a\u7684\u987a\u5e8f\u83b7\u5f97\u6570\u636e\u3002\u4e0b\u9762\u662f\u6211\u7528\u4e8e\u8c37\u6b4cAPI\u793a\u4f8b\u7684\u5173\u4e8e\u5371\u9669\u57ce\u5e02\u7684\u76f8\u540c\u5185\u5bb9\u7684\u54cd\u5e94\u7247\u6bb5\u3002<\/p>\n
Watson\u901a\u8fc7API<\/p>\n
\u7684NLP\u54cd\u5e94\u7247\u6bb5\u3002\u5bf9\u4e8e\u6570\u636e\u89e3\u91ca\u6765\u8bf4\uff0c\u6280\u672f\u77e5\u8bc6\u5e76\u4e0d\u5fc5\u8981\u3002\u5bf9\u4e8eWatson\u6765\u8bf4\uff0c\u540c\u6837\u7684\u5185\u5bb9\u662f\u975e\u5e38\u6d88\u6781\u7684\uff0c\u800c\u8c37\u6b4c\u7684BERT\u5219\u8ba4\u4e3a\u5b83\u662f\u4e2d\u6027\u7684\u751a\u81f3\u662f\u79ef\u6781\u7684\u3002\u73b0\u5728\u8ba9\u6211\u4eec\u6765\u6bd4\u8f83\u4e00\u4e0b\u699c\u5355\u524d50\u540d\u3002\u5173\u952e\u8bcd:\u201c2019\u5e74\u4e16\u754c\u4e0a\u6700\u5371\u9669\u7684\u57ce\u5e02\u201d\u5728\u7f8e\u56fd\u3002\u4e0b\u9762\u7684\u56fe\u8868\u5c55\u793a\u4e86\u6839\u636e\u8c37\u6b4c\u548cIBM Watson Sentiment\u7684NLP\u5206\u6790\u3002\u5728Surfer\uff0c\u6211\u4eec\u51b3\u5b9a\u540c\u65f6\u4f7f\u7528\u8c37\u6b4c(\u7528\u4e8eTrue Density\u5b9e\u4f53\u548c\u5b9e\u4f53\u60c5\u611f)\u548cIBM Watson(\u7528\u4e8e\u4e00\u822c\u60c5\u611f)\u3002NLP\u5206\u6790\u5f88\u5feb\u5c31\u4f1a\u53d1\u5e03\u3002<\/p>\n
\u200d<\/p>\n
IBM\u7684Watson\u548c\u8c37\u6b4c\u7684NLP\u7684\u60c5\u7eea\u5206\u6790\u6bd4\u8f83-\u6765\u6e90:surferseo.com <\/p>\n
BM\u7684Watson\u548c\u8c37\u6b4c\u7684NLP\u7684\u60c5\u7eea\u5206\u6790\u6bd4\u8f83<\/p>\n
\u5728Watson\u8fdb\u884c\u7684\u5206\u6790\u4e2d\u5b58\u5728\u60c5\u7eea\u76f8\u5173\u6027\u3002\u540c\u65f6\uff0c\u8c37\u6b4c\u7684NLP\u56fe\u4e2d\u4e5f\u4e0d\u5b58\u5728\u76f8\u5173\u6027\u3002\u76f8\u5173\u6027\u4e0d\u662f\u56e0\u679c\u5173\u7cfb\uff0c\u63d0\u9192\u6211\u4eec\u81ea\u5df1\u8fd9\u4e00\u70b9\u603b\u662f\u597d\u7684\uff0c\u4f46\u6c83\u68ee\u7684\u8d1f\u9762\u60c5\u7eea\u8bc4\u4f30\u770b\u8d77\u6765\u66f4\u6709\u53ef\u80fd\u3002\u8bf7\u6ce8\u610f\uff0c\u6211\u5c06\u5355\u4e2a\u5185\u5bb9\u4e0e\u5e73\u5747\u60c5\u611f\u5f97\u5206\u8fdb\u884c\u4e86\u6bd4\u8f83\u3002\u6211\u77e5\u9053\u4f60\u4eec\u4e2d\u7684\u4e00\u4e9b\u4eba\u4e0d\u540c\u610f\u8fd9\u79cd\u65b9\u6cd5\uff0c\u56e0\u4e3a:<\/p>\n
IBM\u7684Watson\u53ef\u80fd\u4f7f\u7528\u4e0e\u8c37\u6b4c\u7684NLP\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u628a\u5b9e\u4f53\u653e\u5728\u9002\u5f53\u7684\u4f4d\u7f6e\u6bd4\u628a\u6574\u7bc7\u6587\u7ae0\u653e\u5728\u7279\u5b9a\u7684\u60c5\u7eea\u4e0a\u66f4\u91cd\u8981\u3002\u5c3d\u7ba1\u8fd9\u4e24\u4efd\u58f0\u660e\u90fd\u63ed\u793a\u4e86\u4e00\u4e9b\u65b0\u7684\u5185\u5bb9\uff0c\u4f46\u6ca1\u6709\u8bc1\u636e\u8868\u660e\u6c83\u68ee\u7684\u60c5\u7eea\u8bc4\u4f30\u662f\u53ef\u4fe1\u7684\u6216\u4e0d\u53ef\u4fe1\u7684\u3002\u6211\u5df2\u7ecf\u6d4b\u8bd5\u4e86\u8bb8\u591a\u67e5\u8be2\uff0c\u6c83\u68ee\u770b\u8d77\u6765\u66f4\u53ef\u9760\u3002\u5728\u6b63\u786e\u7684\u60c5\u7eea\u90bb\u57df\u4e2d\u4f7f\u7528\u5b9e\u4f53\u4f3c\u4e4e\u662fNLP\u7684\u57fa\u7840\u3002\u4f46\u5bf9\u4e8e\u8981\u6c42\u8f83\u4f4e\u7684\u67e5\u8be2\uff0c\u6211\u4f1a\u5efa\u8bae\u60a8\u81ea\u7136\u5730\u4e3a\u4eba\u7c7b\u7f16\u5199\uff0c\u4e0d\u8981\u5173\u6ce8\u8fd9\u4e9b\u7ec6\u8282\u3002\u7136\u800c\uff0c\u7c92\u5ea6\u5316\u5b9e\u4f53\u7684\u60c5\u7eea\u62a5\u544a\u5bf9\u4e8e\u6700\u6709\u7ade\u4e89\u529b\u7684\u67e5\u8be2\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n
Watson\u7684NLP\u53ef\u4ee5\u5e94\u7528\u4e8e\u8bb8\u591a\u4e0d\u540c\u7684\u60c5\u51b5\u2014\u2014ibm\u901a\u8fc7\u63d0\u4f9bAPI\u8bbf\u95ee\u83b7\u5f97\u4e86\u53ef\u89c2\u7684\u6536\u5165\uff0c\u800c\u4e14\u6ca1\u6709\u7406\u7531\u9690\u85cf\u6027\u80fd\u826f\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n
NLP\u548c2020\u5e741\u6708\u66f4\u65b0SEO\u6848\u4f8b\u7814\u7a76<\/p>\n
\u6b63\u5982\u6211\u5728\u5f00\u59cb\u65f6\u8bf4\u7684\uff0c\u6211\u4eec\u6709cond\u6211\u4eec\u5bf9NLP\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u6d4b\u8bd5\u3002\u5176\u4e2d\u4e00\u6b21\u662f\u57282020\u5e741\u6708\u6838\u5fc3\u66f4\u65b0\u671f\u95f4\u4e3e\u884c\u7684\u3002<\/p>\n
\u4f60\u4eec\u90fd\u77e5\u9053\uff0c\u6700\u597d\u7684\u6d4b\u8bd5\u662f\u5728\u771f\u5b9e\u7684\u7528\u4f8b\u4e2d\u5b8c\u6210\u7684\u3002\u6211\u8bf7\u6211\u7684\u961f\u53cbmichaovsuski\u9f13\u52b1Surfer\u7684\u4e00\u4e9b\u7528\u6237\u521b\u5efaNLP\u5ba1\u8ba1\u3002\u7136\u540e\u4ed6\u5728\u4ed6\u4eec\u7684\u9875\u9762\u4e0a\u6267\u884c\u4e0e\u5b9e\u4f53\u76f8\u5173\u7684\u8c03\u6574\uff0c\u7ed3\u679c\u975e\u5e38\u6709\u8da3\u3002\u8fd9\u7bc7\u88ab\u5206\u6790\u7684\u6587\u7ae0\u6392\u540d\u5df2\u7ecf\u76f8\u5f53\u4e0d\u9519\u4e86\u3002(\u7b2c\u4e00\u9875\u5e95\u90e8\u7684\u4e3b\u8981\u672f\u8bed)\uff0c\u6240\u4ee5\u6211\u4e0d\u60f3\u5bf9\u9875\u9762\u8fdb\u884c\u5927\u7684\u4fee\u6539\u3002<\/p>\n
1\u3002\u6211\u6dfb\u52a0\u4e86\u51e0\u4e4e\u6240\u6709Surfer NLP Analysis\u5efa\u8bae\u7684\u672f\u8bed\uff0c\u4f46\u6211\u5728\u7b2c\u4e00\u9875\u66f4\u65b0\u4e2d\u6dfb\u52a0\u4e86\u4e00\u4e9b\u3002\u4f8b\u5982\uff0cSurfer\u5efa\u8bae\u6dfb\u52a05\u6b21\u201cdress\u201d\u8fd9\u4e2a\u8bcd\uff0c\u800c\u6211\u53ea\u6dfb\u52a0\u4e862\u52303\u6b21\u3002<\/p>\n
\u6211\u4e0d\u60f3\u592a\u591a\u5730\u66f4\u6539\u5185\u5bb9\uff0c\u56e0\u4e3a\u5728\u672c\u4f8b\u4e2d\uff0c\u5b83\u663e\u7136\u5df2\u7ecf\u505a\u5f97\u5f88\u597d\u4e86\u3002\u603b\u7684\u6765\u8bf4\uff0c\u9644\u52a0\u7684\u5b9e\u4f53\u5141\u8bb8\u6211\u901a\u8fc7\u67e5\u770b\u4ea7\u54c1\u540d\u79f0\u548c\u4e0e\u6587\u7ae0\u76f8\u5173\u7684\u5176\u4ed6\u9879\u76ee\u7684\u540d\u79f0\u6765\u6dfb\u52a0\u4e00\u4e9b\u989d\u5916\u7684\u5173\u952e\u5b57\u3002\u6211\u4eceNLP\u4f18\u5316\u4e2d\u83b7\u5f97\u7684\u5de8\u5927\u63d0\u5347\u7ed9\u6211\u7559\u4e0b\u4e86\u6df1\u523b\u7684\u5370\u8c61\uff0c\u56e0\u4e3a\u6211\u57282\u5929\u5185\u5c31\u5728\u7b2c1\u9875\u4e0a\u79fb\u52a8\u4e865-6\u4e2a\u4f4d\u7f6e\u3002<\/p>\n
2\u3002\u5f53Surfer\u56e2\u961f\u8bf4\u65b0\u7684nlp\u652f\u6301\u7684Surfer beta\u7248\u5c06\u4f1a\u6539\u53d8\u6e38\u620f\u89c4\u5219\u65f6\uff0c\u4ed6\u4eec\u5e76\u6ca1\u6709\u8bf4\u8c0e\u3002<\/p>\n
\u6211\u6709\u4e00\u4e2a\u5173\u952e\u5b57\u5728\u4f4d\u7f6e5-6\u5361\u4e86\u597d\u51e0\u4e2a\u6708!\u8fd0\u884c\u5ba1\u8ba1\u4e00\u5468\u540e(\u542f\u7528NLP\u5b9e\u4f53)\uff0c\u6211\u7684\u76ee\u6807\u5173\u952e\u5b57\u548c\u8f85\u52a9\u5173\u952e\u5b57\u5728SERP\u4e2d\u5411\u4e0a\u79fb\u52a8\u3002<\/p>\n
\u9664\u4e86\u66f4\u597d\u7684\u6392\u540d\u4e4b\u5916\uff0c\u6211\u771f\u7684\u5f88\u559c\u6b22\u5ba1\u8ba1\u4e2d\u5305\u542b\u7684\u65b0\u7684NLP\u4e13\u680f\u3002\u5b83\u5c55\u793a\u4e86\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u4f7f\u7528\u77ed\u8bed\/\u5355\u8bcd\u7684\u4f8b\u5b50\uff0c\u800c\u4e0d\u5fc5\u53bb\u4ed6\u4eec\u7684\u9875\u9762\uff0c\u8fd9\u53ea\u662f\u4f7f\u4f18\u5316\u771f\u6b63\u7684\u5bc6\u5ea6\u5bb9\u6613\u5f97\u591a!<\/p>\n
\u200d3\u3002\u5728Matt Diggity\u7684\u4e00\u7bc7\u535a\u6587\u4e2d\uff0c\u6709\u4e00\u4e2a\u5173\u4e8e\u6392\u540d\u63d0\u5347\u7684\u5c0f\u9884\u544a\u3002\u4f7f\u7528\u5185\u5bb9\u7f16\u8f91\u5668\u8fdb\u884c\u7eafNLP\u4f18\u5316\u3002<\/p>\n
NLP\u662f\u4e00\u4e2a\u975e\u5e38\u590d\u6742\u7684\u6982\u5ff5\u3002\u4f5c\u4e3a\u4e00\u540dSEO\u4e13\u5bb6\uff0c\u4f60\u4e0d\u9700\u8981\u6210\u4e3a\u4e00\u4e2a\u673a\u5668\u5b66\u4e60\u4e13\u5bb6\u6765\u4f7f\u7528\u53ef\u7528\u7684\u5de5\u5177\u6765\u589e\u5f3aSEO\u65b9\u6cd5\u3002\u8ba9\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u5177\u4e3a\u4f60\u505a\u8270\u96be\u7684\u5de5\u4f5c\u3002\u4f46\u662f\u6709\u4e00\u4e9b\u57fa\u672c\u7684\u77e5\u8bc6\uff0c\u8fd9\u662f\u7531SEO\u6d4b\u8bd5\u786e\u8ba4\u7684\uff0c\u89c2\u5bdfSERP\u6ce2\u52a8\u5c06\u5e2e\u52a9\u60a8\u8ddf\u4e0a\u884c\u4e1a\u7684\u6b65\u4f10\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8eNLP\u7684\u77e5\u8bc6\uff0cFuture Processing\u6700\u8fd1\u5199\u4e86\u4e00\u7bc7\u5f88\u68d2\u7684\u6587\u7ae0\u3002<\/p>\n<\/p>\n
“\u91cd\u7ec4\u4f60\u7684\u7f51\u7ad9\u548c\u9875\u9762\u5206\u6790\u60c5\u7eea\u6dfb\u52a0\u4f60\u6240\u9057\u6f0f\u7684\u76f8\u5173\u5b9e\u4f53”<\/p>\n
\u6211\u5f88\u597d\u5947\u4f60\u7684\u6d4b\u8bd5\u7ed3\u679c\u548c\u7531BERT\u66f4\u65b0\u5f15\u8d77\u7684\u4f4d\u7f6e\u53d8\u5316\u3002\u60a8\u662f\u5426\u5df2\u7ecf\u5728\u60a8\u7684\u5206\u6790\u4e2d\u5305\u542b\u4e86\u81ea\u7136\u8bed\u8a00\u5904\u7406\u7ec4\u4ef6?\u5728\u8fdb\u884c\u6df1\u5ea6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5ba1\u8ba1\u65f6\uff0c\u60a8\u662f\u5426\u4f7f\u7528NLP\u5206\u6790?\u5206\u4eab\u4f60\u7684\u5192\u9669\u4e0e\u66f4\u65b0!<\/p>\n
\u53c2\u89c1:<\/p>\n
\u6211\u4eec\u7528NLP\u5206\u6790\u4e8617,500\u9875\u7684\u60c5\u7eea\u3002\u8fd9\u91cc\u662f\u6211\u4eec\u5b66\u5230\u7684Surfer NLP vs.\u8c37\u6b4cNLP\u6d4b\u8bd5:\u6700\u4f73\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5185\u5bb9\u6307\u5357\u4e4b\u6218<\/p>\n
\u200d<\/p>\n
\u7ecd\u4e9a\u7ef4\u514bCzajkowski SEO\u4e13\u5bb6\uff0c\u62e5\u6709\u8d85\u8fc713\u5e74\u7684\u7ecf\u9a8c\u548cSurfer\u7684\u8054\u5408\u521b\u59cb\u4eba\u548c\u9996\u5e2d\u6267\u884c\u5b98\u3002\u4f5c\u4e3aKS SEO\u4ee3\u7406\u7ecf\u7406\uff0c\u4ed6\u4e3a\u8d85\u8fc7500\u5bb6\u4f01\u4e1a\u521b\u5efa\u5e76\u6210\u529f\u5f00\u5c55\u4e86\u6570\u636e\u9a71\u52a8\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u5f00\u53d1Surfer\uff0c\u4ed6\u5b9e\u73b0\u4e86\u81ea\u5df1\u7684\u68a6\u60f3<\/p>\n","protected":false},"excerpt":{"rendered":"
NLP\u5c06\u5982\u4f55\u6539\u53d8\u6211\u4eec\u57282020\u5e74\u8fdb\u884c\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u65b9\u5f0f?2020\u5e741\u670820\u65e5SURFER \/ BLOG \/ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/879"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=879"}],"version-history":[{"count":0,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/879\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}