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\u8bed\u97f3\u4efd\u989d(SOV)<\/p>\n
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\u6211\u4eec\u5217\u8868\u4e2d\u7684\u4e00\u4e9b\u54c1\u724c\u5065\u5eb7\u5de5\u5177\u548c\u8f6f\u4ef6\u90fd\u6709\u5185\u7f6e\u7684\u793e\u4ea4\u76d1\u542c\u5de5\u5177\u6216\u4e0e\u60a8\u6700\u559c\u6b22\u7684\u793e\u4ea4\u76d1\u542c\u5de5\u5177\u96c6\u6210\u3002\u5b83\u4eec\u53ef\u4ee5\u5206\u6790\u5bf9\u8bdd\uff0c\u8ba1\u7b97\u51fa\u4f60\u7684\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u5982\u4f55\u3002\u4ece\u90a3\u91cc\uff0c\u4f60\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u8fd9\u4e9b\u89c1\u89e3\uff0c\u627e\u51fa\u5176\u4ed6\u6210\u529f\u7684\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u505a\u4ec0\u4e48\uff0c\u4f7f\u4ed6\u4eec\u7684\u54c1\u724c\u6709\u53ef\u80fd\u4e3b\u5bfc\u5728\u7ebf\u5bf9\u8bdd\u3002<\/p>\n
\u5341\u5927\u6700\u4f73\u54c1\u724c\u5065\u5eb7\u5de5\u5177\u548c\u8f6f\u4ef6<\/p>\n
Brandwatch(\u539f\u540dFalcon.io)<\/p>\n
\u968f\u7740\u5168\u7403\u5e02\u573a\u7684\u5feb\u901f\u53d8\u5316\uff0c\u54c1\u724c\u9700\u8981\u80fd\u591f\u5feb\u901f\u9002\u5e94\u3002\u201c\u54c1\u724c\u89c2\u5bdf\u201d\u53ef\u4ee5\u8ba9\u4f60\u66f4\u597d\u5730\u7406\u89e3\u548c\u63a5\u89e6\u4f60\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u5e2e\u52a9\u4f60\u8ddf\u4e0a\u8fd9\u4e9b\u53d8\u5316\u3002\u6709\u4e86Brandwatch\uff0c\u60a8\u53ef\u4ee5\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u76d1\u6d4b\u60a8\u7684\u54c1\u724c\u8868\u73b0\uff0c\u5efa\u7acb\u6570\u636e\u9a71\u52a8\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u5e76\u4e3a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u5b83\u53ef\u4ee5\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u514d\u53d7\u6f5c\u5728\u7684\u6216\u6b63\u5728\u51fa\u73b0\u7684\u5a01\u80c1\uff0c\u4f7f\u60a8\u80fd\u591f\u7ef4\u62a4\u60a8\u7684\u58f0\u8a89\uff0c\u5e76\u5728\u95ee\u9898\u6210\u4e3a\u66f4\u4e25\u91cd\u7684\u5a01\u80c1\u4e4b\u524d\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n
Brandwatch\u76ee\u524d\u63d0\u4f9b\u4e24\u79cd\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848:\u6d88\u8d39\u8005\u667a\u80fd\u548c\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u3002\u524d\u8005\u65e8\u5728\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u3002\u5b83\u5229\u7528\u5c16\u7aef\u7684\u4eba\u5de5\u667a\u80fd\u8fdb\u884c\u81ea\u52a8\u5206\u5272\u3001AI\u5206\u6790\u7b49\uff0c\u5141\u8bb8\u60a8\u4f18\u5316\u975e\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5e76\u83b7\u5f97\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002<\/p>\n
\u4e0e\u6b64\u540c\u65f6\uff0c\u540e\u8005\u914d\u5907\u4e86\u4e00\u4e9b\u529f\u80fd\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u63d0\u9ad8\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u8868\u73b0\u3002\u6709\u4e86Brandwatch\u7684SMM\u89e3\u51b3\u65b9\u6848\uff0c\u4f60\u53ef\u4ee5\u53d1\u73b0\u548c\u53c2\u4e0e\u4f60\u7684\u89c2\u4f17\u5728\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u3002\u4e00\u4e2a\u6d88\u8d39\u8005\u60c5\u62a5\u5e73\u53f0\uff0c\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\uff0c\u4e00\u4e2a\u5f71\u54cd\u8005\u8425\u9500\u5e73\u53f0\u90fd\u88ab\u6536\u8d2d\u4e86\uff0c\u5e76\u88ab\u8feb\u4e0e\u5f7c\u6b64\u5408\u4f5c\u2014\u2014\u4ed6\u4eec\u505a\u5230\u4e86!\u8bc4\u5206\u529f\u80fd\u548c\u5b9a\u4ef7\u4f18\u70b9\u548c\u7f3a\u70b9\u8bc4\u5206\u529f\u80fd5.0\u6613\u7528\u60274.5\u652f\u63015.0\u603b\u52064.8\u529f\u80fd\u548c\u5b9a\u4ef7\u5206\u6790\u81ea\u52a8\u53d1\u5e03\u5185\u5bb9\u7ba1\u7406\u5173\u952e\u5b57\u8fc7\u6ee4\u591a\u8d26\u6237\u7ba1\u7406Post\u8c03\u5ea6\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u6807\u7b7e\u8ddf\u8e2a\u60c5\u611f\u5206\u6790\u58f0\u8a89\u7ba1\u7406\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u4ef7\u683c\u4ece:108\u7f8e\u5143\u5229\u5f0a\u6d88\u8d39\u8005\u667a\u80fd\u4ea7\u54c1\u4f7f\u7528\u793e\u4ea4\u503e\u542c\u5e2e\u52a9\u54c1\u724c\u4e86\u89e3\u4eba\u4eec\u60f3\u8981\u4ec0\u4e48\u89c2\u4f17\u5de5\u5177\u5bf9\u7fa4\u4f53\u548c\u4e2a\u4eba\u63d0\u4f9b\u6df1\u5165\u6d1e\u5bdf\u65b0\u6dfb\u52a0\u7684TikTok\u652f\u6301\u6bd4\u4f60\u9884\u671f\u7684\u8981\u6df1\u5165\u4e09\u5bb6\u4e0d\u540c\u516c\u53f8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4ee4\u4eba\u56f0\u60d1\u6ca1\u6709\u591a\u6e20\u9053\u5e16\u5b50;\u6700\u9002\u5408:\u5c0f\u3001\u4e2d\u3001\u5927\u578b\u4f01\u4e1a4.8\u661f(\u6ee1\u52065\u5206)\u6d88\u8d39\u8005\u60c5\u62a5\u5e73\u53f0\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\u548c\u7f51\u7ea2\u8425\u9500\u5e73\u53f0\u90fd\u88ab\u6536\u8d2d\u4e86\uff0c\u5e76\u88ab\u8feb\u76f8\u4e92\u5408\u4f5c\u2014\u2014\u5b83\u4eec\u786e\u5b9e\u5982\u6b64!\u89c2\u70b92\u3002<\/p>\n
Brand24\u4e3a\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u63d0\u4f9b\u66f4\u667a\u80fd\u7684\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u3002\u5b83\u63d0\u4f9b\u60c5\u7eea\u5206\u6790\uff0c\u5141\u8bb8\u60a8\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u6001\u5ea6\uff0c\u5e76\u91c7\u53d6\u9002\u5f53\u7684\u884c\u52a8\u89e3\u51b3\u6f5c\u5728\u7684\u95ee\u9898\u3002<\/p>\n
\u60a8\u8fd8\u53ef\u4ee5\u8bbf\u95ee\u5e02\u573a\u5206\u6790\uff0c\u4ee5\u83b7\u5f97\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002\u5b83\u8fd8\u6709\u4e00\u4e2a\u8ba8\u8bba\u91cf\u56fe\u8868\uff0c\u53ef\u4ee5\u8ba9\u4f60\u76d1\u63a7\u8ba8\u8bba\u91cf\u7684\u53d8\u5316\uff0c\u4ece\u800c\u8ba9\u4f60\u91c7\u53d6\u884c\u52a8\u6765\u4fdd\u62a4\u4f60\u7684\u54c1\u724c\u3002\u6b64\u5916\uff0cBrand24\u8fd8\u914d\u5907\u4e86\u81ea\u52a8\u60c5\u7eea\u5206\u6790\u529f\u80fd\uff0c\u6839\u636e\u79ef\u6781\u3001\u6d88\u6781\u6216\u4e2d\u7acb\u7684\u7a0b\u5ea6\uff0c\u5bf9\u4e0d\u540c\u4eba\u7fa4\u8fdb\u884c\u63d0\u53ca\u3002\u5b83\u8fd8\u63d0\u4f9b\u5373\u65f6\u901a\u77e5\u529f\u80fd\uff0c\u5bf9\u8d1f\u9762\u63d0\u53ca\u4ea7\u751f\u63d0\u9192\u3002\u8fd9\u4e24\u4e2a\u7279\u70b9\u4fdd\u7559\u533a\u65e8\u5728\u5e2e\u52a9\u60a8\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u58f0\u8a89\u3002\u9664\u4e86\u6240\u6709\u8fd9\u4e9b\u7279\u6027\u4e4b\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8ddf\u8e2akpi\u5e76\u83b7\u5f97\u81ea\u52a8\u5316\u62a5\u544a\u3002\u8fd9\u8ba9\u4f60\u53ef\u4ee5\u901a\u8fc7\u8ffd\u8e2a\u63d0\u53ca\u3001\u53c2\u4e0e\u548c\u63a5\u89e6\u6765\u8861\u91cf\u81ea\u5df1\u7684\u8868\u73b0\u3002<\/p>\n
4.6\u661f\u7ea7Brand24\u662f\u4e00\u4e2a\u9886\u5148\u7684\u54c1\u724c\u76d1\u6d4b\u5de5\u5177\uff0c\u5e2e\u52a9\u6d4b\u91cf\u56f4\u7ed5\u60a8\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u3001\u4e1a\u52a1\u6216\u5173\u952e\u5b57\u7684\u70ed\u5ea6\u3002\u8bc4\u7ea7\u529f\u80fd\u548c\u5b9a\u4ef7\u4f18\u7f3a\u70b9\u8bc4\u7ea7\u529f\u80fd4.2\u6613\u7528\u60274.7\u652f\u63014.8\u603b\u52064.6\u529f\u80fd\u548c\u5b9a\u4ef7\u53d7\u4f17\u7ec6\u5206\u7ade\u4e89\u5206\u6790\u53ef\u914d\u7f6e\u8b66\u62a5\u5ba2\u6237\u53c2\u4e0e\u4eea\u8868\u677f\u5f71\u54cd\u8005\u8ddf\u8e2a\u58f0\u8a89\u7ba1\u7406\u60c5\u611f\u5206\u6790\u8d8b\u52bf\u8ddf\u8e2a\u89c6\u89c9\u5206\u6790\u5a92\u4f53\u76d1\u63a7\u54c1\u724c\u7ba1\u7406\u6807\u7b7e\u8ddf\u8e2aPDF\u62a5\u544a\u5f71\u54cd\u529b\u8bc4\u5206\u5230\u573a\u8bc4\u5206\u901a\u8baf\u76d1\u63a7\u8d8b\u52bf\u94fe\u63a5\u4ef7\u683c\u4ece:\u4f18\u70b9\u548c\u7f3a\u70b9\u6613\u4e8e\u4f7f\u7528\u7684\u5e73\u53f0\u534f\u8c03\u7684\u540e\u7eed\u8fc7\u7a0b\u5b9e\u65f6\u76d1\u63a7\u5e73\u53f0\u4e0a\u7684\u7b80\u5355\u7ec4\u7ec7\u79fb\u52a8\u5e94\u7528\u53ef\u80fd\u66f4\u597d\u6700\u9002\u5408:\u4e2d\u5c0f\u54c1\u724c4.6\u661f\u7ea7Brand24\u662f\u4e00\u4e2a\u9886\u5148\u7684\u54c1\u724c\u76d1\u6d4b\u5de5\u5177\uff0c\u5e2e\u52a9\u8861\u91cf\u56f4\u7ed5\u60a8\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u3001\u4e1a\u52a1\u6216\u5173\u952e\u5b57\u7684\u70ed\u5ea6\u3002\u89c2\u70b93\u3002Talkwalker Analytics<\/p>\n
Talkwalker\u662f\u4e00\u4e2a\u6d88\u8d39\u8005\u667a\u80fd\u52a0\u901f\u5e73\u53f0\uff0c\u65e8\u5728\u5e2e\u52a9\u60a8\u8ddf\u4e0a\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u548c\u671f\u671b\u3002\u8fd9\u662f\u4e00\u4e2a\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5e73\u53f0\uff0c\u4ece\u6570\u5341\u4ebf\u4e2a\u5ba2\u6237\u4fe1\u53f7\u4e2d\u751f\u6210\u53ef\u64cd\u4f5c\u7684\u6570\u636e\uff0c\u5c06\u5176\u8f6c\u5316\u4e3a\u89c1\u89e3\uff0c\u8ba9\u60a8\u5feb\u901f\u8bc6\u522b\u53d8\u5316\u5e76\u9002\u5e94\u5b83\u4eec\u3002<\/p>\n
Talkwalker\u901a\u8fc7\u7ed3\u5408\u6765\u81ea\u6d88\u8d39\u8005\u548c\u5ba2\u6237\u7684\u5185\u90e8\u548c\u5916\u90e8\u6570\u636e\uff0c\u4e3a\u54c1\u724c\u589e\u957f\u63d0\u4f9b\u6218\u7565\u89c1\u89e3\u3002\u5b83\u914d\u5907\u4e86\u4e00\u4e2a\u5f3a\u5927\u7684\u4eba\u5de5\u667a\u80fd\u5f15\u64ce\uff0c\u53ef\u4ee5\u81ea\u52a8\u6444\u53d6\u5e76\u5c06\u81ea\u5b9a\u4e49\u7c7b\u522b\u6392\u5e8f\u4e3a\u5206\u6bb5\u6570\u636e\u70b9\uff0c\u8ba9\u4f60\u66f4\u597d\u5730\u63a7\u5236\u4f60\u7684\u6570\u636e\u3002\u5b83\u63d0\u4f9b\u4e09\u79cd\u4e3b\u8981\u4ea7\u54c1:\u8425\u9500\u60c5\u62a5\u3001\u5ba2\u6237\u60c5\u62a5\u548c\u793e\u4f1a\u60c5\u62a5\u3002\u5b83\u7684\u8425\u9500\u60c5\u62a5\u5e73\u53f0\u53ef\u4ee5\u8ba9\u4f60\u53d1\u73b0\u65b0\u5174\u7684\u6d88\u8d39\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u5982\u4f55\u53c2\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u53d8\u5316\u3002\u901a\u8fc7\u5ba2\u6237\u60c5\u62a5\u5e73\u53f0\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u6d88\u8d39\u8005\u6570\u636e\uff0c\u4ece\u800c\u53d1\u73b0\u91cd\u8981\u7684\u5ba2\u6237\u4e3b\u9898\u5e76\u53d1\u73b0\u770b\u4e0d\u5230\u7684\u5546\u4e1a\u673a\u4f1a\u3002\u6700\u540e\uff0c\u5b83\u7684\u793e\u4ea4\u667a\u80fd\u5e73\u53f0\u53ef\u4ee5\u8ba9\u4f60\u8bbf\u95ee\u5728\u7ebf\u6d88\u8d39\u8005\u5173\u4e8e\u4f60\u7684\u54c1\u724c\u7684\u5bf9\u8bdd\uff0c\u7ed9\u4f60\u673a\u4f1a\u4e0d\u4ec5\u4fdd\u62a4\u4f60\u7684\u54c1\u724c\u7684\u58f0\u8a89\uff0c\u800c\u4e14\u8861\u91cf\u5b83\u7684\u8868\u73b0\u548c\u8fdb\u4e00\u6b65\u63a8\u5e7f\u5b83\u3002<\/p>\n
Talkwalker\u662f\u4e00\u4e2a\u5168\u9762\u7684\u54c1\u724c\u5065\u5eb7\u8ddf\u8e2a\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u5168\u9762\u4e86\u89e3\u6d88\u8d39\u8005\u548c\u5ba2\u6237\u5982\u4f55\u611f\u77e5\u60a8\u7684\u54c1\u724c\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4e0e\u54c1\u724c\u4e92\u52a8\u3002\u5b83\u8fd8\u53ef\u4ee5\u8ba9\u4f60\u5b9e\u65f6\u8ffd\u8e2a\u4f60\u7684\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u3002Talkwalker\u662f\u4e00\u5bb6\u9886\u5148\u7684\u6d88\u8d39\u8005\u60c5\u62a5\u516c\u53f8\uff0c\u5e2e\u52a9\u54c1\u724c\u5f25\u5408\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u4f7f\u7528\u5e02\u573a\u9886\u5148\u7684\u793e\u4ea4\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0cTalkwalker\u5e2e\u52a9\u5efa\u7acb\u6d1e\u5bdf\u5206\u6790\u5e08\u548c\u6570\u636e\u6545\u4e8b\u8bb2\u8ff0\u8005\u3002\u8bc4\u5206\u529f\u80fd\u548c\u5b9a\u4ef7\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u8bc4\u5206\u529f\u80fd4.6\u6613\u7528\u60274.3\u652f\u63014.5\u603b\u52064.5\u529f\u80fd\u548c\u5b9a\u4ef7\u53d7\u4f17\u7ec6\u5206\u7ade\u4e89\u5206\u6790\u53ef\u914d\u7f6e\u8b66\u62a5\u5ba2\u6237\u53c2\u4e0e\u4eea\u8868\u677f\u5f71\u54cd\u8bc4\u5206\u5f71\u54cd\u8005\u8ddf\u8e2a\u4fe1\u8a89\u7ba1\u7406\u60c5\u611f\u5206\u6790\u8d8b\u52bf\u8ddf\u8e2a\u53ef\u89c6\u5206\u6790\u6309\u9700\u5b9a\u4ef7\u4f18\u70b9\u548c\u7f3a\u70b9\u8d8b\u52bf\u4e3b\u9898\u7684\u51fa\u8272\u53ef\u89c6\u5316\uff0c\u60c5\u611f\u514d\u8d39\u641c\u7d22\u529f\u80fd\u5feb\u901f\u6d1e\u5bdf\u5168\u9762\u503e\u542c\u4e00\u4f53\u5316\u5e73\u53f0\u6807\u7b7e\u66f4\u65b0\u7f13\u6162\u5b66\u4e60\u66f2\u7ebf\u9661\u5ced\u4e0e\u5e02\u573a\u4e0a\u7684\u5176\u4ed6\u5de5\u5177\u7c7b\u4f3c\u7528\u6237\u754c\u9762\u56f0\u96be\u9002\u7528\u4e8e:\u4f01\u4e1a\uff0cMA\uff0c\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u4ee3\u7406\u673a\u67844.5\u661fTalkwalker\u662f\u4e00\u5bb6\u9886\u5148\u7684\u6d88\u8d39\u8005\u60c5\u62a5\u516c\u53f8\uff0c\u5e2e\u52a9\u54c1\u724c\u5f25\u5408\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u4f7f\u7528\u5e02\u573a\u9886\u5148\u7684\u793e\u4ea4\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0cTalkwalker\u5e2e\u52a9\u5efa\u7acb\u6d1e\u5bdf\u5206\u6790\u5e08\u548c\u6570\u636e\u6545\u4e8b\u8bb2\u8ff0\u8005\u3002\u89c2\u70b94\u3002<\/p>\n
\u7f13\u51b2\u533a\u53ef\u4ee5\u8ba9\u4f60\u5206\u6790\u548c\u8861\u91cf\u4f60\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u8868\u73b0\u5982\u4f55\u3002\u5b83\u4e5f\u7ed9\u4f60\u4e00\u4e2a\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u4e0e\u4f60\u7684au\u8ba9\u4f60\u5feb\u901f\u56de\u5e94\u4ed6\u4eec\u3002<\/p>\n
\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e2a\u76f4\u89c2\u7684\u5206\u6790\u4eea\u8868\u76d8\u6765\u8ddf\u8e2a\u6027\u80fd\uff0c\u5e76\u4e3aInstagram\u548cFacebook\u7b49\u793e\u4ea4\u7f51\u7edc\u751f\u6210\u62a5\u544a\u3002\u6709\u4e86Buffer\uff0c\u4f60\u8fd8\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u8ddf\u8e2a\u4f60\u5728\u4e0d\u540c\u793e\u4ea4\u6e20\u9053\u4e0a\u7684\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u6bcf\u4e2a\u793e\u4ea4\u8d26\u6237\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\uff0c\u5e76\u901a\u8fc7\u5176\u7528\u6237\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u4e86\u89e3\u60a8\u7684\u7528\u6237\u2014\u2014\u4ee5\u53ca\u60a8\u7684\u54c1\u724c\u662f\u5426\u8fbe\u5230\u4e86\u6b63\u786e\u7684\u7528\u6237\u3002<\/p>\n
4.4\u57285\u661fBuffer\u662f\u6700\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5a92\u4f53\u8c03\u5ea6\u5e73\u53f0\u4e4b\u4e00\u3002\u8fd9\u6b3e\u8f6f\u4ef6\u501f\u52a9\u4ed6\u4eec\u7684\u65e5\u7a0b\u5b89\u6392\u3001\u7528\u6237\u7c98\u6027\u548c\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u63a8\u52a8\u793e\u4ea4\u5a92\u4f53\u7684\u7528\u6237\u7c98\u6027\u548c\u6d41\u91cf\u3002\u8bc4\u7ea7\u529f\u80fd\u548c\u5b9a\u4ef7\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u8bc4\u7ea7\u529f\u80fd4.0\u6613\u7528\u60274.6\u652f\u63014.5\u603b\u52064.4\u529f\u80fd\u548c\u5b9a\u4ef7\u81ea\u52a8\u53d1\u5e03\u5185\u5bb9\u7ba1\u7406\u591a\u8d26\u6237\u7ba1\u7406\u5c97\u4f4d\u8c03\u5ea6\u62a5\u544a\/\u5206\u6790\u4ef7\u683c\u4ece:5\u7f8e\u5143\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u7b80\u5355\u7684\u4ea4\u53c9\u53d1\u5e16\u76f4\u63a5\u7684\u65e5\u5386\u89c6\u56fe\u96c6\u6210\u51e0\u4e4e\u6bcf\u4e00\u4e2a\u793e\u4ea4\u5e73\u53f0\u7f13\u51b2\u5206\u6790\u53ef\u80fd\u592a\u57fa\u672c\u7684\u4e00\u4e9b\u7f13\u51b2\u53ef\u80fd\u4e0eInstagram\u7684\u6545\u969c\u4e3aFacebook, Twitter\u7684\u4efb\u610f\u5b57\u7b26\u9650\u5236\u4ed8\u8d39\u5373\u8d70\u5305\u88c5\u6700\u9002\u5408:\u51fa\u7248\u5546\uff0c\u4e2d\u671f\u521b\u4e1a\u56e2\u961f\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\uff0c\u9ad8\u7b49\u6559\u80b2\uff0c\u4f53\u80b2\u56e2\u961f\uff0c\u7535\u5b50\u5546\u52a1\uff0csolopreneurs\uff0c\u5546\u4e1a4.4\u661f\u7ea7\u7f13\u51b2\u662f\u6700\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5a92\u4f53\u8c03\u5ea6\u5e73\u53f0\u4e4b\u4e00\u3002\u8fd9\u6b3e\u8f6f\u4ef6\u501f\u52a9\u4ed6\u4eec\u7684\u65e5\u7a0b\u5b89\u6392\u3001\u7528\u6237\u7c98\u6027\u548c\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u63a8\u52a8\u793e\u4ea4\u5a92\u4f53\u7684\u7528\u6237\u7c98\u6027\u548c\u6d41\u91cf\u3002\u67e5\u770b5\u3002\u5982\u679c\u4f60\u60f3\u63d0\u4f9b\u66f4\u597d\u7684\u54c1\u724c\u4f53\u9a8c\uff0cQualtrics\u662f\u4f60\u7684\u4e00\u4e2a\u597d\u5de5\u5177\u3002\u8fd9\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7ed3\u5408\u4e86\u76d1\u542c\u5f15\u64ce\u3001\u64cd\u4f5c\u529f\u80fd\u3001\u9884\u6d4b\u667a\u80fd\u548c\u5206\u6790\u3002\u5b83\u7684\u76ee\u7684\u662f\u8ba9\u4f60\u6df1\u5165\u4e86\u89e3\u4f60\u7684\u5ba2\u6237\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u51b3\u5b9a\uff0c\u8fd9\u5c06\u79ef\u6781\u5f71\u54cd\u4f60\u7684\u54c1\u724c\u5065\u5eb7\u3002<\/p>\n
Qualtrics\u7684\u76d1\u542c\u5de5\u5177\u53ef\u4ee5\u8ba9\u4f60\u8bbf\u95ee27\u4e2a\u9891\u9053\u548c128\u4e2a\u6570\u636e\u6e90\uff0c\u56e0\u6b64\u4f60\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u5ba2\u6237\u5bf9\u4f60\u7684\u54c1\u724c\u7684\u770b\u6cd5\u3002\u5b83\u7684\u9884\u6d4bAI\u80fd\u529b\u8ba9\u4f60\u53d1\u73b0\u65b0\u7684\u548c\u6b63\u5728\u51fa\u73b0\u7684\u8d8b\u52bf\uff0c\u800c\u5b83\u7684\u81ea\u52a8\u5316\u884c\u52a8\u80fd\u529b\u81ea\u52a8\u8f6c\u53d1\u5efa\u8bae\u7684\u884c\u52a8\u7ed9\u9002\u5f53\u7684\u56e2\u961f\uff0c\u8ba9\u4f60\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n
Qualtrics\u8fd8\u63d0\u4f9b\u4e00\u7cfb\u5217\u7528\u4e8e\u54c1\u724c\u5065\u5eb7\u8ddf\u8e2a\u7684\u4ea7\u54c1\uff0c\u4f8b\u5982\u8bbe\u8ba1XM\u548c\u5ba2\u6237XM\uff0c\u8bbe\u8ba1XM\u53ef\u4ee5\u8ba9\u60a8\u53d1\u73b0\u5e02\u573a\u8d8b\u52bf\u5e76\u4e86\u89e3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u800c\u5ba2\u6237XM\u5219\u53ef\u4ee5\u8ba9\u60a8\u503e\u542c\u5ba2\u6237\u7684\u58f0\u97f3\uff0c\u63d0\u4f9b\u66f4\u597d\u7684\u4f53\u9a8c\u5e76\u52a0\u6df1\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n
6\u3002Awario <\/p>\n
\u867d\u7136\u5b83\u88ab\u5b9a\u4f4d\u4e3a\u4e00\u4e2a\u54c1\u724c\u76d1\u63a7\u5de5\u5177\uff0c\u4f46\u5b83\u4e5f\u88ab\u8bbe\u8ba1\u7528\u6765\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\u3002\u9664\u4e86\u76d1\u89c6\u5173\u4e8e\u4f60\u7684\u54c1\u724c\u7684\u5bf9\u8bdd\uff0c\u5b83\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8fc7\u6ee4\u76f8\u5173\u548c\u6709\u610f\u4e49\u7684\u54c1\u724c\u63d0\u53ca\u6765\u8fdb\u884c\u5e02\u573a\u8c03\u67e5\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u76d1\u6d4b\u5ba2\u6237\u63d0\u53ca\u548c\u68c0\u67e5\u63d0\u53ca\u60c5\u7eea\u548c\u8fbe\u5230\u7a0b\u5ea6\uff0c\u4f7f\u7528aware\u8fdb\u884c\u7ade\u4e89\u54c1\u724c\u76d1\u6d4b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0caware\u5e2e\u52a9\u60a8\u53d1\u73b0\u589e\u957f\u7684\u673a\u4f1a\u3002\u5b83\u7684\u8bbe\u8ba1\u76ee\u7684\u662f\u8ba9\u4f60\u53d1\u73b0\u90a3\u4e9b\u6b63\u5728\u5bfb\u627e\u50cf\u4f60\u7684\u54c1\u724c\u4e00\u6837\u7684\u4e1a\u52a1\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002\u5b83\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u4f60\u76d1\u6d4b\u54c1\u724c\u63d0\u53ca\u548c\u5173\u952e\u8bcd\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u53d1\u73b0\u6709\u5f71\u54cd\u529b\u7684\u4eba\uff0c\u4f60\u53ef\u80fd\u60f3\u8981\u4e0e\u4ed6\u4eec\u5408\u4f5c\uff0c\u53d1\u5c55\u4f60\u7684\u54c1\u724c\uff0c\u6269\u5927\u4f60\u7684\u8986\u76d6\u8303\u56f4\u3002<\/p>\n
7\u3002\u4f7f\u7528HubSpot\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u68c0\u67e5\u5370\u8c61\u3001\u76d1\u63a7\u76f8\u5173\u5bf9\u8bdd\u548c\u54c1\u724c\u63d0\u53ca\u60c5\u51b5\u6765\u8ddf\u8e2a\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\uff0c\u5e76\u6d4b\u91cf\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u5b83\u7684CRM\u5e73\u53f0\u662f\u591a\u529f\u80fd\u7684\uff0c\u9002\u7528\u4e8e\u9500\u552e\u9886\u5bfc\u3001\u8425\u9500\u4eba\u5458\u3001\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u548c\u4f01\u4e1a\u4e3b\u3002\u901a\u8fc7HubSpot CRM\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u4e00\u4e2a\u901a\u7528\u7684\u6536\u4ef6\u7bb1\uff0c\u8ba9\u60a8\u7ba1\u7406\u6240\u6709\u7684\u5ba2\u6237\u901a\u4fe1\u3002\u8fd9\u4e2a\u8f6f\u4ef6\u6700\u68d2\u7684\u5730\u65b9\u5728\u4e8e\u5b83\u96c6\u6210\u4e86\u73b0\u6709\u7684\u5ba2\u6237\u670d\u52a1\u5de5\u5177\uff0c\u5141\u8bb8\u60a8\u4e2a\u6027\u5316\u60a8\u7684\u6c9f\u901a\u3002\u5f53\u4f60\u53ef\u4ee5\u4f7f\u7528\u514d\u8d39\u7684CRM\u65f6\uff0cHubSpoT\u8fd8\u63d0\u4f9b\u4e00\u7cfb\u5217\u4ea7\u54c1\uff0c\u60a8\u53ef\u4ee5\u4e00\u8d77\u4f7f\u7528\uff0c\u4ee5\u8ddf\u8e2a\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\u3002\u4f8b\u5982\uff0c\u5b83\u7684\u8425\u9500\u4e2d\u5fc3\u662f\u4e00\u4e2a\u8f6f\u4ef6\u5de5\u5177\uff0c\u65e8\u5728\u589e\u52a0\u6d41\u91cf\u548c\u8fd0\u884c\u5b8c\u6574\u7684\u5165\u7ad9\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u5b83\u7684\u8fd0\u8425\u4e2d\u5fc3\u5e2e\u52a9\u7ba1\u7406\u5ba2\u6237\u6570\u636e\u548c\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u5141\u8bb8\u60a8\u7b80\u5316\u64cd\u4f5c\u3002<\/p>\n
8\u3002Latana <\/p>\n
\u8fd9\u6b3e\u54c1\u724c\u8ddf\u8e2a\u8f6f\u4ef6\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u6765\u81ea100\u591a\u4e2a\u56fd\u5bb6\u7684\u7cbe\u786e\u6d88\u8d39\u8005\u6d1e\u5bdf\u3002\u5b83\u63d0\u4f9b\u53ef\u5b9a\u5236\u7684\u89c1\u89e3\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u8bc6\u522b\u548c\u8ddf\u8e2a\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u91cd\u8981\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n
Latana\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5206\u6790\u6765\u53d1\u73b0\u6709\u5f71\u54cd\u7684\u6570\u636e\uff0c\u540c\u65f6\u8fc7\u6ee4\u6389\u6240\u6709\u7684\u566a\u97f3\u3002\u9664\u4e86\u4e00\u4e2a\u53ef\u5b9a\u5236\u7684\u76f4\u89c2\u4eea\u8868\u677f\uff0c\u8ba9\u60a8\u8f7b\u677e\u8bbf\u95ee\u6240\u6709\u60a8\u9700\u8981\u7684\u6570\u636e\uff0c\u5b83\u8fd8\u63d0\u4f9b\u6df1\u5165\u800c\u7075\u6d3b\u7684\u5206\u5272\uff0c\u8ba9\u60a8\u8bbf\u95ee\u6765\u81ea1000\u591a\u4e2a\u6982\u8981\u6587\u4ef6\u5c5e\u6027\u7684\u7c92\u5ea6\u6570\u636e\u3002\u8fd9\u8ba9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u53d7\u4f17\uff0c\u5c24\u5176\u662f\u5c0f\u4f17\u7fa4\u4f53\uff0c\u5982\u4f55\u611f\u77e5\u548c\u4e92\u52a8\u4f60\u7684\u54c1\u724c\u3002<\/p>\n
9\u3002<\/p>\n
\u662f\u53e6\u4e00\u4e2a\u591a\u529f\u80fd\u7684\u54c1\u724c\u5065\u5eb7\u8ddf\u8e2a\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u505a\u66f4\u591a\u7684\u4e8b\u60c5\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8ddf\u8e2a\u60a8\u7684\u54c1\u724c\u3002\u5b83\u8fd8\u5141\u8bb8\u60a8\u8fdb\u884c\u5e02\u573a\u5206\u6790\uff0c\u8fdb\u884c\u6d88\u8d39\u8005\u5206\u6790\u548c\u521b\u9020\u6027\u6d4b\u8bd5\uff0c\u5e76\u6539\u8fdb\u60a8\u8ba1\u5212\u548c\u6267\u884c\u4ea7\u54c1\u53d1\u5e03\u7684\u65b9\u5f0f\u3002<\/p>\n
\u4f5c\u4e3a\u4e00\u4e2a\u54c1\u724c\u8ddf\u8e2a\u5668\uff0c\u901a\u8fc7\u8ba9\u60a8\u8bbf\u95ee\u5168\u9762\u7684\u6d88\u8d39\u8005\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u6d4b\u91cf\u548c\u76d1\u89c6\u60a8\u7684\u54c1\u724c\u7684\u8868\u73b0\u3002\u5b83\u53ef\u4ee5\u8ba9\u4f60\u770b\u5230\u4f60\u7684\u54c1\u724c\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u4e86\u89e3\u4ed6\u4eec\u662f\u5426\u4e86\u89e3\u4f60\u7684\u54c1\u724c\uff0c\u4ee5\u53ca\u4f60\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u5982\u4f55\u3002<\/p>\n
\u901a\u8fc7\u4e3a\u60a8\u63d0\u4f9b\u53d1\u73b0\u6d88\u8d39\u8005\u5982\u4f55\u770b\u5f85\u60a8\u7684\u54c1\u724c\u7684\u65b9\u6cd5\uff0c\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\uff0c\u5e76\u91c7\u53d6\u5fc5\u8981\u7684\u6b65\u9aa4\u8c03\u6574\u60a8\u7684\u54c1\u724c\u4fe1\u606f\u3002\u5b83\u8fd8\u53ef\u4ee5\u8ba9\u4f60\u8861\u91cf\u8d2d\u4e70\u610f\u56fe\uff0c\u5e76\u63ed\u793a\u610f\u8bc6(\u6216\u7f3a\u4e4f\u610f\u8bc6)\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u4e1a\u52a1\u6536\u5165\u3002\u901a\u8fc7\u4f7f\u7528\u4f5c\u8bc1\uff0c\u60a8\u8fd8\u80fd\u591f\u786e\u5b9a\u76ee\u6807\u89c2\u4f17\u4e2d\u8c01\u662f\u73b0\u6709\u5ba2\u6237\uff0c\u4ee5\u53ca\u786e\u5b9a\u4e3a\u4ec0\u4e48\u76ee\u6807\u89c2\u4f17\u4e2d\u7684\u4e00\u4e9b\u6210\u5458\u8fd8\u6ca1\u6709\u8f6c\u53d8\u4e3a\u5ba2\u6237\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n
\u4f7f\u7528\u8ba4\u8bc1\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u53ef\u5b9a\u5236\u7684\u54c1\u724c\u8ddf\u8e2a\u8c03\u67e5\u6a21\u677f\uff0c\u63d0\u4f9b\u516d\u79cd\u95ee\u9898\u7c7b\u578b\uff0c\u5305\u62ec\u5355\u9879\u9009\u62e9\u3001\u591a\u9879\u9009\u62e9\u548c\u51c0\u63a8\u5e7f\u8005\u5f97\u5206(NPS)\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u9650\u5b9a\u95ee\u9898\uff0c\u6216\u8005\u4e3a\u5355\u4e2a\u9009\u62e9\u9898\u548c\u591a\u9879\u9009\u62e9\u9898\u521b\u5efa\u4e00\u4e2a\u95ee\u9898\u8def\u7531\u65b9\u6848\u3002\u5b8c\u6210\u4e4b\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u4ea4\u4e92\u5f0f\u4eea\u8868\u677f\u4e0a\u67e5\u770b\u7ed3\u679c\uff0c\u83b7\u5f97\u7ed3\u679c\u5206\u89e3\uff0c\u5e76\u5f00\u59cb\u786e\u5b9a\u8d8b\u52bf\u3002<\/p>\n
10\u3002Hootsuite <\/p>\n
Hootsuite\u662f\u4e00\u4e2a\u4e00\u4f53\u5316\u7684\u54c1\u724c\u5065\u5eb7\u8ddf\u8e2a\u5de5\u5177\uff0c\u53ef\u4ee5\u8ba9\u60a8\u76d1\u63a7\u6709\u5173\u5173\u952e\u8bdd\u9898\u7684\u5bf9\u8bdd\u3001\u54c1\u724c\u63d0\u53ca\u548c\u5185\u5bb9\u6027\u80fd\u3002\u5b83\u8fd8\u5141\u8bb8\u60a8\u901a\u8fc7\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u6d41\u6765\u5feb\u901f\u54cd\u5e94\u60a8\u7684\u89c2\u4f17\u3002\u6b64\u5916\uff0cHootsuite\u4e3a\u60a8\u63d0\u4f9b\u5b9e\u65f6\u7684\u89c2\u4f17\u6d1e\u5bdf\u3002\u8fd9\u53ef\u4ee5\u8ba9\u4f60\u4fdd\u6301\u5728\u7ebf\u5bf9\u8bdd\u7684\u9886\u5148\u5730\u4f4d\uff0c\u627e\u5230\u601d\u60f3\u9886\u8896\u548c\u54c1\u724c\u5021\u5bfc\u8005\uff0c\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u54c1\u724c\u662f\u5982\u4f55\u8868\u73b0\u7684\uff0c\u4ee5\u53ca\u4f60\u7684\u53d7\u4f17\u662f\u5982\u4f55\u611f\u77e5\u7684\u3002<\/p>\n
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