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\u6708\u7ecf\u5e38\u6027\u6536\u5165\u8ba1\u7b97\u5668” <\/p>\n
\u6309\u6708\u8ba1\u7b97\u4f60\u7684\u603b\u6536\u5165\u3002\u6bcf\u7b14\u9500\u552e\u7684\u5e73\u5747\u4ef7\u683c\u6bcf\u4e2a\u6708\u4f60\u4f1a\u589e\u52a0\u591a\u5c11\u5ba2\u6237\u4f60\u9884\u8ba1\u6bcf\u4e2a\u6708\u6d41\u5931\u7684\u5ba2\u6237\u767e\u5206\u6bd4\u662f\u591a\u5c11(\u6d41\u5931\u7387)<\/p>\n
\u6536\u5165\u5206\u7c7b<\/p>\n
\u6708<\/p>\n
1 $199,000 2 $199,000 3 $199,000 4 $199,000 5 $199,000 6 $199,000 7 $199,000 8 $199,000 9 $199,000 10 $199,000 11 $199,000 12 $199,000 <\/p>\n
\u5e74<\/p>\n
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5\u3002\u8bbe\u7f6e\u6b63\u786e\u7684\u4ef7\u683c<\/p>\n
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\u3002\u770b\u770bNetflix\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\u6539\u53d8\u4e86\u591a\u5c11\u6b21\u5b9a\u4ef7\u5c31\u77e5\u9053\u4e86\u3002\u968f\u7740\u8ba2\u9605\u4e1a\u52a1\u7684\u589e\u957f\uff0c\u60a8\u53ef\u4ee5\u4e5f\u5e94\u8be5\u6d4b\u8bd5\u548c\u5206\u6790\u60a8\u7684\u5b9a\u4ef7\u3002<\/p>\n
6\u3002\u5b8c\u6210\u7ade\u8d5b\u540e\uff0c\u5bf9<\/p>\n
\u8fdb\u884c\u6d4b\u8bd5\u548c\u5206\u6790Tor\u7814\u7a76\uff0c\u5efa\u7acb\u5168\u9762\u7684\u4e70\u5bb6\u89d2\u8272\uff0c\u521b\u9020\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5e76\u8bbe\u5b9a\u4f60\u7684\u4ef7\u683c\uff0c\u662f\u65f6\u5019\u6d4b\u8bd5\u4f60\u7684\u7b56\u7565\u4e86\u3002\u6700\u5e38\u89c1\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u901a\u8fc7beta\u53d1\u5e03\u6216\u73b0\u573a\u8bd5\u9a8c\u3002\u4e0b\u9762\u662f\u5982\u4f55\u8fdb\u884cbeta\u53d1\u5e03:<\/p>\n
\u5bfb\u627e\u7528\u6237\u3002\u5bfb\u627e\u90a3\u4e9b\u4e0e\u4f60\u7684\u4e70\u5bb6\u89d2\u8272\u76f8\u5339\u914d\u7684\u6d4b\u8bd5\u8005\uff0c\u8fd9\u6837\u4f60\u5c31\u80fd\u4ece\u6700\u50cf\u4f60\u7684\u76ee\u6807\u5ba2\u6237\u7684\u4eba\u90a3\u91cc\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u5f97\u5230\u53cd\u9988\u3002\u60a8\u9700\u8981\u4ece\u6d4b\u8bd5\u7528\u6237\u90a3\u91cc\u5f97\u5230\u5b9a\u91cf\u548c\u5b9a\u6027\u7684\u53cd\u9988\u3002\u5b9a\u91cf\u53cd\u9988\u662f\u6570\u503c\u7684(\u662f\u6216\u5426\uff0c\u5728\u4e00\u4e2a\u523b\u5ea6\u4e0a\u6253\u5206\uff0c\u7b49\u7b49)\uff0c\u5e76\u63d0\u4f9b\u6570\u636e\uff0c\u53ef\u7528\u4e8e\u53d1\u73b0\u6a21\u5f0f\u548c\u505a\u51fa\u9884\u6d4b\u3002\u5b9a\u6027\u53cd\u9988\u662f\u975e\u6570\u5b57\u7684(\u6587\u672c\u3001\u89c6\u9891\u6216\u97f3\u9891\u54cd\u5e94)\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7406\u89e3\u6982\u5ff5\u3001\u89c2\u70b9\u548c\u7ecf\u9a8c\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u83b7\u5f97\u66f4\u6df1\u5165\u7684\u89c1\u89e3\u6216\u4ea7\u751f\u65b0\u7684\u60f3\u6cd5\u3002\u8c03\u6574\u4f60\u7684\u62a5\u4ef7\u3002\u6839\u636e\u4f60\u6536\u5230\u7684\u53cd\u9988\uff0c\u8c03\u6574\u4f60\u7684\u62a5\u4ef7\uff0c\u7136\u540e\u518d\u8bd5\u4e00\u6b21\u3002<\/p>\n
\u60a8\u4e0d\u9700\u8981\u5c06\u81ea\u5df1\u9650\u5236\u5728\u53ea\u5728\u5f00\u59cb\u65f6\u8fdb\u884cbeta\u6d4b\u8bd5\u3002\u53ea\u8981\u4f60\u613f\u610f\uff0c\u4f60\u53ef\u4ee5\u7528\u5b83\u4eec\u6765\u4fee\u6539\u4f60\u7684\u62a5\u4ef7\u3002\u8fd9\u662f\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u7528\u6237\u4ee5\u53ca\u4ec0\u4e48\u9002\u5408\u4ed6\u4eec\u7684\u597d\u65b9\u6cd5\u3002\u60a8\u8fd8\u9700\u8981\u8ddf\u8e2a\u60a8\u7684\u57fa\u4e8e\u8ba2\u9605\u7684\u4e1a\u52a1\u7684\u4e00\u4e9b\u91cd\u8981\u6307\u6807\uff0c\u4ee5\u786e\u4fdd\u60a8\u6b63\u5728\u6309\u60a8\u60f3\u8981\u7684\u65b9\u5f0f\u6267\u884c:<\/p>\n
CAC\u662f\u60a8\u4e3a\u83b7\u5f97\u4e00\u4e2a\u65b0\u5ba2\u6237\u6240\u82b1\u8d39\u7684\u5e73\u5747\u91d1\u989d\u3002\u8fd9\u5305\u62ec\u4f60\u6240\u6709\u7684\u9500\u552e\u548c\u8425\u9500\u6210\u672c\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e3a\u672a\u6765\u7684\u8425\u9500\u6d3b\u52a8\u8ba1\u5212\u652f\u51fa\u3002\u516c\u5f0f\u5982\u4e0b:<\/p>\n<\/p>\n
\u6708\u7ecf\u5e38\u6027\u6536\u5165(MRR)<\/p>\n
MRR\u662f\u6bcf\u6708\u4ece\u8ba2\u9605\u4e2d\u83b7\u5f97\u7684\u6536\u5165\uff0c\u662f\u4e1a\u52a1\u5065\u5eb7\u72b6\u51b5\u7684\u826f\u597d\u6307\u6807\u3002\u5f53\u4f60\u521a\u5f00\u59cb\u7684\u65f6\u5019\uff0c\u628aMRR\u8bbe\u5b9a\u5728\u4e24\u4f4d\u6570- 10% – 20%\u3002\u4ee5\u4e0b\u662f\u516c\u5f0f:<\/p>\n
\u201c\u6bcf\u7528\u6237\u5e73\u5747\u6536\u76ca(ARPU)\u201d<\/p>\n
ARPU\u662f\u6307\u5728\u7279\u5b9a\u65f6\u95f4\u5185\u4ece\u6bcf\u6b21\u8ba2\u9605\u4e2d\u83b7\u5f97\u7684\u5e73\u5747\u6536\u76ca\u3002\u8fd9\u5e76\u4e0d\u5305\u62ec\u514d\u8d39\u6216\u514d\u8d39\u589e\u503c\u7528\u6237\u3002\u8fd9\u4e2a\u6570\u5b57\u53ef\u4ee5\u544a\u8bc9\u4f60\uff0c\u4f60\u7684\u9ad8\u4ef7\u6216\u4f4e\u4ef7\u8ba1\u5212\u662f\u5426\u6709\u592a\u591a\u7684\u5ba2\u6237\u3002\u5982\u679c\u4f60\u62e5\u6709\u8bb8\u591a\u4e3a\u9ad8\u4ef7\u4ea7\u54c1\u4ed8\u8d39\u7684\u7528\u6237\uff0c\u90a3\u4e48\u8fd9\u4e9b\u7528\u6237\u4fbf\u5f88\u6709\u53ef\u80fd\u613f\u610f\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u3002\u7136\u800c\uff0c\u5982\u679c\u4f60\u7684\u4f4e\u4ef7\u8ba1\u5212\u6709\u592a\u591a\u7684\u5ba2\u6237\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u6539\u8fdb\u4f60\u7684\u8425\u9500\u6216\u589e\u52a0\u4f60\u7684\u9ad8\u4ef7\u8ba1\u5212\u7684\u4ef7\u503c\uff0c\u4ee5\u4fbf\u8ba2\u6237\u53d1\u73b0\u5b83\u4eec\u503c\u5f97\u989d\u5916\u7684\u94b1\u3002\u201c\u603bMRR\u6d41\u5931\u7387\u201d\u201c\u603bMRR\u6d41\u5931\u7387\u201d\u4f60\u7684\u6d41\u5931\u7387\u662f\u6307\u7528\u6237\u53d6\u6d88\u8ba2\u9605\u7684\u6bd4\u7387\u3002\u5bf9\u4e8e\u4ee5\u8ba2\u9605\u4e3a\u57fa\u7840\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u9ad8\u6d41\u5931\u7387\u662f\u4e2a\u5927\u95ee\u9898\uff0c\u56e0\u4e3a\u5ba2\u6237\u6d41\u5931\u7684\u901f\u5ea6\u592a\u5feb\u4e86\u3002\u4ee5\u4e0b\u662f\u516c\u5f0f:<\/p>\n<\/p>\n
\u7ec8\u8eab\u4ef7\u503c(LTV)<\/p>\n
CLV\u662f\u7279\u5b9a\u5ba2\u6237\u5728\u5176\u751f\u547d\u5468\u671f(\u4ed6\u4eec\u6210\u4e3a\u5ba2\u6237\u7684\u65f6\u95f4)\u4e2d\u6240\u5e26\u6765\u7684\u5e73\u5747\u6536\u5165\u6570\u989d\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u4e3a\u4e86\u83b7\u5f97\u65b0\u5ba2\u6237\uff0c\u4f60\u5e94\u8be5\u5728\u8425\u9500\u4e0a\u5206\u914d\u591a\u5c11\u94b1\u3002\u73b0\u5728\u4f60\u77e5\u9053\u4e86\u5982\u4f55\u5f00\u59cb\u4e00\u4e2a\u57fa\u4e8e\u8ba2\u9605\u7684\u4e1a\u52a1\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u8ba9\u6211\u4eec\u6765\u8c08\u8c08\u51e0\u4e2a\u4f18\u79c0\u7684\u57fa\u4e8e\u8ba2\u9605\u7684\u4e1a\u52a1\uff0c\u5b83\u4eec\u65e2\u5bb9\u6613\u5f00\u59cb\uff0c\u53c8\u80fd\u8d5a\u94b1\u3002\u201c\u5982\u4f55\u5f00\u59cb\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u4e1a\u52a1\u201d\u201c\u4f60\u77e5\u9053\u4f60\u53ef\u4ee5\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u4f5c\u4e3a\u4e00\u4e2a\u6709\u5229\u53ef\u56fe\u7684\u8ba2\u9605\u4e1a\u52a1\u5417?\u201d\u4ed8\u8d39\u901a\u8baf\u5c06\u5e2e\u52a9\u4f60\u4ea7\u751f\u7ecf\u5e38\u6027\u7684\u6536\u5165\uff0c\u4f46\u5b83\u9700\u8981\u5927\u91cf\u7684\u52aa\u529b\u5de5\u4f5c\uff0c\u4f7f\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u5438\u5f15\u548c\u6709\u4ef7\u503c\u7684\u8db3\u591f\u8ba9\u8ba2\u6237\u56de\u6765\u6bcf\u4e2a\u6708\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5f00\u59cb\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u4e1a\u52a1\u3002\u4f60\u5e0c\u671b\u901a\u8fc7\u4f60\u7684\u4ed8\u8d39\u901a\u8baf\u8fbe\u5230\u4ec0\u4e48\u76ee\u7684?\u4f60\u7684\u8bdd\u9898\u662f\u4ec0\u4e48?\u4f60\u5982\u4f55\u56f4\u7ed5\u8fd9\u4e2a\u8bdd\u9898\u521b\u9020\u8db3\u591f\u7684\u4ef7\u503c\uff0c\u8ba9\u4eba\u4eec\u613f\u610f\u4e3a\u6b64\u4ed8\u8d39?\u4e00\u4e2a\u597d\u7684\u5f00\u59cb\u662f\u601d\u8003\u4f60\u6709\u4ec0\u4e48\u4e13\u4e1a\u77e5\u8bc6\u60f3\u8981\u4e0e\u4ed6\u4eba\u5206\u4eab\u3002\u90a3\u662f\u4f60\u7684\u5229\u57fa\u3002\u5728\u90a3\u91cc\uff0c\u4f60\u53ef\u4ee5\u5199\u4efb\u4f55\u4e1c\u897f\u53ea\u8981\u5b83\u5bf9\u4f60\u7684\u89c2\u4f17\u6709\u4ef7\u503c\uff0c\u5e76\u4e14\u80fd\u8ba9\u4f60\u671d\u7740\u76ee\u6807\u524d\u8fdb\u3002\u521b\u5efa\u4e00\u4e2a\u4e70\u5bb6\u4e4b\u65c5\u5c06\u5e2e\u52a9\u60a8\u521b\u5efa\u4e00\u4e2a\u53ef\u9760\u7684\u9500\u552e\u7b56\u7565\uff0c\u4f7f\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u60a8\u7684\u8425\u9500\u6f0f\u6597\u3002\u4f46\u662f\uff0c\u5728\u521b\u5efa\u4e00\u4e2a\u4e70\u5bb6\u4e4b\u65c5\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u91c7\u53d6\u4e00\u4e9b\u6b65\u9aa4\u3002\u9996\u5148\uff0c\u4f60\u9700\u8981\u786e\u5b9a\u4f60\u7684\u7406\u60f3\u5b66\u751f\u3002\u6211\u4eec\u5efa\u8bae\u56de\u987e\u5173\u4e8e\u521b\u5efa\u4e70\u5bb6\u89d2\u8272\u7684\u7ae0\u8282\uff0c\u4e3a\u4f60\u7684\u76ee\u6807\u7528\u6237\u7c7b\u578b\u521b\u5efa\u4e70\u5bb6\u89d2\u8272\u3002\u4e0d\u4ec5\u8981\u8bb0\u4f4f\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u8fd8\u8981\u8bb0\u4f4f\u4f60\u7684\u5728\u7ebf\u8bfe\u7a0b\u5982\u4f55\u8ba9\u4ed6\u4eec\u53d7\u76ca\u3002\u9009\u4e00\u95e8\u8bfe\u4f60\u4eec\u51c6\u5907\u5f00\u8bbe\u4ec0\u4e48\u8bfe\u7a0b?\u4f60\u7684\u4e3b\u9898\u5fc5\u987b\u662f\u5bf9\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u80fd\u591f\u5e2e\u52a9\u4ed6\u4eec\u5728\u4e8b\u4e1a\u4e0a\u8fdb\u6b65\u6216\u5728\u4e2a\u4eba\u751f\u6d3b\u4e2d\u6210\u957f\u7684\u4e1c\u897f\u3002\u5927\u591a\u6570\u5728\u7ebf\u8bfe\u7a0b\u90fd\u5c5e\u4e8e\u8fd9\u4e00\u7c7b:<\/p>\n
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2\u3002\u786e\u5b9a\u4f60\u7684\u76ee\u6807\u53d7\u4f17<\/p>\n
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5\u3002\u5efa\u7acb\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u670d\u52a1\u548c\u652f\u4ed8\u9009\u9879<\/p>\n
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