\u867d\u7136\u5927\u591a\u6570\u4f01\u4e1a\u7684\u5e7f\u544a\u90fd\u662f\u67d0\u79cd\u5f62\u5f0f\u7684\uff0c\u4f46\u901a\u8fc7\u66f4\u6709\u673a\u7684\u65b9\u5f0f\u4e5f\u53ef\u4ee5\u83b7\u5f97\u5f88\u597d\u7684\u63a8\u5e7f\u3002\u6211\u4eec\u4e4b\u524d\u5df2\u7ecf\u8be6\u7ec6\u7814\u7a76\u8fc7\u4e00\u79cd\u6709\u673a\u8425\u9500\u2014\u2014\u53e3\u7891\u8425\u9500\u3002\u53e6\u4e00\u79cd\u6709\u673a\u8425\u9500\u662f\u516c\u5171\u5173\u7cfb\u3002\u5728\u82f1\u56fd\u548c\u4e16\u754c\u5404\u5730\u6709\u8bb8\u591a\u516c\u5173\u673a\u6784\u4e13\u95e8\u5e2e\u52a9\u4f01\u4e1a\u6539\u5584\u4e0e\u5916\u754c\u7684\u516c\u5171\u5173\u7cfb\u3002\u7f8e\u56fd\u516c\u5171\u5173\u7cfb\u534f\u4f1a(PRSA)\u7ed9\u516c\u5171\u5173\u7cfb\u4e0b\u4e86\u4e00\u4e2a\u6b63\u5f0f\u7684\u5b9a\u4e49:\u201c\u516c\u5171\u5173\u7cfb\u662f\u5728\u7ec4\u7ec7\u548c\u516c\u4f17\u4e4b\u95f4\u5efa\u7acb\u4e92\u5229\u5173\u7cfb\u7684\u6218\u7565\u6c9f\u901a\u8fc7\u7a0b\u3002\u201d\u6362\u53e5\u8bdd\u8bf4\uff0c\u516c\u5173\u673a\u6784(\u6216\u5927\u516c\u53f8\u7684\u5185\u90e8\u516c\u5173\u56e2\u961f)\u7684\u5de5\u4f5c\u662f\u5c3d\u53ef\u80fd\u79ef\u6781\u5730\u63cf\u8ff0\u5ba2\u6237\u7684\u58f0\u8a89\u3001\u5730\u4f4d\u6216\u6210\u5c31\u3002\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u4f7f\u7528\u514d\u8d39\u5a92\u4f53\u4f20\u64ad\u4ed6\u4eec\u7684\u4fe1\u606f\u3002\u82f1\u56fd\u6709\u5f88\u591a\u516c\u5173\u516c\u53f8\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5927\u591a\u6570\u5927\u578b\u56fd\u9645\u7ecf\u7eaa\u516c\u53f8\u90fd\u5728\u4f26\u6566\u8bbe\u6709\u529e\u4e8b\u5904\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u9009\u62e9\u4e8611\u5bb6\u5c06\u82f1\u56fd\u89c6\u4e3a\u5bb6\u7684\u673a\u6784\u3002<\/p>\n
\u82f1\u56fd\u524d12\u5bb6\u516c\u5173\u516c\u53f8:<\/p>\n
\u9891\u9053V\u5a92\u4f53\u5e0c\u671b\u4e0e\u8363\u8000\u6885\u7279\u5170\/ AMOCCgroup 5\u3002\u4f18\u8d8a\u7684\u901a\u8baf6\u3002Ballou 7\u3002\u82ac\u65af\u4f2f\u91cc8\u3002M&C Saatchi\u516c\u5173\u516c\u53f8\u7ae0\u9c7c\u7ec4\u7ec710\u3002TVC\u7ec411\u3002\u6c49\u8bfa\u5a0112\u3002\u54c8\u4f5b\u516c\u5171\u5173\u7cfb<\/p>\n
Channel V Media (CVM)\u662f\u4e00\u5bb6\u5c61\u83b7\u6b8a\u8363\u7684\u4f20\u64ad\u7b56\u7565\u548c\u516c\u5173\u516c\u53f8\u3002\u867d\u7136CVM\u7684\u603b\u90e8\u5728\u7ebd\u7ea6\u800c\u4e0d\u662f\u82f1\u56fd\uff0c\u4f46\u7531\u4e8e\u4ed6\u4eec\u4e0e\u300a\u8d22\u5bcc\u300b500\u5f3a\u516c\u53f8\u548c\u79d1\u6280\u521d\u521b\u516c\u53f8\u7684\u5408\u4f5c\u8bb0\u5f55\uff0cCVM\u662f\u603b\u90e8\u4f4d\u4e8e\u4f26\u6566\u7684\u4f01\u4e1a\u516c\u53f8\u9996\u9009\u7684\u516c\u5173\u673a\u6784\u3002\u9664\u4e86\u4e0e\u82f1\u56fd\u516c\u53f8\u7684\u5408\u4f5c\u8bb0\u5f55\uff0cCVM\u8fd8\u62e5\u670941\u4e2a\u5168\u7403\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u4f7f\u4ed6\u4eec\u5728\u4e0e\u6b27\u6d32\u54c1\u724c\u7684\u7ade\u4e89\u4e2d\u5177\u6709\u4f18\u52bf\u3002\u5c24\u5176\u662f\u90a3\u4e9b\u5e0c\u671b\u62d3\u5c55\u56fd\u9645\u5e02\u573a\u7684\u516c\u53f8\u3002\u4f8b\u5982\uff0c\u7231\u5c14\u5170\u4eba\u5de5\u667a\u80fd\u516c\u53f8Everseen\u8058\u8bf7Channel V Media\u5e2e\u52a9\u4ed6\u4eec\u6253\u5165\u56fd\u9645\u5e02\u573a\u3002\u867d\u7136Everseen\u81ea\u5df1\u7684\u4e1a\u52a1\u505a\u5f97\u5f88\u597d\uff0c\u4f46\u5728\u5168\u7403\u8303\u56f4\u5185\u5efa\u7acb\u7275\u5f15\u529b\u5374\u5f88\u56f0\u96be\u3002CVM\u5728\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u3001\u5f6d\u535a\u793e\u3001CNBC\u3001\u300a\u8d22\u5bcc\u300b\u548c\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7b49\u51fa\u7248\u7269\u4e0a\u5bf9Everseen\u8fdb\u884c\u4e86\u5a92\u4f53\u62a5\u9053\uff0c\u5e76\u4f7fEverseen\u6210\u4e3a\u7f8e\u56fd\u77e5\u540d\u7684\u6295\u8d44\u9009\u62e9\u3002CVM\u7684\u670d\u52a1\u5305\u62ec\u516c\u5171\u5173\u7cfb\u3001\u6218\u7565\u89c4\u5212\u3001\u6570\u5b57\u8425\u9500\u548c\u5185\u5bb9\u8425\u9500\u3002\u4ed6\u4eec\u5df2\u7ecf\u4e0eMeatless Farm\u3001Innovid\u3001Hilton\u7b49\u77e5\u540d\u5ba2\u6237\u5408\u4f5c\u8fc7\u3002\u5982\u679c\u4f60\u62e5\u6709\u4e00\u4e2a\u82f1\u56fd\u54c1\u724c\uff0c\u5e76\u4e14\u6709\u5174\u8da3\u6269\u5927\u4f60\u7684\u5e02\u573a\uff0cCVM\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u516c\u5173\u673a\u6784\u3002<\/p>\n
Channel V Media (CVM)\u6210\u7acb\u4e8e2008\u5e74\uff0c\u662f\u4e00\u5bb6\u5c61\u83b7\u6b8a\u8363\u7684\u4f20\u64ad\u548c\u5185\u5bb9\u8425\u9500\u673a\u6784. …<\/p>\n
\u89c6\u56fe2\u3002<\/p>\n
\u603b\u90e8\u4f4d\u4e8e\u4f26\u6566\uff0cHope & Glory\u5df2\u7ecf\u5728\u73b0\u573a8\u5e74\u4e86\u3002\u4ed6\u4eec\u6709\u4e00\u4e2a75\u4eba\u7684\u56e2\u961f\uff0c\u6536\u5165\u7565\u9ad8\u4e8e700\u4e07\u82f1\u9551\uff0c\u6bd4\u53bb\u5e74\u5065\u5eb7\u589e\u957f26%\u3002\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u63a8\u5e7f\u6d88\u8d39\u54c1\u724c\u3002<\/p>\n
\u5e0c\u671b\u4e0e\u8363\u8000\u5728\u5176\u76f8\u5bf9\u8f83\u77ed\u7684\u751f\u547d\u4e2d\u83b7\u5f97\u4e86\u5927\u91cf\u7684\u5956\u9879\u3002\u6700\u8fd1\u7684\u5956\u9879\u5305\u62ec:2019\u5e74EMEA\u519b\u5200\u5956\u5e74\u5ea6\u6700\u4f73\u521b\u610f\u673a\u6784\u5956\u30012019\u5e74PR\u65f6\u523b\u5956\u5e74\u5ea6\u6700\u4f73\u72ec\u7acb\u673a\u6784\u5956\u30012018\u5e74PRCA\u5956\u5e74\u5ea6\u6700\u4f73\u5927\u578b\u54a8\u8be2\u516c\u53f8\u5956\u30012018\u5e74EMEA\u519b\u5200\u5956\u548c2018\u5e74\u5168\u7403\u519b\u5200\u5956\u5e74\u5ea6\u6700\u4f73\u521b\u610f\u673a\u6784\u5956\u3002\u4ed6\u4eec\u7684\u5ba2\u6237\u5305\u62ecArgos, Adidas, Vita Coco, Reebok, Uber, Uber Eats, Photobox, StubHub, LinkedIn, Facebook Watch\uff0c\u4ee5\u53caEdrington-Beam\u4e09\u5f97\u5229\u82f1\u56fd\u7cfb\u5217\u70c8\u9152\u54c1\u724c\u3002<\/p>\n
3\u3002AMO\u4e3a\u58f0\u8a89\u7ba1\u7406\u3001\u5e76\u8d2d\u548c\u8d44\u672c\u5e02\u573a\u4ea4\u6613\u3001\u5a92\u4f53\u5173\u7cfb\u3001\u6295\u8d44\u8005\u5173\u7cfb\u548c\u4f01\u4e1a\u5371\u673a\u63d0\u4f9b\u6210\u719f\u7684\u6c9f\u901a\u987e\u95ee\u3002\u867d\u7136AMO\u662f\u5168\u7403\u6027\u7684\uff0c\u8986\u76d6\u7684\u8303\u56f4\u8fdc\u4e0d\u6b62\u82f1\u56fd\uff0c\u4f46\u5b83\u5728\u90a3\u91cc\u6709\u7740\u91cd\u8981\u7684\u5f71\u54cd\u529b\u3002AMO\u662f\u4e00\u4e2a\u56fd\u9645\u6027\u7684\u6218\u7565\u6c9f\u901a\u987e\u95ee\u7f51\u7edc\uff0c\u4e3ac\u63d0\u4f9b\u4e00\u6d41\u7684\u8d22\u52a1\u6c9f\u901a\u5efa\u8bae\u548c\u987e\u95eeorporations\u548c\u5236\u5ea6\u3002\u8be5\u7f51\u7edc\u4e8e2001\u5e74\u7531\u4f26\u6566\u3001\u7ebd\u7ea6\u548c\u5df4\u9ece\u7684\u4e09\u5bb6\u5fd7\u8da3\u76f8\u6295\u7684\u4f01\u4e1a\u548c\u91d1\u878d\u516c\u5173\u673a\u6784\u521b\u7acb\uff0c\u4ed6\u4eec\u62e5\u6709\u5171\u540c\u7684\u6240\u6709\u8005\u54c8\u74e6\u65af\u96c6\u56e2(Havas Group)\u3002AMO\u4ecd\u7136\u5f97\u5230\u54c8\u74e6\u65af\u7684\u652f\u6301\uff0c\u54c8\u74e6\u65af\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u5168\u7403\u901a\u4fe1\u96c6\u56e2\u4e4b\u4e00\u3002<\/p>\n
\u6885\u7279\u5170\u662fAMO\u5728\u82f1\u56fd\u7684\u529e\u4e8b\u5904\u3002\u6885\u7279\u5170\/AMO\u662f\u6b27\u6d32\u9886\u5148\u7684\u91d1\u878d\u3001\u4f01\u4e1a\u548c\u653f\u6cbb\u6c9f\u901a\u54a8\u8be2\u516c\u53f8\uff0c\u63d0\u4f9b\u503c\u5f97\u4fe1\u8d56\u7684\u5efa\u8bae\u548c\u6218\u7565\u54a8\u8be2\u3002\u6885\u7279\u5170\/AMO\u4f26\u6566\u56e2\u961f\u534f\u52a9\u7684\u9879\u76ee\u4e4b\u4e00\u662f\u4e3a\u6c83\u8fbe\u4e30\u96c6\u56e2\u63d0\u4f9b\u54a8\u8be2\uff0c\u5e2e\u52a9\u5176\u4ee51300\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u51fa\u552e\u5176\u5728\u5a01\u745e\u68ee\u65e0\u7ebf\u7684\u80a1\u4efd\uff0c\u8fd9\u662f\u5386\u53f2\u4e0a\u6700\u5927\u7684\u4f01\u4e1a\u4ea4\u6613\u4e4b\u4e00\uff0c\u5411\u6295\u8d44\u8005\u8fd4\u8fd8540\u4ebf\u82f1\u9551\u3002<\/p>\n
4\u3002CCgroup\u662f\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u4f26\u6566\u7684\u79d1\u6280\u516c\u5173\u516c\u53f8\u3002\u5b83\u4e13\u6ce8\u4e8e\u79fb\u52a8\u548c\u7535\u4fe1\u3001\u91d1\u878d\u79d1\u6280\u3001\u6e05\u6d01\u6280\u672f\u548c\u5546\u4e1a\u6280\u672f\u9886\u57df\u3002\u5b83\u6709\u4e00\u4e2a\u59d0\u59b9\u54c1\u724c\uff0cEscapade PR\uff0c\u6d3b\u8dc3\u4e8e\u6d88\u8d39\u751f\u6d3b\u65b9\u5f0f\u548c\u6d88\u8d39\u79d1\u6280\u516c\u5173\u3002<\/p>\n
CCgroup\u7684\u516c\u5173\u6d3b\u52a8\u5b8c\u5168\u4ee5\u5546\u4e1a\u4e3a\u4e2d\u5fc3\u3002\u5b83\u4f7f\u7528\u4fe1\u606f\u3001\u6709\u6d1e\u5bdf\u529b\u7684\u5185\u5bb9\u548c\u5a92\u4f53\u3001\u5206\u6790\u5e08\u548c\u6570\u5b57\u6e20\u9053\u6765\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\uff0c\u521b\u9020\u4ef7\u503c\uff0c\u5982\u679c\u9700\u8981\uff0c\u8fd8\u53ef\u4ee5\u5b9a\u4f4d\u9000\u51fa\u3002<\/p>\n
\u662fGlobalCom\u7684\u6210\u5458\u4e4b\u4e00\uff0cGlobalCom\u662f\u4e00\u4e2a\u7531\u5168\u740370\u591a\u4e2a\u56fd\u5bb6\u768460\u591a\u5bb6\u72ec\u7acb\u7684\u4e13\u4e1a\u516c\u5173\u673a\u6784\u7ec4\u6210\u7684\u5168\u7403\u7f51\u7edc\u3002\u4ed6\u4eec\u6700\u8fd1\u7684\u5ba2\u6237\u5305\u62ecmisttango, CDNetworks, Huddle, InterDigital, eBuilder\u548cSyniverse\u3002<\/p>\n
\u76f8\u5173\u5185\u5bb9:\u9876\u7ea7\u516c\u5173\u673a\u6784\uff0c\u4f60\u5e94\u8be5\u7edd\u5bf9\u68c0\u67e514\u4e2a\u6700\u4f73\u5f71\u54cd\u8005\u8425\u9500\u673a\u6784\u4f4e\u4e8e5\u3002Ascendant Communications\u662f\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u4f26\u6566\u7684\u5546\u4e1a\u901a\u4fe1\u673a\u6784\uff0c\u4e13\u6ce8\u4e8e\u652f\u6301B2B\u5ba2\u6237\u7684\u6280\u672f\u548c\u670d\u52a1\u3002\u5b83\u901a\u8fc7\u4e00\u7cfb\u5217\u516c\u5173\u3001\u589e\u5f3a\u73b0\u5b9e\u3001\u6218\u7565\u6c9f\u901a\u3001\u5185\u5bb9\u548c\u5728\u7ebf\u793e\u4ea4\u5a92\u4f53\u670d\u52a1\uff0c\u5e2e\u52a9\u5411B2B\u5ba2\u6237\u9500\u552e\u6280\u672f\u548c\u670d\u52a1\u7684\u4f01\u4e1a\u5728\u5e02\u573a\u4e0a\u83b7\u5f97\u8ba4\u77e5\u5ea6\u3001\u7275\u5f15\u529b\u548c\u9500\u552e\u3002<\/p>\n
\u4ed6\u4eec\u63d0\u4f9b\u7efc\u5408\u7684\u5546\u4e1a\u901a\u4fe1\u670d\u52a1\uff0c\u6240\u6709\u7684\u76ee\u6807\u90fd\u662f\u63d0\u9ad8\u60a8\u5728\u4e3b\u8981\u5e02\u573a\u548c\u5730\u533a\u7684\u4fe1\u8a89\u548c\u8ba4\u53ef\u5ea6\u3002\u8fd9\u5305\u62ec\u5b9a\u4e49\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5728\u535a\u5ba2\u3001\u8bba\u575b\u548c\u6240\u6709\u4e0eTwitter\u76f8\u5173\u7684\u4e1c\u897f\u7684\u5728\u7ebf\u4e16\u754c\u4e2d\u83b7\u5f97\u66dd\u5149\u5ea6\u3002<\/p>\n
\u4ed6\u4eec\u8986\u76d6\u6240\u6709\u6838\u5fc3\u4f20\u64ad\u6e20\u9053\uff0c\u4ece\u4fe1\u606f\u5f00\u53d1\u548c\u5a92\u4f53\u57f9\u8bad\u5230\u6d3b\u52a8\u7b56\u5212\u548c\u4f01\u4e1a\u5b9a\u4f4d\u3002\u4ed6\u4eec\u7684\u4e3b\u8981\u670d\u52a1\u5305\u62ec\u5a92\u4f53\u5173\u7cfb\u3001\u5f71\u54cd\u8005\u548c\u5206\u6790\u5173\u7cfb\u3001\u6d88\u606f\u3001\u6587\u6848\u3001\u6d3b\u52a8\u548c\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n
6\u3002Ballou<\/p>\n
Ballou\u4e8e2002\u5e74\u5728\u5df4\u9ece\u5f00\u59cb\u8fd0\u8425\uff0c\u4f46\u6b64\u540e\u5728\u67cf\u6797\u548c\u4f26\u6566\u589e\u8bbe\u4e86\u529e\u4e8b\u5904\uff0c\u4f26\u6566\u73b0\u5728\u662f\u5176\u603b\u90e8\u3002\u73b0\u5728\uff0c\u5b83\u662f\u4e00\u5bb6\u56fd\u9645\u901a\u4fe1\u673a\u6784\uff0c\u4e0e\u79d1\u6280\u884c\u4e1a\u7684\u9ad8\u589e\u957f\u516c\u53f8\u5408\u4f5c\uff0c\u5e76\u4e3a\u4e00\u4e9b\u4e16\u754c\u4e0a\u6700\u4ee4\u4eba\u5174\u594b\u7684\u79d1\u6280\u516c\u53f8\u63d0\u4f9b\u6218\u7565\u901a\u4fe1\u670d\u52a1\u3002\u5b83\u57282018\u5e74\u83b7\u5f97\u4e863.8\u82f1\u9551\u7684\u624b\u7eed\u8d39\u6536\u5165\uff0c\u56e0\u6b64\u5b83\u7684\u89c4\u6a21\u8db3\u4ee5\u5438\u5f15\u6765\u81ea\u6b27\u6d32\u5927\u9646\u7684\u5ba2\u6237\uff0c\u540c\u65f6\u4ecd\u80fd\u63d0\u4f9b\u72ec\u7acb\u7cbe\u54c1\u7ecf\u8425\u7684\u6240\u6709\u4f18\u52bf\u3002\u8fd1\u5e74\u6765\uff0c\u8be5\u516c\u53f8\u5df2\u4ece\u5355\u7eaf\u7684\u516c\u5173\u4e1a\u52a1\u6269\u5c55\u5230\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001SEO\u3001\u5e73\u9762\u8bbe\u8ba1\u3001\u89c6\u9891\u548c\u52a8\u753b\u3002\u5176\u5ba2\u6237\u5305\u62ecShopify, Cloudflare, RedHat, Cornerstone OnDemand, Marketo, Vanmoof, Fever\/Secret London, Trivago, Box\uff0c\u9f13\u638c\uff0cDiffBlue, Samsung NEXT, Stack Overflow, Vonage, Expedia LPS, Zendesk\u548cMEGA International\u3002<\/p>\n
7\u3002\u82ac\u65af\u4f2f\u91cc\u662f\u5168\u7403\u6218\u7565\u4f20\u64ad\u9886\u57df\u7684\u9886\u5bfc\u8005\u3002\u4ed6\u4eec\u662f\u8bb8\u591a\u4e16\u754c\u4e0a\u6700\u6210\u529f\u7684\u516c\u53f8\u3001\u673a\u6784\u548c\u7ec4\u7ec7\u7684\u8463\u4e8b\u4f1a\u3001\u9ad8\u7ea7\u7ba1\u7406\u4eba\u5458\u548c\u6cd5\u5f8b\u987e\u95ee\u7684\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\u3002<\/p>\n
\u82ac\u65af\u4f2f\u91cc\u4e0e\u8d6b\u6797\u8212\u4f69\u7eb3\u54a8\u8be2\u516c\u53f8\u548c\u683c\u6d1b\u5f17\u516c\u56ed\u96c6\u56e2\u5408\u4f5c\uff0c\u521b\u5efa\u4e86\u4e00\u4e2a\u5168\u7403\u5e73\u53f0\uff0c\u53ef\u4ee5\u670d\u52a1\u5168\u7403\u5ba2\u6237\u3002\u8be5\u96c6\u56e2\u572815\u4e2a\u57ce\u5e02\u603b\u5171\u62e5\u6709500\u591a\u540d\u987e\u95ee\u3002<\/p>\n
\u82ac\u65af\u4f2f\u91cc\u7ba1\u7406\u7740some\u8fc7\u53bb\u4e09\u5341\u5e74\u4e2d\u6700\u590d\u6742\u3001\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u6c9f\u901a\u6311\u6218\u548c\u5371\u673a\uff0c\u5305\u62ec\u4e00\u4e9b\u6700\u91cd\u8981\u7684\u56fd\u9645\u5e76\u8d2d\u4ea4\u6613\u3001\u9996\u6b21\u516c\u5f00\u52df\u80a1\u548c\u5176\u4ed6\u8d44\u672c\u7b79\u96c6\u3001\u4ee3\u7406\u6743\u4e4b\u4e89\u3001\u516c\u53f8\u91cd\u7ec4\u3001\u516c\u5171\u4e8b\u52a1\u653f\u7b56\u8fd0\u52a8\uff0c\u4ee5\u53ca\u91cd\u5927\u8bc9\u8bbc\u548c\u653f\u5e9c\u8c03\u67e5\u3002<\/p>\n
8\u3002M&C Saatchi PR<\/p>\n
M&C Saatchi PR\u6210\u7acb\u4e8e2010\u5e74\uff0c\u662fM&C Saatchi\u96c6\u56e2\u65d7\u4e0b\u7684\u4e00\u5bb6\u4f26\u6566\u521d\u521b\u4f01\u4e1a\u3002\u5b83\u5728\u5168\u7403\u8bbe\u67098\u4e2a\u529e\u4e8b\u5904\uff0c\u5728\u4e9a\u592a\u5730\u533a\u548c\u6bd4\u8377\u5362\u4e09\u56fd\u8bbe\u6709\u56fd\u9645\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\u3002\u4ece\u90a3\u65f6\u8d77\uff0c\u4ed6\u4eec\u5df2\u7ecf\u4ece\u4e00\u5bb6\u4f26\u6566\u521d\u521b\u4f01\u4e1a\u6210\u957f\u4e3a\u4e00\u4e2a\u904d\u5e03\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u53ca\u7f8e\u56fd\u7684\u5168\u7403\u7f51\u7edc\u3002<\/p>\n
\u57282017\u5e74\u83b7\u5f97\u4e86CIPR\u5e74\u5ea6\u5927\u578b\u4ee3\u7406\u516c\u53f8\u548cPR Week\u5e74\u5ea6\u4e2d\u578b\u4ee3\u7406\u516c\u53f8\u7684\u5956\u9879\u3002\u4ed6\u4eec\u7684\u60c5\u62a5\u56e2\u961f\u4f7f\u7528\u50cfQUID\u548cCrimson Hexagon\u8fd9\u6837\u590d\u6742\u7684\u5de5\u5177\uff0c\u50cfNVision\u548cTGI\u8fd9\u6837\u7684\u6570\u636e\u5e93\uff0c\u4ee5\u53ca\u50cfMintel\u3001Future Foundation\u548cNOP\u8fd9\u6837\u7684\u5e02\u573a\u7814\u7a76\u4eba\u5458\uff0c\u4e3a\u4ed6\u4eec\u7684\u89c4\u5212\u8005\u63d0\u4f9b\u6d1e\u5bdf\uff0c\u4ee5\u53d1\u5c55\u7b80\u5355\u7684\u6218\u7565\u601d\u7ef4\u3002\u4ed6\u4eec\u7684\u56e2\u961f\u7531\u521b\u610f\u7ec4\u3001\u8bbe\u8ba1\u5e08\u3001\u5185\u5bb9\u751f\u4ea7\u8005\u548c\u7f16\u8f91\u7ec4\u6210\uff0c\u81f4\u529b\u4e8e\u521b\u9020\u80fd\u591f\u5b9e\u73b0\u6218\u7565\u7684\u5927\u521b\u610f\u3002\u7136\u540e\u5c31\u7531\u4ed6\u4eec\u7684\u4e13\u5bb6\u901a\u8fc7\u793e\u4ea4\u3001\u4f53\u9a8c\u548c\u7f16\u8f91\u6765\u6fc0\u6d3b\u5b83\u3002\u4ed6\u4eec\u4f7f\u7528\u5b9a\u5236\u7684\u6d4b\u91cf\u6a21\u578b\u548c\u4eea\u8868\u76d8\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u4e8e\u6bcf\u4e2a\u6d3b\u52a8\u3002<\/p>\n
9\u3002\u516b\u8fbe\u901a\u96c6\u56e2<\/p>\n
\u516b\u8fbe\u901a\u96c6\u56e2\u81ea\u79f0\u4e3a\u54c1\u724c\u9500\u552e\u4ee3\u7406\u3002\u4ed6\u4eec\u76f8\u4fe1\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u66f4\u5feb\u5730\u5b9e\u73b0\u9500\u552e\u3002<\/p>\n
\u4ed6\u4eec\u7684\u54c1\u724c\u5230\u9500\u552e\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u5341\u9879\u76f8\u4e92\u5173\u8054\u7684\u8425\u9500\u3001\u516c\u5173\u3001\u7814\u7a76\u548c\u6f5c\u5728\u5ba2\u6237\u4ea7\u751f\u670d\u52a1\u6765\u5b9e\u73b0\u7684\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u4e00\u4e2a\u5c4b\u6a90\u4e0b\u5185\u90e8\u4ea4\u4ed8\u3002<\/p>\n
\u6210\u7acb\u4e8e2001\u5e74\uff0c\u76ee\u524d\u5728\u6cd5\u7075\u987f\u529e\u4e8b\u5904\u670965\u540d\u5458\u5de5\u3002\u4ed6\u4eec\u5e2e\u52a9\u84dd\u7b79\u3001\u5feb\u901f\u589e\u957f\u7684\u6280\u672f\u548c\u4e13\u4e1a\u670d\u52a1\u54c1\u724c\u6210\u540d\u5e76\u63d0\u9ad8\u9500\u552e\u989d\u3002<\/p>\n
\u4ed6\u4eec\u7684\u5de5\u4f5c\u6db5\u76d6\u4fe1\u606f\u4f20\u9012\u3001\u54c1\u724c\u521b\u610f\u3001\u8bbe\u8ba1\u3001\u6570\u5b57\u3001\u5185\u5bb9\u3001\u7814\u7a76\u4e0e\u5206\u6790\u3001\u6d3b\u52a8\u7b56\u5212\u3001\u516c\u5173\u4e0e\u793e\u4ea4\u53c2\u4e0e\u3001\u9700\u6c42\u751f\u6210\u3001\u6d3b\u52a8\u4e0e\u4f53\u9a8c\u3002\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u901a\u8fc7\u516c\u5173\u548c\u793e\u4ea4\u5a92\u4f53\u8bb2\u6545\u4e8b\u6765\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5ba3\u4f20\u662f\u826f\u597d\u589e\u957f\u6218\u7565\u7684\u6838\u5fc3\u3002\u4ed6\u4eec\u7528\u4e0d\u540c\u800c\u5438\u5f15\u4eba\u7684\u65b9\u5f0f\u8bb2\u8ff0\u5ba2\u6237\u7684\u6545\u4e8b\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u5229\u7528\u5185\u5bb9\u3001\u6e20\u9053\u548c\u5173\u7cfb\uff0c\u8ba9\u4ed6\u4eec\u7684\u5ba2\u6237\u54c1\u724c\u5728\u6240\u6709\u5408\u9002\u7684\u5730\u65b9\u88ab\u64b0\u5199\u548c\u8c08\u8bba\u3002\u4ed6\u4eec\u7684\u201c\u4ece\u54c1\u724c\u5230\u9500\u552e\u201d\u7684\u65b9\u6cd5\u8bba\u610f\u5473\u7740\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u62e5\u6709\u5408\u9002\u7684\u8054\u7cfb\u4eba\uff0c\u800c\u4e14\u53ef\u4ee5\u6839\u636e\u6740\u624b\u7ea7\u7684\u6d1e\u5bdf\u529b\u4e3a\u81ea\u5df1\u5b9a\u5236\u4f18\u79c0\u7684\u5185\u5bb9\u3002<\/p>\n
10\u3002TVC\u96c6\u56e2\u96b6\u5c5e\u4e8e\u7ecf\u6d4e\u5b66\u4eba\u96c6\u56e2(The Economist Group)\uff0c\u901a\u8fc7\u5404\u79cd\u5f62\u5f0f\u7684\u5185\u5bb9(\u6587\u5b57\u3001\u56fe\u7247\u6216\u79fb\u52a8\u56fe\u50cf)\u6765\u5e2e\u52a9\u54c1\u724c\u8bb2\u8ff0\u4ed6\u4eec\u7684\u6545\u4e8b\uff0c\u901a\u8fc7\u60c5\u611f\u8054\u7cfb\u6765\u5efa\u7acb\u5ba2\u6237\u7684\u58f0\u8a89\uff0c\u5e76\u89e3\u51b3\u4ed6\u4eec\u7684\u6c9f\u901a\u95ee\u9898\u3002\u4ed6\u4eec\u662f\u4e00\u7fa4\u70ed\u60c5\u768451\u540d\u5a92\u4f53\u5173\u7cfb\u4e13\u5bb6\u3001\u5e7f\u64ad\u4e13\u5bb6\u3001\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5236\u7247\u4eba\u548c\u7f16\u8f91\uff0c\u6765\u81ea\u5404\u79cd\u80cc\u666f\u7684\u6df7\u5408\uff0c\u5728\u5361\u59c6\u767b\u603b\u90e8\u548c\u7ebd\u7ea6\u529e\u516c\u5ba4\u5de5\u4f5c\u3002<\/p>\n
\u4ed6\u4eec\u7684\u5185\u90e8\u5236\u7247\u4eba\u548c\u7f16\u8f91\u4e0e\u4ed6\u4eec\u7684\u521b\u610f\u548c\u5a92\u4f53\u5173\u7cfb\u56e2\u961f\u5408\u4f5c\uff0c\u63d0\u4f9b\u5f15\u4eba\u6ce8\u76ee\u7684\u3001\u79fb\u52a8\u56fe\u50cf\u5185\u5bb9\u9a71\u52a8\u7684\u6d3b\u52a8\u3002\u4ed6\u4eec\u7684\u5a92\u4f53\u56e2\u961f\u5efa\u7acb\u572824\u5c0f\u65f6\u5168\u7403\u65b0\u95fb\u7f16\u8f91\u5ba4\u7684\u57fa\u7840\u4e0a\u2014\u2014\u6301\u7eed\u76d1\u6d4b\u673a\u4f1a\uff0c\u5e76\u62e5\u6709\u4e30\u5bcc\u7684\u8ba1\u5212\u548c\u7ba1\u7406\u65b0\u95fb\u521b\u4f5c\u548c\u5206\u53d1\u7684\u7ecf\u9a8c\u3002<\/p>\n
11\u3002\u6c49\u8bfa\u5a01\u81ea\u8ba4\u4e3a\u662f\u6b27\u6d32\u9886\u5148\u7684\u72ec\u7acb\u6218\u7565\u4f20\u64ad\u54a8\u8be2\u516c\u53f8\uff0c\u4e3a\u56fd\u9645\u54c1\u724c\u548c\u4f01\u4e1a\u63d0\u4f9b\u58f0\u8a89\u548c\u516c\u5171\u4e8b\u52a1\u65b9\u9762\u7684\u5efa\u8bae\u3002\u5b83\u5728\u4f26\u6566\u3001\u5e03\u9c81\u585e\u5c14\u3001\u90fd\u67cf\u6797\u548c\u8fea\u62dc\u8bbe\u6709\u529e\u4e8b\u5904\u3002\u6c49\u8bfa\u5a01\u7684\u987e\u95ee\u4e3a\u5feb\u901f\u6d88\u8d39\u54c1\u3001\u80fd\u6e90\u3001\u6280\u672f\u3001\u91d1\u878d\u670d\u52a1\u3001\u533b\u7597\u4fdd\u5065\u3001\u5de5\u4e1a\u3001\u822a\u7a7a\u822a\u5929\u548c\u56fd\u9632\u4ee5\u53ca\u6559\u80b2\u9886\u57df\u7684\u5ba2\u6237\u63d0\u4f9b\u9ad8\u6c34\u5e73\u7684\u54a8\u8be2\u3002\u6c49\u8bfa\u5a01\u6240\u505a\u7684\u4e00\u5207\u90fd\u4ee5\u4e25\u683c\u7684\u7814\u7a76\u548c\u7a33\u5065\u7684\u6d4b\u91cf\u5b9e\u8df5\u4e3a\u57fa\u7840\uff0c\u4ee5\u786e\u4fdd\u4e3a\u5ba2\u6237\u521b\u9020\u5353\u8d8a\u7684\u56de\u62a5\u5b83\u8ba4\u4e3a\uff0c\u72ec\u7acb\u610f\u5473\u7740\u5b83\u65e2\u8db3\u591f\u654f\u6377\uff0c\u80fd\u591f\u5728\u5371\u673a\u4e2d\u534f\u8c03\u6218\u672f\u53cd\u5e94\uff0c\u53c8\u8db3\u591f\u673a\u654f\uff0c\u80fd\u591f\u4e3a\u957f\u671f\u6210\u529f\u5236\u5b9a\u6218\u7565\u3002<\/p>\n
12\u3002\u54c8\u4f5b\u516c\u5171\u5173\u7cfb\u516c\u53f8(Harvard Public Relations)\u662f\u4e00\u5bb6\u5c61\u83b7\u6b8a\u8363\u7684\u4f20\u64ad\u673a\u6784\uff0c\u4e3a\u5927\u5927\u5c0f\u5c0f\u7684\u79d1\u6280\u54c1\u724c\u670d\u52a1\u3002\u54c8\u4f5b\u5927\u5b66\u662f\u82f1\u56fd\u7b2c\u4e00\u5bb6\u4e13\u4e1a\u6280\u672f\u673a\u6784\uff0c\u6210\u7acb\u4e8e1979\u5e74\u3002\u5728\u90a3\u91cc\u5de5\u4f5c\u7684\u6bcf\u4e2a\u4eba\u90fd\u8fd9\u6837\u505a\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5bf9\u79d1\u6280\u6709\u70ed\u60c5\u548c\u6fc0\u60c5\u3002<\/p>\n
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