\u4f60\u53ef\u80fd\u5728YouTube\u89c6\u9891\u4e2d\u4ece\u4f60\u6700\u559c\u6b22\u7684\u7f51\u7edc\u8425\u9500\u4eba\u5458\u90a3\u91cc\u542c\u5230\u8fc7\u8fd9\u4e2a\u672f\u8bed\uff0c\u6216\u8005\u5728\u4e00\u4e9b\u5173\u4e8e\u6570\u5b57\u8425\u9500\u7684\u6587\u7ae0\u4e2d\u770b\u5230\u8fc7\u5b83\uff0c\u4f46\u4f60\u5e76\u4e0d\u771f\u6b63\u77e5\u9053\u4ec0\u4e48\u662fSEM\u3002<\/p>\n
\u548cSEO\u6709\u4ec0\u4e48\u5173\u7cfb\u5417?<\/p>\n
\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u8fd9\u4e9b\u548c\u5176\u4ed6\u4e0eSEM\u76f8\u5173\u7684\u4e3b\u9898\u3002\u6211\u4eec\u5c06\u63a2\u8ba8SEM\u548cPPC\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u89e3\u91caSEM\u548cSEO\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u5e76\u5206\u4eab\u5982\u4f55\u4f7f\u7528\u8fd9\u79cd\u8425\u9500\u65b9\u6cd5\u6765\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002\u201c\u4ec0\u4e48\u662fSEM ?\u5b83\u80fd\u5e2e\u52a9\u4f60\u53d1\u5c55\u4e1a\u52a1\u5417?\u201d:\u4ec0\u4e48\u662fSEM?SEM\u662f\u4ec0\u4e48\u6837\u5b50\u7684?SEM\u548cSEO\u662f\u5982\u4f55\u5de5\u4f5c\u7684?\u6709\u4ec0\u4e48\u533a\u522b\u5462?SEM\u662f\u8d35\u5417?\u5982\u4f55\u4e3a\u60a8\u7684\u4e1a\u52a1\u4f7f\u7528SEM ?\u4f7f\u7528SEM\u65f6\u54ea\u4e9b\u6307\u6807\u5f88\u91cd\u8981?SEM\u662f\u4ec0\u4e48?<\/p>\n
SEM(\u641c\u7d22\u5f15\u64ce\u8425\u9500)\u662f\u901a\u8fc7\u5728\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u5e73\u53f0\u4e0a\u8d2d\u4e70\u5e7f\u544a\u6765\u5438\u5f15\u7f51\u7ad9\u6d41\u91cf\u7684\u7cfb\u7edf\u8fc7\u7a0b\u3002<\/p>\n
\u542c\u8d77\u6765\u6709\u70b9\u62d7\u53e3\uff0c\u4f46\u4e00\u65e6\u4f60\u77e5\u9053\u5b83\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u5c31\u771f\u7684\u5f88\u5bb9\u6613\u7406\u89e3\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\u8425\u9500\u8bde\u751f\u4e8e90\u5e74\u4ee3\u3002\u641c\u7d22\u5f15\u64ce\u9700\u8981\u4e00\u79cd\u5c06\u5176\u5e73\u53f0\u53d8\u73b0\u7684\u65b9\u5f0f\uff0c\u56e0\u6b64SEM\u5546\u4e1a\u6a21\u5f0f\u5e94\u8fd0\u800c\u751f\u3002\u5982\u4eca\uff0cSEM\u662f\u4e00\u95e8\u5927\u751f\u610f\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8c37\u6b4c\u57282018\u5e741352.2\u4ebf\u7f8e\u5143\u7684\u6536\u5165\u4e2d\u6709\u5f88\u5927\u4e00\u90e8\u5206\u6765\u81ea\u641c\u7d22\u8425\u9500\u4e1a\u52a1\u3002<\/p>\n
\u56fe\u7247\u6765\u6e90:Statista<\/p>\n
SEM\u957f\u4ec0\u4e48\u6837?<\/p>\n
\u4f60\u5f88\u6709\u53ef\u80fd\u63a5\u89e6\u8fc7\u626b\u63cf\u7535\u955c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u66f4\u6709\u53ef\u80fd\u7684\u662f\uff0c\u4f60\u4e0eSEM\u6709\u8fc7\u65e0\u6570\u6b21\u7684\u63a5\u89e6\u3002\u5982\u4f55\u8bc6\u522bSEM?<\/p>\n
\u5c55\u793a\u5e7f\u544a<\/p>\n
\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u8c37\u6b4c\u4e3a\u4e00\u7ec4\u7ba1\u9053\u4e1a\u52a1\u63d0\u4f9b\u670d\u52a1\uff0c\u6bcf\u4e2a\u4e1a\u52a1\u90fd\u6709\u8bc4\u7ea7\u3002\u8bc4\u7ea7\u662f\u57fa\u4e8e\u5ba2\u6237\u7684\u8bc4\u8bba\u3002\u6ce8\u610f\u201c\u8d5e\u52a9\u5546\u201d\u8fd9\u4e2a\u8bcd\u7528\u9ec4\u8272\u7a81\u51fa\u663e\u793a\u3002\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u4e00\u79cdSEM\u5e7f\u544a\u3002\u5b83\u662f\u57fa\u4e8e\u6587\u672c\u7684\uff0c\u800c\u4e14\u5177\u6709\u5f88\u5f3a\u7684\u9488\u5bf9\u6027\u3002\u5546\u5bb6\u5229\u7528\u8fd9\u4e9b\u6765\u5438\u5f15\u5bfb\u6c42\u4ed6\u4eec\u670d\u52a1\u7684\u987e\u5ba2\u3002<\/p>\n
\u6ce8\u610f\u51fa\u73b0\u5728\u6bcf\u4e2aURL\u524d\u9762\u7684\u5355\u8bcd\u201cAd\u201d\u3002\u5f53\u4e00\u4e2a\u4f01\u4e1a\u7684\u5e7f\u544a\u51fa\u73b0\u5728\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u679c\u4e2d\uff0c\u5e76\u88ab\u7528\u6237\u70b9\u51fb\uff0c\u8be5\u4f01\u4e1a\u7136\u540e\u7531\u641c\u7d22\u5f15\u64ce\u5e73\u53f0\u6536\u8d39\u3002\u56e0\u6b64\u624d\u6709\u4e86\u201c\u70b9\u51fb\u4ed8\u8d39\u201d\u8fd9\u4e2a\u672f\u8bed\u3002\u8fd9\u4e9b\u5e7f\u544a\uff0c\u4ee5\u53ca\u8bb8\u591a\u5176\u4ed6\u7c7b\u4f3c\u7684\u5e7f\u544a\uff0c\u88ab\u4e16\u754c\u5404\u5730\u7684\u4f01\u4e1a\u6240\u4f7f\u7528\u3002\u8c37\u6b4c\uff0c\u50cf\u5fc5\u5e94\uff0c\u96c5\u864e!\u6b64\u5916\uff0c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4e5f\u4e3a\u54c1\u724c\u5546\u63d0\u4f9b\u4e86\u7ade\u6807\u7528\u6237\u5728\u5176\u641c\u7d22\u5f15\u64ce\u4e2d\u8f93\u5165\u7684\u5173\u952e\u8bcd\u7684\u673a\u4f1a\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\u5efa\u7acb\u4e86\u590d\u6742\u7684\u5e7f\u544a\u5e73\u53f0\u3002\u5b83\u4eec\u7531\u4eba\u5de5\u667a\u80fd\u3001\u7b97\u6cd5\u548c\u673a\u5668\u5b66\u4e60\u63d0\u4f9b\u52a8\u529b\u3002\u8fd9\u4e9b\u5e73\u53f0\u8d1f\u8d23\u63d0\u4f9b\u54c1\u724c\u60f3\u8981\u7528\u6765\u4ea7\u751f\u66f4\u591a\u4e1a\u52a1\u7684\u5e7f\u544a\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u7ade\u4ef7\u65b9\u6cd5\u4e3a\u4f01\u4e1a\u521b\u9020\u7ade\u4e89\u73af\u5883\u3002\u8fd9\u4e2a\u6846\u67b6\u901a\u5e38\u5305\u62ec\u4e3a\u6bcf\u4e2a\u4f01\u4e1a\u53ef\u4ee5\u8fd0\u884c\u7684\u5e7f\u544a\u8bbe\u7f6e\u6295\u6807\u4ef7\u683c\u7684\u9009\u9879\u3002<\/p>\n
SEM vs PPC?PPC\u6216\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u662fSEM\u7684\u4e00\u79cd\u5f62\u5f0f\u3002PPC\u5141\u8bb8\u4f01\u4e1a\u4e3a\u4ed6\u4eec\u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u7684\u5e7f\u544a\u7684\u6bcf\u4e00\u6b21\u70b9\u51fb\u4ed8\u8d39\u3002\u4f7f\u7528PPC\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u5404\u79cd\u5404\u6837\u7684\u5e7f\u544a(\u5e7f\u544a\u7ec4)\uff0c\u8fd9\u662f\u641c\u7d22\u5f15\u64ce\u7528\u6237\u7528\u6765\u67e5\u627e\u4f01\u4e1a\u670d\u52a1\u7684\u5173\u952e\u5b57\u96c6\u5408\u3002\u641c\u7d22\u5f15\u64ce\u8425\u9500\u5e73\u53f0\u8fd8\u5141\u8bb8\u4f01\u4e1a\u8bbe\u5b9a\u6bcf\u65e5\u3001\u6bcf\u5468\u548c\u6bcf\u6708\u7684\u652f\u51fa\u9650\u989d\u3002\u8fd9\u662f\u5f88\u6709\u5e2e\u52a9\u7684\uff0c\u7279\u522b\u662f\u5982\u679c\u4f60\u7684\u516c\u53f8\u6709\u56fa\u5b9a\u7684\u9884\u7b97\uff0c\u6216\u8005\u6b63\u5728\u6d4b\u8bd5\u4e00\u4e2a\u5e7f\u544a\u56e2\u961f\uff0c\u4ee5\u627e\u5230\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u5e7f\u544a\u3002<\/p>\n
\u7684\u9884\u7b97\u53ef\u4ee5\u5728\u6bcf\u592910\u7f8e\u5143\u4ee5\u4e0a\u3002\u6b63\u5982\u4f60\u6240\u60f3\u8c61\u7684\u90a3\u6837\uff0c\u4f60\u7684\u9884\u7b97\u8d8a\u9ad8\uff0c\u4f60\u5c31\u8d8a\u5bb9\u6613\u63a5\u89e6\u5230\u66f4\u591a\u7684\u6f5c\u5728\u4e70\u5bb6\uff0c\u5e76\u6d4b\u8bd5\u5e7f\u544a\u7fa4\u4f53\u4ee5\u83b7\u5f97\u6700\u4f73\u7ed3\u679c\u3002<\/p>\n
SEM vs SEO?\u6709\u4ec0\u4e48\u533a\u522b\u5462?\u7b80\u5355\u5730\u8bf4\uff0cSEM\u662f\u901a\u8fc7\u5728\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u5e73\u53f0\u4e0a\u8d2d\u4e70\u5e7f\u544a\u6765\u5438\u5f15\u7f51\u7ad9\u6d41\u91cf\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6216SEO\u4e5f\u88ab\u7528\u6765\u4e3a\u4e00\u4e2a\u7f51\u7ad9\u4ea7\u751f\u6d41\u91cfte\u3002\u4e0eSEM\u4e0d\u540c\uff0cSEO\u662f\u7528\u6765\u5bf9\u7f51\u7ad9\u5185\u5bb9\u8fdb\u884c\u6709\u673a\u6392\u540d\u7684(\u6ca1\u6709\u4ed8\u8d39\u5e7f\u544a)\u3002SEO\u751f\u6210\u7ed3\u679c\u7684\u65f6\u95f4\u4e5f\u66f4\u957f(\u901a\u5e38\u57283\u52306\u4e2a\u6708\u4e4b\u95f4)\uff0c\u800cSEM\u53ef\u80fd\u9700\u8981\u6570\u5c0f\u65f6\u751a\u81f3\u6570\u5929\u3002<\/p>\n
SEO\u5206\u4e3a\u4e24\u90e8\u5206\uff0c\u9875\u5185SEO\u548c\u9875\u5916SEO\u3002\u9875\u9762\u4e0a\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316(on -page SEO)\u662f\u5bf9\u51fa\u73b0\u5728\u7f51\u7ad9\u9875\u9762\u4e0a\u7684\u6240\u6709\u5143\u7d20\u8fdb\u884c\u4f18\u5316\u3002\u8fd9\u5305\u62ec\u4f18\u5316\u9875\u9762\u6807\u9898\uff0c\u6807\u9898\uff0c\u786e\u4fdd\u7f51\u9875\u5305\u542b\u6b63\u786e\u7684\u5173\u952e\u5b57\u4f7f\u7528\u91cf\uff0c\u5e76\u4f18\u5316\u56fe\u50cf\u4e0e\u641c\u7d22\u8bcd\u3002\u79bb\u9875\u641c\u7d22\u5f15\u64ce\u4f18\u5316(Off-page SEO)\u662f\u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u6b63\u786e\u7684\u76f8\u5173\u6027\u8fde\u63a5\u3002\u8fd9\u5305\u62ec\u4fdd\u62a4\u6765\u81ea\u76f8\u5173\u548c\u77e5\u540d\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u6574\u5408\u793e\u4ea4\u5206\u4eab\u4fe1\u53f7(\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u7684\u94fe\u63a5)\u548c\u8bb8\u591a\u5176\u4ed6\u56e0\u7d20\u3002<\/p>\n
SEO\u662f\u4e00\u4e2a\u4e0d\u65ad\u6210\u957f\u548c\u53d1\u5c55\u7684\u9886\u57df\u3002\u636e\u62a5\u9053\uff0c\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8c37\u6b4c\u5728\u5bf9\u4e00\u4e2a\u7f51\u7ad9\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u4f30\u8ba1\u6709200\u591a\u4e2a\u6392\u540d\u56e0\u7d20\u3002\u867d\u7136\u5b83\u4eec\u6709\u4e0d\u540c\u7684\u540d\u79f0\uff0c\u6d89\u53ca\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u4f46SEM\u548cSEO\u90fd\u671d\u7740\u540c\u4e00\u4e2a\u76ee\u6807\u524d\u8fdb:\u5e2e\u52a9\u4f01\u4e1a\u4ea7\u751f\u66f4\u591a\u7684\u77e5\u540d\u5ea6\u3001\u7ebf\u7d22\u548c\u9500\u552e\u989d\u3002<\/p>\n
SEM\u8d35\u5417?<\/p>\n
SEM\u7684\u6210\u672c\u7531\u5e02\u573a\u51b3\u5b9a\u3002\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\uff0c\u5982\u8c37\u6b4c\uff0c\u5fc5\u5e94\u548c\u96c5\u864e!\u5728\u7f8e\u56fd\uff0c\u521b\u9020\u4e00\u4e2a\u6709\u7ade\u4e89\u529b\u7684\u5e02\u573a\u662f\u4ed6\u4eec\u5546\u4e1a\u6a21\u5f0f\u7684\u6838\u5fc3\u3002\u8fd9\u610f\u5473\u7740\u6700\u6709\u94b1\u7684\u54c1\u724c\u5e94\u8be5\u83b7\u80dc\uff0c\u5bf9\u5417?\u54e6\uff0c\u4e0d\u5b8c\u5168\u662f\u3002\u591a\u5e74\u6765\uff0c\u641c\u7d22\u5f15\u64ce\u4e0d\u65ad\u6539\u8fdb\u5b83\u4eec\u7684\u7b97\u6cd5\uff0c\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4f18\u5316\u5e7f\u544a\u652f\u51fa\u3002\u4f8b\u5982\uff0c\u5728SEM\u4e16\u754c\u4e2d\u88ab\u8ba8\u8bba\u6700\u591a\u7684\u4e3b\u9898\u4e4b\u4e00\u662fgoogle Quality Score\u3002<\/p>\n
\u8c37\u6b4c\u4e3a\u4f60\u7684\u5173\u952e\u8bcd\u548cPPC\u5e7f\u544a\u5206\u914d\u7684\u8d28\u91cf\u8bc4\u5206\u8bc4\u7ea7\u3002\u8fd9\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u5b83\u6700\u7ec8\u4f1a\u5f71\u54cd\u4f60\u7684\u4e1a\u52a1\u7684\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u3002<\/p>\n
\u60a8\u7684\u8d28\u91cf\u5206\u6570\u4e5f\u5206\u914d\u4e00\u65e6\u591a\u4e2a\u56e0\u7d20\u88ab\u8c37\u6b4c\u8003\u8651\u3002\u8fd9\u4e9b\u56e0\u7d20\u5305\u62ec:\u70b9\u51fb\u7387(CTR)\u3002\u8fd9\u662f\u6307\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u770b\u5230\u4f60\u7684\u5e7f\u544a\u540e\u70b9\u51fb\u5b83\u7684\u4eba\u6570\u3002\u6bcf\u4e2a\u5173\u952e\u5b57\u4e0e\u5176\u5e7f\u544a\u7ec4\u7684\u76f8\u5173\u6027\u3002\u4e0e\u5e7f\u544a\u7fa4\u4f53\u76f8\u5173\u5ea6\u8f83\u4f4e\u7684\u5173\u952e\u8bcd\u5f97\u5206\u8f83\u4f4e\uff0c\u800c\u76f8\u5173\u5ea6\u8f83\u9ad8\u7684\u5173\u952e\u8bcd\u5f97\u5206\u8f83\u9ad8\u3002\u767b\u9646\u9875\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002\u867d\u7136\u9009\u62e9\u6b63\u786e\u7684\u672f\u8bed\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u4f46\u4f60\u628a\u6d41\u91cf\u5f15\u5bfc\u5230\u54ea\u91cc\u4e5f\u540c\u6837\u91cd\u8981\u3002\u4f60\u7684\u767b\u9646\u9875\u9762\u5fc5\u987b\u5305\u542b\u5e7f\u544a\u6c14\u5473\u5143\u7d20\u3002\u8fd9\u4e9b\u5143\u7d20\u5e2e\u52a9\u8bbf\u95ee\u8005\u5feb\u901f\u8bc6\u522b\u6216\u770b\u5230\u5e7f\u544a\u548c\u767b\u9646\u9875\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u5305\u62ec\u4f60\u4f7f\u7528\u7684\u4fe1\u606f\u548c\u56fe\u50cf\u3002\u5e7f\u544a\u6587\u672c\u7684\u76f8\u5173\u6027\u3002\u6b63\u786e\u7684\u4fe1\u606f\u4f20\u9012\u5927\u6709\u88e8\u76ca\u3002\u56e0\u6b64\uff0c\u6587\u672c\u76f8\u5173\u6027\u4f1a\u5f71\u54cd\u4f60\u7684\u5e7f\u544a\u5728\u5e2e\u52a9\u7528\u6237\u627e\u5230\u6240\u9700\u4fe1\u606f\u65b9\u9762\u7684\u6548\u679c\u3002<\/p>\n
\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u7684\u5386\u53f2\u6027\u80fd\u3002\u8fd9\u5305\u62ec\u4e4b\u524d\u7684\u6d3b\u52a8\u7684\u8868\u73b0\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u90fd\u5f88\u91cd\u8981?<\/p>\n
\u8c37\u6b4c\u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u53ea\u6709\u4e00\u4e2a\u76ee\u6807:\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u51c6\u786e\u7684\u4fe1\u606f\u6216\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u4efb\u4f55\u4e3b\u9898\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u7684\u5e7f\u544a\u6ca1\u6709\u4ec0\u4e48\u5e2e\u52a9\uff0c\u8c37\u6b4c\u4e0d\u4f1a\u60f3\u8981\u521b\u5efa\u4e00\u4e2a\u7cdf\u7cd5\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u800c\u662f\u5b81\u613f\u8fd4\u56de\u4e00\u4e2a\u66f4\u4f18\u5316\u548c\u76f8\u5173\u7684\u7ed3\u679c\u3002\u5982\u4f55\u4e3a\u60a8\u7684\u4e1a\u52a1\u4f7f\u7528SEM ?<\/p>\n
SEM\u5e94\u8be5\u6210\u4e3a\u66f4\u5927\u7684\u6570\u5b57\u8425\u9500\u6218\u7565\u7684\u4e00\u90e8\u5206\u3002\u5b83\u53ef\u4ee5\u4ee5\u5404\u79cd\u65b9\u5f0f\u4f7f\u7528\uff0c\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u5e94\u8be5\u59cb\u7ec8\u4e0e\u5546\u4e1a\u76ee\u6807\u6302\u94a9(\u5982\u521b\u9020\u77e5\u540d\u5ea6\uff0c\u521b\u9020\u7ebf\u7d22\u548c\u9500\u552e)\u3002\u5f53\u4f60\u5236\u5b9a\u4f60\u7684SEM\u6218\u7565\u65f6\uff0c\u8fd9\u91cc\u6709\u56db\u4e2a\u63d0\u793a\u8981\u8bb0\u4f4f:\u77e5\u9053\u4f60\u7684\u76ee\u6807\u50cf\u6240\u6709\u7684\u8425\u9500\u4e00\u6837\uff0cSEM\u5fc5\u987b\u4e0e\u5546\u4e1a\u76ee\u6807\u76f8\u8054\u7cfb\u3002\u4f60\u9700\u8981\u4ea7\u751f\u66f4\u591a\u7684\u7ebf\u7d22\u6216\u9500\u552e\u5417?\u8fd8\u662f\u4f60\u4e13\u6ce8\u4e8e\u4e3a\u4f60\u521a\u521a\u53d1\u5e03\u7684\u65b0\u4ea7\u54c1\u521b\u9020\u66f4\u591a\u7684\u77e5\u540d\u5ea6?\u65e0\u8bba\u539f\u56e0\u662f\u4ec0\u4e48\uff0cSEM\u90fd\u662f\u57fa\u4e8e\u610f\u56fe\u7684\uff0c\u56e0\u6b64\uff0c\u5b83\u662f\u53ef\u7528\u7684\u6700\u5f3a\u5927\u7684\u8425\u9500\u624b\u6bb5\u4e4b\u4e00\u3002\u4f46\u8981\u4ea7\u751f\u7ed3\u679c\uff0c\u4f60\u5fc5\u987b\u77e5\u9053\u4f60\u5728\u505a\u4ec0\u4e48\u5c04\u51fb\u7684\u76ee\u7684\u548c\u539f\u56e0\u3002\u867d\u7136\u83b7\u5f97\u65e0\u9650\u7684\u9884\u7b97\u662f\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u7684\u68a6\u60f3\uff0c\u4f46\u8fd9\u662f\u4e0d\u53ef\u5b9e\u73b0\u7684\u3002\u6700\u5927\u5316\u4f60\u7684\u9884\u7b97\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u65b9\u6cd5\u591a\u79cd\u591a\u6837\uff0c\u4ece\u4ece\u5e7f\u544a\u7ec4\u4e2d\u5220\u9664\u8d1f\u9762\u5173\u952e\u8bcd\u5230\u6267\u884c\u8f6c\u5316\u7387\u4f18\u5316\u4ee5\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u3002\u5e7f\u544a\u9999\u5473\u53ef\u80fd\u662fSEM\u4e2d\u6bd4\u8f83\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u4e00\u4e2a\u65b9\u9762\u3002\u8fd9\u662f\u56e0\u4e3a\u8425\u9500\u4eba\u5458\u901a\u5e38\u4f1a\u628a\u5927\u90e8\u5206\u65f6\u95f4\u82b1\u5728\u5c3d\u53ef\u80fd\u5236\u4f5c\u6700\u5f3a\u5927\u7684\u5e7f\u544a\u4e0a\u3002\u5f53\u4e00\u4e9b\u516c\u53f8\u4e13\u6ce8\u4e8e\u767b\u9646\u9875\u9762\u548c\u63d0\u4f9b\u6709\u5438\u5f15\u529b\u548c\u7528\u6237\u53cb\u597d\u7684\u4f53\u9a8c\u65f6\uff0c\u4ed6\u4eec\u4e0d\u77e5\u4f55\u6545\u9519\u8fc7\u4e86\u8f6c\u6362\u8bbf\u95ee\u8005\u7684\u673a\u4f1a\u3002\u5728\u521b\u5efa\u767b\u9646\u9875\u9762\u548c\u5e7f\u544a\u65f6\uff0c\u8981\u660e\u786e\u4e24\u8005\u4e4b\u95f4\u7684\u5173\u8054\u3002\u6b63\u5982\u524d\u9762\u63d0\u5230\u7684\uff0c\u641c\u7d22\u5f15\u64ce\u5e0c\u671b\u4e3a\u7528\u6237\u521b\u9020\u6700\u6109\u5feb\u7684\u4f53\u9a8c\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u548c\u767b\u9646\u9875\u9762\u4e0d\u80fd\u63d0\u4f9b\u8bbf\u95ee\u8005\u60f3\u8981\u7684\u4e1c\u897f\uff0c\u4f60\u5c31\u4f1a\u635f\u5931\u91d1\u94b1\uff0c\u4ea7\u751f\u7cdf\u7cd5\u7684\u7ed3\u679c\u3002\u5f53\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u548c\u767b\u9646\u9875\u65f6\uff0c\u8fd9\u91cc\u6709\u4e00\u4e9b\u9700\u8981\u6ce8\u610f\u7684\u5143\u7d20:<\/p>\n
\u4f7f\u7528\u767b\u9646\u9875\u6d88\u606f\u4e0e\u8bbf\u95ee\u8005\u521a\u521a\u70b9\u51fb\u7684\u5e7f\u544a\u76f8\u5173\uff0c\u4f7f\u7528\u4e0e\u767b\u9646\u9875\u6d88\u606f\u76f8\u5173\u7684\u56fe\u50cf\uff0c\u5728\u5fc5\u8981\u7684\u5730\u65b9\u5305\u62ec\u4fe1\u4efb\u7b26\u53f7(\u8003\u8651SSL\u5b89\u5168\u7ad9\u70b9\u5370\u7ae0)\u4f7f\u7528\u793e\u4f1a\u8bc1\u660e\u6765\u5efa\u7acb\u53ef\u4fe1\u5ea6<\/p>\n
\u56fe\u50cf:<\/p>\n
\u5206\u88c2\u6d4b\u8bd5\u7528\u4e8e\u6bd4\u8f83\u5177\u6709\u4e0d\u540c\u8bbe\u8ba1\u548c\u6d88\u606f\u7684\u5e7f\u544a\u548c\u7740\u9646\u9875\u9762\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u786e\u5b9a\u54ea\u79cd\u65b9\u6cd5\u6700\u6709\u6548\uff0c\u7136\u540e\u901a\u8fc7\u5411\u66f4\u6210\u529f\u7684\u9009\u62e9\u8f93\u9001\u66f4\u591a\u8d44\u91d1\u6765\u6269\u5927\u8425\u9500\u89c4\u6a21\u3002\u4f60\u5e94\u8be5\u5bf9\u6bcf\u4e2a\u5e7f\u544a\u548c\u767b\u9646\u9875\u8fdb\u884c\u5206\u79bb\u6d4b\u8bd5\u3002\u8fd9\u5c06\u5e2e\u52a9\u4f60\u4ea7\u751f\u7ed3\u8bba\u6027\u7684\u6570\u636e\uff0c\u4ee5\u652f\u6301\u672a\u6765\u7684\u5e7f\u544a\u652f\u51fa\u548c\u6d3b\u52a8\u3002<\/p>\n
\u4f7f\u7528SEM\u65f6\u54ea\u4e9b\u6307\u6807\u5f88\u91cd\u8981?<\/p>\n
\u4f7f\u7528SEM\u65f6\uff0c\u53ef\u4ee5\u8ddf\u8e2a\u8bb8\u591a\u6307\u6807\u3002\u7136\u800c\uff0c\u5927\u591a\u6570\u8425\u9500\u4eba\u5458\u4f1a\u8ba4\u4e3a\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387(ROAS)\u662f\u6700\u91cd\u8981\u7684\u3002\u4ec0\u4e48\u662fROAS?<\/p>\n
ROAS\u662f\u4e00\u79cd\u786e\u5b9a\u6570\u5b57\u6e20\u9053\u5e7f\u544a\u652f\u51fa\u5e73\u5747\u56de\u62a5\u7684\u65b9\u6cd5(\u60f3\u60f3\u8c37\u6b4cPPC)\u3002\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u62e5\u6709\u4e00\u5bb6\u7535\u5b50\u5546\u52a1\u5546\u5e97\u3002\u4f60\u6bcf\u6708\u82b1200\u7f8e\u5143\u5728\u5e7f\u544a\u4e0a\uff0c\u5374\u4ea7\u751f\u4e86800\u7f8e\u5143\u7684\u9500\u552e\u989d\u3002\u4e3a\u4e86\u8ba1\u7b97\u4f60\u7684\u8425\u9500\u6548\u7387\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0bROAS\u516c\u5f0f:<\/p>\n
\u6536\u5165\/\u5e7f\u544a\u652f\u51fa= ROAS <\/p>\n
800 \/ 200 = 4\u3002<\/p>\n
\u8fd9\u610f\u5473\u7740\u4f60\u6bcf\u82b11\u7f8e\u5143\uff0c\u5c31\u80fd\u4ea7\u751f4\u7f8e\u5143\u3002\u4e3a\u4ec0\u4e48\u4e0d\u4f7f\u7528ROI?\u4e0eROAS\u4e0d\u540c\uff0cROI\u662f\u6307\u4f01\u4e1a\u4ece\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u83b7\u5f97\u7684\u5229\u6da6\u3002ROI\u901a\u5e38\u4e5f\u7528\u4e8e\u8861\u91cf\u6240\u6709\u8425\u9500\u7684\u6210\u529f\u7a0b\u5ea6\u3002\u4f7f\u7528\u4e0a\u9762\u76f8\u540c\u7684\u6570\u5b57\uff0c\u5229\u6da6\u7387\u4e3a20%\uff0c\u8fd9\u91cc\u662fROI\u7684\u8ba1\u7b97\u65b9\u5f0f:<\/p>\n
((\u8425\u4e1a\u989dx\u5229\u6da6\u7387)-\u8d39\u7528)\/\u8d39\u7528)x 100 = ROI<\/p>\n
(((800 x .2) – 200) \/ 200) x 100 = -20<\/p>\n
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