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\u65e9\u671f\u91c7\u7528\u793e\u4ea4\u5546\u52a1\u7684\u54c1\u724c\u8ba4\u8bc6\u5230\u5b83\u7684\u4ef7\u503c\u3002\u4f8b\u5982\uff0c\u4e1d\u8299\u5170(Sephora)\u662f\u9996\u6279\u63d0\u4f9bInstagram\u8d2d\u7269(Instagram Shopping)\u529f\u80fd\u7684\u5546\u5e97\u4e4b\u4e00\uff0c\u987e\u5ba2\u53ef\u4ee5\u76f4\u63a5\u4eceInstagram\u5e94\u7528\u7a0b\u5e8f\u4e0a\u8d2d\u7269\u3002\u4eca\u5e74\u590f\u5929\uff0c\u4e1d\u8299\u5170\u4e0eFacebook\u5408\u4f5c\uff0c\u6bcf\u5468\u4e3e\u529e\u4e00\u7cfb\u5217\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u3002\u7531\u4e8e\u4e0e\u4e1d\u8299\u5170\u4e2d\u56fd\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u4e1d\u8299\u5170\u7f8e\u56fd\u5f88\u65e9\u5c31\u77e5\u9053\u793e\u4ea4\u8d2d\u7269\u5c06\u662f\u5de8\u5927\u7684\u3002<\/p>\n<\/p>\n<\/p>\n
Mobile-centric\u4e2d\u56fd\u548c\u5df4\u897f\u7b49\u56fd\u5bb6\u7eb7\u7eb7\u5728\u897f\u6b27\u548c\u5317\u7f8e\u793e\u4f1a\u8d2d\u7269\u91c7\u7528\u3002\u7531\u4e8e\u5bf9\u56fd\u9645\u6d88\u8d39\u8005\u7684\u5438\u5f15\u529b\u662f\u5de8\u5927\u7684\uff0c\u5927\u591a\u6570\u56fd\u5bb6\u548c\u5e73\u53f0\u73b0\u5728\u90fd\u5728\u5435\u7740\u8981\u5728\u6e38\u620f\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002\u793e\u4ea4\u8d2d\u7269\u662f\u793e\u4ea4\u5a92\u4f53\u4f53\u9a8c\u7684\u6709\u673a\u7ec4\u6210\u90e8\u5206\uff0c\u6d88\u8d39\u8005\u5e0c\u671b\u4ed6\u4eec\u559c\u6b22\u7684\u5e73\u53f0\u80fd\u591f\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7cbe\u7b80\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u5e76\u4e0d\u662f\u53ea\u6709\u660e\u661f\u624d\u80fd\u4ece\u4ed6\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u540d\u58f0\u548c\u4e0e\u5927\u54c1\u724c\u7684\u5408\u4f5c\u4e2d\u83b7\u5229\u3002\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u521b\u4f5c\u8005\u3001\u6709\u5f71\u54cd\u529b\u7684\u4eba\u3001\u96f6\u552e\u5546\u548c\u8f6c\u552e\u5546\u901a\u8fc7\u4ed6\u4eec\u9996\u9009\u7684\u793e\u4ea4\u5e73\u53f0\u4ea7\u751f\u6536\u5165\u3002\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e4b\u95f4\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u6bcf\u4e2a\u5e73\u53f0\u90fd\u4e3a\u521b\u4f5c\u8005\u63d0\u4f9b\u6fc0\u52b1\u63aa\u65bd\uff0c\u4ee5\u589e\u52a0\u4ed6\u4eec\u7684\u7528\u6237\u57fa\u6570\u3002\u4f01\u4e1a\uff0c\u65e0\u8bba\u5927\u5c0f\uff0c\u90fd\u53ef\u4ee5\u4f7f\u7528\u793e\u4ea4\u5546\u52a1\u6765\u505a\u5e7f\u544a\u3002\u73b0\u5728\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u201c\u54c1\u724c\u201d\u5e76\u76f4\u63a5\u5411\u5ba2\u6237\u9500\u552e\u3002\u5c0f\u4f01\u4e1a\u548c\u4f01\u4e1a\u5bb6\u53ef\u4ee5\u4ece\u4e2d\u83b7\u5f97\u5de8\u5927\u6536\u76ca\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5c06\u80fd\u591f\u63a5\u89e6\u5230\u4ee5\u524d\u65e0\u6cd5\u63a5\u89e6\u5230\u7684\u6f5c\u5728\u5927\u91cf\u53d7\u4f17\u3002<\/p>\n
\u8f89\u5149\u914d\u65b9\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u30022021\u5e744\u6708\uff0c\u8fd9\u5bb6\u72ec\u7acb\u7684\u7f8e\u5bb9\u516c\u53f8\u5f00\u8bbe\u4e86\u4e00\u5bb6TikTok\u5546\u5e97\u3002Glow Recipe\u6700\u521d\u5f15\u8d77\u4e86\u8f70\u52a8\uff0c\u56e0\u4e3a\u5b83\u7684\u4ea7\u54c1\u88ab\u793e\u4ea4\u5a92\u4f53\u4e0a\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5206\u4eab\uff0c\u62e5\u6709\u6570\u767e\u4e07\u7c89\u4e1d\u3002\u7ed3\u679c\u9500\u552e\u989d\u589e\u957f\u4e86600%\u3002\u5728\u201c\u9ed1\u8272\u661f\u671f\u4e94\u201d\u548c\u201c\u7f51\u7edc\u661f\u671f\u4e00\u201d\u7684\u9500\u552e\u4e2d\uff0c\u8d85\u8fc780%\u7684\u6d41\u91cf\u6765\u81ea\u9996\u6b21\u6d88\u8d39\u3002\u6f6e\u6d41\u6b63\u5728\u8fc5\u901f\u53d8\u5316\u3002\u6211\u4eec\u73b0\u5728\u6709\u6570\u767e\u4e07\u7684\u4e2a\u4eba\u548c\u5c0f\u4f01\u4e1a\u901a\u8fc7\u4e00\u4e2a\u5de8\u5927\u7684\u793e\u4ea4\u5546\u4e1a\u751f\u6001\u7cfb\u7edf\u76f8\u4e92\u9500\u552e\uff0c\u800c\u4e0d\u662f\u5c11\u6570\u51e0\u5bb6\u5927\u578b\u96f6\u552e\u5546\u548c\u54c1\u724c\u5411\u6570\u767e\u4e07\u4eba\u9500\u552e\u3002\u56e0\u6b64\uff0c\u5927\u516c\u53f8\u5c06\u7ee7\u7eed\u9762\u4e34\u6570\u4ee5\u4e07\u8ba1\u7684\u5c0f\u4f01\u4e1a\u7684\u6fc0\u70c8\u7ade\u4e89\u3002\u56e0\u4e3a\u8fd9\u662f\u4e00\u79cd\u806a\u660e\u7684\u8425\u9500\uff0c\u793e\u4ea4\u8d2d\u7269\u5728\u8d22\u52a1\u4e0a\u662f\u6709\u610f\u4e49\u7684\u3002\u8d85\u51fa\u5ba2\u6237\u7684\u9884\u671f\u53ef\u4ee5\u5e26\u6765\u5ba2\u6237\u5fe0\u8bda\u5ea6(\u56de\u5934\u5ba2)\u548c\u63a8\u8350(\u53e3\u7891)\u3002\u793e\u4ea4\u8d2d\u7269\u5728\u5546\u4e1a\u4e0a\u6709\u610f\u4e49\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u5b83\u5141\u8bb8\u54c1\u724c\u548c\u96f6\u552e\u5546\u5728\u6d88\u8d39\u8005\u6d88\u8d39\u66f4\u591a\u7684\u793e\u4ea4\u7f51\u7ad9\u4e0a\u4e0e\u4ed6\u4eec\u7684\u53d7\u4f17\u4e92\u52a8\u4ed6\u4eec\u90a3\u4e2a\u65f6\u4ee3\u7684\u5723\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u8d2d\u7269\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4f4e\u6210\u672c\u7684\u9009\u62e9\uff0c\u4ee5\u589e\u52a0\u6d41\u91cf\u548c\u5e02\u573a\u8986\u76d6\u3002\u800c\u4e14\uff0c\u5982\u679c\u4f7f\u7528\u5f97\u5f53\uff0c\u5b83\u4eec\u751a\u81f3\u53ef\u4ee5\u589e\u52a0\u51b2\u52a8\u7535\u5b50\u8d2d\u7269\u7684\u6f5c\u529b\uff0c\u8fd9\u662f\u7535\u5b50\u5546\u52a1\u4e2d\u4e00\u4e2a\u91cd\u8981\u7684\u3001\u5c1a\u672a\u5f00\u53d1\u7684\u673a\u4f1a\u3002\u7136\u800c\uff0c\u793e\u4ea4\u8d2d\u7269\u7684\u793e\u4f1a\u5fc3\u7406\u662f\u4e3a\u4ec0\u4e48\u793e\u4ea4\u5546\u52a1\u5177\u6709\u8d22\u52a1\u610f\u4e49\u7684\u6700\u4ee4\u4eba\u4fe1\u670d\u7684\u539f\u56e0\u3002\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u5229\u7528\u5404\u79cd\u529f\u80fd\u548c\u5de5\u5177\u6765\u6fc0\u53d1\u4eba\u4eec\u8d2d\u4e70\u4ed6\u4eec\u9700\u8981\u548c\u60f3\u8981\u7684\u4e1c\u897f\u7684\u81ea\u7136\u51b2\u52a8\u3002\u6709\u4e86\u6b63\u786e\u7684CTA\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u548c\u5730\u70b9\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u6beb\u4e0d\u72b9\u8c6b\u5730\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8d2d\u4e70\u5404\u79cd\u4ea7\u54c1\u3002\u5728\u4e00\u4e2a\u5c42\u9762\u4e0a\uff0c\u793e\u4ea4\u8d2d\u7269\u7684\u793e\u4f1a\u5fc3\u7406\u5b66\u662f\u76f8\u5f53\u76f4\u63a5\u7684\u3002\u793e\u4ea4\u5546\u4e1a\u5229\u7528\u4e86\u4eba\u4eec\u5411\u4ed6\u4eec\u8ba4\u8bc6\u548c\u4fe1\u4efb\u7684\u4eba\u5b66\u4e60\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u7684\u5929\u7136\u5174\u8da3\u3002\u4e00\u4e2a\u4eba\u7684\u793e\u4ea4\u667a\u5546\u5305\u62ec\u5728\u793e\u4ea4\u573a\u5408\u4ece\u4ed6\u4eba\u90a3\u91cc\u7406\u89e3\u548c\u5438\u6536\u4fe1\u606f\u7684\u80fd\u529b\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u8d2d\u7269\u5de5\u5177\u901a\u8fc7\u5229\u7528\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u65f6\u5982\u4f55\u53d7\u4ed6\u4eba\u5f71\u54cd\u7684\u8ba4\u77e5\u504f\u5dee\u6765\u5de5\u4f5c\u3002\u6839\u636e\u793e\u4f1a\u5fc3\u7406\u5b66\uff0c\u8584\u5207\u7247(thin-slicing)\uff0c\u53c8\u79f0\u542f\u53d1\u5f0f\u601d\u7ef4(heuristic thinking)\uff0c\u5728\u6d88\u8d39\u8005\u4e2d\u5f88\u5e38\u89c1\u3002\u8584\u5207\u7247(Thin-slicing)\u662f\u4e00\u79cd\u601d\u7ef4\u6a21\u5f0f\uff0c\u5b83\u4f9d\u9760\u4e00\u4e9b\u57fa\u672c\u7684\u4fe1\u606f\u7ebf\u7d22(\u901a\u5e38\u662f\u793e\u4ea4\u4fe1\u606f)\u548c\u4e00\u5957\u57fa\u672c\u4f46\u666e\u904d\u806a\u660e\u7684\u5fc3\u7406\u7ecf\u9a8c\u89c4\u5219\u6765\u505a\u51fa\u76f4\u89c2\u7684\u51b3\u5b9a\u3002\u4e13\u5bb6\u4eec\u5df2\u7ecf\u53d1\u73b0\u4e86\u8d2d\u7269\u8005\u5728\u5904\u7406\u8584\u7247\u6570\u636e\u65f6\u4f7f\u7528\u7684\u51e0\u79cd\u5fc3\u7406\u6280\u5de7\u3002\u793e\u4ea4\u8d2d\u7269\u5de5\u5177\u662f\u6709\u6548\u7684\uff0c\u56e0\u4e3a\u5b83\u4eec\u5229\u7528\u8fd9\u4e9b\u504f\u89c1\u6765\u589e\u52a0\u8d2d\u4e70\u884c\u4e3a\u7684\u53ef\u80fd\u6027\u3002\u968f\u5927\u6d41\u5728\u505a\u8d2d\u4e70\u51b3\u5b9a\u65f6\uff0c\u8d2d\u7269\u8005\u7ecf\u5e38\u89c2\u5bdf\u522b\u4eba\u6b63\u5728\u4e70\u4ec0\u4e48\u6216\u5df2\u7ecf\u4e70\u4e86\u4ec0\u4e48\uff0c\u5e76\u4ece\u4ed6\u4eec\u90a3\u91cc\u83b7\u5f97\u5f15\u5bfc\u3002\u4eba\u4eec\u51ed\u76f4\u89c9\u5c06\u4efb\u4f55\u7279\u522b\u53d7\u6b22\u8fce\u6216\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u7684\u4e8b\u7269\u89c6\u4e3a\u793e\u4f1a\u8bc1\u636e\uff0c\u8bc1\u660e\u5b83\u662f\u6700\u597d\u7684\u3001\u6700\u6709\u6548\u7684\u9009\u62e9\u2014\u2014\u8fd9\u662f\u4e00\u79cd\u5178\u578b\u7684\u540c\u4faa\u6743\u529b\u3002<\/p>\n
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