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\u201cEarned Media Value\u201d\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4ee3\u7406\uff0c\u53cd\u6620\u4e86\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5728\u8fc7\u53bb\u7ed9\u4ed6\u6216\u5979\u5408\u4f5c\u8fc7\u7684\u516c\u53f8\u53d1\u5e03\u7684\u5e16\u5b50\u7684\u56de\u62a5\u3002\u5b83\u8868\u660e\uff0c\u4e3a\u4e86\u8fbe\u5230\u540c\u6837\u7684\u6548\u679c\uff0c\u4e00\u573a\u540c\u7b49\u89c4\u6a21\u7684\u5e7f\u544a\u6d3b\u52a8\u9700\u8981\u82b1\u8d39\u591a\u5c11\u94b1\u3002EMV\u8ba1\u7b97\u4f60\u4ece\u5f71\u54cd\u8005\u5206\u4eab\u7684\u5185\u5bb9\u4e2d\u83b7\u5f97\u7684\u4ef7\u503c\u3002\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u7684\u552f\u4e00\u7f3a\u70b9\u662fEMV\u7684\u8ba1\u7b97\u53ef\u80fd\u5f88\u590d\u6742\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u6709\u65f6\u5f88\u96be\u5411\u4ed6\u4eec\u7684\u7ecf\u7406\u89e3\u91ca\u8fd9\u4e9b\u6982\u5ff5\u3002\u636e\u63a8\u6d4b\uff0c22%\u53cd\u5bf9\u4f7f\u7528\u7edf\u8ba1\u6570\u636e\u7684\u4eba\u8981\u4e48\u4e0d\u7406\u89e3\u5b83\uff0c\u8981\u4e48\u52aa\u529b\u5411\u7ba1\u7406\u56e2\u961f\u4f20\u8fbe\u5b83\u7684\u4ef7\u503c\u300280%\u7684\u516c\u53f8\u4ece\u4ed6\u4eec\u7684\u8425\u9500\u9884\u7b97\u4e2d\u6263\u9664\u5f71\u54cd\u8005\u7684\u8425\u9500\u652f\u51fa\u3002\u8fd9\u662f\u53e6\u4e00\u4e2a\u663e\u793a\u53bb\u5e74\u53d8\u5316\u4e0d\u5927\u7684\u7edf\u8ba1\u6570\u636e\u3002\u5728\u6211\u4eec\u7684\u8c03\u67e5\u4e2d\uff0c80%\u7684\u53d7\u8bbf\u8005\u4ece\u4ed6\u4eec\u7684\u8425\u9500\u90e8\u95e8\u7684\u9884\u7b97\u4e2d\u63d0\u53d6\u5f71\u54cd\u8005\u8425\u9500\u652f\u51fa\u3002\u5269\u4e0b\u768419%(\u6709\u4e00\u4e9b\u820d\u5165\u8bef\u5dee)\u4ece\u516c\u5173\u90e8\u95e8\u7684\u8d44\u91d1\u4e2d\u63d0\u53d6\u5f71\u54cd\u529b\u8425\u9500\u652f\u51fa\u3002\u636e\u63a8\u6d4b\uff0c\u5c5e\u4e8e\u5c11\u6570\u7fa4\u4f53\u7684\u516c\u53f8\u4f7f\u7528\u5f71\u54cd\u8005\u8425\u9500\u4e3b\u8981\u662f\u4e3a\u4e86\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u800c\u4e0d\u662f\u4f5c\u4e3a\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u76f4\u63a5\u624b\u6bb5\u3002\u867d\u7136\u53d8\u5316\u4e0d\u5927\uff0c\u4f46\u4e0e\u8fc7\u53bb\u76f8\u6bd4\uff0c\u4f3c\u4e4e\u6709\u66f4\u591a\u7684\u516c\u53f8\u5728\u5185\u90e8\u5f00\u5c55\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\u300278%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u5185\u90e8\u5f00\u5c55\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\uff0c\u5269\u4e0b\u768422%\u9009\u62e9\u4f7f\u7528\u4ee3\u7406\u673a\u6784\u6216\u7ba1\u7406\u670d\u52a1\u8fdb\u884c\u5f71\u54cd\u8005\u8425\u9500\u3002\u5728\u8fc7\u53bb\uff0c\u516c\u53f8\u53d1\u73b0\u5f71\u54cd\u8005\u8425\u9500\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7f3a\u4e4f\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u7684\u5de5\u5177\u2014\u2014\u6709\u673a\u7684\u5f71\u54cd\u8005\u8425\u9500\u53ef\u80fd\u662f\u975e\u5e38\u5076\u7136\u7684\uff0c\u4f7f\u54c1\u724c\u8bd5\u56fe\u5b9e\u73b0\u4ed6\u4eec\u7684\u76ee\u6807\u53d7\u632b\u3002\u7136\u800c\uff0c\u73b0\u5728\u8bb8\u591a\u516c\u53f8\u4f7f\u7528\u5de5\u5177(\u65e0\u8bba\u662f\u5185\u90e8\u7684\u8fd8\u662f\u6765\u81ea\u7b2c\u4e09\u65b9\u7684)\u6765\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u3002\u6709\u4e9b\u54c1\u724c\u5728\u4e0e\u5fae\u3001\u7eb3\u7c73\u7ea7\u7f51\u7ea2\u5408\u4f5c\u65f6\uff0c\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u6709\u7f51\u7ea2\u8425\u9500\u7ecf\u9a8c\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u673a\u6784\uff0c\u6216\u8005\u53ea\u5173\u6ce8\u7f51\u7ea2\u673a\u6784\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u673a\u6784\u66f4\u6709\u7ecf\u9a8c\u64c5\u957f\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5927\u89c4\u6a21\u5408\u4f5c\u3002\u8bb8\u591a\u516c\u53f8\u4f7f\u7528\u5de5\u5177\u6216\u5e73\u53f0\u6765\u6267\u884c\u4ed6\u4eec\u7684\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\u3002\u6709\u65f6\uff0c\u8fd9\u53ef\u80fd\u662f\u975e\u5e38\u8017\u65f6\u7684\u56de\u62a5\u5f88\u5c11\u3002\u5982\u679c\u4f60\u4e0d\u662f\u793e\u4ea4\u9886\u57df\u7684\u5e38\u5ba2\uff0c\u627e\u5230\u5408\u9002\u7684\u6709\u5f71\u54cd\u529b\u7684\u4eba\u8fdb\u884c\u5408\u4f5c\u53ef\u80fd\u4f1a\u7279\u522b\u5177\u6709\u6311\u6218\u6027\u3002\u7531\u4e8e\u8fd9\u4e2a\u539f\u56e0\uff0c\u8bb8\u591a\u54c1\u724c\u73b0\u5728\u4f7f\u7528\u5de5\u5177\u6765\u5e2e\u52a9\u52a0\u5feb\u8fd9\u4e2a\u8fc7\u7a0b\u3002\u6839\u636e\u6211\u4eec\u7684\u53d7\u8bbf\u8005\uff0c44%\u7684\u4eba\u76ee\u524d\u4f7f\u7528\u5185\u90e8\u5f00\u53d1\u7684\u5de5\u5177\u6765\u6267\u884c\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\uff0c40%\u7684\u4eba\u4f7f\u7528\u7b2c\u4e09\u65b9\u5f71\u54cd\u8005\u8425\u9500\u5e73\u53f0\u3002\u8868\u9762\u4e0a\u770b\uff0c\u4f7f\u7528\u5de5\u5177\u7684\u516c\u53f8\u6bd4\u4e00\u5e74\u524d\u5c11\u4e86\uff0c\u4f46\u6211\u4eec\u5fc5\u987b\u610f\u8bc6\u5230\uff0c\u4e0e\u6b64\u76f8\u5173\u7684\u8c03\u67e5\u95ee\u9898\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\u3002\u53bb\u5e74\uff0c58%\u7684\u516c\u53f8\u627f\u8ba4\u4f7f\u7528\u5185\u90e8\u5f00\u53d1\u7684\u5de5\u5177\u6765\u6267\u884c\u4ed6\u4eec\u7684\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u3002\u6211\u4eec\u6ca1\u6709\u8be2\u95ee\u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22%\u4f7f\u7528Twitter, 16%\u4f7f\u7528LinkedIn(\u53ef\u80fd\u4e0eB2B\u516c\u53f8\u6709\u5173)\uff0c\u8fd8\u670915%\u4f7f\u7528\u66f4\u4e13\u4e1a\u7684\u793e\u4ea4\u7f51\u7edc\u3002\u6700\u663e\u8457\u7684\u5dee\u5f02\u662fTwitter\u4ece24%\u4e0b\u964d\u523022%\uff0cLinkedIn\u4ece12%\u4e0a\u5347\u523016%\uff0c\u5176\u4ed6\u7f51\u7edc\u4ece12%\u4e0a\u5347\u523015%\u3002\u636e\u63a8\u6d4b\uff0c\u8fd9\u79cd\u589e\u957f\u53cd\u6620\u4e86\u6700\u8fd1Twitch\u548cTikTok\u7684\u6d41\u884c\u3002\u6211\u4eec\u524d\u9762\u63d0\u5230\u8fc7\uff0c\u73b0\u5728\u8861\u91cf\u5f71\u54cd\u8005\u8425\u9500\u6210\u529f\u7684\u6700\u5e38\u89c1\u6807\u51c6\u662f\u8f6c\u5316\u7387\/\u9500\u552e\u989d\u3002\u8fd9\u8fd8\u4e0d\u662f\u8fd0\u8425\u7f51\u7ea2\u6d3b\u52a8\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u4f46\u5b83\u7684\u91cd\u8981\u6027\u6b63\u5728\u589e\u52a0\u3002<\/p>\n
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