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1\u3002\u5728\u4e9a\u9a6c\u900a\u4e0a\u6162\u6162\u5f00\u59cb\u5e76\u76d1\u63a7\u4f60\u7684\u7ed3\u679c<\/p>\n
\u4e00\u4e9b\u516c\u53f8\u5306\u5fd9\u8fdb\u5165\u4e9a\u9a6c\u900a\u9500\u552e\u5e76\u5728\u7f51\u7ad9\u4e0a\u5217\u51fa\u4ed6\u4eec\u7684\u6574\u4e2a\u4ea7\u54c1\u76ee\u5f55\u3002\u4f60\u53ef\u80fd\u6700\u7ec8\u4f1a\u53d1\u73b0\u8fd9\u662f\u53ef\u53d6\u7684\u3002\u4f46\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u6709\u4e9b\u4ea7\u54c1\u5728\u5e73\u53f0\u4e0a\u5356\u5f97\u5f88\u597d\uff0c\u800c\u53e6\u4e00\u4e9b\u5219\u6ca1\u6709\u7ade\u4e89\u529b\u3002\u6b64\u5916\uff0c\u5728\u4e9a\u9a6c\u900a\u7684\u65e9\u671f\uff0c\u60a8\u65e0\u7591\u4f1a\u72af\u9519\u8bef\uff0c\u60a8\u53ef\u80fd\u4f1a\u901a\u8fc7\u6162\u6162\u79fb\u52a8\uff0c\u8fb9\u505a\u8fb9\u5b66\u6765\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\uff0c\u60a8\u53ea\u9700\u5728\u5f00\u59cb\u65f6\u5411Amazon\u6dfb\u52a0\u51e0\u4e2asku(\u4e0d\u540c\u7684\u4ea7\u54c1)\u3002\u8fd9\u4f7f\u60a8\u6709\u673a\u4f1a\u4e86\u89e3\u4e9a\u9a6c\u900a\u7684\u7ba1\u7406\u6d41\u7a0b\uff0c\u5e76\u786e\u4fdd\u60a8\u62e5\u6709\u6240\u6709\u5fc5\u8981\u7684\u7cfb\u7edf\uff0c\u4ee5\u4fbf\u9500\u552e\u548c\u4ea4\u4ed8\u987a\u5229\u8fdb\u884c\u3002\u5982\u679c\u4f60\u9009\u62e9\u4e86\u4e9a\u9a6c\u900a\u7684Fulfillment\uff0c\u4f60\u5c06\u6709\u673a\u4f1a\u770b\u770b\u5b83\u662f\u5426\u9002\u5408\u4f60\uff0c\u800c\u4e0d\u5fc5\u5927\u89c4\u6a21\u5730\u627f\u8bfa\u81ea\u5df1\u3002\u5373\u4f7f\u60a8\u4e0d\u60f3\u4e13\u6ce8\u4e8e\u5728Amazon\u4e0a\u9500\u552e\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u4f5c\u4e3a\u989d\u5916\u7684\u9500\u552e\u6e20\u9053\u3002<\/p>\n
2\u3002\u4e9a\u9a6c\u900a\u7684\u65b0\u7528\u6237\u7ecf\u5e38\u53d1\u73b0\u7684\u4e00\u4e2a\u95ee\u9898\u662f\u4ed6\u4eec\u592a\u6210\u529f\u4e86\u3002\u4e9a\u9a6c\u900a\u5e0c\u671b\u4f60\u5728\u5176\u5e73\u53f0\u4e0a\u9500\u552e\u7684\u5546\u54c1\u4fdd\u6301\u5408\u7406\u6570\u91cf\uff0c\u5e76\u6709\u5feb\u901f\u8865\u8d27\u7684\u7cfb\u7edf\u3002\u8bc4\u4f30\u9700\u6c42\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u9500\u552e\u5b63\u8282\u6027\u4ea7\u54c1\uff0c\u6240\u4ee5\u4f60\u53ea\u9700\u8981\u62c5\u5fc3\u91c7\u8d2d\u8db3\u591f\u7684\u4ea7\u54c1\u6765\u5ea6\u8fc7\u7b2c\u4e00\u4e2a\u5b63\u8282\u3002\u7136\u540e\u4f60\u53ef\u4ee5\u68c0\u67e5\u4f60\u7684\u7ed3\u679c\uff0c\u5e76\u5728\u660e\u5e74\u91cd\u590d\u8fd9\u4e2a\u7ec3\u4e60\u6216\u6dfb\u52a0\u5176\u4ed6\u4ea7\u54c1\u3002\u8fd9\u4e9b\u65b0\u4ea7\u54c1\u53ef\u4ee5\u662f\u4e0d\u540c\u7684\u5b63\u8282\uff0c\u6216\u8005\u5982\u679c\u4f60\u6709\u4fe1\u5fc3\u7684\u8bdd\uff0c\u5b83\u4eec\u53ef\u80fd\u662f\u9500\u552e\u5bff\u547d\u66f4\u957f\u7684\u4ea7\u54c1\u3002<\/p>\n
3\u3002\u6709\u65f6\u4f60\u4f1a\u53d1\u73b0\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4ea7\u54c1\u65f6\uff0c\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u4f60\u81ea\u5df1\u3002\u5982\u679c\u60a8\u5df2\u7ecf\u901a\u8fc7\u5176\u4ed6\u96f6\u552e\u5546\u6216\u60a8\u7684\u5728\u7ebf\u5546\u5e97\u9500\u552e\u4ea7\u54c1\uff0c\u60a8\u53ef\u80fd\u5fc5\u987b\u4ee5\u4e0d\u540c\u7684\u4ef7\u683c\u51fa\u552e\u60a8\u7684\u5546\u54c1\uff0c\u4ee5\u4fbf\u5728\u4e9a\u9a6c\u900a\u4e0a\u5177\u6709\u7ade\u4e89\u529b\u3002\u5f53\u987e\u5ba2\u6bd4\u8f83\u4ef7\u683c\u65f6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f88\u5c34\u5c2c\u5728\u4ed6\u4eec\u7684\u7814\u7a76\u4e2d\uff0c\u5bfb\u627e\u6700\u4fbf\u5b9c\u7684\u3002\u6211\u4eec\u5df2\u7ecf\u8ba8\u8bba\u4e86\u5728\u4e9a\u9a6c\u900a\u4e0a\u4e0e\u5176\u4ed6\u76f8\u540c\u4ea7\u54c1\u7684\u7ecf\u9500\u5546\u7ade\u4e89\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u5982\u679c\u4ed6\u4eec\u5728\u90a3\u91cc\u9500\u552e\u60a8\u7684\u6e90\u54c1\u724c\u3002\u901a\u8fc7\u521b\u5efa\u4e00\u4e2a\u65b0\u54c1\u724c\uff0c\u4f60\u5c31\u662f\u5728\u751f\u4ea7\u4e00\u79cd\u65b0\u4ea7\u54c1\uff0c\u5c3d\u7ba1\u672c\u8d28\u4e0a\u548c\u522b\u4eba\u5356\u7684\u4e1c\u897f\u662f\u4e00\u6837\u7684\u3002<\/p>\n
\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u60a8\u53ef\u4ee5\u8bbf\u95eeAmazon\u7684\u5ba2\u6237\u57fa\u7840\uff0c\u5e76\u5c1d\u8bd5\u5404\u79cd\u5305\u548c\u4ea7\u54c1\uff0c\u800c\u4e0d\u4f1a\u5f71\u54cd\u60a8\u7684\u4ea7\u54c1\u5728\u5176\u4ed6\u6e20\u9053\u4e0a\u7684\u9500\u552e\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u4f1a\u5c06\u4e0d\u5728\u5176\u4ed6\u4efb\u4f55\u5730\u65b9\u9500\u552e\u7684\u5546\u54c1\u6346\u7ed1\u5728\u4e00\u8d77\u3002\u5b83\u8fd8\u5141\u8bb8\u60a8\u5c06\u73b0\u6709\u4ea7\u54c1\u4e0eAmazon\u4e0a\u7684\u7ade\u4e89\u5bf9\u624b\u533a\u5206\u5f00\u6765\u3002<\/p>\n
FBM vs. FBA<\/p>\n
Amazon\u5356\u5bb6\u9700\u8981\u8003\u8651\u7684\u6700\u91cd\u8981\u7684\u51b3\u5b9a\u4e4b\u4e00\u662f\u4ed6\u4eec\u6253\u7b97\u5982\u4f55\u5c65\u884c\u8ba2\u5355\u3002\u8fd9\u4e24\u4e2a\u9009\u9879\u662f\u7531\u5546\u5bb6(FBM)\u548c\u7531\u4e9a\u9a6c\u900a(FBA)\u5b9e\u73b0\u3002\u60a8\u7684\u51b3\u5b9a\u5c06\u5f71\u54cd\u60a8\u4e9a\u9a6c\u900a\u9500\u552e\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n
\u5546\u6237\u5c65\u7ea6(FBM)<\/p>\n
FBM\u662f\u4e9a\u9a6c\u900a\u4e0a\u6700\u7b80\u5355\u7684\u9500\u552e\u65b9\u5f0f\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u5728\u4e9a\u9a6c\u900a\u4e0a\u521b\u5efa\u81ea\u5df1\u7684\u6e05\u5355\uff0c\u7136\u540e\u81ea\u5df1\u7ba1\u7406\u51e0\u4e4e\u6240\u6709\u4e0e\u9500\u552e\u76f8\u5173\u7684\u4e8b\u60c5\u3002\u4f60\u53ef\u4ee5\u8bbe\u5b9a\u4ef7\u683c\uff0c\u8fdb\u884c\u4fc3\u9500\uff0c\u63a5\u53d7\u8ba2\u5355\uff0c\u6311\u9009\u5e93\u5b58\uff0c\u5305\u88c5\uff0c\u7136\u540e\u8fd0\u9001\u7ed9\u5ba2\u6237\u3002\u5982\u679c\u4ed6\u4eec\u9000\u8d27\uff0c\u4f60\u4e5f\u8981\u76d1\u7763\u3002\u5c3d\u7ba1FBM\u5728Amazon\u4e0a\u5f88\u5e38\u89c1\uff0c\u4f46\u5b83\u5728Amazon\u7684\u641c\u7d22\u7b97\u6cd5\u4e2d\u6240\u5360\u7684\u6743\u91cd\u6700\u5c0f\uff0c\u60a8\u7684\u5217\u8868\u53ef\u80fd\u4f1a\u4ece\u89c6\u56fe\u4e2d\u6d88\u5931\uff0c\u7279\u522b\u662f\u5f53\u60a8\u5728\u90a3\u91cc\u6709\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\u65f6\u3002\u9664\u975e\u4f60\u4e3a\u8d5e\u52a9\u5e7f\u544a\u4ed8\u8d39\uff0c\u5426\u5219\u4f60\u7684\u4ea7\u54c1\u5217\u8868\u53ef\u80fd\u4f1a\u6d88\u5931\u5728\u4e9a\u9a6c\u900a\u4ea7\u54c1\u641c\u7d22\u7684\u6df1\u5904\u3002<\/p>\n
FBM\u6700\u9002\u5408\u4f60\u7684\u7f13\u6162\u9500\u552e\u7684\u6602\u8d35\u7684\u7269\u54c1\uff0c\u6ca1\u6709\u592a\u591a\u7684\u7ade\u4e89\u3002<\/p>\n
\u7531\u4e9a\u9a6c\u900a\u5c65\u884c(FBA)<\/p>\n
\u4f7f\u7528FBA\uff0c\u4f60\u5c06\u4ea7\u54c1\u53d1\u9001\u5230\u4e9a\u9a6c\u900a\u7684\u5c65\u884c\u4e2d\u5fc3\uff0c\u5728\u90a3\u91cc\u7b49\u5f85\uff0c\u76f4\u5230\u6709\u4eba\u4e0b\u5355\u3002\u6b64\u65f6\uff0cAmazon\u5c06\u9009\u62e9\u6b63\u786e\u7684\u4ea7\u54c1\uff0c\u5c06\u5176\u5305\u88c5\uff0c\u5e76\u5c06\u4ea7\u54c1\u8fd0\u9001\u7ed9\u5ba2\u6237\u3002\u4e9a\u9a6c\u900a\u8fd8\u7ba1\u7406\u8ddf\u8e2a\u548c\u9000\u8d27\u3002\u5c3d\u7ba1\u4e9a\u9a6c\u900a\u5bf9\u8fd9\u9879\u670d\u52a1\u6536\u53d6\u8d39\u7528\uff0c\u4f46\u5b83\u8ba9\u4f60\u4e0d\u5fc5\u8fd9\u4e48\u505a\u3002\u867d\u7136Amazon\u4ee5\u60a8\u7684\u540d\u4e49\u9500\u552e\u4ea7\u54c1\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u662f\u60a8\u7684\u4ea7\u54c1\uff0c\u60a8\u53ef\u4ee5\u63a7\u5236\u5b9a\u4ef7\u548c\u4fc3\u9500\u3002<\/p>\n
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