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\u603b\u4f53\u800c\u8a00\uff0c\u8d2d\u4e70\u8005\u5e73\u5747\u4f1a\u8bdd\u6570\u4e3a4.79\u6b21\uff0c\u800c\u7f51\u7ad9\u7528\u6237\u5e73\u5747\u4f1a\u8bdd\u6570\u4ec5\u4e3a1.7\u6b21\u3002\u7eaf\u5728\u7ebf\u5546\u5e97\u589e\u52a0\u52305.21\uff0c\u96f6\u552e\u5546\u4e3a5.71\uff0c\u591a\u6e20\u9053\u7f51\u7ad9\u4e3a5.94\u3002\u65c5\u6e38\u884c\u4e1a\u7684\u6570\u636e\u8981\u4f4e\u5f97\u591a\uff0c\u5e73\u5747\u6bcf\u8d2d\u4e70\u8005\u53ea\u67092.90\u6b21\uff0c\u5176\u4e2d\u4e70\u7968\u7684\u4e3a3.14\u6b21\uff0c\u9884\u8ba2\u9152\u5e97\u7684\u4e3a2.75\u6b21\u3002\u7f51\u4e0a\u8d2d\u7269\u8005\u5728\u4ed6\u4eec\u7684\u8d2d\u7269\u4e4b\u65c5\u4e2d\u4f7f\u7528\u5404\u79cd\u5404\u6837\u7684\u7f51\u4e0a\u8d44\u6e90\u3002\u4ed6\u4eec\u4f7f\u7528\u96f6\u552e\u5546\u7535\u5b50\u5546\u52a1\u5546\u5e97\uff0c\u4ee5\u53ca\u4f20\u7edf\u7684\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8d2d\u7269\u3002\u51ef\u5ea6\u8c03\u67e5\u4e86500\u540d\u5728\u7ebf\u4e70\u5bb6\u548c200\u540d\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\uff0c\u53d1\u73b050%\u7684\u4e70\u5bb6\u5728Instagram\u4e0a\u641c\u7d22\u7075\u611f\uff0c50%\u5728\u8c37\u6b4c\u4e0a\u53d1\u73b0\u65b0\u4ea7\u54c1\u6216\u54c1\u724c\uff0c63%\u5728\u4e9a\u9a6c\u900a\u4e0a\u8fdb\u884c\u6700\u521d\u7684\u4ea7\u54c1\u7814\u7a76\uff0c63%\u5728\u6c83\u5c14\u739b\u7f51\u7ad9\u4e0a\u6bd4\u8f83\u4ea7\u54c1\u6216\u4ef7\u683c\u3002\u5728\u7ebf\u8d2d\u7269\u8005\u6700\u559c\u6b22\u8bbf\u95ee\u96f6\u552e\u5546\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f(37%)\u5927\u591a\u6570\u5728\u7ebf\u8d2d\u7269\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4e3b\u8981\u53d7\u5728\u7ebf\u89e6\u70b9\u7684\u5f71\u54cd\u3002\u7136\u800c\uff0c\u8fd1\u4e09\u5206\u4e4b\u4e00\u7684\u4eba\u8868\u793a\uff0c\u7ebf\u4e0b\u63a5\u89e6\u70b9\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u4e86\u8d2d\u4e70\u51b3\u5b9a\u3002\u6839\u636e\u51ef\u5ea6\u7684\u53d7\u8bbf\u8005\uff0c\u7f51\u4e0a\u8d2d\u4e70\u8005\u6700\u5e38\u89c1\u7684\u5e97\u524d\u63a5\u89e6\u70b9\u662f:<\/p>\n<\/p>\n
\u96f6\u552e\u5546\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f(\u5728\u7ebf)- 37%\u4e92\u8054\u7f51\u641c\u7d22(\u5728\u7ebf)- 28%\u7535\u5b50\u90ae\u4ef6\u5e7f\u544a(\u5728\u7ebf)- 21%\u54c1\u724c\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f(\u5728\u7ebf)- 20%\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\/\u5e7f\u544a(\u5728\u7ebf)- 20%\u5e97\u5185(\u79bb\u7ebf)- 18%\u7ebf\u4e0b\u5e7f\u544a(\u79bb\u7ebf)- 17%\u63a8\u8350(\u79bb\u7ebf)- 17%\u535a\u5ba2\/\u5728\u7ebf\u8bba\u575b(\u5728\u7ebf)- 13%\u7535\u5b50\u5546\u52a1\u6d41\u91cf\u6765\u6e90\u641c\u7d22\u4ea7\u751f65%\u7684\u7f51\u7ad9\u6d41\u91cf<\/p>\n
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\u76f8\u5173\u5185\u5bb9:Creator Earnings: Benchmark Report 2021: Benchmark Report Social Media Marketing Benchmark Report 2022\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u6309\u5730\u533a\u5212\u5206\u7684\u8f6c\u5316\u7387\u82f1\u56fd\u7684\u8f6c\u5316\u7387\u662fEMEA\u56fd\u5bb6\u7684\u4e24\u500d<\/p>\n
\u6839\u636eKIBO\u7684\u6570\u636e\uff0cEMEA\u548cGB\u57282020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u52302021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e4b\u95f4\u7684\u8f6c\u5316\u7387\u6bcf\u5e74\u90fd\u6709\u6240\u589e\u957f\uff0c\u800c\u7f8e\u56fd\u5219\u6709\u6240\u4e0b\u964d\u30022021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u82f1\u56fd(4.4%)\u3001\u7f8e\u56fd(2.8%)\u3001EMEA(2.1%)\u548c\u5176\u4ed6\u56fd\u5bb6(1.6%)\u7684\u8f6c\u5316\u7387\u3002\u4ece2021\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5230\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6240\u6709\u6e20\u9053\u7684\u8f6c\u5316\u7387\u4fdd\u6301\u76f8\u5bf9\u5e73\u7a33\uff0c\u800c2021\u5e74\u5168\u5e74\u5927\u591a\u6570\u6e20\u9053\u7684\u8f6c\u5316\u7387\u90fd\u51fa\u73b0\u4e86\u5c0f\u5e45\u4e0b\u964d\u3002\u52302021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u641c\u7d22\u8f6c\u5316\u7387\u4e3a3.0%(\u540c\u6bd4\u4e0b\u964d10%)\uff0c\u76f4\u63a5\u8f6c\u5316\u7387\u4e3a2.8%(\u6301\u5e73)\uff0c\u90ae\u4ef6\u8f6c\u5316\u7387\u4e3a2.2%(\u540c\u6bd4\u4e0b\u964d6%)\uff0c\u793e\u4ea4\u8f6c\u5316\u7387\u4e3a1.0%(\u540c\u6bd4\u4e0b\u964d19%)\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u7535\u5b50\u5546\u52a1\u71c3\u6599\u516c\u53f8\u8fd8\u6ca1\u6709\u66f4\u65b0\u4ed6\u4eec\u76842019\u5e74\u7535\u5b50\u5546\u52a1\u8d8b\u52bf\u62a5\u544a\uff0c\u6240\u4ee5\u6211\u4eec\u65e0\u6cd5\u5c06\u8fd9\u4e9b\u6570\u636e\u4e0e\u65b0\u51a0\u75ab\u60c5\u540e\u7684\u6570\u636e\u8fdb\u884c\u6bd4\u8f83\u3002\u5728\u4ed6\u4eec2019\u5e74\u62a5\u544a(2020\u5e745\u6708\u53d1\u5e03)\u65f6\uff0c\u5e73\u5747\u8f6c\u5316\u7387\u4e3a3.02%\u3002\u7136\u800c\uff0c\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\u6709\u660e\u663e\u7684\u5dee\u5f02\u3002<\/p>\n
\u81ea\u6709\u54c1\u724c\u5e73\u57473.98%\uff0c\u5236\u90203.15%\uff0c\u6df7\u54082.69%\uff0c\u8f6c\u552e2.45%\uff0cdropshipping 2.33%\u3002Growcode\u6574\u7406\u4e8612\u9879\u7814\u7a76\u7684\u4fe1\u606f\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u662f\u5728\u8fc7\u53bb\u56db\u5e74\u53d1\u8868\u7684\u3002\u4ed6\u4eec\u6700\u8fd1\u7684\u4e00\u6b21\u66f4\u65b0\u662f\u57282021\u5e741\u6708\u3002\u4ed6\u4eec\u89c2\u5bdf\u5230\u4e0d\u540c\u5782\u76f4\u884c\u4e1a\u7684\u8f6c\u5316\u7387\u5dee\u5f02\u5f88\u5927\u3002<\/p>\n
Growcode\u53d1\u73b0\uff0c\u827a\u672f\u548c\u624b\u5de5\u827a\u884c\u4e1a\u7684\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u6700\u9ad8\uff0c\u4e3a3.79%\u3002\u5176\u6b21\u662f:<\/p>\n<\/p>\n
\u5065\u5eb7\u548c\u798f\u5229(3.62%)\u5ba0\u7269\u62a4\u7406(3.28%)\u53a8\u623f\u548c\u5bb6\u7528\u7535\u5668(2.48%)\u65f6\u5c1a\u670d\u88c5\u548c\u914d\u4ef6(2.44%)\u98df\u54c1\u548c\u996e\u6599(2.37%)\u7535\u6c14\u548c\u5546\u4e1a\u8bbe\u5907(2.23%)\u5bb6\u5ead\u914d\u4ef6\u548c\u793c\u54c1(2.16%)\u8fd0\u52a8\u548c\u5a31\u4e50(1.75%)\u6c7d\u8f66\u548c\u6469\u6258\u8f66(1.55%)\u5a74\u513f\u548c\u513f\u7ae5(0.99%)\u6309\u56fd\u5bb6\u5206\u5217\u7684\u8f6c\u5316\u7387<\/p>\n
Growcode\u5217\u51fa\u4e86\u4e00\u7cfb\u5217\u4e3b\u8981\u56fd\u5bb6\u7684\u8f6c\u5316\u7387\u3002\u7531\u4e8e\u4ed6\u4eec\u7684\u6570\u636e\u6765\u81ea\u6b27\u6d32\u7535\u5b50\u5546\u52a1\uff0c\u56e0\u6b64\u6240\u9009\u56fd\u5bb6\u4e3b\u8981\u662f\u6b27\u6d32\u56fd\u5bb6\u3002<\/p>\n
:\u5fb7\u56fd\u4ee52.22%\u7684\u5e73\u5747\u8f6c\u5316\u7387\u9886\u5148\uff0c\u800c\u610f\u5927\u5229\u4ee50.99%\u843d\u540e\u3002Growcode\u62a5\u544a\u7684\u56fd\u5bb6\u8f6c\u5316\u7387\u4e3a:<\/p>\n<\/p>\n
\u5fb7\u56fd(2.22%)\u7f8e\u56fd(1.96%)\u82f1\u56fd(1.88%)\u4e39\u9ea6(1.80%)\u8377\u5170(1.78%)\u5e0c\u814a(1.44%\u5370\u5ea6(1.10%)\u610f\u5927\u5229(0.99%)\u63a8\u8f66\u5f03\u7f6e\u7387\u63a8\u8f66\u5f03\u7f6e\u7387\u9ad8\uff0c\u4f46\u7a33\u5b9a\u5230\u4e0b\u964d\u53d6\u51b3\u4e8e\u5730\u70b9<\/p>\n
KIBO\u6309\u5730\u533a\u7814\u7a76\u4e86\u63a8\u8f66\u5f03\u7f6e\u7387\u30022021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u9057\u5f03\u5c0f\u8f66\u7387\u6700\u9ad8\u7684\u5730\u533a(82.1%)\u662f\u5728\u4ed6\u4eec\u79f0\u4e3aOther\u7684\u5730\u533a\uff0c\u4e00\u5e74\u5185\u4e0b\u964d\u4e863%\u3002\u5176\u6b21\u662fEMEA(81.7%\uff0c -3%)\u3001\u7f8e\u56fd(75.5%\uff0c\u6ca1\u6709\u53d8\u5316)\u548cGB(75.4%\uff0c -4%)\u3002\u57282020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u548c2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e4b\u95f4\uff0c\u6240\u6709\u6d41\u91cf\u6765\u6e90\u7684\u8d2d\u7269\u8f66\u4e22\u5f03\u7387\u90fd\u51fa\u73b0\u4e86\u5c0f\u5e45\u4e0b\u964d\u3002\u4f8b\u5982\uff0cSocial\u5728\u8fd9\u4e00\u9636\u6bb5\u7684\u5f03\u7f6e\u7387\u4e3a88.3%\uff0c\u7d27\u968f\u5176\u540e\u7684\u662fEmail (80.4%)\uff0c Direct(76.5%)\u548cSearch(73.6%)\u3002KIBO\u7684\u7814\u7a76\u4e2d\u4e00\u4e2a\u660e\u663e\u7684\u7edf\u8ba1\u6570\u636e\u662f\uff0c\u4e16\u754c\u5404\u5730\u7684\u624b\u673a\u7528\u6237\u6bd4\u53f0\u5f0f\u7535\u8111\u6216\u5e73\u677f\u7535\u8111\u7528\u6237\u66f4\u6709\u53ef\u80fd\u4e22\u5f03\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\u3002\u4f8b\u5982\uff0c\u5728\u7f8e\u56fd\uff0c2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u624b\u673a\u7684\u5f03\u7528\u7387\u4e3a80.6%\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u53f0\u5f0f\u673a\u7684\u5f03\u7528\u7387\u4e3a66.1%\uff0c\u5e73\u677f\u7535\u8111\u7684\u5f03\u7528\u7387\u4e3a69.6%\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5c3d\u7ba1\u4e0d\u90a3\u4e48\u660e\u663e\uff0c\u4f46\u5728\u82f1\u56fd\u4e5f\u51fa\u73b0\u4e86\u7c7b\u4f3c\u7684\u8d8b\u52bf:\u624b\u673a(77.7%)\u3001\u5e73\u677f\u7535\u8111(71.4%)\u3001\u53f0\u5f0f\u7535\u8111(69.8%)\u3002\u6839\u636eWordstream\u6536\u96c6\u7684\u6570\u636e\uff0c\u5404\u884c\u5404\u4e1a\u8c37\u6b4c\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u7387(CTR)\u5728\u641c\u7d22\u7f51\u7edc\u4e3a3.17%\uff0c\u5728\u663e\u793a\u7f51\u7edc\u4e3a0.46%\u3002\u5728\u641c\u7d22\u7f51\u7edc\u4e2d\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u5782\u76f4\u7f51\u7ad9\u662fDating & Personals(6.05%)\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u60c5\u611f\u590d\u5236\u7684\u6210\u529f\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u623f\u5730\u4ea7\u5e7f\u544a\u5728Display\u7f51\u7edc\u4e0a\u8868\u73b0\u6700\u597d(1.08%)\u3002\u7136\u800c\uff0c\u6280\u672f\u7231\u597d\u8005\u80af\u5b9a\u5bf9\u5e7f\u544a\u66f4\u52a0\u6000\u7591\uff0c\u79d1\u6280\u9886\u57df\u7684\u8c37\u6b4c\u5e7f\u544a\u7f51\u7edc\u7684\u70b9\u51fb\u7387\u90fd\u662f\u6700\u4f4e\u7684:\u641c\u7d22\u70b9\u51fb\u73872.09%\uff0c\u663e\u793a\u70b9\u51fb\u73870.39%\u3002<\/p>\n
\u8c37\u6b4c\u5e7f\u544a(\u641c\u7d22)\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c(CPC)\u662f2.69\u7f8e\u5143<\/p>\n
\u6240\u6709\u884c\u4e1a\u8c37\u6b4c\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c(CPC)\u5728\u641c\u7d22\u7f51\u7edc\u662f2.69\u7f8e\u5143\uff0c\u5728\u663e\u793a\u7f51\u7edc\u662f0.63\u7f8e\u5143\u3002<\/p>\n
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\u6240\u6709\u884c\u4e1a\u8c37\u6b4c\u5e7f\u544a\u7684\u5e73\u5747\u8f6c\u5316\u7387\u5728\u641c\u7d22\u7f51\u7edc\u662f3.75%\uff0c\u5728\u663e\u793a\u7f51\u7edc\u662f0.77%\u3002<\/p>\n
\u641c\u7d22\u7f51\u7edc\u4e2dACR\u6700\u9ad8\u7684\u5782\u76f4\u641c\u7d22\u662fDating & Personals(9.64)\u3002\u7ea6\u4f1a\u548c\u4e2a\u4eba\u5e7f\u544a\u5728Display\u7f51\u7edc\u4e0a\u7684acr\u4e5f\u6700\u9ad8(3.34%)\u3002\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\uff0c\u5ba3\u4f20\u8bcd\u7684ACR\u6700\u4f4e(1.96%)\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u5728Display\u7f51\u7edc\u4e0a1.00%\u7684ACR\u6bd4\u5bb6\u5ead\u4ea7\u54c1\u76840.43%\u8981\u597d\u5f97\u591a\u3002\u7535\u5b50\u5546\u52a1\u516c\u53f8\u62e5\u6709\u76f8\u5bf9\u8f83\u4f4e\u7684\u5e73\u5747\u70b9\u51fb\u7387\uff0c\u5e73\u5747\u70b9\u51fb\u6210\u672c\u548c\u5e73\u5747\u8f6c\u5316\u7387\u3002\u5982\u679c\u4f60\u5c06\u7535\u5b50\u5546\u52a1\u4f5c\u4e3a\u4e00\u4e2a\u90e8\u95e8\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u62e5\u6709\u76f8\u5bf9\u8f83\u4f4e\u7684\u8c37\u6b4c\u5e7f\u544a\u6570\u636e\uff0c\u4e0eWordstream\u6536\u96c6\u7684\u5176\u4ed6\u5782\u76f4\u884c\u4e1a\u76f8\u6bd4\u3002\u5728\u8c37\u6b4c\u641c\u7d22\u7f51\u7edc\u4e0a\uff0c\u7535\u5b50\u5546\u52a1\u7684\u5e73\u5747\u70b9\u51fb\u7387(CTR)\u4e3a2.69%\uff0c\u5728\u663e\u793a\u7f51\u7edc\u4e0a\u4e3a0.51%(\u5e73\u5747\u70b9\u51fb\u7387\u5206\u522b\u4e3a3.17%\u548c0.46%)\u3002\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u6210\u672c(CPC)\u5728\u641c\u7d22\u7f51\u7edc\u4e3a1.16\u7f8e\u5143\uff0c\u5728\u663e\u793a\u7f51\u7edc\u4e3a0.45\u7f8e\u5143(\u6574\u4f53\u5e73\u5747\u4e3a2.69\u7f8e\u5143\u548c0.63\u7f8e\u5143)\u3002\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u7684\u5e73\u5747\u8f6c\u5316\u7387\u5206\u522b\u4e3a2.81%(\u641c\u7d22\u7f51\u7edc)\u548c0.59%(\u663e\u793a\u7f51\u7edc)\uff0c\u5206\u522b\u4e3a3.75%\u548c0.77%\u3002<\/p>\n
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\u5728\u641c\u7d22\u7f51\u7edc\u4e2d\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u5782\u76f4\u884c\u4e1a\u662f\u6c7d\u8f66\u7528\u54c1(1.20%)\u3002\u7136\u800c\uff0c\u4e0e\u5176\u4ed6\u5f62\u5f0f\u7684\u8c37\u6b4c\u5e7f\u544a\u4e00\u6837\uff0c\u79d1\u6280\u884c\u4e1a\u8c37\u6b4c\u8d2d\u7269\u7684\u70b9\u51fb\u7387\u6700\u4f4e\uff0c\u4e3a0.55%\u3002\u8c37\u6b4c\u8d2d\u7269\u7684\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u662f0.66\u7f8e\u5143\u3002<\/p>\n
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KIBO Q2 2021\u5e74\u7535\u5b50\u5546\u52a1\u5b63\u5ea6\u57fa\u51c6<\/p>\n
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ecommerise fuel\u7535\u5b50\u5546\u52a1\u8d8b\u52bf\u62a5\u544a<\/p>\n
Statista<\/p>\n<\/p>\n
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