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snippet 1 43.7% snippet 2 27.1% 3\u3002\u56fe\u7247\u548c\u89c6\u9891\u5bf9\u8c37\u6b4c\u4e2d\u7684CTRs\u7684\u5f71\u54cd\u5c0f\u4e8e\u4f60\u9884\u671f\u7684<\/p>\n
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6\u3002Salesforce Research\u7684\u7b2c7\u671f\u8425\u9500\u72b6\u51b5(2021\u5e74)\u8868\u660e\uff0c\u793e\u4ea4\u5a92\u4f53\u5728\u4f01\u4e1a\u4e2d\u6bd4HubSpot\u7684\u7814\u7a76\u663e\u793a\u7684\u66f4\u53d7\u6b22\u8fce\u3002\u5f53\u88ab\u95ee\u53ca\u8425\u9500\u673a\u6784\u4f7f\u7528\u7684\u5404\u79cd\u6e20\u9053\u65f6\uff0c91%\u7684\u53d7\u8bbf\u8005\u627f\u8ba4\u4f7f\u7528\u4e86\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n
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10\u3002\u6d88\u606f\u4e2a\u6027\u5316\u662f\u6700\u5e38\u7528\u7684\u7b56\u7565\u4eca\u5929\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u660e\u767d\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\u7684\u91cd\u8981\u6027\u3002\u5927\u591a\u6570\u4eba\u5bf9\u666e\u901a\u90ae\u4ef6\u4e0d\u5c51\u4e00\u987e\uff0c\u5728\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\u4e0b\uff0c\u666e\u901a\u90ae\u4ef6\u4f1a\u88ab\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u8fc7\u6ee4\u6389\uff0c\u518d\u4e5f\u4e0d\u4f1a\u88ab\u770b\u5230\u3002\u56e0\u6b64\uff0c27%\u7684HubSpot\u53d7\u8bbf\u8005\u5c06\u4fe1\u606f\u4e2a\u6027\u5316\u4f5c\u4e3a\u4ed6\u4eec\u516c\u53f8\u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e2d\u6700\u91cd\u8981\u7684\u7b56\u7565\uff0c\u8fd9\u5e76\u4e0d\u4ee4\u4eba\u60ca\u8bb6\u3002\u5176\u4ed6\u91cd\u8981\u7684\u7b56\u7565\u5305\u62ec:\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u7edf\u8ba1\u7b2c\u4e00\u4e2a\u5728\u7ebf\u5e7f\u544a\u662f1994\u5e74AT&T\u7684\u201cYou Will\u201d\u6d3b\u52a8\u7684\u4e00\u90e8\u5206\u3002\u4ece\u90a3\u4ee5\u540e\uff0c\u5df2\u7ecf\u6709\u6570\u5341\u4ebf\u7684\u5728\u7ebf\u5e7f\u544a\u3002<\/p>\n
11\u3002\u8c37\u6b4c\u5e7f\u544a\u8986\u76d6\u8d85\u8fc790%\u7684\u5168\u7403\u4e92\u8054\u7f51\u7528\u6237(<\/p>\n
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12\u3002<\/p>\n
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13\u3002eMarketer<\/p>\n
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14\u3002Outbrain-Savanta\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u7f16\u8f91\u7f51\u7ad9(\u5982\u65b0\u95fb\u548c\u751f\u6d3b\u65b9\u5f0f\u7f51\u7ad9)\u7684\u5728\u7ebf\u5185\u5bb9\u6bd4\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u66f4\u5bb9\u6613\u88ab\u79ef\u6781\u611f\u77e5\u3002\u4f8b\u5982\uff0c75%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4fe1\u4efb\u7f16\u8f91\u7f51\u7ad9\uff0c\u800c54%\u7684\u4eba\u4fe1\u4efb\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u3002\u8fd9\u79cd\u4fe1\u4efb\u5728\u5bb6\u5ead\u51b3\u7b56\u8005\u4e2d\u5c24\u4e3a\u660e\u663e\u3002\u76f8\u53cd\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5e7f\u544a\u662f\u6240\u6709\u7f51\u7ad9\u4e2d\u6700\u4e0d\u53d7\u4fe1\u4efb\u7684\u3002<\/p>\n
15\u3002Outbrain-Savanta\u7814\u7a76\u7684\u53e6\u4e00\u9879\u53d1\u73b0\u662f\uff0c\u5bb6\u5ead\u51b3\u7b56\u8005\u660e\u663e\u66f4\u559c\u6b22\u4e2a\u6027\u5316\u7684\u63a8\u8350(59%)\u548c\u6807\u9898(58%)\uff0c\u800c\u975e\u51b3\u7b56\u8005(54%\u548c52%)\u3002<\/p>\n
16\u3002\u7814\u7a76\u4eba\u5458\u5411Outbrain-Savanta\u7684\u53d7\u8bbf\u8005\u63d0\u4f9b\u4e86\u56db\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\uff0c\u5e76\u8981\u6c42\u4ed6\u4eec\u5c06\u8fd9\u4e9b\u5e7f\u544a\u4ece\u6700\u5177\u4fb5\u5165\u6027\u5230\u6700\u4e0d\u5177\u4fb5\u5165\u6027\u8fdb\u884c\u6392\u5e8f\u3002\u6211\u4eec\u5df2\u7ecf\u5728\u5f71\u54cd\u8005\u8425\u9500\u4e2d\u5fc3\u5199\u4e86\u5927\u91cf\u5173\u4e8e\u8054\u76df\u8425\u9500\u7684\u6587\u7ae0\uff0c\u5305\u62ec\u6211\u4eec\u7684\u8054\u76df\u8425\u9500\u6700\u7ec8\u6307\u5357\u3002\u6211\u4eec\u8fd8\u6709\u4e00\u7bc7\u66f4\u6df1\u5165\u7684\u6587\u7ae0\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u9876\u7ea7\u8054\u76df\u8425\u9500\u7edf\u8ba1\u6570\u636e\u300217<\/p>\n
\u3002\u6839\u636eMhojhos Research, t\u7684\u8c03\u67e5\uff0c\u5168\u7403\u8054\u5c5e\u8425\u9500\u884c\u4e1a\u7684<\/p>\n
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18\u5c81\u3002<\/p>\n
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\u6765\u6e90:digitalmarketingcommunity.com<\/p>\n
19\u3002Salesforce Research 2019\u5e74\u8425\u9500\u72b6\u51b5\u7814\u7a76\u7684\u4e00\u9879\u53d1\u73b0\u662f\uff0c52%\u7684\u8425\u9500\u4eba\u5458\u76ee\u524d\u6b63\u5728\u4f7f\u7528\u539f\u751f\u5e7f\u544a\/\u8d5e\u52a9\u5185\u5bb9\uff0c\u800c37%\u7684\u8425\u9500\u4eba\u5458\u8ba1\u5212\u5728\u672a\u676512\u4e2a\u6708\u5185\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u4ed6\u4eec\u6539\u53d8\u4e862021\u5e74\u62a5\u544a\u7684\u95ee\u9898\uff0c\u6240\u4ee5\u6211\u4eec\u6ca1\u6709\u8fd9\u65b9\u9762\u7684\u5f53\u524d\u6570\u636e\u3002\u7136\u800c\uff0c\u5728\u4f01\u4e1a\u81ea\u5df1\u7684\u7f51\u7ad9\u4ee5\u5916\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u8d5e\u52a9\u5185\u5bb9\u662f2019\u5e74B2C\u548cB2B\u8425\u9500\u4eba\u5458\u4f7f\u7528\u6700\u591a\u7684\u4ed8\u8d39\u5185\u5bb9\u5206\u53d1\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n
Online PR Stats <\/p>\n
20\u3002<\/p>\n
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21\u3002\u6839\u636eStatista\u7684\u6570\u636e\uff0c2020\u5e74\u5168\u7403\u516c\u5173\u5e02\u573a\u4ef7\u503c880\u4ebf\u7f8e\u5143\u3002\u52302025\u5e74\u5e95\uff0c\u8be5\u884c\u4e1a\u7684\u4ef7\u503c\u9884\u8ba1\u5c06\u8d85\u8fc71290\u4ebf\u7f8e\u5143\uff0c\u5e74\u590d\u5408\u589e\u957f\u7387\u4e3a7.4%\u3002<\/p>\n
22\u3002<\/p>\n
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