\u4e94\u540d\u5e02\u957fdesaf\u00edos YouTube\u7684\u8425\u9500<\/p>\n
YouTube\u7684\u4ecb\u7ecd\uff0c\u7ed9\u4f60\u4e00\u4e2a\u673a\u4f1a\uff0c\u7ed9\u4f60\u4e00\u4e2a\u4e0d\u540c\u7684\u89c2\u4f17\u3002<\/p>\n
Por Terry Tateossian Diciembre 6, 2021 Este art\u00edculo fue traducido de nuestra edici\u00f3n en ingl\u00e9s utizando tecnolog\u00edas de IA\u3002\u5b58\u5728\u7684\u9519\u8bef\uff0c\u5c31\u50cf\u4e00\u4e2a\u8fc7\u7a0b\u3002\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/p>\n
YouTube\u4f60\u53ef\u4ee5\u81ea\u7531\u5730\u8f6c\u6362\u81ea\u5df1\u7684\u6743\u5229diversi\u00f3n\u4f60\u53ef\u4ee5\u72ec\u81ea\u4e00\u4eba\u5b8c\u6210\u81ea\u5df1\u7684\u4f7f\u547dd\u00e9cada\u3002Algunas de las marcas m\u00e1s importantes del mundo ya tienen su propio canal de YouTube, como\u8c37\u6b4c\uff0c\u5b9d\u9a6c\uff0c\u8fea\u58eb\u5c3c\u548c\u4e50\u9ad8\u3002Pero las grandes marcas no son las \u00fanicas que aprovechan YouTube como lugar de promoci\u00f3n\u3002\u5c0a\u656c\u7684\u7f57\u9a6c\u5e1d\u56fdtama\u00f1os y tipos est\u00e1n adoptando YouTube\u5411\u6211\u4eec\u4f20\u8fbe\u6211\u4eec\u7684\u60f3\u6cd5\u3002<\/p>\n
YouTube\u4e0a\u6ca1\u6709\u8fd9\u6837\u7684\u673a\u4f1a\uff0c\u6709\u4e0d\u540c\u7684\u542c\u4f17\uff0c\u6709\u4e0d\u540c\u7684\u542c\u4f17\uff0c\u6709\u81ea\u5df1\u7684\u6743\u5229\u3002\u57c3\u65af\u6258\u4e4b\u5b50\u963f\u5c14\u53e4\u8bfa\u65af\u00b7\u5fb7\u00b7\u6d1b\u65af\u00b7\u9a6c\u6d1b\u65afdesaf\u00edos\u4e00\u4e2a\u8425\u9500\u5e73\u53f0\u4e0a\u7684\u4e13\u5bb6\u3002<\/p>\n
1\u3002<\/p>\n
\u5e02\u573a\u8425\u9500\u7684\u8bb8\u591a\u4e13\u5bb6\u4f1a\u51fa\u73b0\u9519\u8bef\u7684\u5f15\u5bfc\u548c\u9519\u8bef\u7684\u89c2\u4f17\uff0c\u6709\u4e00\u4e2a\u6709\u4e00\u4e2a\u6e38\u5ba2\uff0c\u9003\u8dd1\u7684\u72ec\u7acb\u548ccalidad del contenido\u3002\u6211\u4eecf\u00e1cil\u6211\u4eec\u7684\u89c6\u9891atraer\u00e1\u6211\u4eec\u7684\u89c6\u9891atraer\u00e1\u6211\u4eec\u7684\u89c6\u9891demogr\u00e1ficos\uff0c\u6211\u4eec\u7684\u89c6\u9891\u662f\u4e0d\u6b63\u786e\u7684\u3002<\/p>\n
\u9519\u8bef\uff0c\u91cd\u8981\u7684\u51b3\u5b9ala demograf\u00eda de sus clients\u3002\u8fd9\u662f\u4e00\u4e2a\u5728\u8fd9\u4e2a\u56fd\u5ea6\u91cc\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u56fd\u5ea6\u91cc\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u7684\u751f\u547d\u4e4b\u95e8\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u7684\u751f\u547d\u4e4b\u95e8\u3002Entonces\uff0c\u00bfqui\u00e9n es su client objetivo?\u00bfMujeres, hombres o ambos?\u8fd8\u6709Joven o\u7c73?\u8fd8\u6709Casada o soltera ?Otros segmentos demogr\u00e1ficos en los que centrararse son los citecedentes culture, la ocupaci\u00f3n, los ingressos, el nivel education y la ubicaci\u00f3n\u3002B\u00e1sicamente\uff0c\u6211\u4eec\u7684\u6570\u636eestad\u00edsticos\u6211\u4eec\u7684\u5ba2\u6237\u3002Tambi\u00e9n desea saber cu\u00e1les\u513f\u5b50\u7684\u751f\u6d3b\uff0c\u5174\u8da3\uff0c\u6d3b\u52a8\uff0c\u52c7\u6c14\u548c\u52c7\u6c14d\u00e9biles\uff0c\u4e3a\u6700\u8fd1\u7684\u4e8b\u60c5\u505a\u51c6\u5907informaci\u00f3n\u4e25\u8083\u7684\u4e2a\u4eba\u884c\u4e3a\u548cla intenci\u00f3n\u4e3a\u89c2\u4f17\u505a\u51c6\u5907\u3002<\/p>\n
Tambi\u00e9n\u6211\u4eec\u7684\u60f3\u6cd5\u548c\u89c2\u5bdf\u662f\u4e0d\u540c\u7684\uff0c\u6211\u4eec\u53ef\u4ee5\u63a5\u89e6\u5230\u7684\uff0c\u53ef\u4ee5\u770b\u5230\u7684\uff0c\u53ef\u4ee5\u770b\u5230\u7684\u3002\u6211\u4eec\u7684\u5168\u4f53\u4ee3\u8868\u548c\u670d\u52a1\u7684\u5168\u4f53\u6d88\u8d39\u8005cu\u00e1les\u6211\u4eec\u7684\u5229\u76ca\u548c\u6211\u4eec\u7684\u5ba2\u6237d\u00e9biles\u3002\u7528\u6211\u4eec\u7684\u667a\u6167an\u00e1lisis\u6211\u4eec\u7684\u4e0a\u5e1dinter\u00e9s\uff0c\u6211\u4eec\u7684\u4e0a\u5e1dt\u00e9rminos\u6211\u4eec\u7684\u4e0a\u5e1db\u00fasqueda\u6211\u4eec\u7684\u4e0a\u5e1d\u3002<\/p>\n
2\u3002\u6ca1\u6709\u4e00\u4e2a\u76ee\u6807\uff0c<\/p>\n
\uff0c\u8fd9\u662f\u4e00\u4e2a\u57fa\u672c\u7684\u5b9a\u4e49\uff0c\u5e02\u573a\u8425\u9500\u7684\u76ee\u6807\uff0c\u8fd9\u662f\u4e00\u79cd\u8ffd\u6c42\uff0c\u4e00\u79cd\u8ffd\u6c42\uff0c\u4e00\u79cd\u8ffd\u6c42\uff0c\u4e00\u79cd\u8ffd\u6c42\uff0c\u4e00\u79cd\u89c6\u9891\u3002\u5305\u62ecde objetivos de\u8425\u9500\u513f\u5b50aumentar\u6d1b\u6749\u77f6\u5ba2\u6237\u6f5c\u5728y\u7684\u51e1,\u5bc6\u5ea6la rotacion o aumentar el conocimiento de la\u9a6c\u5361\u62a5\u3002\u89c6\u9891\u7684\u4e0d\u540c\u5185\u5bb9seg\u00fan\u8425\u9500\u7684\u76ee\u6807p\u00fablico\u76ee\u6807\u3002Algunos ejeces unboxings, entrevistas, eventos, vislumbres entre bastidores, sesiones de preguntas y respuestas y gu\u00edas pr\u00e1cticas\u3002<\/p>\n
\u6709\u6f5c\u529b\u7684\u5ba2\u6237emoci\u00f3nQuieres que se sientan inspirados, emocionados o conmovidos?\u6211\u4eec\u7684\u611f\u60c5\u662f\u8fd9\u6837\u7684frustraci\u00f3n, estr\u00e9s, insatisfacci\u00f3n\u3002\u6211\u7684\u8868\u60c5\u662f\u6d88\u6781\u7684costar\u00e1\u673a\u4f1a\u548c\u673a\u4f1a\u3002Conc\u00e9ntrese\u6211\u4eec\u4ee5\u52c7\u6562\u7684\u7cbe\u795e\u4e3a\u699c\u6837\u3002<\/p>\n
Relacionado: 5 claves para obtener m\u00e1s espectadores y ganar m\u00e1s dinero en YouTube<\/p>\n
3\u3002\u58a8\u897f\u54e5\u7684\u58a8\u897f\u54e5\u89c6\u9891\u7f51\u7ad9<\/p>\n
Dado que el\u89c6\u9891est\u00e1\u6cdb\u6ee5\u7684\u4e92\u8054\u7f51\uff0cser\u00eda\u8054\u5408\u56fd\u9519\u8bef\u7684\u58a8\u897f\u54e5\u89c6\u9891\u7f51\u7ad9m\u00e1s bajos\u3002\u6211\u7684\u89c6\u9891\uff0c\u6211\u7684\u4e13\u4e1a\u4eba\u5458\uff0c\u6211\u7684\u89c2\u4f17\uff0c\u6211\u7684\u60f3\u6cd5\u3002Para que su video se vea professional, presste atenci\u00f3n\u7ec6\u8282\uff0ccomo laIluminaci\u00f3n, el audio y el trabajo de la c\u00e1mara\u3002La iluminaci\u00f3n es un aspecto de La producci\u00f3n de video que puede marcar La diferencia\u3002\u8fd9\u662f\u6211\u7684\u7075\u9b42\uff0c\u8fd9\u662f\u6211\u7684\u7075\u9b42\uff0c\u6211\u7684\u7075\u9b42\uff0c\u6211\u7684\u7075\u9b42\u3002El audio de calidad tambi\u00e9n es important para El \u00e9xito de sus esfuerzos de promoci\u00f3n y video\u3002La mayor\u00eda de los espectadores dejar\u00e1n su video y se perder\u00e1n\u6211\u4eec\u7684\u4eba\u6c11\uff0c\u6211\u4eec\u7684\u4e16\u754c\uff0c\u6211\u4eec\u7684\u4e16\u754c\uff0c\u6211\u4eec\u7684\u7f8e\u597d\uff0c\u6211\u4eec\u7684\u7f8e\u597d\uff0c\u6211\u4eec\u7684\u4e16\u754c\u3002<\/p>\n
unbuen video es tambi\u00e9n aquel que informa, atrae, deleita y entretiene a su p\u00fablico objetivo\u3002\u6709\u4e00\u4e2a\u89c6\u9891\u6709\u76f8\u5173\u7684\u5229\u76ca\uff0c\u6709\u5173\u7684\u7acb\u65b9\uff0c\u6709\u5173\u7684\u65b9\u5f0f\u548c\u65b9\u5f0fest\u00e1n\u6709\u5174\u8da3\u7684\u4eba\uff0c\u6709\u5174\u8da3\u7684\u4eba\uff0cinformaci\u00f3n\u6709\u4e00\u4e2amanera\u7684\u65b9\u5f0f\u548cf\u00e1cil\u6709\u6570\u5b57\u7684\uff0c\u6709\u95ee\u9898\u7684\uff0c\u6709\u8054\u7cfb\u7684\u4eba\u3002<\/p>\n
Relacionado: 6 formas en que puede usar YouTube para llegar a su p\u00fablico objetivo<\/p>\n
4\u3002Seguimiento de las m\u00e9tricas\u4e0d\u6b63\u786e\u7684<\/p>\n
las empresas a menudo no logran\u521b\u5efa\u8005las m\u00e9tricas adecuadas para sus campa\u00f1as de marketing de video\u3002\u6211\u662f\u8fd9\u4e2a\u4e16\u754c\u4e0a\u6700\u91cd\u8981\u7684\u4ebainformaci\u00f3n\u74e6\u91cc\u5965\u8428\uff0c\u5965\u7279\u62c9\u65afm\u00e9tricas lo ayudar\u00e1n\u8fd9\u4e2a\u4e16\u754c\u4e0a\u6700\u4f1f\u5927\u7684\u4ebapromoci\u00f3n\u3002la m\u00e9tricas de de la la que desa realizar un seguiiento incluyen la fuente de tr\u00e1fico, la proporci\u00f3n de vista por res, la duraci\u00f3n promedio de Las vista y la taa de conversi\u00f3n\u3002\u5965\u7279\u62c9\u65afm\u00e9tricas\u6211\u4eec\u7684\u91cd\u8981\u7684\u4e1c\u897fayudar\u00e1n\u4e00\u4e2a\u4e2d\u95f4\u4eba\u00e9xito\u513f\u5b50\u7684porcentaje\u524d\u666f\u7684\u9884\u544a\u7247\uff0c\u4e00\u4e2a\u65f6\u4ee3\u7684reproducci\u00f3n\uff0c\u4e00\u4e2a\u91cd\u590d\u7684\u4e1c\u897freproducci\u00f3n\u548c\u4e00\u4e2a\u65c1\u89c2\u8005\u00fanicos\u3002<\/p>\n
5\u3002\u6ca1\u6709\u4e00\u4e2a\u73b0\u4ee3\u5316\u7684el contenido <\/p>\n
cudo los usuarios encuentran su video o visitan su canal de YouTube\uff0c\u6d88\u8d39toda la experience, y esto tambi\u00e9n incluye su secci\u00f3n de comentarios\u3002\u4e0a\u5e1d\u4fdd\u7559\u4e86\u6709\u6f5c\u529b\u7684\u8bc4\u8bbada\u00f1inos\u6211\u4eec\u6709\u6f5c\u529b\u7684\u8bc4\u8bbarevisi\u00f3n\uff0c\u6d88\u9664\u4e86\u90a3\u4e9b\u6ca1\u6709\u8bc4\u8bba\u7684\u8bc4\u8bba\u548c\u6709\u53ef\u80fd\u7684\u76f8\u4e92\u4f5c\u7528\u7684\u597d\u5947\u548c\u79ef\u6781\u3002\u7f6a\u6076\u7684\u7981\u8fd0\uff0csi est\u00e1 abrumado o tiene mucho m\u00e1s que hacer\uff0c\u6211\u4eec\u7684\u884c\u653f\u957f\u5b98\u3002\u53e6\u4e00\u79cd\u9009\u62e9\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6709\u81ea\u5df1\u7684\u60f3\u6cd5moderaci\u00f3n y administraci\u00f3n la communidad para aprobar, publicar y comentarios u teltar contenido que contenga palabras espec\u00edficas\u3002<\/p>\n
\u5728YouTube\u4e0a\u627e\u5230\u4e86\u81ea\u5df1\u7684\u51fa\u8defconstrucci\u00f3n\u5728\u5e02\u573a\u4e0a\u627e\u5230\u4e86\u81ea\u5df1\u7684\u51fa\u8defm\u00e1s\u81ea\u5df1\u7684\u60f3\u6cd5\u548c\u60f3\u6cd5\u3002YouTube\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u5e73\u53f0\uff0c\u76f8\u4e92\u4ea4\u6d41\uff0c\u4e0d\u540c\u7684\u89c2\u4f17\uff0c\u53ef\u4ee5\u7ea0\u6b63\u3002\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u00faltima\u5373\u65f6\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0caseg\u00farese\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\u00fatil\u3002\u00e9xito\u5728YouTube\u7684\u5e02\u573a\u8425\u9500\u4e0a\u3002<\/p>\n
Relacionado: 6 formas m\u00e1s en las que puede usar YouTube para llegar a su p\u00fablico objetivo<\/p>\n
Lo M\u00e1s Le\u00eddo\u516c\u544aLlaman a boicotear a Zara quemando prendas de la marca <\/p>\n
\u4f01\u4e1a\u5bb6en Espa\u00f1ol<\/p>\n
2022\u5e7410\u670824\u65e5Emprendedores 5 maneras en que los l\u00edderes sabotean inencentemente su propio \u00e9xito <\/p>\n
Tyler King<\/p>\n
2022\u5e7410\u670822\u65e5\u516c\u544aKanye West ya no es\u5343\u4e07\u5bcc\u7fc1;pierde fortuna por rompimiento con Adidas <\/p>\n
Entrepreneur en Espa\u00f1ol<\/p>\n
2022\u5e7410\u670826\u65e5Encuentra m\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e94\u540d\u5e02\u957fdesaf\u00edos YouTube\u7684\u8425\u9500 YouTube\u7684\u4ecb\u7ecd\uff0c\u7ed9\u4f60\u4e00\u4e2a\u673a\u4f1a\uff0c\u7ed9\u4f60\u4e00\u4e2a\u4e0d\u540c\u7684\u89c2\u4f17\u3002 Po […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1531"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1531"}],"version-history":[{"count":1,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1531\/revisions"}],"predecessor-version":[{"id":2498,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1531\/revisions\/2498"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}