{"id":1371,"date":"2024-12-20T00:41:02","date_gmt":"2024-12-19T16:41:02","guid":{"rendered":"http:\/\/www.insjc.com\/blog\/?p=1371"},"modified":"2024-12-20T00:43:04","modified_gmt":"2024-12-19T16:43:04","slug":"%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%95%86%e5%ae%b6%e7%9a%84%e6%9c%80%e7%bb%88%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%bd%92%e5%9b%a0%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.insjc.com\/blog\/?p=1371","title":{"rendered":"\u7535\u5b50\u5546\u52a1\u5546\u5bb6\u7684\u6700\u7ec8\u4e9a\u9a6c\u900a\u5f52\u56e0\u6307\u5357"},"content":{"rendered":"<p>\u4f5c\u4e3a\u4e00\u4e2a\u5728\u7ebf\u4f01\u4e1a\u5bb6\uff0c\u5728\u591a\u4e2a\u6e20\u9053\u63a8\u5e7f\u4f60\u7684\u4ea7\u54c1\u53ef\u4ee5\u5e2e\u52a9\u4f60\u63a5\u89e6\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u589e\u52a0\u4f60\u7684\u9500\u552e\u989d\u3002\u7136\u800c\uff0c\u5728\u4f60\u4e3a\u4f01\u4e1a\u6240\u505a\u7684\u6240\u6709\u4e8b\u60c5\u4e2d\uff0c\u8ddf\u8e2a\u5ba2\u6237\u7684\u8d2d\u4e70\u8fc7\u7a0b\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218\u3002\u5982\u679c\u4f60\u4f7f\u7528\u4e9a\u9a6c\u900a\u4f5c\u4e3a\u4f60\u7684\u9500\u552e\u5e73\u53f0\u4e4b\u4e00\uff0c\u4f60\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u901a\u8fc7Amazon Attribution\u76d1\u63a7\u4f60\u7684\u975e\u4e9a\u9a6c\u900a\u8425\u9500\u52aa\u529b\u7684\u6267\u884c\u60c5\u51b5\u3002\u8fd9\u4e2a\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5f88\u597d\u5730\u4e86\u89e3\u4f60\u7684\u54ea\u4e9b\u8425\u9500\u7b56\u7565\u6709\u6548\uff0c\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u9700\u8981\u6539\u8fdb\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u89e3\u91ca\u4ec0\u4e48\u662fAmazon Attribution\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5e2e\u52a9\u63d0\u9ad8\u60a8\u7684\u54c1\u724c\u5728Amazon\u4e0a\u7684\u6295\u8d44\u56de\u62a5\u7387(ROI)\u3002<\/p>\n<\/p>\n<p>\u5173\u4e8e\u4e9a\u9a6c\u900a\u5f52\u56e0\u7684\u6240\u6709\u95ee\u9898\u56de\u7b54:<\/p>\n<p>\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a\u5f52\u56e0\uff0c\u4e3a\u4ec0\u4e48\u5b83\u662f\u6709\u4ef7\u503c\u7684?\u4e9a\u9a6c\u900a\u5f52\u56e0\u7684\u76ee\u7684\u662f\u4ec0\u4e48?\u8ddf\u8e2a\u7684\u6307\u6807\u662f\u4ec0\u4e48?\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u8bbf\u95eeAmazon\u5f52\u56e0\u5417?\u4f60\u5e94\u8be5\u6ce8\u610f\u4e9a\u9a6c\u900a\u7684\u54ea\u4e9b\u5f52\u7c7b\u529f\u80fd?\u4f7f\u7528Amazon\u5f52\u56e0\u7684\u4f18\u52bf\u662f\u4ec0\u4e48?\u5982\u4f55\u8bbe\u7f6e\u4e9a\u9a6c\u900a\u5f52\u56e0?\u53bb\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e2d\u5fc3\uff0c\u50cf\u5f80\u5e38\u4e00\u6837\u767b\u5f55\u4f60\u7684\u8d26\u6237\u3002\u7b49\u5f85\u6765\u81eaAmazon DSP\u652f\u6301\u7684\u7535\u5b50\u90ae\u4ef6\u9080\u8bf7\u3002\u9a8c\u8bc1\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u4ec0\u4e48\u662f\u5f52\u56e0\u6807\u7b7e?<\/p>\n<p>\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a\u5f52\u56e0\u548c\u4e3a\u4ec0\u4e48\u5b83\u662f\u6709\u4ef7\u503c\u7684?<\/p>\n<p>\u4e9a\u9a6c\u900a\u5f52\u56e0\u662f\u4e00\u4e2a\u514d\u8d39\u7684\u5de5\u5177\uff0c\u7528\u6765\u8861\u91cf\u548c\u5206\u6790\u975e\u4e9a\u9a6c\u900a\u8425\u9500\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u5982\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u56fe\u50cf\u548c\u89c6\u9891\u5e7f\u544a\uff0c\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u60f3\u770b\u770b\u4f60\u7684Instagram\u5e7f\u544a\u5bf9\u4f60\u5728\u4e9a\u9a6c\u900a\u7684\u9500\u552e\u7684\u5f71\u54cd\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528Amazon Attribution\u6765\u67e5\u770b\u5b83\u7684\u89c2\u770b\u6570\u91cf\uff0c\u4ee5\u53ca\u6709\u591a\u5c11\u4eba\u5728\u89c2\u770b\u4e86\u4f60\u7684\u5e7f\u544a\u540e\u5c06\u4f60\u7684\u4ea7\u54c1\u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\u4e2d\u3002\u4e9a\u9a6c\u900a\u5f52\u56e0\u8fd8\u663e\u793a\u4e86\u7531Instagram\u5e7f\u544a\u4ea7\u751f\u7684\u4ea7\u54c1\u8d2d\u4e70\u6570\u91cf\uff0c\u8ba9\u4f60\u53ef\u4ee5\u8bc4\u4f30\u4f60\u7684Instagram\u5e7f\u544a\u662f\u5426\u8868\u73b0\u826f\u597d\u3002<\/p>\n<p>\u8fd9\u6709\u52a9\u4e8e\u4e86\u89e3\u60a8\u7684\u6bcf\u4e2a\u975eamazon\u8425\u9500\u6d3b\u52a8\u7684\u6267\u884c\u60c5\u51b5\u4ee5\u53ca\u5b83\u4eec\u5bf9\u60a8\u7684ROI\u7684\u5f71\u54cd\u3002Amazon Attribution\u62a5\u544a\u6839\u636e\u4e0d\u540c\u7684\u8f6c\u6362\u6307\u6807\u663e\u793a\u4e86\u9ad8\u6027\u80fd\u548c\u4f4e\u6027\u80fd\u7684\u5a92\u4f53\u6e20\u9053\u3002\u9ad8\u6548\u7684\u5a92\u4f53\u6e20\u9053\u4f1a\u589e\u52a0\u4f60\u7684\u4e9a\u9a6c\u900a\u4ea7\u54c1\u5217\u8868\u7684\u6d41\u91cf\uff0c\u5e76\u589e\u52a0\u8f6c\u6362\u7684\u673a\u4f1a\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u8ba9\u60a8\u5f88\u5bb9\u6613\u5730\u770b\u5230\u54ea\u4e9b\u5173\u952e\u5b57\u6216\u5185\u5bb9\u7c7b\u578b\u6700\u80fd\u5438\u5f15\u6f5c\u5728\u4e70\u5bb6\u7684\u6ce8\u610f\u3002\u7136\u540e\uff0c\u4f60\u53ef\u4ee5\u5bf9\u8868\u73b0\u4e0d\u4f73\u7684\u6d3b\u52a8\u91c7\u53d6\u540c\u6837\u7684\u7b56\u7565\uff0c\u6216\u8005\u4ece\u4f60\u7684\u6574\u4f53\u8425\u9500\u7b56\u7565\u4e2d\u5220\u9664\u90a3\u4e9b\u8868\u73b0\u4e0d\u4f73\u7684\u6d3b\u52a8\u3002<\/p>\n<p>\u5f52\u56e0\u5206\u6790\u8fd8\u53ef\u4ee5\u8ba9\u60a8\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u8d2d\u7269\u8fc7\u7a0b(\u610f\u8bc6-\u5174\u8da3-\u8003\u8651-\u8d2d\u4e70)\u3002\u7136\u540e\u4f60\u53ef\u4ee5\u4f18\u5316\u8425\u9500\u5de5\u5177\uff0c\u4ee5\u8fbe\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u6216\u91cd\u65b0\u5b9a\u4f4d\u5ba2\u6237\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u5f52\u56e0\u7684\u76ee\u7684\u662f\u4ec0\u4e48?<\/p>\n<p>Amazon Attribution\u4e3aAmazon\u4f9b\u5e94\u5546\u63a8\u51fa\uff0c\u4ee5\u5b8c\u6210\u4ee5\u4e0b\u4efb\u52a1:<\/p>\n<p>\u6d4b\u91cf\u975eAmazon\u5e7f\u544a\u6e20\u9053\u7684\u6709\u6548\u6027<\/p>\n<p>\u4e00\u76ee\u4e86\u7136\u548c\u6df1\u5165\u7684\u62a5\u544a\u8ba9\u60a8\u53d1\u73b0\u3001\u7406\u89e3\u548c\u5206\u6790\u54ea\u4e9b\u975eAmazon\u5e7f\u544a\u7b56\u7565\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u9700\u8981\u8c03\u6574\u3002\u5229\u7528\u4ece\u8f6c\u6362\u6307\u6807\u62a5\u544a\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\uff0c\u60a8\u53ef\u4ee5\u4f18\u5316\u4ed8\u8d39\u548c\u6709\u673a\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ee5\u786e\u4fdd\u5b83\u4eec\u6301\u7eed\u4fc3\u8fdb\u4ea7\u54c1\u9500\u552e\u3002\u901a\u8fc7\u4e86\u89e3\u54ea\u4e9b\u5e7f\u544a\u7b56\u7565\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u662f\u843d\u540e\u7684\uff0c\u60a8\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u8ba1\u5212\u548c\u8bbe\u8ba1\u672a\u6765\u7684\u7b56\u7565\uff0c\u540c\u65f6\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\u3002\u8ddf\u8e2a\u7684\u5ea6\u91cf\u6807\u51c6\u662f\u4ec0\u4e48?<\/p>\n<p>\u5370\u8c61<\/p>\n<p>\u5370\u8c61\u53d1\u751f\u5728\u4f60\u7684\u4ea7\u54c1\u5e7f\u544a\u5bf9\u7528\u6237\u53ef\u89c1\u65f6\uff0c\u8fd9\u4f1a\u589e\u52a0\u4f60\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002\u70b9\u51fb<\/p>\n<p>\u70b9\u51fb\u7387\u6307\u7684\u662f\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u3001\u56fe\u7247\u6216\u89c6\u9891\u7684\u6b21\u6570\uff0c\u8fd9\u4e9b\u94fe\u63a5\u3001\u56fe\u7247\u6216\u89c6\u9891\u4f1a\u8ba9\u4f60\u7684\u4ea7\u54c1\u5728\u4e9a\u9a6c\u900a\u4e0a\u4e0a\u5e02\u3002<\/p>\n<p>\u8be6\u7ec6\u9875\u9762\u6d4f\u89c8\u91cf<\/p>\n<p>\u8be6\u7ec6\u9875\u9762\u6d4f\u89c8\u91cf\u7edf\u8ba1\u7528\u6237\u5355\u51fb\u975eamazon\u5e7f\u544a\u94fe\u63a5\u540e\u5bf9\u4ea7\u54c1\u9875\u9762\u7684\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n<p>\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66<\/p>\n<p>\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u662f\u6307\u5728\u4e70\u5bb6\u70b9\u51fb\u4f60\u7684\u975e\u4e9a\u9a6c\u900a\u5e7f\u544a\u94fe\u63a5\u540e\uff0c\u5e7f\u544a\u4ea7\u54c1\u88ab\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u6b21\u6570\u3002<\/p>\n<p>\u8d2d\u4e70\u7387<\/p>\n<p>\u8d2d\u4e70\u7387\u662f\u4ee3\u8868\u4ea7\u54c1\u8d2d\u4e70\u6570\u91cf\u4e0e\u5370\u8c61\u6570\u91cf\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p>\u4ea7\u54c1\u9500\u552e<\/p>\n<p>\u4ea7\u54c1\u9500\u552e\u662f\u6307\u7528\u6237\u89c2\u770b\u76f8\u5173\u5e7f\u544a\u540e\u8d2d\u4e70\u4ea7\u54c1\u7684\u603b\u6570\u91cf\u3002<\/p>\n<p>\u76f8\u5173\u5185\u5bb9:\u4e9a\u9a6c\u900aPPC -\u4e3b\u5bfc\u4f60\u7684\u5229\u57fa\u5e02\u573a\u7684\u6700\u7ec8\u6307\u5357\u2026\u4e9a\u9a6c\u900a\u9500\u552e\u4f30\u7b97-\u514d\u8d39\u7684\u4e9a\u9a6c\u900a\u91d1\u94b1\u8ba1\u7b97\u5668\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u8bbf\u95ee\u4e9a\u9a6c\u900a\u5f52\u56e0?<\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\u54c1\u724c\u6ce8\u518c\u4e2d\u5fc3\u6ce8\u518c\u7684\u5356\u5bb6\u548c\u4f9b\u5e94\u5546\u4e2d\u5fc3\u7684\u7528\u6237\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\u4e9a\u9a6c\u900a\u5f52\u56e0\u5de5\u5177\u3002\u4e9a\u9a6c\u900a\u5f52\u56e0\u53ef\u5728\u9009\u5b9a\u7684\u4e9a\u9a6c\u900a\u5e02\u573a\uff0c\u7279\u522b\u662f\u7f8e\u56fd\uff0c\u52a0\u62ff\u5927\u548c\u6b27\u6d32\u56fd\u5bb6\uff0c\u5305\u62ec\u897f\u73ed\u7259\uff0c\u5fb7\u56fd\uff0c\u6cd5\u56fd\uff0c\u610f\u5927\u5229\u548c\u82f1\u56fd\u3002\u5b83\u4e5f\u53ef\u4ee5\u901a\u8fc7\u81ea\u52a9\u670d\u52a1\u63a7\u5236\u53f0\u6216Amazon\u5e7f\u544a\u5e94\u7528\u7a0b\u5e8f\u7f16\u7a0b\u63a5\u53e3(API)\u8bbf\u95ee\u3002<\/p>\n<p>\u4f60\u5e94\u8be5\u6ce8\u610f\u4ec0\u4e48\u4e9a\u9a6c\u900a\u5f52\u56e0\u529f\u80fd?\u4e9a\u9a6c\u900a\u7684\u5f52\u56e0\u4e0d\u4ec5\u4ec5\u662f\u8ffd\u8e2a\u7f51\u7edc\u7528\u6237(\u6216\u6f5c\u5728\u5ba2\u6237)\u70b9\u51fb\u975e\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u6b21\u6570\u3002<\/p>\n<p>\u6613\u4e8e\u4f7f\u7528<\/p>\n<p>\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\uff0c\u5c31\u53ef\u4ee5\u5728\u81ea\u52a9\u670d\u52a1\u63a7\u5236\u53f0\u6216Amazon Advertising API\u4e0a\u8bbe\u7f6e\u5b83\u3002\u4e00\u65e6\u4f60\u5728\u5e7f\u544a\u7684URL\u4e0a\u751f\u6210\u4e86\u5c5e\u6027\u6807\u7b7e\uff0c\u4f60\u5c31\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u76d1\u89c6\u8f6c\u6362\u6307\u6807\u4e86\u3002\u4ece\u987e\u5ba2\u77e5\u9053\u4f60\u7684\u4ea7\u54c1\u5230\u5b8c\u6210\u8d2d\u4e70\uff0c\u4f60\u53ef\u4ee5\u5728\u987e\u5ba2\u7684\u6574\u4e2a\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u83b7\u5f97\u4e30\u5bcc\u7684\u6d1e\u5bdf\u529b\u3002\u4f60\u8fd8\u53ef\u4ee5\u770b\u5230\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u5177\u6709\u8f83\u9ad8\u7684\u7528\u6237\u7c98\u6027\u3002\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u80fd\u5438\u5f15\u76ee\u6807\u5e02\u573a\u7684\u5174\u8da3\uff0c\u4f60\u5c31\u80fd\u66f4\u597d\u5730\u4e3a\u53c2\u4e0e\u5ea6\u8f83\u4f4e\u7684\u8425\u9500\u6d3b\u52a8\u9009\u62e9\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u5b9e\u65f6\u62a5\u544a<\/p>\n<p>Amazon Attribution\u5206\u6790\u5f53\u524d\u4fe1\u606f\uff0c\u5e76\u5c06\u5b83\u4eec\u8f6c\u6362\u4e3a\u7528\u6237\u53cb\u597d\u7684\u3001\u6613\u4e8e\u7406\u89e3\u7684\u62a5\u544a\u3002\u60a8\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8ddf\u8e2a\u53d1\u751f\u7684\u53d8\u5316\uff0c\u4f7f\u60a8\u80fd\u591f\u53ca\u65f6\u8c03\u6574\u8425\u9500\u5de5\u4f5c\u3002\u4f60\u53ef\u4ee5\u4e3a\u4f60\u53d1\u8d77\u7684\u6bcf\u4e2a\u975eamazon\u5e7f\u544a\u7b56\u7565\u521b\u5efa\u5355\u72ec\u7684\u5c5e\u6027\u6807\u7b7e\u3002\u6709\u4e86\u8fd9\u4e2a\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u76d1\u89c6\u5e76\u6df1\u5165\u8bc4\u4f30\u60a8\u6240\u5229\u7528\u7684\u6bcf\u4e2a\u8425\u9500\u6e20\u9053\u3002<\/p>\n<p>\u4f7f\u7528Amazon\u5f52\u56e0\u6709\u4ec0\u4e48\u597d\u5904?<\/p>\n<p>Amazon\u5f52\u56e0\u4e3a\u5356\u5bb6\u548c\u4f9b\u5e94\u5546\u63d0\u4f9b\u4e86\u8bb8\u591a\u597d\u5904\uff0c\u5305\u62ec\u4ee5\u4e0b:<\/p>\n<p>\u63d0\u4f9b\u4e86\u5bf9\u5916\u90e8\u8425\u9500\u6e20\u9053\u5982\u4f55\u6267\u884c\u7684\u8be6\u7ec6\u8bc4\u4f30\u3002<\/p>\n<p>\u5f52\u56e0\u62a5\u544a\u663e\u793a\u4e86\u54ea\u4e2a\u975eAmazon\u5e7f\u544a\u6e20\u9053\u5c06\u5ba2\u6237\u5f15\u5bfc\u5230\u60a8\u7684\u4ea7\u54c1\u5728Amazon\u4e0a\u7684\u5217\u8868\uff0c\u5305\u62ec\u8f6c\u5411\u9500\u552e\u7684\u7ebf\u7d22\u3002\u4f8b\u5982\uff0c\u60a8\u5728Amazon\u4e0a\u9500\u552e\u4e86100\u4ef6\u4ea7\u54c1\uff0c\u60f3\u77e5\u9053\u60a8\u7684\u4ea7\u54c1\u9500\u552e\u6765\u81ea\u54ea\u4e2a\u8425\u9500\u6e20\u9053\u3002\u6709\u4e86Amazon Attribution\u62a5\u544a\uff0c\u4f60\u4e0d\u4ec5\u53ef\u4ee5\u786e\u5b9a\u6765\u81eaAmazon PPC\u6d3b\u52a8\u7684\u9500\u552e\u6570\u91cf\uff0c\u8fd8\u53ef\u4ee5\u786e\u5b9a\u6765\u81ea\u5916\u90e8\u8425\u9500\u6e20\u9053\u7684\u9500\u552e\u6570\u91cf\u3002\u5047\u8bbe20%\u7684\u4ea7\u54c1\u9500\u552e\u6765\u81ea\u4e9a\u9a6c\u900a\u7684PPC\u6d3b\u52a8\uff0c\u5269\u4e0b\u768480%\u6765\u81ea\u5916\u90e8\u8425\u9500\u6d3b\u52a8\u3002\u5728\u552e\u51fa\u768480\u4e2a\u5355\u5143\u4e2d\uff0c\u4f60\u53ef\u4ee5\u8fdb\u4e00\u6b65\u8bc6\u522b\u54ea\u4e9b\u6765\u81ea\u4e8e\u7279\u5b9a\u7684\u8425\u9500\u6e20\u9053\uff0c\u5982Facebook\u5e7f\u544a\u3001\u89c6\u9891\u8425\u9500\u6216\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u5728Amazon Attribution\u53d1\u5e03\u4e4b\u524d\uff0c\u5356\u5bb6\u6ca1\u6709\u529e\u6cd5\u8fd9\u4e48\u505a\u3002<\/p>\n<p>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/p>\n<p>\u4e9a\u9a6c\u900a\u5f52\u56e0\u4ece\u987e\u5ba2\u8d2d\u4e70\u6d3b\u52a8\u7684\u6bcf\u4e2a\u9636\u6bb5\u6536\u96c6\u548c\u5206\u6790\uff0c\u6240\u4ee5\u4f60\u53ef\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u6709\u6548\u3002\u7136\u540e\u4f60\u53ef\u4ee5\u4f18\u5316\u6267\u884c\u5e7f\u544a\u6e20\u9053\uff0c\u4ee5\u7ef4\u6301\u751a\u81f3\u63d0\u9ad8\u7528\u6237\u7c98\u6027\uff0c\u4ece\u800c\u4ea7\u751f\u65b0\u7684\u7ebf\u7d22\u3002<\/p>\n<p>\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u7684\u975eAmazon\u5e7f\u544a\u53ef\u4ee5\u4e3a\u60a8\u7684Amazon\u6e05\u5355\u5e26\u6765\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u5e76\u4f7f\u5b83\u4eec\u5728\u4ea7\u54c1\u6392\u540d\u4e2d\u4e0a\u5347\uff0c\u63a8\u52a8\u66f4\u591a\u7684\u9500\u552e\uff0c\u5e76\u63d0\u9ad8\u60a8\u7684ROI\u3002\u4f60\u8fd8\u53ef\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u4e0d\u90a3\u4e48\u6210\u529f\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u505a\u51fa\u8c03\u6574\u6216\u4ece\u4f60\u7684\u8425\u9500\u8ba1\u5212\u4e2d\u5220\u9664\u5b83\u4eec\u3002\u901a\u8fc7\u8bbf\u95ee\u5c55\u793a\u8f6c\u5316\u7387\u6307\u6807\u6df1\u5165\u5206\u6790\u7684\u62a5\u544a\uff0c\u53ef\u4ee5\u4f7f\u60a8\u5728\u8bbe\u8ba1\u8425\u9500\u8ba1\u5212\u65f6\u66f4\u5177\u6218\u7565\u610f\u4e49\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u8ba9\u4f60\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u51b3\u5b9a\u8981\u52a0\u5f3a\u54ea\u4e9b\u6d3b\u52a8\uff0c\u5e76\u5254\u9664\u90a3\u4e9b\u65e0\u6cd5\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u6d3b\u52a8\u3002\u56e0\u6b64\uff0c\u4f60\u53ef\u4ee5\u8282\u7701\u4f60\u7684\u8425\u9500\u9884\u7b97\u3002\u4f60\u4e5f\u53ef\u4ee5\u66f4\u52a0\u81ea\u4fe1\uff0c\u4f60\u6b63\u5728\u8bbe\u7f6e\u4f60\u7684\u8425\u9500\u8ba1\u5212\uff0c\u751a\u81f3\u5728\u4f60\u63a8\u51fa\u5b83\u4eec\u4e4b\u524d\uff0c\u4e3a\u66f4\u597d\u7684\u6210\u529f\u3002<\/p>\n<\/p>\n<p>\u5982\u4f55\u8bbe\u7f6e\u4e9a\u9a6c\u900a\u5f52\u56e0?\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u7684\u54c1\u724c\u5fc5\u987b\u5728\u4e9a\u9a6c\u900a\u54c1\u724c\u6ce8\u518c\u4e2d\u5fc3\u6ce8\u518c\uff0c\u624d\u80fd\u8bbf\u95ee\u5f52\u56e0\u4eea\u8868\u677f\u3002\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u8bbe\u7f6e\u60a8\u7684\u5e10\u6237\u3002<\/p>\n<p>\u8f6c\u5230Amazon Seller Central\uff0c\u50cf\u5f80\u5e38\u4e00\u6837\u767b\u5f55\u5230\u60a8\u7684\u5e10\u6237\u3002<\/p>\n<p>\u767b\u5f55\u540e\uff0c\u5230sellercentral.amazon.com\/attribution\uff0c\u627e\u5230\u6ce8\u518c\u8868\u5355\u6309\u94ae\u5e76\u5355\u51fb\u3002\u586b\u5199\u8868\u683c\uff0c\u7136\u540e\u70b9\u51fb\u201c\u6ce8\u518c\u201d\u63d0\u4ea4\u3002<\/p>\n<\/p>\n<\/p>\n<p>\u7b49\u5f85\u6765\u81eaAmazon DSP Support\u7684\u7535\u5b50\u90ae\u4ef6\u9080\u8bf7\u3002<\/p>\n<p>\u70b9\u51fb&#8221;\u6ce8\u518c&#8221;\u6309\u94ae\u5c06\u89e6\u53d1DSP\u652f\u6301\u5411\u60a8\u7684\u6ce8\u518c\u90ae\u7bb1\u53d1\u9001\u9080\u8bf7\u3002\u5982\u679c\u4f60\u6ca1\u6709\u6536\u5230\u9080\u8bf7\uff0c\u4f60\u53ef\u4ee5\u5728\u4f60\u7684\u5356\u5bb6\u4e2d\u5fc3\u8d26\u6237\u7684\u4e9a\u9a6c\u900a\u5f52\u56e0\u9875\u9762\u518d\u6b21\u53d1\u9001\u9080\u8bf7\u3002\u4f60\u4e5f\u53ef\u4ee5\u68c0\u67e5\u4f60\u7684\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3002\u9a8c\u8bc1\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002<\/p>\n<p>\u6536\u5230\u7535\u5b50\u90ae\u4ef6\u9080\u8bf7\u540e\uff0c\u8bf7\u70b9\u51fb&#8221; Accept Invite and Sign Up &#8220;\u3002\u4f60\u73b0\u5728\u53ef\u4ee5\u767b\u5f55\u5230Amazon\u5f52\u56e0\u81ea\u52a9\u670d\u52a1\u63a7\u5236\u53f0\u3002\u5728Amazon Attribution\u7ad9\u70b9\u4e0a\uff0c\u4f60\u53ef\u4ee5\u5f00\u59cb\u521b\u5efa\u5f52\u56e0\u6807\u7b7e\u3002\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u7ba1\u7406\u529f\u80fd\u9080\u8bf7\u7528\u6237\uff0c\u5305\u62ec\u5e7f\u544a\u7ecf\u7406\u548c\u9644\u5c5e\u673a\u6784\uff0c\u4ee5\u5e2e\u52a9\u60a8\u7ba1\u7406\u60a8\u7684\u5e10\u6237\u548c\u8ddf\u8e2a\u8f6c\u6362\u6307\u6807\u3002\u4ec0\u4e48\u662f\u5f52\u56e0\u6807\u7b7e?<\/p>\n<p>\u5c5e\u6027\u6807\u8bb0\u8868\u793a\u60a8\u60f3\u8981\u8ddf\u8e2a\u548c\u5206\u6790\u7279\u5b9a\u4ea7\u54c1\u7684\u6307\u6807\u7684URL\u3002\u4e0b\u9762\u662f\u5173\u4e8e\u5982\u4f55\u521b\u5efa\u5c5e\u6027\u6807\u7b7e\u7684\u6b65\u9aa4:\u8fdb\u5165\u4f60\u7684Amazon\u5f52\u56e0\u8d26\u6237\u3002<\/p>\n<p>2\u3002\u5728\u4e0b\u62c9\u83dc\u5355\u4e2d\uff0c\u9009\u62e9\u5e7f\u544a\u5ba2\u6237\u7684\u540d\u79f0<\/p>\n<p>3.\u5355\u51fb\u201c\u786e\u5b9a\u201d\u3002\u70b9\u51fb\u6807\u7b7e\u201cNew Order\u201d<\/p>\n<p>\u9009\u62e9\u201c\u4e0a\u4f20\u6587\u4ef6\u521b\u5efa\u8ba2\u5355\u548c\u6807\u7b7e\u201d\u7684Instagram, Facebook\uff0c\u6216\u8c37\u6b4c\u6d3b\u52a8\u3002<\/p>\n<p>5\u3002\u5bf9\u4e8e\u975efacebook\u3001\u975e\u8c37\u6b4c\u548c\u975einstagram\u7684\u6d3b\u52a8\uff0c\u9009\u62e9\u201c\u624b\u52a8\u521b\u5efa\u8ba2\u5355\u548c\u6807\u7b7e\u201d\u3002<\/p>\n<p>6\u3002\u5728\u9009\u62e9\u521b\u5efa\u65b9\u6cd5(\u4e0a\u4f20\u6587\u4ef6\u6216\u624b\u52a8\u521b\u5efa)\u540e\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u7a97\u53e3\uff0c\u663e\u793a\u6240\u9009\u5e7f\u544a\u5ba2\u6237\u6b63\u5728\u9500\u552e\u7684\u4ea7\u54c1\u3002\u9009\u62e9\u8981\u94fe\u63a5\u5230\u7684\u4ea7\u54c1\u5217\u8868\uff0c\u7136\u540e\u5355\u51fbAdd\u9009\u9879\u5361\u3002<\/p>\n<p>7\u3002\u7ee7\u7eed\u201c\u8ba2\u5355\u8bbe\u7f6e\u201d\u90e8\u5206\u3002\u4e3a\u5c5e\u6027\u6807\u7b7e\u521b\u5efa\u4e00\u4e2a\u60df\u4e00\u7684\u3001\u53ef\u8bc6\u522b\u7684\u540d\u79f0\uff0c\u4ee5\u907f\u514d\u5c06\u5176\u4e0e\u5176\u4ed6\u4ea7\u54c1\u5217\u8868\u548c\u6d3b\u52a8\u7684\u6807\u7b7e\u6df7\u6dc6\u3002<\/p>\n<p>8\u3002\u5728\u201cPublisher\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\uff0c\u9009\u62e9\u4f60\u5c06\u653e\u7f6e\u94fe\u63a5\u7684\u4f4d\u7f6e\uff0c\u4f8b\u5982Facebook\u3002\u5982\u679c\u53d1\u884c\u8005\u7684\u540d\u79f0\u4e0d\u5728\u9009\u9879\u4e2d\uff0c\u9009\u62e9\u201c\u65b0\u5efa\u201d\uff0c\u7136\u540e\u6dfb\u52a0\u53d1\u884c\u8005\u7684\u540d\u79f0\u3002<\/p>\n<p>9\u3002\u5b8c\u6210\u6b65\u9aa41-8\u5c06\u751f\u6210\u5c5e\u6027\u6807\u8bb0\u3002\u590d\u5236\u6807\u7b7e\uff0c\u7136\u540e\u5c06\u5176\u7c98\u8d34\u5230click -through URL\uff0c\u7136\u540e\u5355\u51fb\u201c\u521b\u5efa\u201d\u3002<\/p>\n<p>\u4e00\u65e6\u542f\u52a8\u4e86\u6d3b\u52a8\uff0c\u73b0\u5728\u5c31\u53ef\u4ee5\u5f00\u59cb\u8ddf\u8e2a\u548c\u5ea6\u91cf\u5b83\u4eec\u7684\u6027\u80fd\u4e86\u3002\u60a8\u53ef\u4ee5\u5728\u81ea\u52a9\u670d\u52a1\u63a7\u5236\u53f0\u7684Reporting Insights\u4eea\u8868\u677f\u4e0a\u8bbf\u95ee\u76f8\u5173\u62a5\u544a\u3002\u8bf7\u6ce8\u610f,\u4e9a\u9a6c\u900a\u5f52\u56e0\u62a5\u544a\u9075\u5faa14\u5929\u7a97\u53e3\u548c\u6700\u540e\u63a5\u89e6\u6a21\u5f0f\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u60f3\u67e5\u770b\u622a\u81f37\u670831\u65e5\u7684\u641c\u7d22\u5e7f\u544a\u8f6c\u6362\u60c5\u51b5\uff0c\u5f52\u56e0\u62a5\u544a\u5c06\u5305\u62ec\u8f6c\u6362\u70b9\u524d14\u5929\u5185\u7684\u641c\u7d22\u5e7f\u544a\u70b9\u51fb\u3002<\/p>\n<p>\u5e38\u89c1\u95ee\u9898\u4e9a\u9a6c\u900a\u5f52\u5c5e\u8d44\u683c\u7684\u8981\u6c42\u662f\u4ec0\u4e48?\u4e3a\u4e86\u83b7\u5f97Amazon Attribution(\u6d4b\u8bd5\u7248)\u7684\u8bbf\u95ee\u6743\u9650\uff0c\u5fc5\u987b\u6ee1\u8db3\u4ee5\u4e0b\u8981\u6c42:<\/p>\n<p>\u5356\u5bb6\u5728Amazon\u54c1\u724c\u6ce8\u518c\u4e2d\u5fc3\u6ce8\u518c;\u5356\u5bb6\u548c\u4ee3\u7406\u5546\u5728\u9009\u5b9a\u7684\u4e9a\u9a6c\u900a\u5e02\u573a\u9500\u552e\u4ea7\u54c1\uff0c\u5356\u5bb6\/\u4f9b\u5e94\u5546\u5fc5\u987b\u81f3\u5c11\u6709\u4e00\u4e2a(1)\u6d3b\u8dc3\u7684\u975e\u6570\u5b57ASIN<\/p>\n<p>\u3002\u5982\u679c\u5356\u5bb6\u6709\u591a\u4e2a\u6ce8\u518c\u54c1\u724c\uff0c\u4ed6\u4eec\u662f\u5426\u53ef\u4ee5\u5bf9\u6240\u6709\u54c1\u724c\u4f7f\u7528\u4e00\u4e2a\u4e9a\u9a6c\u900a\u5f52\u5c5e\u8d26\u6237?\u6ca1\u6709<\/p>\n<p>\u3002\u4e00\u4e2a\u54c1\u724c\u4e0e\u4e00\u4e2a\u4e9a\u9a6c\u900a\u5f52\u56e0\u8d26\u6237\u7ed1\u5b9a\u3002\u4e3a\u4e86\u8ddf\u8e2a\u5176\u4ed6\u54c1\u724c\u4ea7\u54c1\u7684\u975e\u4e9a\u9a6c\u900a\u8425\u9500\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u5356\u5bb6\u5fc5\u987b\u4e3a\u5176\u6ce8\u518c\u4e00\u4e2a\u5355\u72ec\u7684\u4e9a\u9a6c\u900a\u5f52\u56e0\u8d26\u6237\u3002<\/p>\n<p>\u5982\u679c\u54c1\u724c\u540c\u65f6\u6ce8\u518c\u4e3a\u5356\u5bb6\u548c\u4f9b\u5e94\u5546\uff0c\u4e9a\u9a6c\u900a\u7684\u5f52\u56e0\u5982\u4f55\u5de5\u4f5c?<\/p>\n<p>\u5e94\u8be5\u6709\u5355\u72ec\u7684\u4e9a\u9a6c\u900a\u5f52\u56e0\u5e10\u6237\u7684\u5356\u5bb6\u548c\u4f9b\u5e94\u5546\u7684\u5e10\u6237\u3002\u5373\u4f7f\u54c1\u724c\u76f8\u540c\uff0c\u5356\u65b9\u5e10\u6237\u4f7f\u7528\u5546\u5bb6ID\uff0c\u800c\u4f9b\u5e94\u5546\u5e10\u6237\u4f7f\u7528\u4f9b\u5e94\u5546\u4ee3\u7801\u3002\u4e00\u4e2a\u4e0e\u4e0d\u540c\u5356\u5bb6\u6216\u5e7f\u544a\u5546\u5408\u4f5c\u7684\u673a\u6784\u53ef\u4ee5\u4f7f\u7528\u540c\u4e00\u4e2aAmazon\u5f52\u56e0\u8d26\u6237\u5417?\u6ca1\u6709<\/p>\n<p>\u3002\u4e0e\u591a\u4e2a\u5356\u5bb6\u6216\u5e7f\u544a\u5546\u6709\u5173\u8054\u7684\u673a\u6784\u5fc5\u987b\u5f97\u5230\u6bcf\u4e2a\u5356\u5bb6\u6216\u5e7f\u544a\u5546\u7684\u9080\u8bf7\u624d\u80fd\u8bbf\u95ee\u76f8\u5e94\u7684Amazon Attribution\u8d26\u6237\u3002<\/p>\n<p>\u591a\u4e45\u80fd\u6709\u62a5\u544a?<\/p>\n<p>\u62a5\u544a\u53ef\u6309\u9700\u8bbf\u95ee\u3002\u4f46\u662f\uff0c\u5efa\u8bae\u7b49\u5f8524\u523048\u5c0f\u65f6\uff0c\u4ee5\u786e\u4fdd\u6240\u6709\u7684\u8f6c\u6362\u90fd\u5305\u542b\u5728\u60a8\u60f3\u8981\u5ea6\u91cf\u7684\u6d3b\u52a8\u7684\u62a5\u544a\u6570\u636e\u4e2d\u3002\u4f7f\u7528Amazon Attribution\u6709\u4ec0\u4e48\u9650\u5236\u5417?<\/p>\n<p>Amazon Attribution\u4ecd\u5728\u6d4b\u8bd5\u4e2d\u3002\u867d\u7136\u5b83\u662f\u6ce8\u518c\u5356\u5bb6\u548c\u4f9b\u5e94\u5546\u7684\u514d\u8d39\u5206\u6790\u5de5\u5177\uff0c\u4f46\u76ee\u524d\u4ec5\u5728\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u548c\u90e8\u5206\u6b27\u76df\u5e02\u573a\u53ef\u7528\u3002\u53e6\u4e00\u4e2a\u9650\u5236\u662f\uff0c\u5b83\u53ea\u80fd\u5206\u6790\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u7684\u8f6c\u6362\uff0c\u5305\u62ecFacebook\u548cInstagram\uff0c\u5982\u679c\u70b9\u51fb\u5e7f\u544a\u4f1a\u76f4\u63a5\u6307\u5411\u4e9a\u9a6c\u900a\u3002\u6b64\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u5206\u6790\u4e2d\u8fd8\u672a\u5305\u542b\u5370\u8c61\u6307\u6807\u3002\u8d85\u8fc73\u4e07\u540d\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4f9d\u9760\u6211\u4eec\u83b7\u53d6\u4ed6\u4eec\u7684\u65b0\u95fb\u3002\u4f60\u4e0d\u5e94\u8be5?<\/p>\n<p>\u8ba2\u9605\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u6709\u5f71\u54cd\u529b\u7684\u8425\u9500\u901a\u8baf\uff0c\u6bcf\u4e24\u5468\u5728\u661f\u671f\u56db\u53d1\u9001\u3002<\/p>\n<p>\u8bd5\u7740\u6211<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u4e3a\u4e00\u4e2a\u5728\u7ebf\u4f01\u4e1a\u5bb6\uff0c\u5728\u591a\u4e2a\u6e20\u9053\u63a8\u5e7f\u4f60\u7684\u4ea7\u54c1\u53ef\u4ee5\u5e2e\u52a9\u4f60\u63a5\u89e6\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u589e\u52a0\u4f60\u7684\u9500\u552e\u989d\u3002\u7136\u800c\uff0c\u5728\u4f60\u4e3a\u4f01\u4e1a\u6240\u505a\u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":1,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"predecessor-version":[{"id":2338,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions\/2338"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}