\u7535\u5b50\u5546\u52a1\u5df2\u7ecf\u5b58\u5728\u4e8640\u5e74\uff0c\u82f1\u56fd\u53d1\u660e\u5bb6\u548c\u4f01\u4e1a\u5bb6\u8fc8\u514b\u5c14\u00b7\u5965\u5c14\u5fb7\u91cc\u5947(Michael Aldrich)\u57281979\u5e74\u53d1\u660e\u4e86\u7f51\u4e0a\u8d2d\u7269\uff0c\u5c3d\u7ba1\u5f53\u65f6\u5b83\u5728\u7ecf\u6d4e\u4e0a\u8fd8\u4e0d\u53ef\u884c\u3002\u4ed6\u7684\u7cfb\u7edf\u901a\u8fc7\u56fd\u5185\u7535\u8bdd\u7ebf\u5c06\u4e00\u53f0\u6539\u88c5\u8fc7\u7684\u5bb6\u7528\u7535\u89c6\u4e0e\u4e00\u53f0\u5b9e\u65f6\u4ea4\u6613\u5904\u7406\u8ba1\u7b97\u673a\u8fde\u63a5\u8d77\u6765\u3002\u53c8\u8fc7\u4e86\u5341\u5e74\uff0c\u7ea2\u6749\u6570\u636e\u516c\u53f8(Sequoia Data Corp)\u63a8\u51fa\u4e86\u9996\u4e2a\u57fa\u4e8e\u4e92\u8054\u7f51\u7684\u7535\u5b50\u5546\u52a1\u7cfb\u7edfCompumarket\u3002\u201c\u7535\u5b50\u5546\u52a1\u201d(\u6216\u201c\u7535\u5b50\u5546\u52a1\u201d)\u4e00\u8bcd\u53ef\u4ee5\u8ffd\u6eaf\u52301948\u5e74\u81f31949\u5e74\u7684\u67cf\u6797\u5c01\u9501\uff0c\u5f53\u65f6\u5b83\u6210\u4e3a\u4f9b\u5e94\u5546\u4e0e\u5176\u5546\u4e1a\u5ba2\u6237\u4e4b\u95f4\u4ea4\u6362\u8ba2\u5355\u6216\u53d1\u7968\u7b49\u5546\u4e1a\u6587\u4ef6\u7684\u6807\u51c6\u3002\u5b83\u73b0\u5728\u66f4\u5177\u4f53\u5730\u4e0e\u4e92\u8054\u7f51\u4e0a\u7684\u5546\u4e1a\u6709\u5173\u3002\u7136\u800c\uff0c\u4e0e\u7535\u5b50\u5546\u52a1\u76f8\u5173\u7684\u4e00\u4e2a\u8f83\u65b0\u7684\u672f\u8bed\u662fc-commerce\uff0c\u5b83\u4ee3\u8868\u4f1a\u8bdd\u5f0f\u5546\u52a1\u3002\u7531\u4e8e\u5927\u591a\u6570\u4eba\u90fd\u643a\u5e26\u4e2a\u4eba\u901a\u8baf\u8bbe\u5907\uff0c\u5982\u667a\u80fd\u624b\u673a\uff0c\u7535\u5b50\u5546\u52a1\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1?\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1(\u4f1a\u8bdd\u5546\u52a1)?C-Commerce(\u4f1a\u8bdd\u5f0f\u5546\u52a1)\u5bf9\u96f6\u552e\u5546\u7684\u597d\u5904\u4ec0\u4e48\u662fC-Commerce(\u4f1a\u8bdd\u5f0f\u5546\u52a1)?<\/p>\n
“\u4f1a\u8bdd\u5546\u52a1”\u6307\u7684\u662f\u4f01\u4e1a\u901a\u8fc7\u6d88\u606f\u3001\u804a\u5929\u548c\u5176\u4ed6\u8bed\u97f3\u6280\u672f\u5e94\u7528\u7a0b\u5e8f\u4e0e\u5ba2\u6237\u8fdb\u884c\u4ea4\u4e92\u3002\u5982\u679c\u8bf4\u7535\u5b50\u5546\u52a1\u901a\u5e38\u4e0e\u901a\u8fc7\u4e92\u8054\u7f51\u8d2d\u7269\u6709\u5173\uff0c\u90a3\u4e48\u7535\u5b50\u5546\u52a1\u5219\u4e0e\u901a\u8fc7\u4fe1\u606f\u5e94\u7528\u7a0b\u5e8f\u8d2d\u7269\u6709\u5173\u3002\u7b2c\u4e00\u4e2a\u666e\u53ca\u201c\u5bf9\u8bdd\u5f0f\u5546\u52a1\u201d\u4e00\u8bcd\u7684\u4eba\u662f2015\u5e74Uber\u7684\u514b\u91cc\u65af\u00b7\u6885\u897f\u7eb3(Chris Messina)\u3002\u4ed6\u6ce8\u610f\u5230\u5728\u8fd9\u4e9b\u7c7b\u578b\u7684\u6d3b\u52a8\u4e2d\u6709\u4e00\u4e2a\u589e\u957f\u7684\u8d8b\u52bf\uff0c\u5e76\u5f15\u7528\u4e86\u4ee5\u4e0b\u4f8b\u5b50(\u4ee5\u53ca\u4e00\u4e9b\u5df2\u7ecf\u4e0d\u5b58\u5728\u7684\u4e0d\u592a\u6210\u529f\u7684\u4f8b\u5b50):Facebook\u6536\u8d2dWhatsApp<\/p>\n
Fancy Hands\u70b9\u64ad\u52a9\u624b<\/p>\n
\u8c37\u6b4c\u7ffb\u8bd1<\/p>\n
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5\u3002\u82f9\u679cSiri<\/p>\n
6\u3002\u5fae\u8f6fCortana<\/p>\n
7\u3002\u8c37\u6b4c\u9e1f\u5de2<\/p>\n
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2\u3002\u804a\u5929\u673a\u5668\u4eba<\/p>\n
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3\u3002\u6b63\u5982\u6211\u4eec\u524d\u9762\u6240\u770b\u5230\u7684\uff0c\u50cfWhatsApp\u548cFacebook Messenger\u8fd9\u6837\u7684\u5373\u65f6\u901a\u8baf\u5e94\u7528\u73b0\u5728\u5f88\u666e\u904d\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u4eec\u6765\u4ea4\u6362\u5373\u65f6\u6d88\u606f\u3002\u6d88\u8d39\u8005\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u4e0e\u54c1\u724c\u8fdb\u884c\u79c1\u4eba\u5bf9\u8bdd\u3002\u8bb8\u591a\u516c\u53f8\u73b0\u5728\u4e3b\u8981\u5c06\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u7528\u4e8e\u5ba2\u6237\u670d\u52a1\u3002\u73b0\u5728\u7528\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u4e70\u4e1c\u897f\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u666e\u904d\u4e86\u3002\u5728\u6211\u4eec\u5173\u4e8e\u793e\u4ea4\u5546\u52a1\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u7814\u7a76\u4e86\u54c1\u724c\u76f4\u63a5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9500\u552e\u7684\u589e\u957f\u8d8b\u52bf\u3002\u5fae\u4fe1\u5728\u8fd9\u65b9\u9762\u7279\u522b\u5148\u8fdb\uff0c\u5b83\u5305\u542b\u4e00\u4e2a\u5c0f\u7a0b\u5e8f\uff0c\u53ef\u4ee5\u8ba9\u7528\u6237\u505a\u51e0\u4e4e\u4efb\u4f55\u4e8b\u60c5\uff0c\u4ece\u7f51\u4e0a\u8ba2\u9910\u548c\u8d2d\u7269\u5230\u73a9\u6e38\u620f\u548c\u8d2d\u4e70\u7535\u5f71\u7968\u3002Facebook\u5546\u5e97\u8ba9\u54c1\u724c\u901a\u8fc7Messenger\u3001WhatsApp\u6216Instagram Direct\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u3002<\/p>\n
4\u3002\u8bed\u97f3\u52a9\u624b\u7684\u51fa\u73b0\u65f6\u95f4\u6bd4\u5927\u591a\u6570\u4eba\u60f3\u8c61\u7684\u8981\u957f\u3002\u4e8b\u5b9e\u4e0a\uff0c\u7b2c\u4e00\u4e2a\u8bed\u97f3\u52a9\u624bRadio Rex\u65e9\u5728\u8fd1\u4e00\u4e2a\u4e16\u7eaa\u524d\u76841922\u5e74\u5c31\u95ee\u4e16\u4e86\uff0c\u8fdc\u65e9\u4e8e\u4e92\u8054\u7f51\u7684\u53d1\u660e\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e00\u53ea\u540d\u4e3a\u201cRex\u201d\u7684\u73a9\u5177\u72d7\u5446\u5728\u72d7\u7a9d\u91cc\uff0c\u76f4\u5230\u4f60\u53eb\u5b83\u7684\u540d\u5b57\uff0c\u5b83\u624d\u4f1a\u8df3\u51fa\u6765\u3002<\/p>\n
\u7b2c\u4e00\u4e2a\u667a\u80fd\u8bed\u97f3\u52a9\u624b\u662fIB\u7684Simon1994\u5e74\u7684\u3002\u7136\u800c\uff0c\u76f4\u52302008\u5e74\u8c37\u6b4c\u8bed\u97f3\u52a9\u624b\u7684\u53d1\u5e03\uff0c\u4ee5\u53ca2010\u5e74\u82f9\u679cSiri\u7684\u53d1\u5e03\uff0c\u73b0\u4ee3\u8bed\u97f3\u52a9\u624b\u624d\u5f00\u59cb\u51fa\u73b0\u3002\u7b2c\u4e00\u4e2a\u6d41\u884c\u7684\u667a\u80fd\u8bbe\u5907\u662f2015\u5e74\u7684\u4e9a\u9a6c\u900aAlexa\u3002\u8bed\u97f3\u52a9\u624b\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\u663e\u8457\u5730\u589e\u52a0\u4e86\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3002\u73b0\u5728\uff0c58%\u7684\u6d88\u8d39\u8005\u4f7f\u7528\u8bed\u97f3\u641c\u7d22\u5728\u7f51\u4e0a\u5bfb\u627e\u672c\u5730\u4f01\u4e1a\u3002\u8bed\u97f3\u8d2d\u7269\u9884\u8ba1\u52302022\u5e74\u5c06\u98d9\u5347\u81f3400\u4ebf\u7f8e\u5143\u3002\u6709\u4e9b\u8bbe\u5907\u751a\u81f3\u53ef\u4ee5\u8bc6\u522b\u7528\u6237\u7684\u58f0\u97f3\u3002\u8fd9\u5c31\u63d0\u4f9b\u4e86\u901a\u8fc7\u8d85\u76ee\u6807\u8425\u9500\u8fdb\u884c\u4e2a\u6027\u5316\u8425\u9500\u7684\u673a\u4f1a\u3002\u5404\u5927\u54c1\u724c\u6b63\u8ba4\u771f\u5bf9\u5f85\u8bed\u97f3\u52a9\u624b\u7684\u6d41\u884c\uff0c\u5e76\u5c06\u5176\u7eb3\u5165\u8425\u9500\u8ba1\u5212\u3002<\/p>\n
\u76f8\u5173\u5185\u5bb9:\u7535\u5b50\u5546\u52a1\u5165\u95e8\u6307\u5357-\u4e00\u5207\u4f60\u9700\u8981\u2026\u793e\u4ea4\u5546\u52a1\u7edf\u8ba1-\u7528\u6237\uff0c\u6536\u5165\u548c\u4f7f\u7528\u7edf\u8ba1\u2026C-commerce(\u4f1a\u8bdd\u5546\u52a1)\u5bf9\u96f6\u552e\u5546\u7684\u597d\u5904\u7531\u4e8e\u8bb8\u591a\u6d88\u8d39\u8005\u4e0d\u613f\u610f\u6253\u7535\u8bdd\uff0c\u4e5f\u4e0d\u60f3\u7b49\u5f85\u7535\u5b50\u90ae\u4ef6\u7684\u56de\u590d\uff0c\u54c1\u724c\u5546\u53d1\u73b0\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u5373\u65f6\u901a\u8baf\u5de5\u5177\u6765\u56de\u7b54\u6f5c\u5728\u5ba2\u6237\u7684\u95ee\u9898\uff0c\u5e76\u5e2e\u52a9\u4ed6\u4eec\u5b8c\u6210\u8d2d\u4e70\u5468\u671f\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u53d1\u9001\u5b9a\u5236\u7684\u5b9e\u65f6\u804a\u5929\u95ee\u5019\uff0c\u63d0\u4f9b\u6298\u6263\u548c\u4e13\u5bb6\u5efa\u8bae\u3002\u8bb8\u591a\u6d88\u8d39\u8005\u5bf9\u804a\u5929\u673a\u5668\u4eba\u7684\u53cd\u5e94\u5f88\u597d\uff0c\u7279\u522b\u662f\u5982\u679c\u804a\u5929\u673a\u5668\u4eba\u80fd\u8fc5\u901f\u800c\u6e05\u695a\u5730\u56de\u7b54\u4ed6\u4eec\u7684\u4ea7\u54c1\u3001\u8fd0\u8f93\u3001\u5b9a\u4ef7\u6216\u670d\u52a1\u95ee\u9898\u3002<\/p>\n
2\u3002\u8bb8\u591a\u96f6\u552e\u5546\u62c5\u5fc3\u8d2d\u7269\u8f66\u88ab\u4e22\u5f03\u3002\u6240\u6709\u884c\u4e1a\u7684\u8d2d\u7269\u8f66\u5f03\u7f6e\u7387\u5e73\u5747\u4e3a69.57%\uff0c\u5176\u4e2d\u624b\u673a\u7528\u6237\u7684\u8d2d\u7269\u8f66\u5f03\u7f6e\u7387\u4e3a85.65%\u3002Forrester\u7684\u7814\u7a76\u8868\u660e\uff0c\u7535\u5b50\u5546\u52a1\u54c1\u724c\u6bcf\u5e74\u56e0\u653e\u5f03\u8d2d\u7269\u8f66\u800c\u635f\u5931\u9ad8\u8fbe180\u4ebf\u7f8e\u5143\u3002\u56e0\u6b64\uff0c\u8bb8\u591a\u96f6\u552e\u5546\u51c6\u5907\u5c3d\u5176\u6240\u80fd\u6765\u51cf\u5c11\u8fd9\u4e2a\u95ee\u9898\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002<\/p>\n
\u54c1\u724c\u5df2\u7ecf\u53d1\u73b0\uff0c\u7535\u5b50\u5546\u52a1\u53ef\u4ee5\u5e2e\u52a9\u964d\u4f4e\u8d2d\u7269\u8f66\u4e22\u5f03\u7387\u3002\u54c1\u724c\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u5411\u6b63\u5728\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u95ee\u5019\u3002\u53ea\u8981\u4ed6\u4eec\u4e0d\u663e\u5f97\u5484\u5484\u903c\u4eba\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u6fc0\u52b1\u5ba2\u6237\u5b8c\u6210\u8ba2\u5355\u3002\u8fd8\u6709\u4e00\u4e9b\u6d88\u606f\u5e94\u7528\u7684\u63d2\u4ef6\uff0c\u53ef\u4ee5\u8ba9\u54c1\u724c\u5546\u5411\u5c1a\u672a\u5b8c\u6210\u8ba2\u5355\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u804a\u5929\u6d88\u606f\u3002\u4f60\u751a\u81f3\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u6253\u6298\u3002<\/p>\n
3\u3002\u4fc3\u8fdb\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u6709\u591a\u79cd\u65b9\u6cd5\u53ef\u4ee5\u4f7f\u7528\u7535\u5b50\u5546\u52a1\u8fdb\u884c\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7Live Chat\u53d1\u9001\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u3002\u4e5f\u8bb8\u60a8\u53ef\u4ee5\u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u4e0e\u73b0\u6709\u7684\u5ba2\u6237\u8fdb\u884c\u4ea4\u6d41\uff0c\u5efa\u8bae\u4ed6\u4eec\u5982\u4f55\u66f4\u65b0\u8fc7\u53bb\u8d2d\u4e70\u7684\u4ea7\u54c1\u6216\u8d2d\u4e70\u4e00\u4e9b\u8865\u5145\u4ea7\u54c1\u3002<\/p>\n
4\u3002\u6536\u96c6\u53cd\u9988<\/p>\n
\u4f60\u66f4\u6709\u53ef\u80fd\u901a\u8fc7\u81ea\u7136\u7684\u5bf9\u8bdd(\u5373\u4f7f\u4f60\u4f7f\u7528\u7684\u662f\u673a\u5668\u4eba)\u4ece\u5ba2\u6237\u90a3\u91cc\u6536\u96c6\u53cd\u9988\uff0c\u800c\u4e0d\u662f\u8ba9\u5ba2\u6237\u586b\u5199\u7f51\u9875\u8868\u683c\u3002<\/p>\n
5\u3002\u4f7f\u7528\u7535\u5b50\u5546\u52a1\u5de5\u5177\u53ef\u4ee5\u663e\u8457\u6539\u5584\u54c1\u724c\u7684\u5ba2\u6237\u670d\u52a1\u3002\u4f8b\u5982\uff0cDollar Shave Club\u73b0\u5728\u4e0eZendesk\u5408\u4f5c\u8fd0\u8425\u4e00\u4e2a\u56de\u7b54\u673a\u5668\u4eba\u3002\u201c\u5bf9\u4ee3\u7406\u6765\u8bf4\uff0c\u597d\u5904\u5728\u4e8e\u4ed6\u4eec\u4e0d\u9700\u8981\u4e00\u6b21\u6253\u5f0040\u4e2a\u6807\u7b7e\uff0c\u4e5f\u4e0d\u9700\u8981\u4e0d\u65ad\u5730\u6765\u56de\u70b9\u51fb\u3002\u6240\u6709\u7684\u4fe1\u606f\u90fd\u5728\u90a3\u91cc\uff0c\u201dDollar Shave Club\u7684\u9ad8\u7ea7\u9879\u76ee\u7ecf\u7406\u7279\u4f26\u7279\u00b7\u970d\u66fc(Trent Hoerman)\u8bf4\u3002\u201c\u4f60\u53ef\u80fd\u770b\u5230\uff0c\u8fd9\u4f4d\u8bae\u5458\u4ee5\u524d\u5c31\u540c\u6837\u7684\u95ee\u9898\u7ed9\u6211\u4eec\u5199\u4fe1\uff0c\u6240\u4ee5\u6211\u4eec\u4e0d\u8981\u7ed9\u4ed6\u5b8c\u5168\u76f8\u540c\u7684\u7b54\u590d\u3002\u8ba9\u6211\u4eec\u628a\u5b83\u4e2a\u4eba\u5316\uff0c\u8bf4\uff0c\u2018\u54e6\uff0c\u6211\u77e5\u9053\u8fd9\u4ee5\u524d\u53d1\u751f\u5728\u4f60\u8eab\u4e0a\u3002\u8fd9\u4e0d\u662f\u5e38\u6001\u3002\u5bf9\u6b64\u6211\u4eec\u5f88\u62b1\u6b49\u3002\u8ba9\u6211\u4eca\u5929\u8bd5\u8bd5\u8fd9\u4e2a\uff0c\u800c\u4e0d\u662f\u4e0a\u6b21\u90a3\u6837\u3002\u201d\u8d85\u8fc73\u4e07\u540d\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4f9d\u9760\u6211\u4eec\u83b7\u53d6\u4ed6\u4eec\u7684\u65b0\u95fb\u3002\u4f60\u4e0d\u5e94\u8be5?<\/p>\n
\u8ba2\u9605\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u6709\u5f71\u54cd\u529b\u7684\u8425\u9500\u901a\u8baf\uff0c\u6bcf\u4e24\u5468\u5728\u661f\u671f\u56db\u53d1\u9001\u3002<\/p>\n
\u8bd5\u7740\u6211<\/p>\n","protected":false},"excerpt":{"rendered":"
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