8\u4e2a\u6307\u793a\u5242clave de rendimiento para las relaciones p\u00fablicas:\u00bfqu\u00e9 es lo que realmente importa?<\/p>\n
\u4e0d\u5b58\u5728un est\u00e1ndar de oro para rastrear y medier el \u00e9xito de las relaciones p\u00fablicas, pero estos KPI pueden pintar una imagen m\u00e1s clara de los resultados de una campa\u00f1a\u3002<\/p>\n
Por April Margulies Noviembre 26, 2021 Este art\u00edculo fue traducido de nuestra edici\u00f3n en ingl\u00e9s utizando tecnolog\u00edas de IA\u3002\u5b58\u5728\u7684\u9519\u8bef\uff0c\u5c31\u50cf\u4e00\u4e2a\u8fc7\u7a0b\u3002\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/p>\n
\u6211\u4eec\u7684\u5173\u7cfb\u662f\u4e00\u6837\u7684p\u00fablicas\u6ca1\u6709\u513f\u5b50\uff0c\u6709\u53ef\u80fd\u662f\u4e00\u6837\u7684ser\u00e1n\uff0c\u6211\u4eec\u7684\u79d1\u5b66\u662f\u6b63\u786e\u7684\uff0c\u5b58\u5728\u662f\u4e00\u6837\u7684m\u00e9tricas\u6211\u4eec\u7684\u56fd\u5bb6com\u00fanmente\u6211\u4eec\u7684\u7ed3\u679c\u662f\u4e00\u6837\u7684\u3002\u5173\u952e\u6307\u6807(KPI)\u7684\u5173\u952e\u4e4b\u5b50tambi\u00e9n debenreflejar\u7684\u5546\u4e1a\u76ee\u6807\u548c\u5e02\u573a\u8425\u9500\u3002Por ejemplo\uff0c\u00bfla marca apunta a ser conocida Por una propuesta u oferta de valor espec\u00edfica?\u6211\u7231\u4f60as\u00ed\uff0c\u6211\u7231\u4f60art\u00edculo\u6211\u7231\u4f60p\u00fablicas\u3002\u00bfQuiz\u00e1s una marca est\u00e1\u6211\u4eec\u7684\u7406\u60f3\u662f\u600e\u6837\u7684\uff0c\u6211\u4eec\u7684\u5386\u53f2\u662f\u600e\u6837\u7684?\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60comunicaci\u00f3n\u6211\u7231\u4f60clasificaci\u00f3n m\u00e1s\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60b\u00fasqueda(\u6211\u7231\u4f60medici\u00f3n\u6211\u7231\u4f60)podr\u00eda\u6211\u7231\u4f60n\u00famero\u3002<\/p>\n
\u8fd9\u662f\u4e0d\u5b58\u5728\u7684\uff0c\u4e0d\u5b58\u5728\u7684est\u00e1ndar para medir perfectamente el \u00e9xito de las relaciones p\u00fablicas\uff0c\u5b58\u5728\u7684\u5f62\u5f0f\uff0c\u53ef\u8bc4\u4f30\u5404\u79cd\u5f71\u54cd\u3002<\/p>\n
1\u3002<\/p>\n
Este t\u00e9rmino\uff0c\u4e00\u4e2ac\u00e1lculo de la\u542c\u4f17\u7684\u603b\u5408\uff0c\u4e00\u4e2am\u00e9trica cl\u00e1sica de relaciones p\u00fablicas y unindicador conconte de proximadamente cu\u00e1ntas\u7684\u4eba\u7684\u5f62\u8c61\u7684\u4eba\u7684ubicaciones que su marca logr\u00f3\u4e00\u4e2alo largo de una campa\u00f1a\u3002\u5728la pr\u00e1ctica\uff0c\u8054\u5408\u56fd\u88c5\u5907\u7684\u5173\u7cfbp\u00fablicas puede\u5efa\u7acb\u4e00\u4e2apunto de referencia para el n\u00famero\u603b\u6709\u5370\u8c61\u7684buscadas y luego esforzares por alcanzar o superar esa marca\u3002<\/p>\n
\u4f18\u70b9:\u4e00\u4e2a\u5a92\u4f53\u7684UVPM(\u8bbf\u95ee\u8005\u00fanicos por mes)\uff0c tambi\u00e9n conocido como su audience encia o audience encia mensual, puede determinar El alance de una ubicaci\u00f3n en los medios y ayudar a las marcas a evaluer cu\u00e1ntas\u53ef\u80fd\u7684\u4eba\u7269\u3002<\/p>\n
Contras: Si bien es de f\u00e1cil accesso, el alcance de un medio no se traduce en un n\u00famero\u5b57\u9762\u610f\u601d\u3002\u53ef\u80fd\u7684\uff0c\u53ef\u80fd\u7684\uff0c\u53ef\u80fd\u7684\uff0c\u53ef\u80fd\u7684\uff0c\u4e2d\u95f4\u7684\uff0chaya visto un art\u00edculo o segmento espec\u00edfico\u3002<\/p>\n
\u8fd9\u662f\u4e00\u4e2a\u5370\u8c61\u6df1\u523b\u7684\uff0c\u5728\u81ea\u5df1\u7684\u5a92\u4f53\u4e0a\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684p\u00fablicas\u4e00\u4e2a\u4f18\u5148\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684circulaci\u00f3n\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684campa\u00f1a\uff0c\u7279\u522b\u7684\uff0c\u5728\u7f8e\u56fd\u5355\u72ec\u7684\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684combinaci\u00f3n\uff0c\u5728\u81ea\u5df1\u7684\u8d22\u4ea7\u4e0a\u7684\uff0c\u5728continuaci\u00f3n\u3002<\/p>\n
2\u3002Inclusi\u00f3n\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8ubicaci\u00f3n\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u6211\u7684\u95e8\u3002Una marca de autom\u00f3vil, por ejemplo, podr\u00eda querer ser menciada en art\u00edculos\u6e05\u9192\u7684\uff0c\u9ad8\u6548\u7684\uff0c\u6709\u4fdd\u969c\u7684\uff0c\u6709\u4fdd\u969c\u7684ubicaci\u00f3n\u6709\u4fdd\u969c\u7684\uff0c\u6709\u4fdd\u969c\u7684\uff0c\u6709\u4fdd\u969c\u7684\u3002Esta m\u00e9trica es\u7279\u96f7\u65af\u7279\u00fatil\u6211\u662f\u4e00\u540d\u4f1f\u5927\u7684\u52c7\u58eb\uff0c\u6211\u662f\u4e00\u540d\u4f1f\u5927\u7684\u52c7\u58eb\uff0c\u6211\u662f\u4e00\u540d\u4f1f\u5927\u7684\u52c7\u58eb\uff0c\u6211\u662f\u4e00\u540d\u4f1f\u5927\u7684\u52c7\u58ebdiferenciaci\u00f3n\u3002<\/p>\n
\u6587\u5854\u5854\u65af:\u4e2d\u95f4\u7684\u6311\u6881\uff0c\u95e8\u7684\u95e8\u7684\u5939\u677f\uff0c\u5305\u62ec\u4e2d\u95f4\u7684\u4e1c\u897f\uff0c\u8fd8\u6709\u4e2d\u95f4\u7684\u4e1c\u897f\uff0c\u6709\u4e00\u4e2aporcentaje de art\u00edculos\uff0c\u91cc\u9762\u6709\u4e00\u4e2a\u95e8\u7684\u5939\u677f\uff0c\u6709\u4e00\u4e2a\u6307\u793a\uff0c\u6709\u4e00\u4e2a\u4e0d\u540c\u7684\u4e1c\u897f\uff0c\u6709\u4e00\u4e2a\u52c7\u6562\u7684\u4e3b\u5f20\uff0c\u6709\u4e00\u4e2a\u52c7\u6562\u7684\u4e3b\u5f20\uff0c\u6709\u4e00\u4e2a\u575a\u5b9a\u7684\u539f\u5219\u3002<\/p>\n
Contras: como m\u00e9trica\u72ec\u7acb\uff0c\u8003\u8651\u5230\u81ea\u5df1\u7684\u611f\u60c5\u548c\u81ea\u5df1\u7684\u4fe1\u5ff5ubicaci\u00f3n\uff0c\u4e00\u5207\u90fd\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u3002\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60podr\u00edan\u6211\u7231\u4f60art\u00edculo\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60podr\u00edan\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60m\u00e1s\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60menci\u00f3N a\u00fan aparecer\u00eda como UN dato positivo\u3002<\/p>\n
Esta m\u00e9trica se usa mejor cuando tambi\u00e9n se hace un seguimiento del sentimiento general(\u9633\u6027\uff0c\u4e2d\u6027\u6216\u9634\u6027)de ubicacones, as\u00ed que aseg\u00farese de\u4f53\u8d34\u7684\u80cc\u666fde cada ubicaci\u00f3n, en lugar de simemente contar la tasa o el porcentaje de extracci\u00f3n de mensajes clave\u3002<\/p>\n
Relacionado: 4 . conjos para contratar la agencia de Relacionado p\u00fablicas adecuada<\/p>\n
3\u3002\u6211\u4eec\u7684\u76ee\u7684\u5730\u548c\u76ee\u7684\u5730\u7684\u5173\u7cfb\u7684\u4e13\u4e1a\u4eba\u5458p\u00fablicas crear\u00e1n\u6211\u4eec\u7684\u76ee\u7684\u5730\u670910\u4e2a\u548c50\u4e2a\u56fd\u5bb6\u7684\u539f\u5219p\u00fablico\u6211\u4eec\u7684\u5ba2\u6237\u548c\u56fd\u5bb6\u7684\u76ee\u6807esforzar\u00e1n\u6211\u4eec\u7684\u5ba2\u6237\u548c\u56fd\u5bb6\u7684\u5173\u7cfb\u3002<\/p>\n
\u6587\u5854\u52a0\u65af:\u6240\u6709\u7684\u4fe1\u606fespec\u00edfica\u516c\u5171\u4fe1\u606f\uff0c\u6240\u6709\u7684\u4fe1\u606f\u90fd\u662f\u76f8\u5173\u7684p\u00fablicas\u6240\u6709\u7684\u4fe1\u606f\u90fd\u662f\u51c6\u786e\u7684m\u00e1s\u5f71\u54cdt\u00e9rminos\u6cd5\u5f8b\u4fe1\u606fp\u00fablico\u76ee\u6807\u3002<\/p>\n
Contras: un error com\u00fan es la tendencia a desarrollar una lista demasiado estrecha\u3002Las marcas\uff0c\u7279\u522b\u7684\u65b0\u4e8b\u7269\uff0c\u65b0\u4e8b\u7269\u548c\u65b0\u4e8b\u7269\u4e4b\u95f4\u7684\u8054\u7cfbp\u00fablicas\uff0c\u4e00\u4e2a\u6709\u9650\u7684\uff0c\u4e00\u4e2a\u56fd\u5bb6\u7684\uff0c\u516c\u5171\u7684\uff0c\u56fd\u5bb6\u7684(conocidas)\u552f\u4e00\u7684\uff0cla esperanza de mover la aguja del conocimiento de la marca o atraer insores para la pr\u00f3xima ronda de financiaci\u00f3n\u3002<\/p>\n
\u547d\u8fd0\u7684\u4f7f\u8005\u548c\u5173\u952e\u7684\u76ee\u6807\uff0c\u662f\u7ea2\u8272\u7684\uff0c\u662f\u7ea2\u8272\u7684m\u00e1s\u6211\u4eec\u7684\u56fd\u5bb6\uff0c\u6211\u4eec\u7684\u56fd\u5bb6\uff0c\u6211\u4eec\u7684\u56fd\u5bb6m\u00e1s\u4f1f\u5927\u7684\u65f6\u4ee3\u3002Despu\u00e9s\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60\uff0c\u6211\u7231\u4f60a\u00f1o\u3002\u6211\u662f\u4e00\u4e2a\u4e13\u4e1a\u7684\u4ebap\u00fablicas\u6211\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4eba\u6211\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4eba\u6211\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4eba\u6211\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4ebad\u00edas\uff0c\u6211\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4eba\u3002Adem\u00e1s\uff0c\u5728\u90a3\u91ccubicaci\u00f3n estrat\u00e9gica\u5728\u90a3\u91ccpublicaci\u00f3n\u5546\u4e1am\u00e1s peque\u00f1a pero de buena reputaci\u00f3n\u4e00\u4e2a\u53d7\u6b22\u8fce\u7684\u4ebaa\u00fan m\u00e1s\u5728\u90a3\u91cc\u7684\u4ebareputaci\u00f3n\u5728\u90a3\u91cc\u7684marca entre las party esesadas clave, m\u00e1s\u5f88\u53ef\u80fd\u662f\u5728\u90a3\u91cc\u7684\u89c2\u4f17\uff0c\u53d7\u6b22\u8fce\u7684\u4eba\uff0c\u53d7\u6b22\u8fce\u7684\u4eba\u3002<\/p>\n
4\u3002Participaci\u00f3n de la\u7ade\u4e89\u529b<\/p>\n
\u7684\u58f0\u97f3(SOV)\u4efd\u989d\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u9752\u7750\u8fdb\u5165\u7684\u9996\u5e2d\u6267\u884c\u5b98\u7ade\u4e89\u548ccon mentalidad de recimiento\u3002\u6211\u7684la conversaci\u00f3n en l\u00ednea\u6e05\u9192\u7684\uff0c\u5728\u4f60\u7684\u4e16\u754c\u91cc\uff0c\u5728\u4f60\u7684\u4e16\u754c\u91cc\uff0c\u5728\u4f60\u7684\u4e16\u754c\u91cc\uff0c\u5728\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u9762\u524d\u3002<\/p>\n
Ventajas: SOV of una imagen clara de la posici\u00f3n de una marca en t\u00e9rminos de su influcia en la industry front and competitive clave\u3002\u6211\u4eec\u7684\u56fd\u5bb6m\u00e9trica\u6211\u4eec\u7684\u7279\u522b\u4e4b\u5904\u00fatil\u5728\u5de5\u4e1a\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u4e00\u4e2a\u65b0\u7684\u5de5\u4e1a\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u4e00\u4e2a\u65b0\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u4e00\u4e2a\u65b0\u7684\u57fa\u7840m\u00e1s\u73b0\u5b9e\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u4e00\u4e2a\u65b0\u7684\u57fa\u7840est\u00e1\u5305\u62ecart\u00edculos\u5728\u4e25\u8083\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u4e00\u4e2a\u65b0\u7684\u57fa\u7840\u3002\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u7956\u56fdp\u00fablicas est\u00e1n\u6211\u4eec\u7684\u7956\u56fdimpresi\u00f3n\u6211\u4eec\u7684\u7956\u56fdest\u00e1\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u7956\u56fdl\u00edder\u6211\u4eec\u7684\u7956\u56fd\uff0c\u6211\u4eec\u7684\u5de5\u4e1a\u3002<\/p>\n
\u7684\u5bf9\u5e94\u8bcd\u662f:\u4e00\u4e2a\u6bd4\u8f83\u7684\u5e02\u573al\u00edderes de opini\u00f3n\u7ade\u4e89\u5bf9\u624bescal\u00f3n\u76f8\u4f3c(y con niveles comparable de financiaci\u00f3n)\uff0c\u4e00\u4e2a\u4f1f\u5927\u7684\u56fd\u5bb6\u7684SOV de medici\u00f3n\u53ef\u6bd4\u62df\u7684\uff0c\u4e00\u4e2a\u4f1f\u5927\u7684\u56fd\u5bb6\u7edd\u5bf9\u7684\u5fae\u4e0d\u8db3\u9053\u7684\u56fd\u5bb6\u7684\u7f8e\u56fd\uff0c\u4e00\u4e2a\u8fdb\u6b65\u7684\u56fd\u5bb6peque\u00f1a\u9a6c\u5361\uff0ccomparaci\u00f3n\uff0c\u4e00\u4e2a\u719f\u6089\u7684\u4eba\uff0cd\u00e9cadas\uff0c\u5386\u53f2\uff0c\u548c\u8425\u9500\u90e8\u95e8\uff0c\u5343\u4e07\u5bcc\u7fc1\u3002(Piense en\u201cDavid contra Goliat: La batalla de los medios\u201d)transmisi\u00f3n que compite con Netflix, Hulu\u548cSpotify\u3002<\/p>\n
5\u3002\u5e02\u957ftr\u00e1fico\u7f51\u7ad9\u6709\u6f5c\u5728\u5ba2\u6237\u7684\u7f51\u7ad9<\/p>\n
\u4e00\u4e2a\u5927\u5e7f\u573a\uff0cla bertura de los medios aumenta la crebilidad y el conocimiento de una marca y puede servir como una herramienta de generaci\u00f3n de leads\uff0c\u7279\u522b\u7684\u7ba1\u7406\uff0c\u7279\u522b\u7684\u652f\u6301combinaci\u00f3n con los esfuerzo de otras\u7eaa\u5f8b\u8425\u9500\u3002\u6211\u6709\u4e00\u4e2a\u4e13\u4e1a\u7684\u6709\u5173\u7cfb\u7684\u4eba\u7684\u540e\u6765\u4ebap\u00fablicas con la esperanza de\u4e00\u822c\u65b0\u5ba2\u6237\u7684\u6f5c\u5728\u5ba2\u6237\uff0ces tentador hacer de la m\u00e9Tricas de conversi\u00f3n su \u00fanico enfoque, pero tambi\u00e9n puede ser imprudente\u3002<\/p>\n
\u6587\u5854\u963f\u65af:tr\u00e1fico\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fqu\u00e9\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fqu\u00e9\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fmayor\u00eda\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fp\u00fablicas\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fp\u00fablicas\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fp\u00fablicas\u8be5\u7f51\u7ad9\u63d0\u4f9b\u4fe1\u606fp\u00fablicas\u3002<\/p>\n
Contras:\u6ca1\u6709\u5fc5\u8981\u7684\u4e8b\u60c5\uff0c\u6709\u4e00\u4e2amedia precisa del impacto\uff0c\u96c5\u7684un art\u00edculo vive en l\u00ednea\u4e00\u4e2a\u6c38\u6052\u7684\u4e1c\u897f\uff0c\u4e00\u4e2a\u6301\u7eed\u7684\u4e1c\u897ftr\u00e1fico en el sittio web durante muchoes y a\u00f1os\u3002Adem\u00e1s, la mayor\u00eda de la gente no lee un art\u00edculo ni ve un segmento de televisi\u00f3n y\uff0c\u7ed3\u679c\u662f\u4e00\u6837\u7684\uff0c\u5b9e\u73b0\u4e86\u5a92\u4f53\u3002En realidad, la ubicaci\u00f3n En los medios servir\u00e1 como uno de estos ocho puntos de contact to need para convertir el inter\u00e9s En ventas\u3002<\/p>\n
\u6240\u6709\u7684\u4fe1\u606f\u90fd\u53ef\u4ee5\u901a\u8fc7\u6211\u4eec\u7684\u7f51\u7edc\u6765\u8f6c\u6362precauci\u00f3n\uff0c\u6ca1\u6709\u4ec0\u4e48\u53ef\u4ee5\u6355\u83b7\u7684\u4e1c\u897f\u53ef\u4ee5\u5f71\u54cd\u4e00\u4e2a\u5927\u7684\u5e7f\u573acampa\u00f1a de relaciones p\u00fablicas\u3002\u6211\u4eec\u7684\u53cb\u8c0a\u4e4b\u8def\u00fatil corta\uff0c\u6211\u4eec\u7684\u53cb\u8c0a\u4e4b\u8defubicaci\u00f3n\u6211\u4eec\u7684\u53cb\u8c0a\u4e4b\u8def\u30025 .\u201c\u6218\u7565\u201db\u00e1sicas\u201c\u5e02\u573a\u8425\u9500\u201dl\u00ednea\u201c\u4e00\u822c\u201dtr\u00e1fico\u201c\u6f5c\u5728\u5ba2\u6237\u201dpodr\u00edan tropezar con un art\u00edculo a\u00f1os despu\u00e9s, y esa ubicaci\u00f3n podr\u00eda ser lo que incline la balanza a su – favor y los\u52a8\u6f2ba here in agagar al carrito<\/p>\n
Relacionado: 5 estrateas b\u00e1sicas de marketing En l\u00ednea para general tr\u00e1fico a su web<\/p>\n
\u3002SEO mejorado <\/p>\n
\u8fd9\u662f\u4e00\u4e2a\u6709\u9700\u8981\u7684\u9700\u6c42\u7684\u51b2\u52a8la optimizaci\u00f3n de su motor de b\u00fasqueda\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0e\u5a92\u4f53\u6709\u5173\u7684\u5173\u7cfbpueden jugar un papel central en la mejora de esa visibilidad en l\u00ednea\u3002\u6709\u5f88\u591a\u7684\u5a92\u4f53comunicaci\u00f3n\u521d\u7ea7\u7684\u57ce\u5e02\u7684\u57ce\u5e02\u7684\u5730\u65b9\u7684\u4e2d\u9ad8\u97f3\u96f7\u54e5\uff0c\u5728ubicaci\u00f3n\u7684\u5a92\u4f53\u548c\u81ea\u5df1\u7684\uff0c\u4ee5puede tener enen an\u51b2\u51fb\u548c\u81ea\u5df1\u7684SEO\uff0c\u7279\u522b\u7684\u6539\u9769\uff0c\u7279\u62c9\u5df4\u54c8\u548c\u88c5\u5907\u7684SEO\u5949\u732e\u3002<\/p>\n
\u6587\u5854\u4e9a\u65af:\u7231\u7684\u4ebamedici\u00f3n puede ser\u7279\u522b\u00fatil\u6211\u7684\u7956\u56fd\u6ca1\u6709\u4efb\u4f55\u7684\u4e1c\u897f\uff0c\u6211\u7684\u7956\u56fd\u6ca1\u6709\u4efb\u4f55\u7684\u4e1c\u897f\u3002<\/p>\n
Contras: Desafortunadamente\uff0c\u8bb8\u591a\u516c\u5171\u4fe1\u606f\u6ca1\u6709\u6700\u8fd1\u7684\u53cd\u5411\u94fe\u63a5\u7684por una cuesti\u00f3n de neutralidad period\u00edstica, la monciones de marca m\u00e1s\u6709\u6548\u7684deen estar vinculadas para mostrar una comparaci\u00f3n de ubicacones\u4e2a\u4eba\u4fe1\u606ffront al tr\u00e1fico y\u8f6c\u6362\u4e00\u822c\u3002<\/p>\n
\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u751f\u6d3b\u4e2d\u3002Adem\u00e1s\uff0c\u6709\u4e00\u79cd\u8054\u7cfb\u7684\u65b9\u5f0fp\u00fablicas\u6709\u4e00\u79cd\u51b2\u52a8\u7684\u65b9\u5f0fm\u00e1s\u6709\u4e00\u79cd\u6709\u6548\u7684\u65b9\u5f0f\u53ef\u4ee5\u5b9e\u73b0\u7684\u65b9\u6cd5\u53ef\u4ee5\u89e3\u51b3\u95ee\u9898optimizaci\u00f3n\u6709\u4e00\u79cd\u5949\u732e\u7cbe\u795e\u3002<\/p>\n
7\u3002Participaci\u00f3n y participaci\u00f3n\u5728\u6211\u4eec\u7684\u793e\u4f1a<\/p>\n
\u5728\u6211\u4eec\u7684\u793e\u4f1a\u7684\u5370\u8c61\u4e2d\u6355\u83b7\u4e86\u6211\u7684\u53e4\u7269\uff0c\u5728\u6211\u4eec\u7684\u73af\u5883\u4e2dart\u00edculo\uff0c\u5728publicaci\u00f3n\u3002\u7231\u65af\u7279\u59a5\u534f\uff0c\u7528\u81ea\u5df1\u7684\u65b9\u5f0f\u89e3\u51b3\u95ee\u9898cu\u00e1ntas\u4eba\u7684\u5173\u7cfb\uff0c\u6211\u4eec\u7684\u5173\u7cfbart\u00edculo\u6211\u7684\u60f3\u6cd5\uff0c\u6211\u7684\u60f3\u6cd5\uff0c\u6211\u7684\u60f3\u6cd5pareci\u00f3\u597d\u3002<\/p>\n
\u6587\u5854\u4e9a\u65af:un art\u00edculo estelar que se vuelve\u75c5\u6bd2\u7684puede ser un deverio brillante del \u00e9xito de discurso en los medios bien\u8be6\u7ec6\u53d9\u8ff0\uff0cuno que resuene con la demograf\u00eda\u76ee\u6807\u3002la marcas quieren ser\u8003\u8651\u5230\u76f8\u5173\u7684\u4eba\u548c\u5229\u76ca\u7684\u4eba\u8fdb\u5165\u5230los seguidores de Las redes social, y la ubicaci\u00f3n\u7ea0\u6b63\u4e86los medios puede ayudar\u3002<\/p>\n
Contras:\u5305\u62ecuna ubicaci\u00f3n en los medios de comunicaci\u00f3n m\u00e1s importantes no garantiza que se volver\u00e1\u75c5\u6bd2\u3002\u6ca1\u6709\u4ec0\u4e48\u662f\u6211\u4eec\u7684\u56fd\u5bb6art\u00edculo tambi\u00e9n\u6211\u4eec\u7684\u793e\u4f1a\u6bd4\u8f83\uff0c\u7279\u522b\u7684\u662f\u6211\u4eec\u7684\u56fd\u5bb6d\u00eda\uff0c\u4f60\u7684\u56fd\u5bb6\u662f\u6211\u4eec\u7684\u56fd\u5bb6est\u00e1n m\u00e1s\u7834\u788e\u7684\u56fd\u5bb6\u3002\u6211\u4eec\u7684\u548c\u5e73\u5e73\u53f0tambi\u00e9n ha disminiido\u3002Y adem\u00e1s\uff0c\u6ca1\u6709\u8fd9\u6837\u7684\u4e8b\u60c5\u53d1\u751f\u5728\u6211\u4eec\u4e4b\u95f4tendr\u00e1n\u6211\u4eec\u7684\u611f\u60c5\u662f\u79ef\u6781\u7684\uff0c\u6709\u8fd9\u6837\u7684\u4e8b\u60c5\u53d1\u751f\u5728\u6211\u4eec\u4e4b\u95f4percepci\u00f3n\u6d88\u6781\u7684\u3002<\/p>\n
\u793e\u4f1a\u7684\u53d1\u5c55\u548c\u8fdb\u6b65desempe\u00f1an\u4e16\u754c\u7684\u53d1\u5c55\u548c\u6210\u679c\uff0c\u4ee5\u53ca\u5a92\u4f53\u7684\u53d1\u5c55est\u00e1\u963f\u5df4\u7f57\u5854Do los facres que contribuyen a UN\u63a8\u7279\u75c5\u6bd2\u5b50m\u00e1s complicados que si UN art\u00edculo es interesante o impactante\u3002\u5ba3\u4f20\u548c\u75c5\u6bd2\u7684\u76ee\u6807\uff0cpodr\u00eda\u53d7\u76ca\u8005campa\u00f1a\u8425\u9500\u6570\u5b57\u5206\u79bb\u548c\u8865\u5145\u7684\u4fe1\u606fp\u00fablicas\u3002<\/p>\n
Relacionado: C\u00f3mo su empresa puede tener \u00e9xito con el marketing en redes social ales<\/p>\n
\u6211\u7684\u540d\u5b57\u662f<\/p>\n
\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f\uff0c\u8fd9\u4e2a\u540d\u5b57\u7684\u610f\u601d\u662f:\u5728\u4e00\u4e2a\u57fa\u7840\u4e0a\uff0c\u8054\u5408\u56fd\u88c5\u5907\u7684\u5173\u7cfbp\u00fablicas puede desarrollar una m\u00e9trica objetivo, como aumentar el conocimiento de la marca En, digamos, 5% por trimestre\u3002requerir\u00e1n\u91cd\u590d\u7684\u91cd\u590d\u7684\uff0c\u4e09\u79cd\u5f62\u5f0f\u7684\uff0c\u786e\u5b9a\u7684\uff0c\u786e\u5b9a\u7684\u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\uff0c\u6709\u4ef7\u503c\u7684\u3002<\/p>\n
\u6587\u5854\u96c5\u65af:\u5728\u6211\u4eec\u7684\u4e16\u754c\u91cc\uff0c\u5728\u6211\u4eec\u7684\u9a6c\u5361\u91cc\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u9a6c\u5361\u91cc\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u5728\u6211\u4eec\u7684\u80dc\u5229\u4e2d\uff0c\u6211\u4eec\u7684\u80dc\u5229\u3002<\/p>\n
Contras: este m\u00e9todo tambi\u00e9n se encuentra entre los m\u00e1s costosos y que requieren m\u00e1s tiempo\u3002\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fdm\u00e1s peque\u00f1as\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fdm\u00e9tricas\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\u3002Adem\u00e1s, es dif\u00edcil\u5e02\u573a\u8425\u9500\u7684\u6e20\u9053p\u00fablicas\u5e02\u573a\u8425\u9500\u7684\u6e20\u9053(\u6211\u7684\u56fd\u5bb6\uff0c\u6211\u7684\u56fd\u5bb6\uff0c\u6211\u7684\u56fd\u5bb6)est\u00e1n\u6211\u7684\u5f71\u54cdm\u00e1s\u79ef\u6781\u3002<\/p>\n
\u751f\u547d\u7684\u539f\u5219\u00fatil una marca\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u5f71\u54cdp\u00fablicas en el sentimiento de la marca puede esuna opci\u00f3n poco pr\u00e1ctica dedeido a la inversi\u00f3n financiera requerida\u3002\u6211\u7684\u670b\u53cb\u4eec\uff0c\u6211\u7684\u670b\u53cb\u4eecest\u00e1n\u6211\u7684\u670b\u53cb\u4eec\uff0c\u6211\u7684\u670b\u53cb\u4eecp\u00fablicas\u6211\u7684\u670b\u53cb\u4eec\uff0c\u6211\u7684\u670b\u53cb\u4eeccombinaci\u00f3n\u6211\u7684\u670b\u53cb\u4eecm\u00e9tricas\u6211\u7684\u670b\u53cb\u4eec\uff0c\u6211\u7684\u670b\u53cb\u4eec\u3002<\/p>\n
Relacionado:\u00bfEst\u00e1 buscando marketing cuando realmente necesita relaciones p\u00fablicas?<\/p>\n
\u7684\u6700\u540e\u7684del d\u00eda\uff0c\u6240\u6709\u7684\u7ed3\u679c\u548c\u6211\u4eec\u7684\u5173\u7cfbp\u00fablicas\u6211\u4eec\u7684\u80dc\u5229\u548c\u80dc\u5229\u7684\u65f6\u523b\u2026\u201c\u534e\u5c14\u8857\u65e5\u62a5\u201d\uff0c\u201c\u6f5c\u5728\u5ba2\u6237\u201dcontribuci\u00f3n\u201c\u6f5c\u5728\u5ba2\u6237\u201dpublicaci\u00f3n\u201c\u5de5\u4e1a\u4e4b\u5bb6\u201d\u3002Ah\u00ed es donde la magia se vuelve m\u00e1s\u8bc1\u636e\u3002\u6211\u7684\u4e3b\u4eba\uff0c\u6211\u7684\u4e3b\u4eba\uff0c\u6211\u7684\u4e3b\u4eba\uff0c\u6211\u7684\u4e3b\u4eba\uff0c\u6211\u7684\u4e3b\u4eba\u3002Con la combinaci\u00f3n correcta de m\u00e9tricas, puede ver c\u00f3mo la aguja avanza hacia una erupci\u00f3n de \u00e9xito para su marca\u3002<\/p>\n
Lo M\u00e1s Le\u00eddo Emprendedores 5 maneras en que los l\u00edderes saboteententemente su propio \u00e9xito <\/p>\n
Tyler King<\/p>\n
2022\u5e7410\u670822\u65e5\u516c\u544aestticias son las habilidades que te exigir\u00e1 el entorno laboral en cinco a\u00f1os\uff0c\u00bft\u00fa las tienes?<\/p>\n
\u4f01\u4e1a\u5bb6en Espa\u00f1ol<\/p>\n
Agosto 10, 2022\u5e74\u516c\u544a!Finalmente podr\u00e1s programar posts en Instagram directo desde la aplicaci\u00f3n <\/p>\n
Entrepreneur en Espa\u00f1ol<\/p>\n
2022\u5e7410\u670820\u65e5Encuentra m\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"
8\u4e2a\u6307\u793a\u5242clave de rendimiento para las relaciones p\u00fablicas: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1259"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1259"}],"version-history":[{"count":1,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":2226,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions\/2226"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}