PR\u76848\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u2014\u2014\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u91cd\u8981\u7684?\u8ffd\u8e2a\u548c\u8861\u91cfPR\u6210\u529f\u6ca1\u6709\u9ec4\u91d1\u6807\u51c6\uff0c\u4f46\u8fd9\u4e9bkpi\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u63cf\u7ed8\u6d3b\u52a8\u7ed3\u679c\u3002<\/p>\n
\u4f5c\u8005:April Margulies 2021\u5e7411\u670826\u65e5\u867d\u7136PR\u4e0d\u662f\uff0c\u4e5f\u53ef\u80fd\u6c38\u8fdc\u4e0d\u4f1a\u662f\u4e00\u95e8\u7cbe\u786e\u7684\u79d1\u5b66\uff0c\u4f46\u6709\u4e00\u4e9b\u901a\u5e38\u7528\u4e8e\u8861\u91cf\u5176\u7ed3\u679c\u7684\u6307\u6807\u3002\u8fd9\u4e9b\u5173\u952e\u7ee9\u6548\u6307\u6807(kpi)\u975e\u5e38\u91cd\u8981\uff0c\u4e5f\u5e94\u8be5\u53cd\u6620\u54c1\u724c\u7684\u4e1a\u52a1\u548c\u8425\u9500\u76ee\u6807\u3002\u4f8b\u5982\uff0c\u54c1\u724c\u7684\u76ee\u6807\u662f\u901a\u8fc7\u7279\u5b9a\u7684\u4ef7\u503c\u4e3b\u5f20\u6216\u4ea7\u54c1\u800c\u51fa\u540d\u5417?\u5982\u679c\u662f\u8fd9\u6837\uff0c\u90a3\u4e48\u6bcf\u4e00\u7bc7\u4ee5\u516c\u5173\u4e3a\u52a8\u529b\u7684\u6216\u751f\u6210\u7684\u6587\u7ae0\u4e2d\u90fd\u9700\u8981\u6709\u8fd9\u79cd\u533a\u522b\u3002\u4e5f\u8bb8\u4e00\u4e2a\u54c1\u724c\u6b63\u5728\u514b\u670d\u4e00\u4e9b\u4e0d\u592a\u7406\u60f3\u7684\u65b0\u95fb\uff0c\u6240\u4ee5\u9700\u8981\u628a\u8fd9\u4e9b\u6545\u4e8b\u538b\u4e0b\u53bb?\u5982\u679c\u662f\u8fd9\u6837\u7684\u8bdd\uff0c\u5728\u5a92\u4f53\u4e0a\u83b7\u5f97\u6392\u540d\u9ad8\u4e8e\u4efb\u4f55\u8d1f\u9762\u641c\u7d22\u7ed3\u679c\u7684\u6b63\u9762\u4f4d\u7f6e(\u5176\u6b21\u662f\u8861\u91cfSEO\u5f71\u54cd)\u53ef\u80fd\u662f\u9996\u8981\u76ee\u6807\u3002\u867d\u7136\u6ca1\u6709\u5b8c\u7f8e\u8861\u91cfPR\u6210\u529f\u7684\u5343\u7bc7\u4e00\u5f8b\u7684\u65b9\u6cd5\uff0c\u4f46\u6709\u4e00\u4e9b\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u65b9\u6cd5\u53ef\u4ee5\u8bc4\u4f30\u5404\u79cd\u5f71\u54cd\u3002<\/p>\n
1\u3002\u5a92\u4f53\u5370\u8c61<\/p>\n
\u8fd9\u4e2a\u672f\u8bed\u2014\u2014\u5bf9\u53d7\u4f17\u603b\u6570\u7684\u8ba1\u7b97\u2014\u2014\u662f\u4e00\u4e2a\u7ecf\u5178\u7684\u516c\u5173\u6307\u6807\uff0c\u4e5f\u662f\u4e00\u4e2a\u53ef\u9760\u7684\u6307\u6807\uff0c\u5927\u81f4\u53cd\u6620\u4e86\u5728\u6574\u4e2a\u6d3b\u52a8\u4e2d\u6709\u591a\u5c11\u4eba\u770b\u5230\u4e86\u4f60\u7684\u54c1\u724c\u7684\u690d\u5165\u3002\u5728\u5b9e\u8df5\u4e2d\uff0cPR\u56e2\u961f\u53ef\u80fd\u4f1a\u4e3a\u6240\u5bfb\u6c42\u7684\u603b\u5370\u8c61\u6570\u91cf\u8bbe\u5b9a\u4e00\u4e2a\u57fa\u51c6\uff0c\u7136\u540e\u52aa\u529b\u8fbe\u5230\u6216\u8d85\u8fc7\u8fd9\u4e2a\u6807\u51c6\u3002\u4f18\u70b9:\u4e00\u4e2a\u5a92\u4f53\u7684UVPM(\u6bcf\u4e2a\u6708\u7684\u72ec\u7acb\u8bbf\u5ba2)\uff0c\u4e5f\u5c31\u662f\u5b83\u7684\u6708\u6d4f\u89c8\u91cf\u6216\u8bfb\u8005\u91cf\uff0c\u53ef\u4ee5\u51b3\u5b9a\u4e00\u4e2a\u5a92\u4f53\u6295\u653e\u7684\u6f5c\u5728\u8986\u76d6\u8303\u56f4\uff0c\u5e76\u5e2e\u52a9\u54c1\u724c\u8bc4\u4f30\u6709\u591a\u5c11\u4eba\u53ef\u80fd\u770b\u5230\u5b83\u3002\u7f3a\u70b9:\u867d\u7136\u5f88\u5bb9\u6613\u63a5\u8fd1\uff0c\u4f46\u51fa\u53e3\u7684\u8986\u76d6\u8303\u56f4\u5e76\u4e0d\u80fd\u8f6c\u5316\u4e3a\u89c2\u4f17\u7684\u5b9e\u9645\u6570\u91cf\u3002\u4e00\u7bc7\u7279\u5b9a\u7684\u6587\u7ae0\u6216\u7247\u6bb5\u4e0d\u592a\u53ef\u80fd\u88ab\u67d0\u4e00\u5a92\u4f53\u7684\u6240\u6709\u6f5c\u5728\u53d7\u4f17\u89c2\u770b\u3002\u867d\u7136\u5a92\u4f53\u5370\u8c61\u5728\u6fc0\u52b1PR\u56e2\u961f\u4f18\u5148\u8003\u8651\u9ad8\u53d1\u884c\u91cf\u51fa\u7248\u7269\u65b9\u9762\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u8fd9\u4e00KPI\u53ef\u80fd\u662f\u5b9e\u9645\u6d3b\u52a8\u8868\u73b0\u7684\u4e00\u4e2a\u53d8\u5316\u65e0\u5e38\u7684\u6307\u6807\uff0c\u7279\u522b\u662f\u5728\u5355\u72ec\u4f7f\u7528\u800c\u4e0d\u662f\u4e0e\u5176\u4ed6KPI\u7ed3\u5408\u4f7f\u7528\u65f6(\u5982\u4e0b\u6240\u8ff0)\u3002<\/p>\n
2\u3002\u5173\u952e\u6d88\u606f\u5305\u542b<\/p>\n
\u5173\u952e\u6d88\u606f\u5173\u6ce8\u4f4d\u7f6e\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u5b83\u51fa\u73b0\u5728\u51fa\u53e3\u7684\u5c42\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u6c7d\u8f66\u54c1\u724c\u53ef\u80fd\u5e0c\u671b\u5728\u8ba8\u8bba\u9ad8\u6548\u91cc\u7a0b\u7684\u6587\u7ae0\u4e2d\u88ab\u63d0\u53ca\uff0c\u6216\u8005\u786e\u4fdd\u5b83\u83b7\u5f97\u7684\u4efb\u4f55\u5a92\u4f53\u6295\u653e\u90fd\u5305\u542b\u8fd9\u4e00\u4fe1\u606f\u3002\u5f53\u4e00\u4e2a\u5173\u952e\u4fe1\u606f\u662f\u54c1\u724c\u4ef7\u503c\u4e3b\u5f20\u6216\u5dee\u5f02\u5316\u70b9\u7684\u6838\u5fc3\u65f6\uff0c\u8fd9\u4e2a\u6307\u6807\u5c24\u5176\u6709\u7528\u3002\u4f18\u70b9:\u8861\u91cf\u5a92\u4f53\u6295\u653e\u4e2d\u5305\u542b\u7684\u5173\u952e\u4fe1\u606f\u7684\u6570\u91cf\uff0c\u6216\u5305\u542b\u8fd9\u4e9b\u5173\u952e\u4fe1\u606f\u7684\u6587\u7ae0\u7684\u767e\u5206\u6bd4\uff0c\u53ef\u4ee5\u5f88\u597d\u5730\u8861\u91cf\u8fd9\u4e9b\u5dee\u5f02\u5316\u548c\u4ef7\u503c\u4e3b\u5f20\u662f\u5426\u5f97\u5230\u6301\u7eed\u5439\u6367\u3002\u7f3a\u70b9:\u4f5c\u4e3a\u4e00\u4e2a\u72ec\u7acb\u7684\u6307\u6807\uff0c\u5982\u679c\u4e0d\u8003\u8651\u690d\u5165\u7684\u6574\u4f53\u60c5\u611f\u548c\u5185\u5bb9\uff0c\u8fd9\u4e2aKPI\u662f\u4e0d\u53ef\u9760\u7684\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u54c1\u724c\u548c\u5b83\u7684\u5173\u952e\u4fe1\u606f\u53ef\u4ee5\u5728\u4e00\u7bc7\u5173\u4e8e\u4e00\u4e2a\u4e0d\u592a\u7406\u60f3\u7684\u4e3b\u9898\u7684\u6587\u7ae0\u4e2d\u7a81\u51fa\u663e\u793a\uff0c\u6216\u8005\u8be5\u54c1\u724c\u548c\u5b83\u7684\u5173\u952e\u4fe1\u606f\u53ef\u80fd\u5305\u542b\u5728\u4e00\u4e2a\u66f4\u5927\u7684\u5173\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u7b80\u4ecb\u4e2d\uff0c\u4f46\u8fd9\u79cd\u63d0\u53ca\u4ecd\u7136\u4f1a\u663e\u793a\u4e3a\u4e00\u4e2a\u79ef\u6781\u7684\u6570\u636e\u70b9\u3002\u8fd9\u4e2a\u6307\u6807\u6700\u597d\u7528\u4e8e\u8ddf\u8e2a\u690d\u5165\u7684\u603b\u4f53\u60c5\u7eea(\u79ef\u6781\u3001\u4e2d\u6027\u6216\u6d88\u6781)\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u8003\u8651\u6bcf\u4e2a\u690d\u5165\u7684\u80cc\u666f\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u8ba1\u7b97\u5173\u952e\u4fe1\u606f\u7684\u901a\u8fc7\u7387\u6216\u767e\u5206\u6bd4\u3002<\/p>\n
\u76f8\u5173:\u96c7\u7528\u5408\u9002\u7684\u516c\u5173\u673a\u6784<\/p>\n
\u76844\u4e2a\u63d0\u793a\u901a\u5e38\u60c5\u51b5\u4e0b\uff0cPR\u4e13\u4e1a\u4eba\u5458\u4f1a\u521b\u5efa\u4e00\u4e2a\u5305\u542b10\u523050\u4e2a\u8fbe\u5230\u5ba2\u6237\u76ee\u6807\u53d7\u4f17\u7684\u9876\u7ea7\u51fa\u7248\u7269\u7684\u5217\u8868\uff0c\u7136\u540e\u52aa\u529b\u5c06\u5176\u5305\u542b\u5728\u5176\u4e2d\u7684\u4e00\u5b9a\u6bd4\u4f8b\u4e2d\u3002\u4f18\u70b9:\u901a\u8fc7\u9488\u5bf9\u7279\u5b9a\u7684\u51fa\u7248\u7269\u5217\u8868\uff0c\u54c1\u724c\u548c\u5b83\u7684\u516c\u5173\u56e2\u961f\u53ef\u4ee5\u5bf9\u9f50\u7cbe\u786e\u7684\u4f4d\u7f6e\uff0c\u5728\u8fbe\u5230\u76ee\u6807\u53d7\u4f17\u65b9\u9762\u5177\u6709\u6700\u5927\u7684\u51b2\u51fb\u529b\u3002\u7f3a\u70b9:\u4e00\u4e2a\u5e38\u89c1\u7684\u7f3a\u9677\u662f\u503e\u5411\u4e8e\u5f00\u53d1\u4e00\u4e2a\u5217\u8868\u592a\u7a84\u3002\u54c1\u724c\u2014\u2014\u5c24\u5176\u662f\u521d\u521b\u516c\u53f8\u6216\u521a\u63a5\u89e6\u516c\u5171\u5173\u7cfb\u7684\u516c\u53f8\u2014\u2014\u53ef\u80fd\u4f1a\u503e\u5411\u4e8e\u53ea\u5ba3\u4f20\u5168\u56fd\u6027(\u77e5\u540d)\u51fa\u7248\u7269\uff0c\u5e0c\u671b\u501f\u6b64\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u5438\u5f15\u6295\u8d44\u8005\u8fdb\u884c\u4e0b\u4e00\u8f6e\u878d\u8d44\u3002\u4e3a\u4e86\u8ba9\u76ee\u6807\u5a92\u4f53\u6210\u4e3a\u6709\u6548\u7684KPI\uff0c\u6700\u597d\u662f\u6492\u4e0b\u66f4\u5927\u7684\u7f51\uff0c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u81f4\u529b\u4e8e\u90a3\u4e9b\u8f83\u5927\u7684\u51fa\u7248\u7269\u3002\u6bd5\u7adf\uff0c\u4ed6\u4eec\u7684\u4eba\u6570\u662f\u6709\u9650\u7684\uff0c\u4ed6\u4eec\u4e00\u5e74\u4e5f\u53ea\u80fd\u5199\u90a3\u4e48\u591a\u7bc7\u5173\u4e8e\u67d0\u4e2a\u54c1\u724c\u7684\u6587\u7ae0\u3002\u4e00\u4f4d\u6709\u7ecf\u9a8c\u7684\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u77e5\u9053\uff0c\u4e3b\u6d41\u8bb0\u8005\u6bcf\u5929\u90fd\u4f1a\u6536\u5230\u6570\u767e\u4e2a\u5e7f\u544a\uff0c\u5176\u4e2d\u5927\u591a\u6570\u6700\u7ec8\u88ab\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002\u6b64\u5916\uff0c\u5728\u89c4\u6a21\u8f83\u5c0f\u4f46\u58f0\u8a89\u826f\u597d\u7684\u884c\u4e1a\u51fa\u7248\u7269\u4e0a\u8fdb\u884c\u6218\u7565\u6027\u5e03\u5c40\uff0c\u6709\u65f6\u751a\u81f3\u53ef\u4ee5\u66f4\u597d\u5730\u63d0\u9ad8\u54c1\u724c\u5728\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u4e2d\u7684\u58f0\u8a89\uff0c\u56e0\u4e3a\u5408\u9002\u7684\u53d7\u4f17\u66f4\u6709\u53ef\u80fd\u770b\u5230\u5b83\u3002<\/p>\n
4\u3002\u58f0\u97f3\u4efd\u989d(SOV)\u662f\u6709\u7ade\u4e89\u529b\u3001\u6709\u6210\u957f\u610f\u8bc6\u7684\u9996\u5e2d\u6267\u884c\u5b98\u6700\u559c\u6b22\u7684KPI\u3002\u5b83\u6d4b\u91cf\u7f51\u4e0a\u5bf9\u4e00\u4e2a\u54c1\u724c\u7684\u8ba8\u8bba\uff0c\u5e76\u5c06\u5176\u4e0e\u5a92\u4f53\u5bf9\u4efb\u4f55\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u7684\u63d0\u53ca\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n
\u4f18\u70b9:SOV\u6e05\u6670\u5730\u63cf\u7ed8\u4e86\u4e00\u4e2a\u54c1\u724c\u76f8\u5bf9\u4e8e\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u4e1a\u5f71\u54cd\u529b\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u5e38\u88ab\u9876\u7ea7\u5a92\u4f53\u62a5\u9053\u7684\u5c0f\u4f17\u884c\u4e1a\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u7279\u522b\u6709\u7528\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u5b83\u4e3a\u54c1\u724c\u662f\u5426\u88ab\u62a5\u9053\u5728\u8fd9\u4e00\u8f83\u5c11\u88ab\u62a5\u9053\u7684\u8bdd\u9898\u7684\u6587\u7ae0\u4e2d\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u66f4\u73b0\u5b9e\u7684\u821e\u53f0\u3002\u8f83\u9ad8\u7684SOV\u767e\u5206\u6bd4\u6700\u7ec8\u53ef\u4ee5\u5e2e\u52a9\u8861\u91cf\u4f60\u7684PR\u5de5\u4f5c\u662f\u5426\u7ed9\u4eba\u7559\u4e0b\u4e86\u54c1\u724c\u6b63\u5728\u53d1\u5c55\u7684\u5370\u8c61\uff0c\u6216\u8005\u4f60\u662f\u5426\u662f\u884c\u4e1a\u4e2d\u7684\u601d\u60f3\u9886\u8896\u3002\u7f3a\u70b9:\u5f53\u5c06\u54c1\u724c\u6216\u601d\u60f3\u9886\u8896\u4e0e\u540c\u7ea7\u7ade\u4e89\u5bf9\u624b(\u4ee5\u53ca\u8d44\u91d1\u6c34\u5e73\u76f8\u5f53\u7684\u7ade\u4e89\u5bf9\u624b)\u8fdb\u884c\u6bd4\u8f83\u65f6\uff0cSOV\u662f\u4e00\u4e2a\u53ef\u9760\u7684\u8861\u91cf\u5de5\u5177\uff0c\u4f46\u5f53\u7528\u4e8e\u8ddf\u8e2a\u4e00\u4e2a\u5c0f\u54c1\u724c\u4e0e\u4e00\u4e2a\u62e5\u6709\u6570\u5341\u5e74\u5386\u53f2\u548c\u6570\u5341\u4ebf\u8425\u9500\u90e8\u95e8\u7684\u5bb6\u55bb\u6237\u6653\u7684\u54c1\u724c\u7684\u8fdb\u5c55\u65f6\uff0cSOV\u7684\u4ef7\u503c\u5c31\u5b8c\u5168\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8ba1\u4e86\u3002(\u60f3\u60f3\u300a\u5927\u536b\u4e0e\u6b4c\u5229\u4e9a:\u5a92\u4f53\u4e4b\u6218\u300b)\u3002\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u4e0eNetflix\u3001Hulu\u6216Spotify\u7ade\u4e89\u7684\u6d41\u5a92\u4f53\u521d\u521b\u516c\u53f8\uff0c\u8bf7\u8df3\u8fc7\u8fd9\u4e00\u6761\u3002<\/p>\n
5\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5a92\u4f53\u62a5\u9053\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u7684\u53ef\u4fe1\u5ea6\u548c\u8ba4\u77e5\u5ea6\uff0c\u5e76\u53ef\u4ee5\u4f5c\u4e3a\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u7684\u5de5\u5177\uff0c\u7279\u522b\u662f\u5f53\u4e0e\u5176\u4ed6\u8425\u9500\u5b66\u79d1\u7684\u52aa\u529b\u76f8\u7ed3\u5408\u65f6\u3002\u5982\u679c\u4f60\u96c7\u4f63\u4e86\u4e00\u5bb6PR\u516c\u53f8\u6216\u4e13\u4e1a\u4eba\u58eb\uff0c\u5e0c\u671b\u80fd\u591f\u521b\u9020\u51fa\u65b0\u7684\u7ebf\u7d22\uff0c\u90a3\u4e48\u4f60\u4fbf\u5f88\u6709\u53ef\u80fd\u53ea\u5173\u6ce8\u8f6c\u5316\u7387\u6307\u6807\uff0c\u4f46\u8fd9\u4e5f\u662f\u4e0d\u660e\u667a\u7684\u3002\u4f18\u70b9:\u7f51\u7ad9\u6d41\u91cf\u53ef\u4ee5\u663e\u793a\u54ea\u4e9b\u65b0\u95fb\u70b9\u51fb\u4ea7\u751f\u4e86\u6700\u591a\u7684\u7f51\u7ad9\u8f6c\u6362\uff0c\u8fd9\u53ef\u4ee5\u544a\u8bc9PR\u56e2\u961f\u672a\u6765\u5e94\u8be5\u4f18\u5148\u8003\u8651\u7684\u653e\u7f6e\u7c7b\u578b\u3002\u7f3a\u70b9:\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u662f\u5bf9\u5f71\u54cd\u7684\u51c6\u786e\u6d4b\u91cf\uff0c\u56e0\u4e3a\u4e00\u7bc7\u6587\u7ae0\u5728\u7f51\u4e0a\u6c38\u8fdc\u5b58\u5728\uff0c\u53ef\u80fd\u4f1a\u6301\u7eed\u63a8\u52a8\u7f51\u7ad9\u6d41\u91cf\u6570\u6708\u751a\u81f3\u6570\u5e74\u3002\u800c\u4e14\uff0c\u5927\u591a\u6570\u4eba\u4e0d\u4f1a\u8bfb\u4e00\u7bc7\u6587\u7ae0\u6216\u770b\u4e00\u4e2a\u7535\u89c6\u7247\u6bb5\uff0c\u7136\u540e\u7acb\u5373\u8d2d\u4e70\u3002\u5b9e\u9645\u4e0a\uff0c\u5a92\u4f53\u6295\u653e\u53ea\u662f\u5c06\u5174\u8da3\u8f6c\u5316\u4e3a\u9500\u552e\u6240\u9700\u7684\u516b\u4e2a\u63a5\u89e6\u70b9\u4e4b\u4e00\u3002<\/p>\n
\u7f51\u7ad9\u8f6c\u6362\u5e94\u8be5\u8c28\u614e\u4f7f\u7528\uff0c\u56e0\u4e3a\u5b83\u4eec\u4e0d\u80fd\u6355\u6349PR\u6d3b\u52a8\u7684\u957f\u671f\u5f71\u54cd\u3002\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u7684\u5bff\u547d\u5f88\u77ed\uff0c\u4f46\u4ed8\u8d39\u5a92\u4f53\u6295\u653e\u5e7f\u544a\u7684\u5bff\u547d\u5374\u5f88\u957f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6f5c\u5728\u7684\u5ba2\u6237\u53ef\u80fd\u4f1a\u5728\u51e0\u5e74\u4e4b\u540e\u5076\u7136\u770b\u5230\u4f60\u7684\u6587\u7ae0\uff0c\u800c\u8fd9\u4e2a\u4f4d\u7f6e\u53ef\u80fd\u4f1a\u662f\u4f60\u7684\u4f18\u52bf\uff0c\u9f13\u52b1\u4ed6\u4eec\u70b9\u51fb\u201c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u201d\u3002\u5982\u679c\u4e00\u4e2a\u54c1\u724c\u9700\u8981\u63d0\u9ad8\u5176\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u5a92\u4f53\u5173\u7cfb\u53ef\u4ee5\u5728\u63d0\u9ad8\u5176\u5728\u7ebf\u80fd\u89c1\u5ea6\u65b9\u9762\u53d1\u6325\u6838\u5fc3\u4f5c\u7528\u3002\u8bb8\u591a\u9876\u7ea7\u5a92\u4f53\u90fd\u6709\u9ad8\u7ea7\u7f51\u7ad9\uff0c\u6240\u4ee5\u5f53\u4f60\u5728\u4ed6\u4eec\u7684\u5a92\u4f53\u4f4d\u7f6e\u4e0a\u83b7\u5f97\u4e00\u5e2d\u4e4b\u5730\u65f6\uff0c\u8fd9\u5bf9SEO\u6709\u5f88\u5927\u7684\u5f71\u54cd\uff0c\u7279\u522b\u662f\u5f53\u4f60\u4e0e\u4e00\u4e2a\u4e13\u95e8\u7684SEO\u56e2\u961f\u5408\u4f5c\u65f6\u3002\u4f18\u70b9:\u5f53\u4e00\u4e2a\u54c1\u724c\u88ab\u4e0d\u5fc5\u8981\u7684\u63d0\u53ca\u6216\u8d1f\u9762\u8bc4\u4ef7\u65f6\uff0c\u8fd9\u4e2a\u6d4b\u91cf\u5de5\u5177\u4f1a\u7279\u522b\u6709\u7528\u5b83\u60f3\u8981\u63a8\u5012\u8fc7\u53bb\u7684\u4fdd\u9669\u3002\u7f3a\u70b9:\u4e0d\u5e78\u7684\u662f\uff0c\u8bb8\u591a\u51fa\u7248\u7269\u4e0d\u63d0\u4f9b\u53cd\u5411\u94fe\u63a5\u4f5c\u4e3a\u65b0\u95fb\u4e2d\u7acb\u7684\u95ee\u9898\uff0c\u6700\u6709\u6548\u7684\u54c1\u724c\u63d0\u5230\u5fc5\u987b\u94fe\u63a5\uff0c\u4ee5\u663e\u793a\u4e2a\u4eba\u653e\u7f6e\u4e0e\u6574\u4f53\u6d41\u91cf\u548c\u8f6c\u6362\u7684\u6bd4\u8f83\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u7f51\u7edc\u53d1\u5e03\u65b0\u95fb\u7a3f\u6bd4\u4f20\u7edf\u5a92\u4f53\u6295\u653e\u66f4\u80fd\u63d0\u9ad8\u54c1\u724c\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316(SEO)\u548c\u5728\u7ebf\u5f62\u8c61\u3002\u6b64\u5916\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u5229\u7528PR\u6765\u63d0\u9ad8SEO\u662f\u6700\u6709\u6548\u7684\uff0c\u5f53\u4e0e\u4e13\u95e8\u548c\u5e7f\u6cdb\u7684\u4f18\u5316\u5de5\u4f5c\u76f8\u7ed3\u5408\u65f6\u3002<\/p>\n
7\u3002\u793e\u4ea4\u5a92\u4f53\u5370\u8c61\u53ef\u4ee5\u6355\u6349\u5230\u4e00\u7bc7\u6587\u7ae0\u7684\u70b9\u8d5e\u3001\u5206\u4eab\u548c\u8bc4\u8bba\uff0c\u5c31\u50cf\u5176\u4ed6\u4efb\u4f55\u5e16\u5b50\u4e00\u6837\u3002\u8fd9\u79cd\u7c98\u6027\u53ef\u4ee5\u7528\u6765\u8861\u91cf\u6709\u591a\u5c11\u4eba\u5b9e\u9645\u4e0a\u9605\u8bfb\u4e86\u4e00\u7bc7\u63d0\u5230\u4f60\u7684\u54c1\u724c\u7684\u6587\u7ae0\uff0c\u4ee5\u53ca\u5b83\u662f\u5426\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u3002\u4f18\u70b9:\u4e00\u7bc7\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u4f18\u79c0\u6587\u7ae0\u53ef\u4ee5\u662f\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5a92\u4f53\u5ba3\u4f20\u6210\u529f\u7684\u5149\u8f89\u8bc1\u660e\uff0c\u5b83\u80fd\u4e0e\u76ee\u6807\u4eba\u7fa4\u4ea7\u751f\u5171\u9e23\u3002\u54c1\u724c\u5e0c\u671b\u5728\u793e\u4ea4\u5a92\u4f53\u5173\u6ce8\u8005\u4e2d\u88ab\u8ba4\u4e3a\u662f\u76f8\u5173\u7684\u548c\u6709\u8da3\u7684\uff0c\u6b63\u786e\u7684\u5a92\u4f53\u690d\u5165\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u7f3a\u70b9:\u5373\u4f7f\u662f\u5728\u6700\u5927\u7684\u65b0\u95fb\u5a92\u4f53\u4e0a\u520a\u767b\uff0c\u4e5f\u4e0d\u80fd\u4fdd\u8bc1\u4f60\u4f1a\u8d70\u7ea2\u3002\u5e76\u4e0d\u662f\u6bcf\u4e2a\u559c\u6b22\u4e00\u7bc7\u6587\u7ae0\u7684\u4eba\u90fd\u4f1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5206\u4eab\u5b83\uff0c\u7279\u522b\u662f\u5728\u5a92\u4f53\u6e20\u9053\u66f4\u52a0\u5206\u6563\u7684\u4eca\u5929\u3002\u8bb8\u591a\u5e73\u53f0\u7684\u7528\u6237\u7c98\u6027\u4e5f\u5728\u4e0b\u964d\u3002\u6b64\u5916\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e2a\u5206\u4eab\u98df\u7269\u7684\u4eba\u90fd\u4f1a\u6709\u79ef\u6781\u7684\u60c5\u7eea\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5728\u4e0d\u7ecf\u610f\u95f4\u9f13\u52b1\u6d88\u6781\u7684\u770b\u6cd5\u3002\u867d\u7136\u5982\u4eca\u793e\u4ea4\u5a92\u4f53\u5728\u54c1\u724c\u5f71\u54cd\u529b\u65b9\u9762\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\uff0c\u4f46\u5a92\u4f53\u5e02\u573a\u662f\u62e5\u6324\u7684\uff0c\u63a8\u52a8\u75c5\u6bd2\u5f0f\u63a8\u6587\u4f20\u64ad\u7684\u56e0\u7d20\u6bd4\u4e00\u7bc7\u6587\u7ae0\u662f\u5426\u6709\u8da3\u6216\u6709\u5f71\u54cd\u529b\u8981\u590d\u6742\u5f97\u591a\u3002\u5982\u679c\u75c5\u6bd2\u5f0f\u4f20\u64ad\u662f\u4f60\u7684\u76ee\u6807\uff0c\u4f60\u53ef\u80fd\u4f1a\u4ece\u4e00\u4e2a\u5355\u72ec\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u4e2d\u53d7\u76ca\uff0c\u4ee5\u8865\u5145\u516c\u5173\u52aa\u529b\u3002<\/p>\n
\u76f8\u5173:\u5982\u4f55\u4f60\u7684\u4f01\u4e1a\u53ef\u4ee5\u6210\u529f\u4e0e\u793e\u4ea4\u5a92\u4f53\u8425\u9500<\/p>\n
\u4e3a\u4e86\u5c06\u54c1\u724c\u610f\u8bc6\u4f5c\u4e3aKPI\uff0c\u516c\u53f8\u5e94\u8be5\u5728\u6d3b\u52a8\u5f00\u59cb\u65f6\u8fdb\u884c\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u76ee\u6807\u7528\u6237\u7684\u610f\u8bc6\u548c\u60c5\u611f\u3002\u57fa\u4e8e\u6b64\uff0c\u516c\u5173\u56e2\u961f\u53ef\u4ee5\u5236\u5b9a\u4e00\u4e2a\u76ee\u6807\u6307\u6807\uff0c\u6bd4\u5982\u6bcf\u5b63\u5ea6\u63d0\u9ad85%\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u9700\u8981\u91cd\u590d\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u662f\u5426\u8fbe\u5230\u4e86\u57fa\u51c6\uff0c\u5e76\u5229\u7528\u4efb\u4f55\u66f4\u65b0\u7684\u8c03\u67e5\u7ed3\u679c\u4e3a\u672a\u6765\u7684\u57fa\u51c6\u63d0\u4f9b\u4fe1\u606f\u3002\u4f18\u70b9:\u901a\u8fc7\u5e02\u573a\u8c03\u67e5\u8861\u91cf\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u63d0\u9ad8\u6216\u79ef\u6781\u54c1\u724c\u60c5\u7eea\u7684\u4e0a\u5347\uff0c\u53ef\u4ee5\u8bf4\u662f\u8861\u91cfPR\u6d3b\u52a8\u5982\u4f55\u79ef\u6781\u5f71\u54cd\u54c1\u724c\u65f6\u6700\u53ef\u9760\u3001\u6700\u5168\u9762\u548c\u6700\u5f7b\u5e95\u7684kpi\u4e4b\u4e00\u3002\u7f3a\u70b9:\u8fd9\u79cd\u65b9\u6cd5\u4e5f\u662f\u6700\u6602\u8d35\u548c\u6700\u8017\u65f6\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u51fa\u4e8e\u8fd9\u4e9b\u539f\u56e0\uff0c\u5c0f\u54c1\u724c\u6216\u521d\u521b\u516c\u53f8\u53ef\u80fd\u4f1a\u5bfb\u627e\u5176\u4ed6\u6307\u6807\u6765\u8861\u91cf\u4e1a\u7ee9\u3002\u6b64\u5916\uff0c\u5f88\u96be\u533a\u5206PR\u6216\u5e02\u573a\u8425\u9500\u6d3b\u52a8(\u5982\u679c\u5b83\u4eec\u643a\u624b\u5408\u4f5c)\u662f\u5426\u5177\u6709\u6700\u79ef\u6781\u7684\u5f71\u54cd\u3002\u5728\u54c1\u724c\u751f\u547d\u5468\u671f\u7684\u65e9\u671f\uff0c\u6d4b\u91cf\u516c\u5173\u5bf9\u54c1\u724c\u60c5\u7eea\u7684\u5f71\u54cd\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0d\u5207\u5b9e\u9645\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u6240\u9700\u7684\u8d22\u52a1\u6295\u8d44\u3002\u5982\u679c\u6ca1\u6709\u8fd9\u4e9b\u8d44\u6e90\uff0c\u719f\u7ec3\u7684\u516c\u5173\u4ece\u4e1a\u8005\u53ef\u4ee5\u7efc\u5408\u5176\u4ed6\u6307\u6807\u6765\u8861\u91cf\u7ed3\u679c\u3002<\/p>\n
\u76f8\u5173:\u5f53\u4f60\u771f\u7684\u9700\u8981PR\u65f6\uff0c\u4f60\u5728\u5bfb\u627e\u8425\u9500\u5417?\u8bf4\u5230\u5e95\uff0c\u5f53\u4e00\u4f4d\u6295\u8d44\u8005\u63d0\u5230\u5728\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u4e0a\u770b\u5230\u4f60\u7684\u540d\u5b57\uff0c\u6216\u8005\u4e00\u4f4d\u6f5c\u5728\u5ba2\u6237\u56de\u5fc6\u8d77\u4f60\u5728\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u884c\u4e1a\u520a\u7269\u4e0a\u53d1\u8868\u7684\u6587\u7ae0\u65f6\uff0cPR\u7684\u771f\u6b63\u6548\u679c\u5c31\u4f1a\u5728\u90a3\u4e9b\u5fae\u5999\u7684\u65f6\u523b\u663e\u73b0\u51fa\u6765\u3002\u8fd9\u5c31\u662f\u9b54\u6cd5\u6700\u660e\u663e\u7684\u5730\u65b9\u3002\u4e00\u5f00\u59cb\uff0cPR\u901a\u5e38\u662f\u6162\u706b\uff0c\u4f46\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5b83\u4f1a\u53d8\u6210\u7bdd\u706b\u3002\u901a\u8fc7\u6b63\u786e\u7684\u53c2\u6570\u7ec4\u5408\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u54c1\u724c\u6162\u6162\u8d70\u5411\u6210\u529f\u3002<\/p>\n
\u4f01\u4e1a\u5bb6\u7f16\u8f91\u7684\u9009\u62e9<\/p>\n
\u7ef4\u7eb3\u65af\u00b7\u5a01\u5ec9\u59c6\u65af\u7684\u6210\u529f\u65b9\u6cd5\u4e0eE\u522b\u4eba\u544a\u8bc9\u4f60\u7684\u4e00\u5207:\u2018\u4f60\u4e0d\u5fc5\u5168\u529b\u4ee5\u8d74\u3002<\/p>\n
\u6d41\u884c\u5360\u661f\u5bb6\u56e0\u4e0e\u52a0\u5bc6\u94f6\u884c\u5408\u4f5c\u800c\u53d7\u5230\u6279\u8bc4\u201cCelsius Network\u201d<\/p>\n
\u8fd9\u91cc\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u591a\u516c\u53f8\u5728\u52a0\u5165<\/p>\n
\u540e\u4e0d\u4e45\u5c31\u5931\u53bb\u4e86\u5458\u5de5<\/p>\n
\u7684\u6210\u529f\u662f\u5982\u4f55\u53d1\u751f\u7684Emilia Fazzalari, Cincoro Tequila\u516c\u53f8\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n
\u5973\u6027\u8fdb\u5165\u7279\u8bb8\u7ecf\u8425\u884c\u4e1a\u7684\u65f6\u673a\u524d\u6240\u672a\u6709\u7684\u597d\u201d<\/p>\n
\u6211\u5728\u516c\u53f8\u91cc\u521b\u9020\u4e86\u4e00\u79cd\u5927\u5b66\u7684\u6c1b\u56f4\u3002\u4ee5\u4e0b\u662f\u63d0\u9ad8\u5458\u5de5\u4fdd\u7559\u7387\u76843\u79cd\u65b9\u6cd5\u3002\u574e\u8036\u00b7\u7ef4\u65af\u7279\u521a\u521a\u88ab\u8d76\u51fa\u65af\u51ef\u5947\u6d1b\u6749\u77f6\u529e\u516c\u5ba4:\u201c\u6211\u4eec\u8c34\u8d23\u4ed6\u6700\u8fd1\u7684\u5206\u88c2\u8a00\u8bba\u3002\u201d<\/p>\n
\u4e54\u7eb3\u68ee\u00b7\u65af\u83ab\u5c14<\/p>\n
2022\u5e7410\u670827\u65e5\u53d1\u5c55\u4e1a\u52a1\u5982\u4f55\u4e3a\u88ab\u52a8\u8d22\u5bcc\u521b\u90207\u79cd\u6536\u5165\u6d41<\/p>\n
\u585e\u7f2a\u5c14\u00b7\u5229\u5179<\/p>\n
2022\u5e7410\u670824\u65e5\u5546\u4e1a\u65b0\u95fb\u9ea6\u5f53\u52b3\u7684\u4e07\u5723\u8282\u6876\u5356\u5f97\u5f88\u5feb\uff0c\u4f46\u5458\u5de5\u4e0d\u559c\u6b22\u62a2\u6709\u9650\u7684\u6876\u201d<\/p>\n
\u5c71\u59c6\u00b7\u897f\u5c14\u5f17\u66fc<\/p>\n
2022\u5e7410\u670826\u65e5\u9605\u8bfbMor<\/p>\n","protected":false},"excerpt":{"rendered":"
PR\u76848\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u2014\u2014\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u91cd\u8981\u7684?\u8ffd\u8e2a\u548c\u8861\u91cfPR\u6210\u529f\u6ca1\u6709\u9ec4\u91d1\u6807\u51c6\uff0c\u4f46\u8fd9\u4e9bkpi\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u63cf\u7ed8\u6d3b\u52a8 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1258"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1258"}],"version-history":[{"count":1,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":2225,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1258\/revisions\/2225"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}