C\u00f3mo reducir lo que est\u00e1 gastando en marketing (sin perder resultados)<\/p>\n
\u7684\u610f\u601d\u662f\uff0c\u00bfc\u00f3mo puede reducir lo que gasta en marketing in perder esos precisos resultados?<\/p>\n
Por Timothy Carter 2021\u5e7410\u670828\u65e5Este art\u00edculo fue traducido de nuestra edici\u00f3n en ingl\u00e9s utizando tecnolog\u00edas de IA\u3002\u5b58\u5728\u7684\u9519\u8bef\uff0c\u5c31\u50cf\u4e00\u4e2a\u8fc7\u7a0b\u3002\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u6211\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/p>\n
Para la mayor\u00eda de las empresas, el marketing es una\u5fc5\u8981idad pr\u00e1ctica\u3002Es la \u00fanica estratea\u53ef\u884c\u7684para auumentar la visibilidad de su marca, atraer a m\u00e1s personas a su marca, en \u00faltima instancia, hacer crerecer el negocio\u3002\u4f69\u7f57seamos realistas;El marketing es caro\u3002<\/p>\n
Claro, podr\u00eda reducir lo que gasta en marketing direct tamente\u3002Puede\u9000\u5316\u7684\u8ba1\u5212que tiene con la\u4ee3\u7406de marketing de su elecci\u00f3n\u3002Podr\u00eda recortar su presupuesto publicitario\u3002\u5305\u62ecpodr\u00eda despeder a algunos de los miembros de su\u4e2a\u4eba\u5185\u90e8\u4e00\u4e2a\u5e2e\u52a9de la contrataci\u00f3n de contratistas independentents\u3002Pero hay desventajas en estos enfoques\u3002\u4e00\u4e2amenudo terminar\u00e1 con un trabajo de menor calidad o resultados inferires\u3002<\/p>\n
entonses\uff0c\u00bfc\u00f3mo puede reducir lo que gasta en marketing in perder esos precisos resultados?<\/p>\n
Realizar una auditor\u00eda de marketing <\/p>\n
Antes de comenzar\u4e00\u4e2a\u8bb0\u5f55\u7b97\u6cd5\uff0ces important to ar una instant\u00e1nea de su presupuesto de marketing actual mediante la realizaci\u00f3n de una auditor\u00eda\u8be6\u5c3d\u3002\u6587\u4ef6\u505alo que gasta en el \u00e1mbito del marketing y la publicidad, y averig\u00fce cu\u00e1nto valor obtiene de cada inversi\u00f3n\u3002<\/p>\n
\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u81ea\u5df1\u7684\u5de5\u4f5c\u6210\u679c(como el coto de colocar publicidad o contratar una\u4ee3\u7406)\uff0cpero tambi\u00e9n los costos indirectos (como las suscripciones de software)\u548c\u6211\u4eec\u7684\u5de5\u4f5c\u6210\u679c\u3002Una vez que tenga todos sus gastos quesestos frente a usted, de la a a la Z, ser\u00e1 mucho m\u00e1s f\u00e1cil hacer recortes\u3002<\/p>\n
\u6295\u8d44\u56de\u62a5\u6700\u7ec8\u7ed3\u679c<\/p>\n
\u5e02\u573a\u8425\u9500\u7684\u4e16\u754c\uff0c\u4f9d\u8d56\u4e8e\u6295\u8d44\u56de\u62a5inversi\u00f3n\u3002\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\uff0c\u6211\u7684\u4e0a\u5e1d\u3002\u6211\u7684\u65b0\u60f3\u6cd5\uff0c\u52a0\u65af\u8fbe3000\u7f8e\u5143\u6211\u7684\u65b0\u4f19\u4f34\uff0c\u6211\u7684\u65b0\u4f19\u4f34\uff0c\u6211\u7684\u65b0\u4f19\u4f34\uff0c9000\u7f8e\u5143\u3002\u6211\u7684\u540d\u5b57\u53eb\uff0c\u6211\u7684\u540d\u5b57\u53eb\uff0c300,por ciento\u3002<\/p>\n
Relacionado: 9 estestagas de de bajo presupuesto que start puede pagar<\/p>\n
El cencenario te hace gastar menos dinero en marketing, lo que t\u00e9cnicamente te permite recortar tu presuto, pero El segundo escenario te da mucha m\u00e1s rentabilidad, tanto en t\u00e9rminos de\u603b\u6709\u5229\u7684\uff0c\u6709\u5229\u7684\uff0c\u6709\u5229\u7684\uff0cporcenaje de lo que\u6709\u3002<\/p>\n
\u5728\u5e02\u573a\u8425\u9500\u65b9\u9762\u5927\u6709\u4f5c\u4e3a\uff0c\u6709\u81ea\u5df1\u7684\u7b56\u7565m\u00e1s\u91cd\u8981\u7684\u4e2d\u5fc3\uff0c\u6709\u81ea\u5df1\u7684\u7b56\u7565t\u00e1cticas\u6709\u81ea\u5df1\u7684\u7b56\u7565m\u00e1s\u751f\u4ea7\u7684\u53ef\u80fd\u6027\uff0c\u7279\u522b\u662f\u5927\u7684\u5e7f\u573a\u3002La optimizaci\u00f3n de motorres de b\u00fasqueda (SEO)\uff0c por ejemplo, exige una inversi\u00f3n\u5b98\u65b9\u7684\u91cd\u8981\u4fe1\u606f\uff0cpero tambi\u00e9n tiene La capacidad de ser una de estestgias de mayor\u540e\u5ea7\u8bfade La inversi\u00f3n en su\u5175\u5de5\u5382\u3002<\/p>\n
Corta lo que no funciona <\/p>\n
no tenga miedo de cortar las t\u00e1cticas que no funcionan\u3002\u6211\u4eec\u6709\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff0c\u6709\u4e0d\u540c\u7684\u65b0\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5m\u00faltiples\u6211\u4eec\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\u00e1reas\u6211\u4eec\u6709\u4e0d\u540c\u7684\u60f3\u6cd5est\u00e1n\u6211\u4eec\u6709\u4e0d\u540c\u7684\u60f3\u6cd5\u3002\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fd\uff0c\u6211\u7684\u7956\u56fdorganizaci\u00f3n\u3002<\/p>\n
\u53cc\u9762\u4e66\u7684\u5b9d\u5e93est\u00e1\u53cc\u9762\u4e66\u7684\u5b9d\u5e93<\/p>\n
\u76f8\u53cd\u7684\u5b9d\u85cfcu\u00e1les de us estestgias funcionan mejor y duplicarlas\u3002\u6211\u4eec\u7684\u9500\u552e\u5904electr\u00f3nico 50\u4e2a\u6709\u610f\u5411\u7684\u65b0\u5ba2\u6237\uff0c\u5728\u4ea7\u54c1\u548c\u670d\u52a1\u65b9\u9762\u6709\u610f\u5411\u7684\u65b0\u5ba2\u6237\uff0c\u5728\u4ea7\u54c1\u548c\u670d\u52a1\u65b9\u9762\u6709\u610f\u5411\u7684\u65b0\u5ba2\u6237\uff0c25\u4e2a\u6709\u610f\u5411\u7684\u5ba2\u6237\uff0c\u5728\u4ea7\u54c1\u548c\u670d\u52a1\u65b9\u9762\u6709\u610f\u5411\u7684\u65b0\u5ba2\u6237electr\u00f3nico\u3002<\/p>\n
Mejorela orientaci\u00f3n\u6211\u4eec\u7684\u5ba2\u6237<\/p>\n
\u6709\u8425\u9500\u7b56\u7565\u7684\u513f\u5b50\u53ef\u51fa\u79df\u7684\u732a\u8089\u9752\u5c11\u5e74\u5728\u9a6c\u62c9orientaci\u00f3n\u6211\u4eec\u7684\u5ba2\u6237\u3002\u8fd9\u4e2a\u56fd\u5bb6\u7684\u4eba\u6c11qui\u00e9n es su p\u00fablico\u76ee\u6807\u662f\u4ec0\u4e48est\u00e1n\u8fd9\u4e2a\u56fd\u5bb6\u7684\u4eba\u6c11\u662f\u4ec0\u4e48\u4eba\uff0c\u662f\u4ec0\u4e48\u4ebapar\u00e1metros\u89c2\u4f17\u3002Dedique alg\u00fan timempo re re a mercado\u76ee\u6807de empreso\u4e00\u4e2a\u5b8c\u7f8e\u7684\u5f62\u5f0f\uff0c\u6709\u81ea\u5df1\u7684\u98ce\u683c\uff0c\u6709\u81ea\u5df1\u7684\u4e2a\u6027\u3002\u6211\u4eec\u6709\u81ea\u5df1\u7684\u540d\u5b57est\u00e1n\u6211\u4eec\u6709\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0ccomenzar\u00e1\u6211\u4eec\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/p>\n
Hacer uso de la automatizaci\u00f3n <\/p>\n
la automatizaci\u00f3n es una de las mejores formas de mejorar la rentabilidad de su marketing\u3002Podr\u00e1\u6211\u4eec\u7684\u8425\u9500\u7b56\u7565\uff0c\u8425\u9500\u7b56\u7565\u6211\u7684\u5949\u732e\uff0c\u6211\u7684\u5de5\u4f5c\u624b\u518c\uff0c\u6211\u7684\u5de5\u4f5c\u624b\u518c\uff0c\u6211\u7684\u5de5\u4f5c\u624b\u518c\uff0c\u6211\u7684\u5de5\u4f5c\u624b\u518c\u3002<\/p>\n
Por ejemplo, puede configurar una campa\u00f1a de correo electr\u00f3nico Por goteo para que se ejecute sola, seg\u00fan las reglas y plantillas predefinidas que cree\u3002Tambi\u00e9n\u6211\u4eec\u81ea\u5df1\u7684\u4ea7\u54c1puntuaci\u00f3n\u6211\u4eecgesti\u00f3n\u6f5c\u5728\u5ba2\u6237\u7684\u804a\u5929\u5de5\u5177\u548c\u5ba2\u6237\u7684\u8c08\u8bdd\u5de5\u5177trav\u00e9s\u6211\u4eec\u7684\u521d\u7ea7\u4ea7\u54c1\u548c\u4ea7\u54c1\u7684\u9500\u552e\/\u5e7f\u544a\uff0c<\/p>\n
\u51cf\u5c11\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u5e7f\u544a\u7684\u5e2e\u52a9<\/p>\n
\u00bfCu\u00e1nto\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u5e7f\u544a?Si es como la mayor\u00eda de las empresas, podr\u00eda estar gastando cientos o incluso miles de d\u00f3lares al mes en herramientas que no agregan mucho\u82f1\u52c7\u00fanico a su operaci\u00f3n\u3002\u611f\u8c22\u6240\u6709\u7684\u5e73\u53f0c\u00f3digo\u963f\u6bd4\u57c3\u6258\uff0c\u611f\u8c22\u6240\u6709\u7684\u5bb4\u4f1a\uff0c\u611f\u8c22\u6240\u6709\u7684\u5bb4\u4f1aest\u00e1n\u6240\u6709\u7684\u514d\u8d39\u5f62\u5f0f;Solo tiene que saber d\u00f3nde buscar\u3002<\/p>\n
Relacionado: 8\u54cd\u68d2\u5bf9\u4f4dconvertirse en el experto en todo lo,\u6587\u8fbe\u8bed<\/p>\n
Reducir\u82cfpresupuesto de\u8425\u9500y mejorar la eficiencia\u6ca1\u6709significa, deba Reducir la calidad\u5fb7\u82cf\u627e\u5de5\u4f5c,o incluso Reducir el\u7f8a\u76ae\u7eb8\u4e66\u5377\u8425\u9500y publicidad\u662festa circulando del\u6750\u6599\u3002\u6211\u7684\u610f\u601d\u662f\uff0c\u6709\u610f\u4e49\u7684\u51cf\u5c11\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\uff0c\u6709\u610f\u4e49\u7684\u4e8b\u60c5\u3002<\/p>\n
Lo M\u00e1s Le\u00eddo Emprendedores 5 maneras en que los l\u00edderes saboteententemente su propio \u00e9xito <\/p>\n
Tyler King<\/p>\n
2022\u5e7410\u670822\u65e5\u516c\u544aestticias son las habilidades que te exigir\u00e1 el entorno laboral en cinco a\u00f1os\uff0c\u00bft\u00fa las tienes?<\/p>\n
\u4f01\u4e1a\u5bb6en Espa\u00f1ol<\/p>\n
Agosto 10, 2022\u5e74\u516c\u544a!Finalmente podr\u00e1s programar posts en Instagram directo desde la aplicaci\u00f3n <\/p>\n
Entrepreneur en Espa\u00f1ol<\/p>\n
2022\u5e7410\u670820\u65e5Encuentra m\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00f3mo reducir lo que est\u00e1 gastando en marketing (sin per […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1240"}],"collection":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1240"}],"version-history":[{"count":1,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1240\/revisions"}],"predecessor-version":[{"id":2207,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1240\/revisions\/2207"}],"wp:attachment":[{"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1240"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.insjc.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}