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Z\u4e16\u4ee3\u6d88\u8d39\u4e60\u60ef\u7edf\u8ba1[2022]:<\/p>\n
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5\u4f1a\u5f88\u6709\u8da3\u3002\u867d\u7136z\u4e16\u4ee3\u62e5\u6709\u6570\u5341\u4ebf\u53ef\u652f\u914d\u6536\u5165\uff0c\u4f46\u5f88\u96be\u8ba9\u4ed6\u4eec\u82b1\u94b1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u88ab\u89c6\u4e3a\u8282\u4fed\u7684\u6d88\u8d39\u8005\u3002\u636e\u5f6d\u535a\u793e\u62a5\u9053\uff0c\u4ed6\u4eec\u4e4b\u6240\u4ee5\u88ab\u79f0\u4e3a\u8282\u4fed\u7684\u6d88\u8d39\u8005\uff0c\u5176\u4e2d\u4e00\u4e2a\u539f\u56e0\u662f\u4ed6\u4eec\u5e73\u5747\u628a\u6536\u5165\u7684\u4e09\u5206\u4e4b\u4e00\u5b58\u8d77\u6765\u3002\u6b64\u5916\uff0c\u7531\u4e8eRobinhood\u8fd9\u6837\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u5176\u4e2d\u7ea625%\u7684\u4eba\u5df2\u7ecf\u62e5\u6709\u4e86\u80a1\u7968\uff0c\u800c14%\u7684\u4eba\u5df2\u7ecf\u5fd9\u7740\u6295\u8d44\u9000\u4f11\u8d26\u6237\u3002<\/p>\n
6\u3002\u9664\u4e86\u50a8\u84c4\u4e00\u5927\u7b14\u94b1\u4e4b\u5916\uff0c\u4e94\u5206\u4e4b\u4e00\u7684z\u4e16\u4ee3\u6b63\u5728\u8003\u8651\u6295\u8d44\u623f\u5730\u4ea7\u3002\u4e00\u9879\u57281.3\u4e07\u591a\u540d\u7f8e\u56fd\u53c2\u4e0e\u8005\u4e2d\u5b8c\u6210\u7684\u8c03\u67e5\u663e\u793a\uff0c\u5927\u7ea621%\u7684Z\u4e16\u4ee3(Gen Z generation)\u8ba1\u5212\u57282022\u5e746\u6708\u4e4b\u524d\u4e70\u623f\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c2019\u5e74\u7b2c\u4e09\u5b63\u5ea6\u53ea\u6709\u7ea611%\u7684\u4eba\u8868\u793a\u4ed6\u4eec\u8ba1\u5212\u4e70\u623f\u3002\u6b64\u5916\uff0c\u622a\u81f32021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6240\u6709\u6709\u8fd9\u79cd\u613f\u671b\u7684\u6210\u5e74\u4eba\u7684\u5e73\u5747\u6bd4\u4f8b\u53ea\u670917%\u3002\u56e0\u6b64\uff0c\u4e0e\u5176\u4ed6\u6210\u5e74\u4eba\u76f8\u6bd4\uff0cZ\u4e16\u4ee3\u66f4\u6e34\u671b\u5c3d\u5feb\u8fdb\u5165\u623f\u5730\u4ea7\u5e02\u573a\u3002\u7136\u800c\uff0c\u57282021\u5e74\uff0c\u7f8e\u56fd\u53ea\u67092%\u7684\u8d2d\u623f\u8005\u6765\u81eaZ\u4e16\u4ee3\u3002\u53e6\u4e00\u65b9\u9762\uff0c2020\u5e749\u6708\u5b8c\u6210\u7684\u53e6\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c7%\u7684Z\u4e16\u4ee3\u4ece\u672a\u6253\u7b97\u62e5\u6709\u81ea\u5df1\u7684\u623f\u5b50\u3002\u5bf9\u4e8e\u5176\u4ed693%\u6709\u5174\u8da3(\u6700\u7ec8)\u6210\u4e3a\u623f\u4e3b\u7684\u4eba\u6765\u8bf4\uff0c\u6700\u53d7\u6b22\u8fce\u7684\u4f4f\u5b85\u7c7b\u578b\u662f\u72ec\u7acb\u7684\u72ec\u680b\u4f4f\u5b85\u3002\u5728\u5df2\u7ecf\u4e70\u623f\u7684z\u4e16\u4ee3(\u548c\u5343\u79a7\u4e00\u4ee3)\u4e2d\uff0c\u81f3\u5c1180%\u7684\u4eba\u90fd\u6295\u8d44\u4e86\u8fd9\u7c7b\u623f\u4ea7\u3002\u4ed6\u4eec\u60f3\u4e70\u623f\u7684\u4e3b\u8981\u539f\u56e0\u662f\u60f3\u6709\u4e2a\u5730\u65b9\u4f9b\u4ed6\u4eec\u7684\u5bb6\u4eba\u751f\u957f\u3002\u5176\u4ed6\u539f\u56e0\u5305\u62ec\u83b7\u5f97\u66f4\u591a\u7684\u7a7a\u95f4(19%)\uff0c\u83b7\u5f97\u6237\u5916\u7a7a\u95f4(9%)\uff0c\u4ee5\u53ca\u8282\u7701\u652f\u4ed8\u8d39\u7528(17%)\u3002<\/p>\n
7\u3002\u4ed6\u4eec\u4e0d\u4ec5\u6ce8\u91cd\u50a8\u84c4\uff0c\u800c\u4e14\u5728\u4ee5\u75af\u72c2\u6d88\u8d39\u8457\u79f0\u7684\u8282\u65e5\u671f\u95f4\u7684\u652f\u51fa\u65b9\u9762\uff0c\u4ed6\u4eec\u4e5f\u8ba1\u5212\u6bd4\u5176\u4ed6\u51e0\u4ee3\u4eba\u82b1\u5f97\u5c11\u3002\u6839\u636eStatista\u5206\u4eab\u7684\u5728\u7ebf\u6570\u636e\uff0c2021\u5e74\uff0c\u7f8e\u56fd\u7684Z\u4e16\u4ee3\u8ba1\u5212\u5728\u8282\u65e5\u671f\u95f4\u6d88\u8d391154\u7f8e\u5143\u3002\u8fd9\u53ef\u80fd\u6bd4\u5176\u4ed6\u51e0\u4ee3\u4eba\u8981\u4f4e\uff0c\u4f46\u8003\u8651\u5230\u8bb8\u591a\u4eba\u53ea\u6709\u5341\u51e0\u5c81\uff0c\u8fd9\u4ecd\u7136\u662f\u4e00\u4e2a\u76f8\u5f53\u5927\u7684\u6570\u5b57\u3002<\/p>\n
8\u30022022\u5e743\u6708\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u53ea\u670915%\u7684Z\u4e16\u4ee3\u53c2\u4e0e\u8005\u88ab\u8ba4\u4e3a\u662f\u72c2\u70ed\u7684\u4f53\u80b2\u8ff7\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c25%\u7684\u5343\u79a7\u4e00\u4ee3\u8ba4\u4e3a\u81ea\u5df1\u662f\u72c2\u70ed\u7684\u4f53\u80b2\u72c2\u70ed\u8005\uff0c\u51e0\u4e4e\u662f\u8fd9\u4e2a\u6570\u5b57\u7684\u4e24\u500d\u3002<\/p>\n
9\u3002\u793e\u4ea4\u5a92\u4f53\u6709\u5f3a\u5927\u7684\u5f71\u54cd\u529b(\u4f46\u4ed6\u4eec\u610f\u8bc6\u5230\u4e86\u5176\u4e2d\u7684\u5371\u9669)\u8bf4\u5230\u8d2d\u7269\uff0c\u793e\u4ea4\u5a92\u4f53\u53ef\u4ee5\u4ea7\u751f\u975e\u5e38\u5f3a\u5927\u7684\u5f71\u54cd\u3002\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u8fd180%\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u8d2d\u7269\u8005\u8d2d\u4e70\u8fc7\u4ed6\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u770b\u5230\u7684\u4ea7\u54c1\u3002\u6b64\u5916\uff0c\u7f8e\u56fd\u548c\u5168\u7403\u7ea6\u4e00\u534a\u7684Z\u4e16\u4ee3(Gen – Z)\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u793e\u4ea4\u5e73\u53f0\u6bd4\u5728\u7ebf\u641c\u7d22\u66f4\u80fd\u4e86\u89e3\u65b0\u4ea7\u54c1\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ed6\u4eec\u8fd9\u4e00\u4ee3\u4eba\u66f4\u503e\u5411\u4e8e\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u5bf9\u793e\u4f1a\u798f\u7949\u6709\u8d1f\u9762\u5f71\u54cd\u30022021\u5e74\u5b8c\u6210\u7684\u4e00\u9879\u5168\u7403\u8c03\u67e5\u663e\u793a\uff0c\u5e74\u8f7b\u4e00\u4ee3\u66f4\u610f\u8bc6\u5230\u793e\u4ea4\u5a92\u4f53\u5bf9\u6211\u4eec\u5e78\u798f\u7684\u6f5c\u5728\u8d1f\u9762\u5f71\u54cd\uff0c36%\u7684Z\u4e16\u4ee3\u8ba4\u4e3a\u5b83\u53ef\u80fd\u662f\u6709\u5bb3\u7684\u3002\u7136\u800c\uff0c\u5728\u6240\u6709\u7684\u4e16\u4ee3\u4e2d\uff0c\u4ed6\u4eec\u82b1\u5728\u793e\u4f1a\u533b\u7597\u4e0a\u7684\u65f6\u95f4\u6700\u591a\u662f\u7684\uff0c\u5e73\u5747\u6bcf\u59293\u5c0f\u65f6\uff0c\u51e0\u4e4e\u662f\u5168\u7403\u5e73\u5747\u6c34\u5e73\u7684\u4e24\u500d\u3002<\/p>\n
10\u30022022\u5e74\u521d\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u8fd160%\u7684Z\u4e16\u4ee3\u53c2\u4e0e\u8005\u4fe1\u4efb\u62a5\u7eb8\uff0c\u5c3d\u7ba1\u5728\u7ebf\u65b0\u95fb\u5a92\u4f53\u66f4\u53d7\u6b22\u8fce\u3002\u793e\u4ea4\u5a92\u4f53\u662f\u4ed6\u4eec\u6700\u4e0d\u4fe1\u4efb\u7684\u65b0\u95fb\u6765\u6e90\uff0c\u5176\u6b21\u662f\u64ad\u5ba2\u548c\u6709\u7ebf\u65b0\u95fb\u7f51\u7edc\u3002\u7136\u800c\uff0c\u4e00\u534a\u7684\u4eba\u4ecd\u7136\u6bcf\u5929\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a\u65b0\u95fb\u6765\u6e90\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u53ea\u67095%\u7684\u4eba\u6bcf\u5929\u8bfb\u62a5\u7eb8\u3002<\/p>\n
11\u3002\u5728\u6240\u6709\u4e16\u4ee3\u4e2d\uff0cZ\u4e16\u4ee3\u7684\u8d2d\u7269\u8005\u5bf9\u63a2\u7d22\u589e\u5f3a\u73b0\u5b9e(AR)\u8d2d\u7269\u4f53\u9a8c\u6700\u611f\u5174\u8da3\u30022022\u5e74\u521d\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u8d85\u8fc790%\u7684Z\u4e16\u4ee3\u53c2\u4e0e\u8005\u6709\u5174\u8da3\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u6765\u770b\u770b\u4e00\u4ef6\u5bb6\u5177\u5728\u5bb6\u91cc\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u3002<\/p>\n
12\u30022022\u5e74\u521d\u5b8c\u6210\u7684\u4e00\u9879\u5168\u7403\u8c03\u67e5\u663e\u793a\uff0cZ\u4e16\u4ee3(\u548c\u5343\u79a7\u4e00\u4ee3)\u662f\u5bf9\u5143\u5b87\u5b99\u6d3b\u52a8\u6700\u611f\u5174\u8da3\u7684\u5e74\u9f84\u7ec4\u3002\u4e0e\u670b\u53cb\u793e\u4ea4\u548c\u73a9\u6e38\u620f\u88ab\u8ba4\u4e3a\u662f\u6700\u53d7\u6b22\u8fce\u7684\u4f53\u9a8c\uff0c\u800c\u8fd140%\u7684Z\u4e16\u4ee3\u53c2\u4e0e\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6709\u5174\u8da3\u53c2\u52a0\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u97f3\u4e50\u5bb6\u4e4b\u4e00\u7684\u865a\u62df\u97f3\u4e50\u4f1a\u3002<\/p>\n
13\u3002\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u6839\u636e2021\u5e74\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\uff0cZ\u4e16\u4ee3(\u548c\u5343\u79a7\u4e00\u4ee3)\u6bcf\u5468\u5728\u7ebf\u548c\u7ebf\u4e0b\u8d2d\u7269\u7684\u6570\u91cf\u5dee\u4e0d\u591a\u3002\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u662fZ\u4e16\u4ee3\uff0c\u5173\u952e\u662f\u4f60\u8981\u8de8\u6e20\u9053\u63a8\u5e7f\uff0c\u800c\u4e0d\u662f\u53ea\u4e13\u6ce8\u4e8e\u7f51\u4e0a\u8d2d\u7269\u3002<\/p>\n
14\u3002\u867d\u7136Z\u4e16\u4ee3\u4e5f\u559c\u6b22\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\uff0c\u4f46Squarespace\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u5927\u591a\u6570\u4eba(60%)\u8ba4\u4e3a\u7f51\u4e0a\u5c55\u793a\u81ea\u5df1\u7684\u65b9\u5f0f\u6bd4\u5f53\u9762\u5c55\u793a\u81ea\u5df1\u7684\u65b9\u5f0f\u66f4\u6709\u5206\u91cf\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd160%\u7684z\u4e16\u4ee3\u8ba4\u4e3a\uff0c\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u8bb0\u4f4f\u4e00\u4e2a\u7f51\u7ad9\u7684\u989c\u8272\u6bd4\u8bb0\u4f4f\u4e00\u4e2a\u4eba\u773c\u775b\u7684\u989c\u8272\u66f4\u5bb9\u6613\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5173\u952e\u662f\u5546\u5e97\u8981\u786e\u4fdd\u4ed6\u4eec\u6709\u4e00\u4e2a\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u7f51\u7ad9\u548c\u53ef\u9760\u7684\u5728\u7ebf\u4e1a\u52a1\u3002<\/p>\n
15\u30022021\u5e74\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u5728\u7f51\u4e0a\u8d2d\u7269\u65f6\uff0c\u5982\u679c\u8d27\u7269\u80fd\u5728\u4e24\u5c0f\u65f6\u5185\u9001\u8fbe\uff0cZ\u4e16\u4ee3\u7684\u8d2d\u7269\u8005\u5e73\u5747\u613f\u610f\u652f\u4ed8\u6bd4\u8ba2\u5355\u4ef7\u503c\u9ad8\u51fa5%\u7684\u4ef7\u683c\u3002\u603b\u800c\u8a00\u4e4b\uff0c\u5e74\u8f7b\u7684\u6570\u5b57\u4e70\u5bb6\u66f4\u613f\u610f\u4e3a\u66f4\u5feb\u7684\u4ea4\u8d27\u652f\u4ed8\u989d\u5916\u8d39\u7528\u3002<\/p>\n
16\u30022022\u5e74\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c40%\u7684Z\u4e16\u4ee3\u5973\u6027\u8d2d\u7269\u8005\u6bcf\u6708\u8d2d\u4e70\u4e00\u6b21\u6216\u4e24\u6b21\u8863\u670d\u3002\u8003\u8651\u5230\u8fd9\u4e00\u7fa4\u4f53\u4e2d\u7684\u5927\u591a\u6570\u7f8e\u56fd\u5973\u6027\u66f4\u559c\u6b22\u5728\u7f51\u4e0a\u8d2d\u4e70\u8863\u670d\uff0c\u8fd9\u5c31\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u5979\u4eec\u80fd\u5982\u6b64\u9891\u7e41\u5730\u8d2d\u4e70\u8863\u670d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u867d\u7136Z\u4e16\u4ee3(\u4ee5\u53ca\u5343\u79a7\u4e00\u4ee3\u7537\u6027)\u53ef\u80fd\u66f4\u7ecf\u5e38\u8d2d\u7269\uff0c\u4f46\u4ed6\u4eec\u5728\u8863\u670d\u548c\u978b\u5b50\u4e0a\u7684\u82b1\u8d39\u6bd4\u5973\u6027\u66f4\u591a\u300217<\/p>\n
\u30022022\u5e74\u5728\u7f8e\u56fd\u6d88\u8d39\u8005\u4e2d\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u5e74\u8f7b\u4e00\u4ee3\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u4e2d\u6027\u670d\u88c5\u3002\u4e8b\u5b9e\u4e0a\uff0c\u7edd\u5927\u591a\u6570(85%)\u53c2\u4e0e\u8fd9\u9879\u8c03\u67e5\u7684z\u4e16\u4ee3\u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u8003\u8651\u8d2d\u4e70\u66f4\u591a\u6027\u522b\u6a21\u7cca\u7684\u65f6\u5c1a\u5355\u54c1\u3002\u5728\u6240\u6709\u7684\u4e16\u4ee3\u4e2d\uff0c\u4ed6\u4eec\u4e5f\u662f\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u4e0d\u5c5e\u4e8e\u4ed6\u4eec\u6027\u522b\u8ba4\u540c\u7c7b\u522b\u7684\u670d\u88c5\u7684\u4eba\u3002\u4e0d\uff0c\u4e3b\u8981\u7684\u539f\u56e0\u4e0d\u662f\u4e3a\u4e86\u505a\u4e00\u4e2a\u793e\u4f1a\u5ba3\u8a00\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u7684\u8d2d\u4e70\u9009\u62e9\u662f\u7531\u8212\u9002\u5ea6\u9a71\u52a8\u7684\uff0c\u8d85\u8fc760%\u7684\u4eba\u900f\u9732\uff0c\u8fd9\u4fc3\u4f7f\u4ed6\u4eec\u8d2d\u4e70\u6027\u522b\u8ba4\u540c\u4ee5\u5916\u7684\u8863\u670d\u3002<\/p>\n
18\u5c81\u3002\u6700\u8fd1\u5728\u7f8e\u56fd\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u622a\u81f32021\u5e74\uff0c23%\u7684Z\u4e16\u4ee3\u6709\u4e00\u4e2a\u6216\u591a\u4e2a\u7eb9\u8eab\u3002\u5728\u8fd923%\u4e2d\uff0c4%\u7684\u4eba\u53ea\u6709\u4e00\u4e2a\u7eb9\u8eab\uff0c19%\u7684\u4eba\u6709\u591a\u4e2a\u7eb9\u8eab\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c41%\u7684\u5343\u79a7\u4e00\u4ee3\u81f3\u5c11\u6709\u4e00\u4e2a\u7eb9\u8eab\uff0c\u800c32%\u7684X\u4e00\u4ee3\u6709\u4e00\u4e2a\u6216\u591a\u4e2a\u7eb9\u8eab\u3002<\/p>\n
19\u3002\u9996\u9009\u7684\u65c5\u884c\u4f4f\u5bbf\u662f\u6709\u70b9\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5168\u7403Z\u4e16\u4ee3\u7528\u6237\u9996\u9009\u7684\u65c5\u884c\u4f4f\u5bbf\u6ca1\u6709\u4ec0\u4e48\u503c\u5f97\u79f0\u9053\u7684\u30022022\u5e747\u6708\u5b8c\u6210\u7684\u4e00\u9879\u5168\u7403\u8c03\u67e5\u663e\u793a\uff0c\u6765\u81ea\u8fd9\u4e00\u5e74\u9f84\u7ec4\u7684\u5927\u591a\u6570\u65c5\u884c\u8005(35%)\u66f4\u559c\u6b22\u4f4f\u5728\u4e09\u661f\u7ea7\u6807\u51c6\u9152\u5e97\u3001\u6c7d\u8f66\u65c5\u9986\u6216\u516c\u5bd3\u3002\u56db\u5206\u4e4b\u4e00\u7684\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u4f4f\u5728\u670b\u53cb\u6216\u4eb2\u621a\u90a3\u91cc\u3002<\/p>\n
20\u30022021\u5e748\u6708\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u5728\u7f8e\u56fd\uff0cZ\u4e16\u4ee3\u7684\u5ba0\u7269\u4e3b\u4eba\u5728\u5ba0\u7269\u8eab\u4e0a\u82b1\u7684\u94b1\u6700\u591a\u3002\u867d\u7136\u5343\u79a7\u4e00\u4ee3\u662f\u5728\u5ba0\u7269\u8eab\u4e0a\u82b1\u8d39\u7b2c\u4e8c\u591a\u7684\u7fa4\u4f53\uff0c\u4f46\u4ed6\u4eec\u5728\u7f8e\u56fd\u517b\u5ba0\u7269\u7684\u4eba\u4e2d\u6240\u5360\u6bd4\u4f8b\u6700\u5927(32%)\u3002\u4e0d\u8fc7\uff0c\u6709\u4e00\u6837\u4e1c\u897f\u662fz\u4e16\u4ee3\u6700\u4e0d\u53ef\u80fd\u4e3a\u5ba0\u7269\u8d2d\u4e70\u7684\uff0c\u90a3\u5c31\u662fCBD\u4ea7\u54c1\u30022021\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u5c3d\u7ba1\u8fd9\u4e00\u4ee3\u4eba\u5a31\u4e50\u6027\u5927\u9ebb\u7684\u4f7f\u7528\u91cf\u5f88\u9ad8\uff0c\u4f46\u4ed6\u4eec\u7ed9\u5ba0\u7269\u98df\u7528CBD\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u8fdc\u4f4e\u4e8e\u5343\u79a7\u4e00\u4ee3\u3002<\/p>\n
21\u3002\u6839\u636e2021\u5e74\u7684\u4e00\u9879\u8c03\u67e5\uff0c\u867d\u7136Z\u4e16\u4ee3\u66f4\u52a0\u5173\u6ce8\u53ef\u6301\u7eed\u6027\uff0c\u4f46\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u7684\u4eba\u8ba4\u4e3a\u73b0\u5728\u5bf9\u6c14\u5019\u53d8\u5316\u91c7\u53d6\u884c\u52a8\u5df2\u7ecf\u592a\u665a\u4e86\u3002\u5176\u4ed6\u5e74\u8f7b\u4e00\u4ee3\u4e5f\u6301\u540c\u6837\u7684\u6001\u5ea6\u3002<\/p>\n
22\u3002\u770b\u5230Z\u4e16\u4ee3\u7684\u6d88\u8d39\u8005\u66f4\u610f\u8bc6\u5230\u4ed6\u4eec\u7684\u8d2d\u4e70\u884c\u4e3a\u5bf9\u73af\u5883\u7684\u5f71\u54cd\uff0c\u4ed6\u4eec\u4e5f\u662f\u66f4\u613f\u610f\u8d2d\u4e70\u4e8c\u624b\u670d\u88c5\u7684\u4e00\u4ee3\u30022021\u5e74\uff0c42%\u7684Z\u4e16\u4ee3(\u548c\u5343\u79a7\u4e00\u4ee3)\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8d2d\u4e70\u4e8c\u624b\u7269\u54c1\u3002<\/p>\n
23\u30022021\u5e747\u6708\u81f32022\u5e746\u6708\u671f\u95f4\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c\u7ea67%\u5e74\u9f84\u572818\u81f319\u5c81\u7684\u7f8e\u56fd\u516c\u6c11\u662f\u7eaf\u7d20\u98df\u8005\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u572840\u591a\u5c81\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c\u53ea\u67094%\u7684\u4eba\u575a\u6301\u7eaf\u7d20\u996e\u98df\u3002\u5728\u7f8e\u56fd\uff0c\u725b\u8089\u5f0f\u7684\u66ff\u4ee3\u6c49\u5821\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u53d7\u6b22\u8fce\u7684\u690d\u7269\u6027\u8089\u7c7b\u3002\u6709\u70b9\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5728Z\u4e16\u4ee3(\u548c\u5343\u79a7\u4e00\u4ee3)\u6d88\u8d39\u8005\u4e2d\uff0c\u6700\u53d7\u6b22\u8fce\u7684\u996e\u98df\u7075\u611f\u6765\u6e90\u662f\u5bb6\u5ead\u98df\u8c31\u3002\u867d\u7136\u5b83\u4eec\u53ef\u80fd\u662f\u79d1\u6280\u9a71\u52a8\u578b\u7684\uff0c\u4f46\u770b\u8d77\u6765\u5b83\u4eec\u4ecd\u7136\u53ef\u4ee5\u7406\u89e3\u624b\u5199\u7b14\u8bb0\u3002\u5728\u5bb6\u5ead\u98df\u8c31\u4e4b\u540e\uff0c38%\u7684\u4eba\u4f1a\u4ece\u98df\u8c31\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4e2d\u83b7\u5f97\u7075\u611f\uff0c\u5982\u679c\u8fd9\u4e00\u65b9\u6cd5\u5931\u8d25\uff0c\u4ed6\u4eec\u5c31\u4f1a\u56de\u5230\u7eb8\u8d28\u7b14\u8bb0\u4e0a\uff0c\u4f46\u8fd9\u6b21\u662f\u98df\u8c31\u4e66\u3002<\/p>\n
24\u30022021\u5e74\u5728\u7f8e\u56fd\u5b8c\u6210\u7684\u4e00\u9879\u5173\u4e8e\u98df\u7269\u548c\u8425\u517b\u9009\u62e9\u7684\u5168\u7403\u6d88\u8d39\u8005\u8c03\u67e5\u663e\u793a\uff0c\u8d85\u8fc750%\u7684\u5e74\u8f7b\u53a8\u5e08\u6bcf\u5468\u6bcf\u5929\u90fd\u505a\u996d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5fb7\u52e4\u5168\u74032021\u5e74\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u8c03\u67e5\u8fd8\u53d1\u73b0\uff0c44%\u7684\u4eba\u8ba4\u4e3a\u4ed6\u4eec\u5728\u75ab\u60c5\u540e\u4f1a\u66f4\u7ecf\u5e38\u5730\u5728\u9910\u9986\u5403\u996d\u3002<\/p>\n
25\u3002\u622a\u81f32021\u5e748\u6708\uff0cZ\u4e16\u4ee3\u662f\u7f8e\u56fd\u6700\u6709\u53ef\u80fd\u8ba2\u9605Netflix\u7684\u4eba\u3002\u8fd180%\u7684\u4eba\u8868\u793a\u4ed6\u4eec\u8ba2\u9605\u4e86Netflix\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u53ea\u670949%\u7684\u5a74\u513f\u6f6e\u4e00\u4ee3\u662f\u7528\u6237\u3002<\/p>\n
26\u65e5\u3002\u57282021\u5e74\u5b8c\u6210\u7684\u4e00\u9879\u5173\u4e8e\u6700\u559c\u6b22\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u7814\u7a76\u4e2d\uff0c\u7ea620%\u7684Z\u4e00\u4ee3\u8868\u793a\uff0c\u8010\u514b\u662f\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u54c1\u724c\u3002\u7b2c\u4e8c\u540d\u662f\u82f9\u679c(15%)\uff0c\u7b2c\u4e09\u540d\u662f\u4e9a\u9a6c\u900a(9%)\u3002\u8010\u514b\u3001\u82f9\u679c\u548c\u4e9a\u9a6c\u900a\u4e5f\u662f\u5343\u79a7\u4e00\u4ee3\u6700\u559c\u6b22\u7684\u4e09\u5927\u54c1\u724c\u3002\u4e0d\u8fc7\uff0c\u8fd9\u4e00\u4ee3\u4eba\u66f4\u559c\u6b22\u82f9\u679c\u548c\u4e9a\u9a6c\u900a\uff0c\u800c\u4e0d\u662f\u8010\u514b\u3002z\u4e16\u4ee3\u559c\u6b22\u7684\u5176\u4ed6\u54c1\u724c\u6709Vans\u3001Gucci\u548cAdidas\u3002\u6839\u636eInterbrand\u7684\u6570\u636e\uff0c\u53e4\u9a7060%\u7684\u9500\u552e\u989d\u6765\u81ea\u8fd9\u4e00\u4ee3\u4eba\u3002<\/p>\n
27\u3002\u5728z\u4e16\u4ee3\u4e2d\uff0c\u5bf9\u53ef\u6301\u7eed\u6027\u548c\u4ef7\u503c\u7684\u5f3a\u8c03\u8981\u5927\u5f97\u591a\u3002\u6700\u540e\uff0c\u4ed6\u4eec\u4f1a\u8ba4\u771f\u5206\u6790\u81ea\u5df1\u7684\u6d88\u8d39\u4e60\u60ef\u3002\u4f8b\u5982\uff0c\u5fb7\u52e4\u5168\u74032021\u5e74\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u8c03\u67e5\u53d1\u73b0\uff0c\u8d85\u8fc725%\u7684Z\u4e16\u4ee3\u627f\u8ba4\uff0c\u67d0\u4e9b\u4f01\u4e1a\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u5f71\u54cd\u4e86\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\u3002\u53e6\u4e00\u9879\u7814\u7a76\u8fd8\u663e\u793a\uff0c\u622a\u81f32021\u5e74\uff0c79%\u7684z\u4e16\u4ee3\u613f\u610f\u4e3a\u6e05\u6d01\u80fd\u6e90\u82b1\u66f4\u591a\u7684\u94b1\u3002\u867d\u7136\u7eff\u8272\u5b9e\u8df5\u5728\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u4e2d\u8d77\u7740\u5173\u952e\u4f5c\u7528\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u91cd\u89c6\u5ba2\u6237\u670d\u52a1\u30022021\u5e74\u521d\u5728\u7f8e\u56fd\u5b8c\u6210\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u7cdf\u7cd5\u7684\u5ba2\u6237\u670d\u52a1\u662fz\u4e16\u4ee3\u5bf9\u54c1\u724c\u5931\u53bb\u4fe1\u4efb\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n
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