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Brandwatch(\u524d\u8eab\u4e3aFalcon.io)Brand24 3\u3002BrandMentions 4\u3002Talkwalker 5\u3002\u9501\u773c6\u3002\u63d0\u52307\u3002Sendible 8\u3002Hootsuite 9\u3002YouScan 10\u3002\u53d1\u82bd\u793e\u4f1a11\u3002Agorapulse 12\u3002BuzzSumo 13\u3002Brandwatch 14\u3002Ahrefs 15\u3002\u878d\u6c3416\u3002Awario 17\u3002Reputology 18\u3002NetBase Quid <\/p>\n
18\u6700\u4f73\u54c1\u724c\u76d1\u63a7\u5de5\u5177:Brandwatch(\u539f\u540dFalcon.io)<\/p>\n
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\u4e3b\u8981\u529f\u80fd:<\/p>\n
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2\u3002\u53d7Twitch\u3001Tailor brands\u3001Uber\u3001Intel\u548c\u65af\u5766\u798f\u5927\u5b66\u7b49\u5927\u54c1\u724c\u7684\u4fe1\u4efb\uff0cBrand24\u662f\u5e02\u573a\u4e0a\u8f83\u8001\u7684\u54c1\u724c\u76d1\u63a7\u5de5\u5177\u4e4b\u4e00\u30022011\u5e74\u8be5\u516c\u53f8\u6210\u7acb\u540e\uff0c\u5b83\u4eec\u8fc5\u901f\u4e3a\u81ea\u5df1\u8d62\u5f97\u4e86\u58f0\u8a89\uff0c\u76f4\u5230\u4eca\u5929\uff0c\u5b83\u4eec\u4ecd\u7136\u662f\u54c1\u724c\u76d1\u63a7\u7684\u4e3b\u8981\u5de5\u5177\u4e4b\u4e00\u3002\u8fd9\u4e2a\u5de5\u5177\u6210\u529f\u80cc\u540e\u7684\u4e00\u4e2a\u4e3b\u8981\u539f\u56e0\u662f\u5b83\u7684\u529f\u80fd\u5217\u8868\u4e0d\u65ad\u66f4\u65b0\u3002\u9664\u4e86\u54c1\u724c\u76d1\u6d4b\uff0c\u5b83\u8fd8\u63d0\u4f9b\u4e00\u6d41\u7684\u5206\u6790\uff0c\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u60a8\u7684\u8425\u9500\u548c\u54c1\u724c\u6218\u7565\u3002\u5b83\u4e0d\u4ec5\u5217\u51fa\u4e86\u793e\u4ea4\u63d0\u53ca\uff0c\u8fd8\u5e2e\u52a9\u4f60\u7406\u89e3\u8fd9\u4e9b\u63d0\u53ca\u7684\u5f71\u54cd\uff0c\u5982\u8bc4\u8bba\u548c\u5206\u4eab\u7684\u7c98\u6027\u6570\u636e\u3002\u867d\u7136\u5b83\u62e5\u6709\u5f3a\u5927\u7684\u529f\u80fd\uff0c\u4f46\u662f\u975e\u5e38\u5bb9\u6613\u4e0a\u624b\u3002\u65e0\u8bba\u4f60\u662f\u60f3\u76d1\u63a7\u591a\u4e2a\u54c1\u724c\u8fd8\u662f\u7279\u5b9a\u7684\u6d3b\u52a8\uff0c\u5b83\u7684\u8bbe\u7f6e\u90fd\u8db3\u591f\u7075\u6d3b\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
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3\u3002<\/p>\n
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\u6240\u6709\u7684\u8ba1\u5212\u4e5f\u63d0\u4f9b\u4e86\u591a\u4e2a\u9879\u76ee\uff0c\u4f60\u53ef\u4ee5\u7528\u6765\u76d1\u89c6\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u793e\u4ea4\u5904\u7406\u3002\u8fd9\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u4e2a\u5f88\u597d\u7684\u8861\u91cf\u6807\u51c6\u6765\u770b\u5f85\u4f60\u7684\u54c1\u724c\u81ea\u8eab\u7684\u8868\u73b0\u3002\u6b64\u5916\uff0c\u8fd9\u8fd8\u80fd\u8ba9\u4f60\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u76ee\u6807\u7528\u6237(\u4e5f\u5c31\u662f\u6f5c\u5728\u7684\u65b0\u5ba2\u6237)\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u5411\u4ed6\u4eec\u8425\u9500\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
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\u5b9a\u4ef7:\u57287\u5929\u514d\u8d39\u8bd5\u7528\u540e\uff0c\u5b9a\u4ef7\u5f00\u59cb\u4e3a\u6bcf\u670899\u7f8e\u5143\u3002<\/p>\n
\u76f8\u5173\u5185\u5bb9:\u54c1\u724c\u76d1\u63a7:\u4e00\u4e2a\u5b8c\u6574\u7684\u9886\u57df\u6307\u5357\uff0c\u62e5\u6709\u60a8\u7684\u54c1\u724cOnli\u2026\u54c1\u724c\u76d1\u63a7:\u8425\u9500\u4eba\u5458\u7684\u5b8c\u6574\u73b0\u573a\u76d1\u63a7\u6307\u5357\u20264. Talkwalker<\/p>\n
Talkwalker\u7684\u9876\u7ea7\u7efc\u5408\u529f\u80fd\u6df1\u53d7\u963f\u8fea\u8fbe\u65af\u548c\u91d1\u9738\u738b\u7b49\u54c1\u724c\u7684\u4fe1\u8d56\u3002\u901a\u8fc7\u5b83\u7684\u54c1\u724c\u76d1\u63a7\uff0c\u4f60\u53ef\u4ee5\u8bbf\u95ee10\u4e2a\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4ee5\u53ca\u8d85\u8fc71.5\u4ebf\u7684\u975e\u793e\u4ea4\u7f51\u7ad9\uff0c\u5982\u5728\u7ebf\u65b0\u95fb\u7f51\u7ad9\u3001\u535a\u5ba2\u548c\u8bba\u575b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u7531\u4e8e\u5b83\u7684\u56fe\u50cf\u548c\u89c6\u9891\u8bc6\u522b\u5de5\u5177\uff0c\u4f60\u8fd8\u53ef\u4ee5\u8ddf\u8e2a\u4f60\u7684\u4f01\u4e1a\u6807\u8bc6\u88ab\u4f7f\u7528\u7684\u5730\u65b9\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u662f\u552f\u4e00\u7684\u5de5\u5177\uff0c\u8ba9\u54c1\u724c\u5206\u6790\u54c1\u724c\u66dd\u5149\u7684\u89c6\u9891\u3002\u4e0e\u6211\u4eec\u5217\u8868\u4e2d\u63d0\u5230\u7684\u5176\u4ed6\u4e00\u4e9b\u5de5\u5177\u4e0d\u540c\uff0c\u4f7f\u7528Talkwalker\u8bbe\u7f6e\u60a8\u60f3\u8981\u76d1\u89c6\u7684\u4e0d\u540c\u4e3b\u9898\u66f4\u52a0\u56f0\u96be\u3002\u53e6\u4e00\u4e2a\u7f3a\u70b9\u662f\u5b83\u76f8\u5f53\u6602\u8d35\u3002\u5c31\u5b83\u7684\u542c\u529b\u529f\u80fd\u800c\u8a00\uff0c\u4f60\u6bcf\u5e74\u9700\u8981\u82b1\u8d39\u5927\u7ea69000\u7f8e\u5143\u3002\u56e0\u6b64\uff0c\u5b83\u66f4\u9002\u5408\u9700\u8981\u4f01\u4e1a\u7ea7\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u7684\u8f83\u5927\u54c1\u724c\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u89c6\u9891\u548c\u56fe\u50cf\u8bc6\u522b\uff0c\u652f\u6301187\u79cd\u8bed\u8a00\u8ddf\u8e2a\uff0c\u652f\u630125\u79cd\u8bed\u8a00\u7684\u9ad8\u7ea7\u60c5\u611f\u5206\u6790\u5373\u65f6\uff0c\u81ea\u52a8\u8b66\u62a5\u667a\u80fd\u5cf0\u503c\u5206\u6790\u53ef\u8bbf\u95ee\u6700\u957f\u4e24\u5e74\u7684\u5386\u53f2\u6570\u636e\u5bf9\u8bdd\u805a\u7c7b\u53ef\u5b9a\u5236\u4eea\u8868\u76d8<\/p>\n
\u5b9a\u4ef7:\u6bcf\u5e749,000\u7f8e\u5143\u8d77\u3002<\/p>\n
5\u3002\u6709\u4e86Keyhole\uff0c\u4f60\u53ef\u4ee5\u8ddf\u8e2a\u5f53\u4f60\u7684\u54c1\u724c\uff0c\u5b83\u7684\u4ea7\u54c1\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u540d\u5b57\u88ab\u63d0\u5230\u7684\u6240\u6709\u4e3b\u8981\u7684\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4ee5\u53ca\u6570\u767e\u4e07\u5176\u4ed6\u7f51\u7ad9\u3002\u901a\u8fc7\u76f4\u89c2\u7684\u4eea\u8868\u76d8\uff0c\u4f60\u8fd8\u53ef\u4ee5\u83b7\u5f97\u4e0e\u53d1\u5e03\u91cf\u3001\u7c98\u6027\u91cf\u3001\u5370\u8c61\u6570\u548c\u5230\u8fbe\u91cf\u76f8\u5173\u7684\u6570\u636e\u6982\u89c8\u3002\u8fd9\u4e9b\u57fa\u672c\u6570\u636e\u4f1a\u7ed9\u4f60\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\u3002\u5b83\u8fd8\u8fdb\u4e00\u6b65\u63d0\u4f9b\u4e86\u60c5\u7eea\u5206\u6790\uff0c\u8fd9\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u5206\u6790\u662f\u6709\u7528\u7684\u3002\u4e0e\u7c7b\u4f3c\u7684\u5de5\u5177\u4e0d\u540c\uff0cKeyhole\u8fd8\u63d0\u4f9b\u6807\u7b7e\u5206\u6790\u3002\u867d\u7136\u5b83\u4e0e\u54c1\u724c\u76d1\u63a7\u65e0\u5173\uff0c\u4f46\u5b83\u5bf9\u7b56\u5212\u5185\u5bb9\u548c\u5e2e\u52a9\u4f60\u7684\u5185\u5bb9\u63a5\u89e6\u66f4\u591a\u7684\u4eba\u5f88\u6709\u7528\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u4e00\u4e2a\u5bb9\u91cf\u9884\u6d4b\u529f\u80fd\uff0c\u5f53\u5173\u4e8e\u60a8\u7684\u54c1\u724c\u7684\u5e16\u5b50\u8bbe\u7f6e\u4e3a\u75c5\u6bd2\u5f0f\u4f20\u64ad\u65f6\uff0c\u901a\u77e5\u60a8\uff0c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u60c5\u7eea\u5206\u6790\u4e00\u4e2a\u5feb\u901f\u8d8b\u52bf\u529f\u80fd\uff0c\u8bc6\u522b\u8de8\u793e\u4ea4\u5a92\u4f53\u7684\u8d8b\u52bf\u5e10\u6237\u63a8\u8350<\/p>\n
\u5b9a\u4ef7:\u4f01\u4e1a\u89e3\u51b3\u65b9\u6848\u53ef\u7528\u3002\u6709\u5173\u5b9a\u4ef7\u548c\u514d\u8d39\u8bd5\u7528\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u76f4\u63a5\u8054\u7cfbKeyhole\u3002<\/p>\n
6\u3002\u63d0\u63d0<\/p>\n
\u6210\u7acb\u4e8e2012\u5e74\uff0c\u670d\u52a1\u4e8e\u673a\u6784\u548c\u4f01\u4e1a\u5ba2\u6237\u3002\u9664\u4e86\u63d0\u4f9b\u5b9e\u65f6\u54c1\u724c\u76d1\u63a7\uff0c\u5176\u8f6f\u4ef6\u8fd8\u53ef\u4ee5\u7528\u4e8e\u7ade\u4e89\u5206\u6790\u3001\u5b9a\u5236\u6d1e\u5bdf\u548c\u81ea\u52a8\u62a5\u544a\u3002<\/p>\n
\u4ece\u65b0\u95fb\u6587\u7ae0\u5230\u8bc4\u8bba\u7f51\u7ad9\uff0c\u63d0\u5230\u4f60\u53ef\u4ee5\u76d1\u63a7\u8d85\u8fc710\u4ebf\u7684\u8d44\u6e90\u5728\u6574\u4e2a\u7f51\u7edc\u3002\u603b\u4e4b\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7ba1\u7406\u4f60\u7684\u54c1\u724c\u58f0\u8a89\u5728\u7f51\u4e0a\uff0c\u8ba1\u5212\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\uff0c\u5e76\u4e0e\u4f60\u7684\u89c2\u4f17\u4e92\u52a8\u3002\u5b83\u7684\u754c\u9762\u975e\u5e38\u76f4\u89c2\uff0c\u4f60\u641c\u7d22\u7684\u5173\u952e\u5b57\u7528\u9ec4\u8272\u7a81\u51fa\u663e\u793a\uff0c\u8fd9\u8ba9\u4f60\u5728\u8f6f\u4ef6\u4e2d\u66f4\u5bb9\u6613\u627e\u5230\u65b9\u5411\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u9ad8\u7ea7\u8b66\u62a5\u667a\u80fd\u6587\u4ef6\u5939\u8109\u51b2\u7535\u5b50\u90ae\u4ef6\u901a\u77e5\u60a8\uff0c\u6bcf\u5f53\u6709\u63d0\u53ca\u7684\u5cf0\u503c\u5e03\u5c14\u67e5\u8be2<\/p>\n
\u5b9a\u4ef7:\u5bf9\u4e8e\u60f3\u8981\u5c1d\u8bd5\u54c1\u724c\u76d1\u63a7\u7684\u4e2a\u4eba\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u514d\u8d39\u8ba1\u5212\u3002\u4e3a\u4e86\u80fd\u591f\u8ffd\u8e2a\u66f4\u591a\u7684\u63d0\u53ca\uff0c\u5b83\u7684\u8ba1\u5212\u8d77\u4ef7\u4e3a\u6bcf\u670829\u7f8e\u5143\u3002<\/p>\n
7\u3002\u5982\u679c\u4f60\u662fIMH\u7684\u5e38\u5ba2\uff0c\u4f60\u4f1a\u77e5\u9053\u6211\u4eec\u5df2\u7ecf\u63a8\u8350\u4e86Sendible\u4e00\u4e9b\u5173\u4e8e\u793e\u4ea4\u5a92\u4f53\u8c03\u5ea6\u5de5\u5177\u7684\u5217\u8868\u3002\u9664\u4e86\u4f7f\u7528\u5b83\u4e3aLinkedIn\u3001YouTube\u548cInstagram\u7b49\u5e73\u53f0\u5b89\u6392\u5185\u5bb9\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5b83\u8fdb\u884c\u54c1\u724c\u76d1\u63a7\u3002<\/p>\n
\u5b83\u7684\u516b\u4efd\u6807\u51c6\u62a5\u544a\u4e2d\u6709\u4e00\u4efd\u4e13\u95e8\u8ba8\u8bba\u5173\u4e8e\u4f60\u7684\u54c1\u724c\u7684\u8ba8\u8bba\u3002\u53e6\u4e00\u4e2a\u6709\u7528\u7684\u529f\u80fd\u662f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u7528\u5b83\u6765\u76d1\u63a7\u5173\u952e\u8bcd\uff0c\u7136\u540e\u6839\u636e\u6765\u6e90(\u5982\u8bc4\u8bba\u7f51\u7ad9\u3001\u793e\u4ea4\u7f51\u7edc\u3001\u535a\u5ba2\u6216\u65b0\u95fb)\u6216\u60c5\u7eea\u8fc7\u6ee4\u7ed3\u679c\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u63d0\u9192\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\uff0cSlack\u6216\u60a8\u7684Sendible\u5e10\u6237\uff0c\u6bcf\u5f53\u5173\u952e\u5b57\u7b26\u5408\u60a8\u7684\u6807\u51c6\u7684\u80fd\u529b\u5206\u914d\u7279\u5b9a\u7684\u6d88\u606f\u7ed9\u56e2\u961f\u6210\u5458Hashtag\u76d1\u6d4b\u7684\u80fd\u529b\uff0c\u56de\u590d\u8bc4\u8bba\u800c\u4e0d\u79bb\u5f00Sendible <\/p>\n
\u5b9a\u4ef7:\u7ecf\u8fc714\u5929\u7684\u514d\u8d39\u8bd5\u7528\uff0c\u5b9a\u4ef7\u8d77\u6bcf\u670829\u7f8e\u5143\u3002<\/p>\n
8\u3002Hootsuite\u63d0\u4f9b\u4e86\u4e00\u4e2a\u989d\u5916\u7684\u529f\u80fd\uff0cHootsuite Insights\uff0c\u5b83\u7531Brandwatch(\u6211\u4eec\u5217\u8868\u4e0a\u7684\u53e6\u4e00\u4e2a\u5de5\u5177)\u63d0\u4f9b\u652f\u6301\u3002\u6709\u4e86\u5b83\uff0c\u4f60\u53ef\u4ee5\u968f\u65f6\u4e86\u89e3\u4e0e\u5173\u952e\u8bdd\u9898\u76f8\u5173\u7684\u8ba8\u8bba\uff0c\u8ddf\u8e2a\u54c1\u724c\u63d0\u53ca\uff0c\u5e76\u76d1\u89c6\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\u3002\u6216\u8005\uff0c\u5982\u679c\u4f60\u5df2\u7ecf\u5728\u4f7f\u7528Hootsuite\u8fdb\u884c\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\uff0c\u4f60\u53ef\u4ee5\u96c6\u6210Talkwalker\uff0c\u901a\u8fc7\u4f60\u7684Hootsuite\u4eea\u8868\u677f\u65b9\u4fbf\u5730\u83b7\u5f97\u91cd\u8981\u7684\u89c1\u89e3\u3002<\/p>\n
\u5b83\u6700\u6709\u7528\u7684\u7279\u6027\u4e4b\u4e00\u662f\uff0c\u60a8\u53ef\u4ee5\u7acb\u5373\u6536\u5230\u4efb\u4f55\u4e0d\u5bfb\u5e38\u5cf0\u503c\u7684\u8b66\u62a5\uff0c\u4ee5\u8bc6\u522b\u53ef\u80fd\u4f1a\u8fc5\u901f\u4f20\u64ad\u7684\u5ba2\u6237\u6295\u8bc9\u3002\u8fd9\u4f7f\u6211\u4eec\u66f4\u5bb9\u6613\u5728\u5371\u673a\u53d1\u751f\u4e4b\u524d\u5c31\u505a\u597d\u51c6\u5907\u3002<\/p>\n
\u8be5\u516c\u53f8\u8fd8\u63d0\u4f9b\u4e2a\u4eba\u4eba\u5de5\u667a\u80fd\u5206\u6790\u5e08\uff0c\u88ab\u4eb2\u5207\u5730\u79f0\u4e3aIris\u3002\u6709\u4e86\u8fd9\u4e2a\u52a9\u624b\uff0c\u60a8\u53ef\u4ee5\u66f4\u5feb\u5730\u5c06\u539f\u59cb\u6570\u636e\u8f6c\u5316\u4e3a\u89c1\u89e3\uff0c\u5e76\u8bc6\u522b\u5176\u4ed6\u4eba\u53ef\u80fd\u5ffd\u7565\u7684\u91cd\u8981\u5bf9\u8bdd\u3002<\/p>\n
\u5173\u952e\u529f\u80fd:<\/p>\n
\u5e03\u5c14\u5b57\u7b26\u4e32\u884c\u4e1a\u9886\u5148\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u8bb8\u591a\u8fc7\u6ee4\u5668\uff0c\u5305\u62ec\u65e5\u671f\uff0c\u4eba\u53e3\u7edf\u8ba1\uff0c\u548c\u4f4d\u7f6e\u81ea\u5b9a\u4e49\u62a5\u544a<\/p>\n
\u5b9a\u4ef7:\u7ecf\u8fc730\u5929\u7684\u514d\u8d39\u8bd5\u7528\uff0c\u4ef7\u683c\u8d77\u7ea620\u7f8e\u5143\u3002\u5173\u4e8eHootsuite Insights\u7684\u5177\u4f53\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u8054\u7cfb\u5176\u9500\u552e\u56e2\u961f\uff0c\u4ed6\u4eec\u5c06\u80fd\u591f\u786e\u8ba4\u5b9a\u4ef7\u4fe1\u606f\u3002<\/p>\n
9\u3002YouScan\u6df1\u53d7\u9ea6\u5f53\u52b3\u3001\u963f\u8fea\u8fbe\u65af\u7b49\u54c1\u724c\u7684\u4fe1\u8d56\uff0c\u5171\u6709\u4e94\u79cd\u4ea7\u54c1\u3002\u4e0eTalkwalker\u7c7b\u4f3c\uff0c\u5b83\u4e5f\u62e5\u6709\u56fe\u50cf\u8bc6\u522b\u529f\u80fd\u3002\u6709\u4e86\u8fd9\u4e2a\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5728\u6570\u5b57\u5a92\u4f53\u4e2d\u8bc6\u522b\u6807\u8bc6\uff0c\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u58f0\u8a89\u6216\u8861\u91cf\u8d5e\u52a9ROI\u3002\u5982\u679c\u4f60\u53ea\u662f\u60f3\u901a\u8fc7\u5173\u952e\u8bcd\u6536\u96c6\u6240\u6709\u4f60\u63d0\u5230\u7684\u54c1\u724c\uff0c\u4f60\u4e5f\u53ef\u4ee5\u8fd9\u4e48\u505a\u3002\u5b83\u7684\u5b9e\u65f6\u63d0\u53ca\u6d41\u8ba9\u4f60\u8bbf\u95ee\u8d85\u8fc75000\u4ebf\u7684\u5386\u53f2\u5bf9\u8bdd!<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u4eba\u5de5\u667a\u80fd\u81ea\u52a8\u6570\u636e\u5206\u5272\u7075\u6d3b\u8fc7\u6ee4\u5668\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u91cd\u590d\u529f\u80fd\u5408\u5e76\u91cd\u590d\u5e16\u5b50\u7ade\u4e89\u5206\u6790\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u62a5\u544a<\/p>\n
\u5b9a\u4ef7:\u6709\u5173\u5176\u5b9a\u4ef7\u7684\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u76f4\u63a5\u8054\u7cfbYouScan\u3002<\/p>\n
10\u3002Sprout Social<\/p>\n
Sprout Social\u63d0\u4f9b\u4e86\u4e00\u4e2a\u9ad8\u7ea7\u7684\u76d1\u542c\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u6536\u542c\u5173\u4e8e\u60a8\u7684\u54c1\u724c\u7684\u8ba8\u8bba\u3002\u5b83\u63d0\u4f9b\u4e865\u4e2a\u9884\u5148\u6784\u5efa\u7684\u4e3b\u9898\u6a21\u677f\uff0c\u5176\u4e2d\u5305\u62ec\u4e00\u4e2a\u54c1\u724c\u5065\u5eb7\u6a21\u677f\uff0c\u5b83\u53ef\u4ee5\u8ba9\u4f60\u5f88\u5bb9\u6613\u5730\u4fdd\u6301\u5728\u5173\u4e8e\u4f60\u7684\u54c1\u724c\u6216\u5176\u4ea7\u54c1\u7684\u516c\u5171\u5bf9\u8bdd\u7684\u9876\u90e8\uff0c\u8fd9\u4e9b\u5bf9\u8bdd\u53d1\u751f\u5728\u4e00\u4e2a\u6765\u81eaSocial Gist\u548cReddit\u3001Facebook\u3001Twitter\u548cTumbl\u7b49\u793e\u4ea4\u7f51\u7edc\u7684\u7f51\u7ad9\u5217\u8868\u4e0ar\u3002\u4e0d\u8fc7\uff0c\u5b83\u786e\u5b9e\u63d0\u4f9b\u4e86\u4e00\u4e9b\u9650\u5236\u3002\u4f8b\u5982\uff0c\u4f60\u53ea\u80fd\u5728YouTube\u89c6\u9891\u7684\u63cf\u8ff0\u4e2d\u542c\u5230\u4f60\u7684\u54c1\u724c\u540d\u79f0\uff0c\u800c\u4e0d\u80fd\u5728\u8bc4\u8bba\u4e2d\u542c\u5230\u3002\u6b64\u5916\uff0c\u5728Facebook\u4e0a\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\u7279\u5b9a\u7684\u9875\u9762\uff0c\u56e0\u4e3a\u5b83\u4e0d\u80fd\u8ba9\u4f60\u76d1\u542c\u6574\u4e2a\u7f51\u7edc\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u884c\u4e1a\u6d1e\u5bdf\u4e8b\u4ef6\u76d1\u6d4b\u7ade\u4e89\u5206\u6790\u76f4\u89c2\u62a5\u544a\u60c5\u611f\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u6bd4\u8f83<\/p>\n
\u5b9a\u4ef7:\u7ecf\u8fc7\u6177\u6168\u768430\u5929\u514d\u8d39\u8bd5\u7528\u540e\uff0c\u5b9a\u4ef7\u8d77\u6bcf\u6708$99\u3002<\/p>\n
11\u3002Agorapulse<\/p>\n
Agorapulse\u662f\u4e00\u4e2a\u6700\u5168\u9762\u7684\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u5de5\u5177\uff0c\u5305\u62ec\u529f\u80fd\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5728Twitter\u548cYouTube\u7684\u54c1\u724c\u76d1\u63a7\u3002\u4f60\u8fd8\u53ef\u4ee5\u7528\u5b83\u6765\u8ffd\u8e2aInstagram\u4e0a\u65e0\u9650\u7684\u8bdd\u9898\u6807\u7b7e\uff0c\u800c\u5b83\u7684\u201c\u76d1\u542c\u201d\u529f\u80fd\u4f1a\u81ea\u52a8\u6536\u96c6\u516c\u4f17\u5bf9\u4f60\u7684Instagram\u5546\u4e1a\u8d44\u6599\u7684\u63d0\u53ca\u3002<\/p>\n
\u867d\u7136\u5b83\u4e0d\u50cf\u6211\u4eec\u5217\u8868\u4e2d\u7684\u5927\u591a\u6570\u5176\u4ed6\u5de5\u5177\u90a3\u6837\u6293\u53d6\u8bb8\u591a\u5728\u7ebf\u8d44\u6e90\uff0c\u4f46\u5b83\u7684\u754c\u9762\u975e\u5e38\u7b80\u5355\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8bc6\u522b\u8981\u76d1\u542c\u7684\u53c2\u6570\u3002\u5b83\u8fd8\u5141\u8bb8\u60a8\u5c06\u9879\u76ee\u5206\u914d\u7ed9\u56e2\u961f\u7684\u7279\u5b9a\u6210\u5458\uff0c\u5982\u679c\u60a8\u662f\u5728\u4e00\u4e2a\u66f4\u5927\u7684\u56e2\u961f\u4e2d\u5de5\u4f5c\uff0c\u90a3\u4e48\u5b83\u5c06\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u5e03\u5c14\u641c\u7d22\u91cd\u8981\u5185\u5bb9\u6807\u7b7e\u65e0\u9650\u4fdd\u5b58\u641c\u7d22\u4e00\u4e2a\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f<\/p>\n
\u5b9a\u4ef7:\u7ecf\u8fc7\u6177\u6168\u768430\u5929\u514d\u8d39\u8bd5\u7528\u540e\uff0c\u5b9a\u4ef7\u4ece\u6bcf\u670879\u7f8e\u5143\u8d77\uff0c\u6309\u5e74\u8ba1\u8d39\u3002\u5b83\u8fd8\u4e3a\u521a\u5f00\u59cb\u7684\u4e2a\u4eba\u63d0\u4f9b\u4e86\u6709\u9650\u7684\u514d\u8d39\u8ba1\u5212\u3002<\/p>\n
12\u3002\u867d\u7136BuzzSumo\u662f\u5185\u5bb9\u8425\u9500\u7684\u9876\u7ea7\u5de5\u5177\u4e4b\u4e00\uff0c\u4f46\u5b83\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8fdb\u884c\u54c1\u724c\u76d1\u63a7\u3002\u6709\u4e86\u5b83\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u63d0\u9192\u63d0\u5230\u60a8\u7684\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\uff0c\u4ee5\u53ca\u5176\u4ed6\u5173\u952e\u5b57\u548c\u4e3b\u9898\uff0c\u53ef\u4ee5\u5f71\u54cd\u60a8\u7684\u4e1a\u52a1\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u7b2c\u4e00\u4e2a\u505a\u51fa\u53cd\u5e94(\u81f3\u5c11\u662f\u975e\u5e38\u8fc5\u901f\u5730)\uff0c\u4ee5\u9632\u6b62\u5371\u673a\u7684\u53d1\u751f\u3002<\/p>\n
\u9664\u4e86\u8ddf\u8e2a\u60a8\u81ea\u5df1\u54c1\u724c\u540d\u79f0\u7684\u4f7f\u7528\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u76d1\u89c6\u7ade\u4e89\u5bf9\u624b\u3002\u4f8b\u5982\uff0c\u5f53\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u7f51\u4e0a\u88ab\u63d0\u53ca\u65f6\uff0c\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u5b83\u6765\u63a5\u6536\u5b9e\u65f6\u901a\u77e5\uff0c\u6216\u8005\u8bbe\u7f6e\u4e00\u4e2a\u4eea\u8868\u76d8\u6765\u76d1\u89c6\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u8ddf\u8e2a\u6709\u5f71\u54cd\u529b\u7684\u535a\u5ba2\u6709\u673a\u589e\u957f\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u8ddf\u8e2a\u54c1\u724c\u63d0\u53ca\u76d1\u63a7<\/p>\n
\u5b9a\u4ef7:\u867d\u7136\u5b83\u63d0\u4f9b\u514d\u8d39\u8ba1\u5212\uff0c\u4f46\u8be5\u8ba1\u5212\u4e0d\u5305\u62ec\u8b66\u62a5\u3002\u5982\u679c\u60f3\u8981\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u63d0\u9192\u6765\u8ddf\u8e2a\u54c1\u724c\u63d0\u53ca\u60c5\u51b5\uff0c\u4ee5\u53ca\u66f4\u591a\u529f\u80fd\uff0c\u4ef7\u683c\u4e3a\u6bcf\u670899\u7f8e\u5143\u8d77\u3002<\/p>\n
13\u3002\u54c1\u724c\u89c2\u5bdf\u5df2\u7ecf\u670915\u5e74\u7684\u5386\u53f2\uff0c\u5728\u8fd9\u6bb5\u65f6\u95f4\u91cc\uff0c\u5b83\u5df2\u7ecf\u5efa\u7acb\u4e86\u8d85\u8fc75000\u4e2a\u5ba2\u6237\u7ec4\u5408\uff0c\u5176\u4e2d\u5305\u62ec\u50cfNestl\u00e9\u548c\u8054\u5408\u5229\u534e\u8fd9\u6837\u7684\u5927\u516c\u53f8\u30022020\u5e74\uff0c\u5b83\u8fd8\u88ab\u8bc4\u4e3a\u5f17\u96f7\u65af\u7279\u793e\u4ea4\u503e\u542c\u5e73\u53f0\u6d6a\u6f6e\u7684\u9886\u5bfc\u8005\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4efd\u4e70\u5bb6\u6307\u5357\u901a\u8fc7\u5c3d\u53ef\u80fd\u7ed9\u8fd9\u4e9b\u529f\u80fd\u6253\u6700\u9ad8\u5206\u6765\u8d5e\u626c\u5b83\u7684\u7528\u6237\u754c\u9762\u3001\u8b66\u62a5\u548c\u4ea7\u54c1\u613f\u666f\u3002<\/p>\n
\u5c31\u5176\u54c1\u724c\u76d1\u63a7\u529f\u80fd\u800c\u8a00\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u53ca\u5176\u6807\u8bc6\u548c\u4ea7\u54c1\u662f\u5982\u4f55\u5728\u6570\u767e\u4e07\u4e2a\u5728\u7ebf\u7f51\u7ad9\u4e0a\u5171\u4eab\u7684\u3002\u4e0d\u8fc7\uff0c\u5b83\u4e0e\u8bb8\u591a\u5176\u4ed6\u5de5\u5177\u7684\u533a\u522b\u5728\u4e8e\uff0c\u4f60\u53ef\u4ee5\u8bbf\u95ee\u4ece2010\u5e74\u5f00\u59cb\u76841.4\u4e07\u4ebf\u6b21\u5386\u53f2\u5bf9\u8bdd\u3002<\/p>\n
\u4f60\u4e5f\u53ef\u4ee5\u7528\u5b83\u6765\u5206\u6790\u4f60\u7684\u54c1\u724c\u7684\u91cd\u8981\u8d8b\u52bf\u3002\u5b83\u5c06\u901a\u8fc7\u626b\u63cf\u5173\u952e\u51fa\u7248\u7269\u3001\u5730\u533a\u548c\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7ed9\u4f60\u6240\u9700\u7684\u6240\u6709\u884c\u4e1a\u6d1e\u5bdf\u529b\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u5f02\u5e38\u6d3b\u52a8\u68c0\u6d4b\u5b9e\u65f6\u901a\u77e5\u6839\u636e\u6295\u8bc9\u3001\u53cd\u9988\u548c\u610f\u89c1\u5bf9\u5bf9\u8bdd\u8fdb\u884c\u5206\u7c7b\u5b9e\u65f6\u62a5\u544a\u4eba\u5de5\u667a\u80fd\u5206\u6790\u5e08<\/p>\n
\u5b9a\u4ef7:\u6709\u5173\u5176\u5b9a\u4ef7\u7684\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u76f4\u63a5\u8054\u7cfbBrandwatch\u3002<\/p>\n
14\u3002Ahrefs <\/p>\n
\u5982\u679c\u4f60\u8df3\u8fc7\u53bb\u5e76\u5feb\u901f\u6d4f\u89c8\u4e0b\u9762\u5217\u51fa\u7684\u5173\u952e\u529f\u80fd\uff0c\u4f60\u4f1a\u53d1\u73b0Ahrefs\u975e\u5e38\u5173\u6ce8SEO\u3002\u5728\u5b83\u7684\u529f\u80fd\u4e2d\uff0c\u5b83\u8fd8\u5305\u62ec\u4e00\u4e2a\u63d0\u5230\u529f\u80fd\uff0c\u53ef\u4ee5\u8ba9\u4f60\u8ddf\u8e2a\u6574\u4e2a\u7f51\u7edc\u4e2d\u63d0\u5230\u7684\u8bdd\u9898\u6216\u54c1\u724c\u540d\u79f0\u3002\u4f60\u6240\u8981\u505a\u7684\u5c31\u662f\u5728Ahrefs Alerts\u4e2d\u8bbe\u7f6e\u5b83\uff0c\u7136\u540e\u4f60\u5c31\u4f1a\u6536\u5230\u901a\u77e5\u6309\u4f60\u559c\u6b22\u7684\u9891\u7387\u6536\u90ae\u4ef6\u3002\u8fd9\u4e2a\u529f\u80fd\u7684\u6709\u7528\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u53ef\u4ee5\u8ba9\u4f60\u51b3\u5b9a\u662f\u5728\u6587\u7ae0\u7684\u6807\u9898\u4e2d\u67e5\u627e\u5173\u952e\u8bcd\uff0c\u8fd8\u662f\u5728\u6587\u7ae0\u7684\u5185\u5bb9\u4e2d\u67e5\u627e\uff0c\u6216\u8005\u4e24\u8005\u90fd\u8981\u67e5\u627e\u3002\u7136\u800c\uff0c\u4e00\u4e2a\u7f3a\u70b9\u662f\u5b83\u4e0d\u662f\u5e02\u573a\u4e0a\u6700\u4fbf\u5b9c\u7684\u5de5\u5177\u3002\u53e6\u5916\uff0c\u5f53\u51e0\u4e4e\u6240\u6709\u5176\u4ed6\u5de5\u5177\u90fd\u63d0\u4f9b\u67d0\u79cd\u5f62\u5f0f\u7684\u514d\u8d39\u8bd5\u7528\u65f6\uff0cAhrefs\u53ea\u63d0\u4f9b7\u5929\u7684\u4ed8\u8d39\u8bd5\u7528\u3002<\/p>\n
\u5173\u952e\u529f\u80fd:<\/p>\n
\u5173\u952e\u5b57\u96be\u5ea6\u8bc4\u52061000s\u7684\u5173\u952e\u5b57\u5efa\u8bae\u9ad8\u7ea7SEO\u6307\u6807\u53cd\u5411\u94fe\u63a5\u68c0\u67e5\u5668\u6709\u673a\u548c\u4ed8\u8d39\u6d41\u91cf\u7814\u7a76<\/p>\n
\u5b9a\u4ef7:\u5b9a\u4ef7\u8d77\u59cb\u4e8e\u6bcf\u6708$99\u3002<\/p>\n
15\u3002<\/p>\n
Meltwater\u901a\u8fc7\u4e3b\u8981\u7684\u793e\u4ea4\u7f51\u7edc\uff0c\u5982Reddit, Twitch, Pinterest\u548cTikTok\uff0c\u4ee5\u53ca\u535a\u5ba2\uff0c\u8bba\u575b\uff0c\u5ba2\u6237\u8bc4\u8bba\u7f51\u7ad9\u548c\u5728\u7ebf\u65b0\u95fb\u7684feed\u8fdb\u884c\u641c\u7d22\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u8fd8\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u6765\u8bc6\u522b\u4f60\u7684\u54c1\u724c\u4f55\u65f6\u6210\u4e3a\u6570\u5343\u4e2a\u64ad\u5ba2\u7684\u8ba8\u8bba\u7126\u70b9\u3002\u7136\u540e\uff0c\u4e3a\u4e86\u5e2e\u52a9\u60a8\u7406\u89e3\u6240\u6709\u7684\u6570\u636e\uff0c\u5b83\u8fd8\u63d0\u4f9b\u4e86\u793e\u4ea4\u5206\u6790\u5de5\u5177\u3002\u5982\u679c\u60a8\u60f3\u786e\u5b9a\u6a21\u5f0f\u548c\u8d8b\u52bf\uff0c\u4ee5\u5e2e\u52a9\u60a8\u505a\u51fa\u66f4\u597d\u7684\u8425\u9500\u51b3\u7b56\uff0c\u90a3\u4e48\u8fd9\u4e2a\u6709\u7528\u7684\u529f\u80fd\u5c31\u5f88\u65b9\u4fbf\u4e86\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u5168\u9762\u67e5\u770b\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\u65e0\u9650\u5173\u952e\u5b57\u641c\u7d22\u80fd\u529b\u5206\u6790\u5de5\u5177\u8bbf\u95ee15\u4e2a\u6708\u7684\u793e\u4ea4\u6570\u636e\u5b58\u6863\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u548c\u62a5\u544a\u6784\u5efa<\/p>\n
\u5b9a\u4ef7:\u6709\u5173\u5176\u5b9a\u4ef7\u7684\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u76f4\u63a5\u8054\u7cfbMeltwater\u3002<\/p>\n
16\u3002Awario<\/p>\n
\u6bcf\u5929\u722c\u884c\u8d85\u8fc7130\u4ebf\u7684\u7f51\u9875\uff0c\u4ee5\u5e2e\u52a9\u60a8\u8bc6\u522b\u54c1\u724c\u63d0\u53ca\u3002\u8fd9\u6837\uff0c\u4f60\u5c31\u53ef\u4ee5\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\uff0c\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u597d\u7684\u5173\u7cfb\u3002<\/p>\n
\u5b83\u6536\u96c6\u7684\u4fe1\u606f\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5bf9\u8bc4\u8bba\u4f5c\u51fa\u56de\u5e94\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8c03\u6574\u60a8\u7684\u8425\u9500\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u8bc6\u522b\u6b63\u5728\u641c\u7d22\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6f5c\u5728\u65b0\u5ba2\u6237\uff0c\u5e76\u5c06\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u66f4\u5feb\u5730\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u5e03\u5c14\u641c\u7d22\u60c5\u7eea\u5206\u6790Slack\u96c6\u6210\u6807\u7b7e\u8ddf\u8e2a\u62a5\u544a<\/p>\n
\u5b9a\u4ef7:\u6bcf\u670829\u7f8e\u5143\u8d77\u300217<\/p>\n
\u3002<\/p>\n
\u5982\u679c\u4f60\u6b63\u5728\u641c\u7d22\u4e00\u4e2a\u5de5\u5177\u6765\u4e13\u95e8\u5e2e\u52a9\u4f60\u8fdb\u884c\u5ba1\u67e5\u76d1\u63a7\uff0c\u4f60\u4e5f\u53ef\u4ee5\u67e5\u770bReputology\u3002\u4ece\u7269\u4e1a\u7ba1\u7406\u516c\u53f8\u5230\u533b\u7597\u4fdd\u5065\u673a\u6784\uff0c\u5b83\u5c06\u5168\u5929\u5019\u76d1\u63a7Facebook\u3001\u672c\u5730\u641c\u7d22\u76ee\u5f55\u548c\u8c37\u6b4c\u7b49\u7f51\u7ad9\u4e0a\u5bf9\u60a8\u54c1\u724c\u7684\u8bc4\u8bba\u3002<\/p>\n
\u4e3b\u8981\u529f\u80fd:<\/p>\n
\u54cd\u5e94\u6765\u81ea\u5355\u4e00\u5e73\u53f0\u7684\u8bc4\u8bba\u7684\u80fd\u529b\u8bed\u4e49\u5206\u6790\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u5b9a\u5236\u7535\u5b50\u90ae\u4ef6\u63d0\u9192\u7ade\u4e89\u6027\u57fa\u51c6<\/p>\n
\u5b9a\u4ef7:\u6bcf\u4e2a\u5ea7\u4f4d\u6bcf\u6708110\u7f8e\u5143\u8d77\u3002<\/p>\n
18\u5c81\u3002NetBase Quid<\/p>\n
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