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\u201cEarned Media Value\u201d\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4ee3\u7406\uff0c\u53cd\u6620\u4e86\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5728\u8fc7\u53bb\u7ed9\u4ed6\u4eec\u5408\u4f5c\u8fc7\u7684\u516c\u53f8\u7684\u5e16\u5b50\u7684\u56de\u62a5\u3002\u5b83\u8868\u660e\uff0c\u4e3a\u4e86\u8fbe\u5230\u540c\u6837\u7684\u6548\u679c\uff0c\u4e00\u573a\u540c\u7b49\u89c4\u6a21\u7684\u5e7f\u544a\u6d3b\u52a8\u9700\u8981\u82b1\u8d39\u591a\u5c11\u94b1\u3002EMV\u8ba1\u7b97\u4f60\u4ece\u5f71\u54cd\u8005\u5206\u4eab\u7684\u5185\u5bb9\u4e2d\u83b7\u5f97\u7684\u4ef7\u503c\u3002\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u7684\u552f\u4e00\u7f3a\u70b9\u662fEMV\u7684\u8ba1\u7b97\u53ef\u80fd\u5f88\u590d\u6742\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u6709\u65f6\u5f88\u96be\u5411\u4ed6\u4eec\u7684\u7ecf\u7406\u89e3\u91ca\u8fd9\u4e9b\u6982\u5ff5\u3002\u5f53\u4e0e\u5f71\u54cd\u8005\u8425\u9500\u76f8\u5173\u65f6\uff0c\u53e6\u4e00\u4e2a\u7528\u4e8e\u8d5a\u53d6\u5a92\u4f53\u4ef7\u503c\u7684\u540d\u79f0\u662f\u5f71\u54cd\u8005\u5a92\u4f53\u4ef7\u503c\uff0c\u8fd9\u662f\u6211\u4eec\u5728\u300a\u5f71\u54cd\u8005\u7684\u5a92\u4f53\u4ef7\u503c\u5230\u5e95\u662f\u4ec0\u4e48\u300b\u4e2d\u6240\u5199\u7684\u5185\u5bb9\u3002<\/p>\n
\u5927\u6982\uff0c20%\u53cd\u5bf9\u4f7f\u7528\u7edf\u8ba1\u6570\u636e\u7684\u4eba\u8981\u4e48\u4e0d\u7406\u89e3\u5b83\uff0c\u8981\u4e48\u52aa\u529b\u5411\u7ba1\u7406\u56e2\u961f\u4f20\u8fbe\u5b83\u7684\u4ef7\u503c\u300283%\u7684\u516c\u53f8\u5c06\u5f71\u54cd\u8005\u8425\u9500\u652f\u51fa\u4ece\u8425\u9500\u9884\u7b97\u4e2d\u6263\u9664\u3002\u8fd9\u662f\u53e6\u4e00\u9879\u7edf\u8ba1\u6570\u636e\uff0c\u663e\u793a\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\u53d8\u5316\u4e0d\u5927\u3002\u5728\u6211\u4eec\u7684\u8c03\u67e5\u4e2d\uff0c82.5%\u7684\u53d7\u8bbf\u8005\u5c06\u5f71\u54cd\u8005\u8425\u9500\u652f\u51fa\u4ece\u4ed6\u4eec\u7684\u8425\u9500\u90e8\u95e8\u9884\u7b97\u4e2d\u6263\u9664\u3002\u5269\u4e0b\u768417.5%\u5219\u4ece\u516c\u5173\u90e8\u95e8\u7684\u8d44\u91d1\u4e2d\u83b7\u53d6\u5f71\u54cd\u529b\u8425\u9500\u652f\u51fa\u3002\u636e\u63a8\u6d4b\uff0c\u5c5e\u4e8e\u5c11\u6570\u7fa4\u4f53\u7684\u516c\u53f8\u4f7f\u7528\u5f71\u54cd\u8005\u8425\u9500\u4e3b\u8981\u662f\u4e3a\u4e86\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u800c\u4e0d\u662f\u4f5c\u4e3a\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u76f4\u63a5\u624b\u6bb5\u3002\u5927\u7ea63\/4\u7684\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\u662f\u5728\u5185\u90e8\u8fdb\u884c\u7684\u3002\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u8fd9\u4e00\u7edf\u8ba1\u6570\u636e\u51e0\u4e4e\u6ca1\u6709\u53d8\u5316\u3002COVID\u663e\u7136\u6ca1\u6709\u5bf9\u8fd9\u91cc\u4ea7\u751f\u592a\u5927\u5f71\u54cd\u300277%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u5185\u90e8\u5f00\u5c55\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\uff0c\u5269\u4e0b\u768423%\u9009\u62e9\u4f7f\u7528\u4ee3\u7406\u673a\u6784\u6216\u7ba1\u7406\u670d\u52a1\u8fdb\u884c\u5f71\u54cd\u8005\u8425\u9500\u3002\u5728\u8fc7\u53bb\uff0c\u516c\u53f8\u53d1\u73b0\u5f71\u54cd\u8005\u8425\u9500\u5177\u6709\u6311\u6218\u6027\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7f3a\u4e4f\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u7684\u5de5\u5177\u2014\u2014\u6709\u673a\u7684\u5f71\u54cd\u8005\u8425\u9500\u53ef\u80fd\u662f\u975e\u5e38\u5076\u7136\u7684\uff0c\u4f7f\u54c1\u724c\u8bd5\u56fe\u5b9e\u73b0\u4ed6\u4eec\u7684\u76ee\u6807\u53d7\u632b\u3002\u7136\u800c\uff0c\u8bb8\u591a\u516c\u53f8\u73b0\u5728\u4f7f\u7528\u5de5\u5177(\u65e0\u8bba\u662f\u5185\u90e8\u7684\u8fd8\u662f\u6765\u81ea\u7b2c\u4e09\u65b9\u7684)\u6765\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u4f7f\u7528Upfluence\u8fd9\u6837\u7684\u5e73\u53f0\u6765\u53d1\u73b0\u5408\u9002\u7684\u5f71\u54cd\u8005\u3002\u6709\u4e9b\u54c1\u724c\u5728\u4e0e\u5fae\u3001\u7eb3\u7c73\u7ea7\u7f51\u7ea2\u5408\u4f5c\u65f6\u66f4\u559c\u6b22\u4f7f\u7528\u4ee3\u7406\u673a\u6784\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4ee3\u7406\u673a\u6784\u5728\u4e0e\u7f51\u7ea2\u5927\u89c4\u6a21\u5408\u4f5c\u65b9\u9762\u66f4\u6709\u7ecf\u9a8c\u3002\u6b64\u5916\uff0c\u66f4\u5927\u7684\u516c\u53f8\u4f7f\u7528\u4ee3\u7406\u516c\u53f8\u8fdb\u884c\u6240\u6709\u7684\u8425\u9500\uff0c\u5305\u62ec\u5f71\u54cd\u8005\u8425\u9500\u3002\u8fd9\u90e8\u5206\u7684\u6570\u5b57\u663e\u793a\u7684\u662f\u90a3\u4e9b\u56de\u7b54\u4ed6\u4eec\u4f7f\u7528\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u4eba\u7684\u767e\u5206\u6bd4\uff0c\u800c\u4e0d\u662f\u6240\u6709\u8c03\u67e5\u53d7\u8bbf\u8005\u7684\u6574\u4f53\u767e\u5206\u6bd4\u3002<\/p>\n
\u5f71\u54cd\u8005\u5e73\u53f0\u6700\u521d\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u5e2e\u52a9\u5f71\u54cd\u8005\u53d1\u73b0\u7684\u5de5\u5177\u3002\u56e0\u6b64\uff0c\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u4ecd\u7136\u662f\u5f71\u54cd\u8005\u5e73\u53f0\u6700\u53d7\u6b22\u8fce\u7684\u7528\u9014\u2014\u2014\u5c3d\u7ba1\u4eca\u5e7457%\u7684\u6bd4\u4f8b\u660e\u663e\u4f4e\u4e8e\u53bb\u5e74\u768464%\uff0c\u58f0\u79f0\u4f7f\u7528\u8fd9\u4e2a\u5e73\u53f0\u6765\u53d1\u73b0\u548c\u4ea4\u6d41\u5f71\u54cd\u8005\u3002\u5f71\u54cd\u8005\u5e73\u53f0\u7684\u5176\u4ed6\u6d41\u884c\u7528\u9014\u5305\u62ec\u6d3b\u52a8\u81ea\u52a8\u5316\u548c\u62a5\u544a(34%)\u3001\u6b3a\u8bc8\u548c\u865a\u5047\u8ffd\u968f\u8005\u5206\u6790(30%)\u3001\u5f71\u54cd\u8005\u4ed8\u8d39(27%)\u3001\u8f6c\u6362\u5f52\u56e0(24% -\u8f83\u53bb\u5e74\u768433%\u660e\u663e\u4e0b\u964d)\u548c\u4ed8\u8d39\u653e\u5927(16%)\u3002\u53e6\u670917%\u7684\u53d7\u8bbf\u8005\u5c06\u8fd9\u4e9b\u5e73\u53f0\u7528\u4e8e\u5176\u4ed6\u7c7b\u578b\u7684\u670d\u52a1\u3002\u8fd9\u4e00\u6570\u5b57\u7565\u9ad8\u4e8e\u53bb\u5e74\u768413%\uff0c\u8868\u660e\u5404\u5e73\u53f0\u4e00\u76f4\u5728\u589e\u52a0\u65b0\u670d\u52a1\u300268%\u7684\u53d7\u8bbf\u8005\u4f7f\u7528Instagram\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\uff0c\u4f46TikTok\u8fc5\u901f\u8ffd\u8d76<\/p>\n
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\u201cUpfluence\u201d\u4e5f\u89c1\u8bc1\u4e862020\u5e74TikTok\u548cTwitch\u4e0a\u7684\u5f71\u54cd\u8005\u8425\u9500\u7684\u5de8\u5927\u589e\u957f\u3002\u672c\u8282\u4e2d\u7684\u6240\u6709\u6570\u636e\u90fd\u4e0eUpfluence\u5e73\u53f0\u4e0a\u7684\u5f71\u54cd\u8005\u6709\u5173\u30022019\u5e74\uff0c\u8fd9\u4e24\u4e2a\u793e\u4ea4\u7f51\u7edc\u7684\u5f71\u54cd\u8005\u4f7f\u7528\u91cf\u90fd\u6709\u6240\u589e\u957f\uff0cTwitch\u7684\u5f71\u54cd\u8005\u4ece9990\u4eba\u589e\u52a0\u523015754\u4eba\uff0cTikTok\u7684\u5f71\u54cd\u8005\u4ece16394\u4eba\u589e\u52a0\u523035528\u4eba\u3002\u7136\u800c\uff0c\u7531\u4e8e\u5c01\u9501\u548c\u5176\u4ed6\u4e0ecovid\u76f8\u5173\u7684\u95ee\u9898\uff0c2020\u5e74Twitch\u7684\u5f71\u54cd\u8005\u7ffb\u4e86\u4e00\u756a\u591a\uff0c\u4ece15754\u4eba\u589e\u81f336663\u4eba\uff0cTikTok\u7684\u5f71\u54cd\u8005\u7ffb\u4e86\u4e24\u500d\uff0c\u4ece35528\u4eba\u589e\u81f3106104\u4eba\u3002<\/p>\n
\u7535\u5b50\u5546\u52a1\u81eaCOVID-19\u5f00\u59cb\u4ee5\u6765\u51fa\u73b0\u4e86\u7206\u70b8\u5f0f\u589e\u957f\u3002\u9ea6\u80af\u9521\u62a5\u544a\u79f0\uff0c\u7535\u5b50\u5546\u52a1\u5728\u77ed\u77ed90\u5929\u5185\u7ecf\u5386\u4e8610\u5e74\u7684\u589e\u957f\u3002\u54c1\u724c\u96f6\u552e\u5bf9\u7f51\u7ea2\u8425\u9500\u7684\u5f71\u54cd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u8981\u5927\uff0c\u5c24\u5176\u662f\u5bf9\u7535\u5b50\u5546\u52a1\u800c\u8a00\u3002<\/p>\n
Upfluence\u5206\u6790\u4e86\u54c1\u724c\u5728\u5f71\u54cd\u8005\u6d3b\u52a8\u4e2d\u4f7f\u7528\u7684\u793e\u4ea4\u5e73\u53f0\u3002Instagram\u4ecd\u7136\u662f\u5f71\u54cd\u8005\u8425\u9500\u4f7f\u7528\u6700\u591a\u7684\u5e73\u53f0\uff0c\u5728\u8fc7\u53bb\u4e24\u5e74\u91cc\u751a\u81f3\u8fd8\u5728\u6301\u7eed\u589e\u957f\u3002\u52302020\u5e74\u5e95\uff0c96%\u7684\u6d3b\u52a8\u90fd\u5305\u62ec\u4e86instagram\u4e0a\u7684\u7f51\u7ea2\u3002\u5176\u6b21\u662fYoutube\uff0c\u57282020\u5e7430%\u7684\u5e7f\u544a\u4e2d\u4f7f\u7528\u4e86Youtube\u3002\u6211\u4eec\u770b\u5230\uff0cYoutube\u7684\u4f7f\u7528\u591a\u5e74\u6765\u4e00\u76f4\u5728\u6ce2\u52a8\u3002\u57282019\u5e74\u521d\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u7ea6\u4e3a25%\uff0c\u4f46\u57282019\u5e74\u5e95\u4e0b\u964d\u81f322%\uff0c\u4f46\u57282019\u51a0\u72b6\u75c5\u6bd2\u75c5\u5927\u6d41\u884c\u671f\u95f4\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u57282020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5927\u5e45\u4e0a\u5347\u3002\u6296\u97f3\u662f\u6700\u65b0\u7684\u7f51\u7ea2\u8425\u9500\u5e73\u53f0\uff0c\u5176\u4f7f\u7528\u91cf\u5df2\u7ecf\u5f00\u59cb\u589e\u52a0\u30022019\u5e74\uff0cTiktok\u6709\u5f71\u54cd\u529b\u7684\u4eba\u53ea\u51fa\u73b0\u5728\u7ea63.4%\u7684\u6d3b\u52a8\u4e2d\uff0c\u52302020\u5e74\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u7ffb\u4e86\u4e00\u756a\uff0c\u8fbe\u52306.8%\u3002\u5c3d\u7ba1\u6296\u97f3\u53ea\u5360\u5ba3\u4f20\u6d3b\u52a8\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u4f46\u8be5\u5e73\u53f0\u5df2\u88ab\u8bc1\u660e\u662f\u63a5\u89e6\u5e74\u8f7b\u53d7\u4f17\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u6211\u4eec\u9884\u8ba1\u8fd9\u4e00\u6570\u5b57\u5c06\u7ee7\u7eed\u589e\u957f\u3002Twitch\u4ecd\u7136\u662f\u5f71\u54cd\u8005\u8425\u9500\u7ec4\u5408\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u5728\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\u4e2d\u4ec5\u53602%\u7684\u4f7f\u7528\u7387\uff0c\u4f46\u4e0e2019\u5e74\u76f8\u6bd4\u7565\u6709\u589e\u957f\uff0c\u5f53\u65f6Twitch\u57281.5%\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u88ab\u4f7f\u7528\u3002\u548cTiktok\u4e00\u6837\uff0cTwitch\u57282020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8fbe\u5230\u5cf0\u503c\uff0c\u8fd9\u4e0eCOVID-19\u5927\u6d41\u884c\u7684\u5f00\u59cb\u6709\u5173\u3002\u4eca\u5e74\uff0c\u589e\u52a0\u9500\u91cf\u5df2\u7ecf\u6210\u4e3a\u4e86\u8fd0\u8425\u5f71\u54cd\u8005\u6d3b\u52a8\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u4f46\u77e5\u540d\u5ea6\u51e0\u4e4e\u662f\u540c\u7b49\u7684\u3002<\/p>\n
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